Tim Cook Commemorates Steve Jobs on Fourth Anniversary of His Death

Apple CEO Tim Cook has sent an internal email to employees (via The Telegraph) to commemorate the fourth anniversary since the death of late Apple co-founder and CEO Steve Jobs, who passed away October 5, 2011 following a lengthy illness.

jobs_lotus
Cook described Steve as a "brilliant person," encouraging Apple employees to ask their co-workers about "what he was really like," and reminded his staff about the "privilege and responsibility" of continuing the work that he "loved so much."

Team,

Today marks four years since Steve passed away. On that day, the world lost a visionary. We at Apple lost a leader, a mentor, and many of us lost a dear friend.

Steve was a brilliant person, and his priorities were very simple. He loved his family above all, he loved Apple, and he loved the people with whom he worked so closely and achieved so much.

Each year since his passing, I have reminded everyone in the Apple community that we share the privilege and responsibility of continuing the work Steve loved so much.

What is his legacy? I see it all around us: An incredible team that embodies his spirit of innovation and creativity. The greatest products on earth, beloved by customers and empowering hundreds of millions of people around the world. Soaring achievements in technology and architecture. Experiences of surprise and delight. A company that only he could have built. A company with an intense determination to change the world for the better.

And, of course, the joy he brought his loved ones.

He told me several times in his final years that he hoped to live long enough to see some of the milestones in his children’s lives. I was in his office over the summer with Laurene and their youngest daughter. Messages and drawings from his kids to their father are still there on Steve’s whiteboard.

If you never knew Steve, you probably work with someone who did or who was here when he led Apple. Please stop one of us today and ask what he was really like. Several of us have posted our personal remembrances on AppleWeb, and I encourage you to read them.
Thank you for honoring Steve by continuing the work he started, and for remembering both who he was and what he stood for.

Tim

Cook replaced Jobs as Apple CEO on August 24, 2011 and introduced the iPhone 4S, alongside the launch of iOS 5 and iCloud, on the day prior to Jobs' death. He has shared similar tribute messages for Steve over the past three years.

Jobs co-founded Apple with Steve Wozniak and Ronald Wayne in 1976, but was ousted from the company in 1985. He returned as CEO in 1997 and remained at the company until his death in 2011, overseeing the launch of iconic products such as the iMac, iPod, iPhone and iPad.

Popular Stories

Generic iOS 18

iOS 18.3 Coming Soon: Here's What's New

Monday January 13, 2025 5:33 am PST by
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope. Below, we outline what is new in iOS 18.3 so far. The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
new magsafe charger

Apple Releases Updated MagSafe Charger Firmware

Tuesday January 14, 2025 11:30 am PST by
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number. The 2024 MagSafe charger was...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Launching Later This Year With These 10 New Features

Wednesday January 15, 2025 7:16 am PST by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device. Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
HomePod mini and Apple TV

HomePod Mini 2 and New Apple TV Launch Timeframe Narrowed Down

Sunday January 12, 2025 4:11 pm PST by
Bloomberg's Mark Gurman recently reported that Apple plans to release new HomePod mini and Apple TV models this year, and now he has provided a more precise timeframe. In his Power On newsletter today, Gurman said Apple is currently aiming to launch the new HomePod mini and Apple TV models "toward the end of the year." That timeframe suggests the devices will be released at some point...
severance new york promo 1

Apple Promotes Severance Season 2 Premiere With Lumon Industries Pop-Up and Visits From Actors

Tuesday January 14, 2025 3:47 pm PST by
Ahead of the season two premiere of hit TV show Severance, Apple is marketing the show with a fun Severance pop-up at the Grand Central Terminal in New York City. Apple has assembled a glass cube with workstations that are identical to the setups that Lumon employees use on the show, complete with employees "working," doing yoga, playing catch, throwing paper airplanes, sipping coffee, and...
airpods pro 2 gradient

AirPods Pro 3 Expected This Year: Here's What We Know

Wednesday January 8, 2025 7:05 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
General Apps Messages Redux

Phishing Attacks Use This Simple Trick to Defeat iPhone Message Security

Monday January 13, 2025 6:11 am PST by
A new social engineering tactic is being used by cybercriminals to trick iPhone users into disabling iMessage's built-in phishing protection, in a bid to expose them to malicious links and scams, according to BleepingComputer. The scam exploits a security feature in iMessage that automatically disables links from unknown senders. Apple told the outlet that when users reply to these messages...

Top Rated Comments

Bigsk8r Avatar
121 months ago
"And, of course, the joy he brought his loved ones."

What a crock... He was a deadbeat dad to his first daughter Lisa, he claimed he was sterile. even after DNA proved he was the father he didn't care for her until much later.
Way to go at something that transpired 30 years ago. Unless you grew up Beaver Cleaver with a white picket fence, you know that families are not always happy and perfect.

Was he a total denying douche the first 5 - 7 years she was alive? Absolutely. But you know what? He did pay child support (it's well documented) and as time went on, named projects after her and gradually got back into her orbit. She says very nice things about him with no other motive for her to do so.

As someone who is presently in a testy relationship with his own father, I can tell you that you can't judge one party in a 35+ year relationship based on their conduct in a few of them.

Family aint perfect bro...
Score: 13 Votes (Like | Disagree)
Santabean2000 Avatar
121 months ago
RIP Steve
Score: 10 Votes (Like | Disagree)
HiVolt Avatar
121 months ago
"And, of course, the joy he brought his loved ones."

What a crock... He was a deadbeat dad to his first daughter Lisa, he claimed he was sterile. even after DNA proved he was the father he didn't care for her until much later.
Score: 8 Votes (Like | Disagree)
ProjectManager101 Avatar
121 months ago
I miss him. I still watching his keynotes from time to time, we need more people like him. Thank you.
Score: 8 Votes (Like | Disagree)
croooow Avatar
121 months ago
R.I.P. Steve

Apple isn't the same without you.
Score: 8 Votes (Like | Disagree)
jpgr15 Avatar
121 months ago
RIP

Apple isn't the same without you.
..and that's exactly the way it should be when a new person takes the helm.
Score: 7 Votes (Like | Disagree)