Tim Cook Sends Email to Apple Employees Reflecting on Second Anniversary of Steve Jobs' Death

Friday October 4, 2013 8:03 am PDT by Eric Slivka
jobs_1955_2011With the second anniversary of Steve Jobs' death coming tomorrow, Apple CEO Tim Cook has sent a brief email to company employees reflecting on Jobs and the impact he continues to have on Cook and the company. The full email has been posted by 9to5Mac.
Team-

Tomorrow marks the second anniversary of Steve’s death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human being and left the world a better place.

I think of him often and find enormous strength in memories of his friendship, vision and leadership. He left behind a company that only he could have built and his spirit will forever be the foundation of Apple. We will continue to honor his memory by dedicating ourselves to the work he loved so much. There is no higher tribute to his memory. I know that he would be proud of all of you.

Best,

Tim
In the weeks following Jobs' death, Apple invited fans to leave remembrances to be shared on the company's website and held a private celebration of his life for company employees. The company marked the first anniversary of his passing last year with a photo and audio slideshow and message from Tim Cook posted on the front page of apple.com.

Tag: Tim Cook
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Risco
84 months ago
No matter how much money Apple makes, it will never be the same without Steve. I really miss his keynote speeches, he was such a brilliant presenter and full of passion. There was a warmth coming from the company while he was there, now it is just cold hard business.
Rating: 30 Votes
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borneo76
84 months ago
His Legacy will live forever...

RIP Steve.
Rating: 28 Votes
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longofest
84 months ago
personally I know everyone has their own grieving timelines, etc.

But as a company I'd hope Apple starts looking forward. 1st anniversary of the death of Steve, sure, reflect. But I hope the 2nd is more muted... Love Steve and everything he brought, but Apple needs to focus on the future not the past.
Rating: 16 Votes
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Small White Car
84 months ago

personally I know everyone has their own grieving timelines, etc.

But as a company I'd hope Apple starts looking forward. 1st anniversary of the death of Steve, sure, reflect. But I hope the 2nd is more muted... Love Steve and everything he brought, but Apple needs to focus on the future not the past.


What, exactly, would you consider "more muted" than an e-mail?

A company-wide iMessage?
Rating: 14 Votes
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Rogifan
84 months ago

After reading his biography, I was left with two impressions. One the genius that he was in terms of the asthetics and attention to detail that turned into the amazing products we have today. The second impression is that this obsession made him not a great man when it came to relationships, including his family and co-workers. Therefore I wonder about Tim's comment that he was a great friend. Obviously having never met the man I cannot really comment, but anyone reading his bio would surely at least raise an eyebrow at the "great friend comment."


I'm going to assume Steve wasn't a jerk all the time. And the people closest to him got to see a side of him that the public never did.
Rating: 13 Votes
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jll62
84 months ago

After reading his biography, I was left with two impressions. One the genius that he was in terms of the asthetics and attention to detail that turned into the amazing products we have today. The second impression is that this obsession made him not a great man when it came to relationships, including his family and co-workers. Therefore I wonder about Tim's comment that he was a great friend. Obviously having never met the man I cannot really comment, but anyone reading his bio would surely at least raise an eyebrow at the "great friend comment."


Watch and listen Jony Ive's tribute to Steve at the Apple event celebrating his life and tell me that you're still going to raise an eyebrow at someone calling Steve a great friend. This is one of the most geniune tributes that you will ever see. It's so painfully obvious how close Ive was to Jobs that I don't question Cook when he says Jobs was a "great friend".

//www.youtube.com/watch?v=GnGI76__sSA (//www.youtube.com/watch?v=GnGI76__sSA)

He was my closest and my most loyal friend. We worked together for nearly fifteen years and he still laughed at the way I say “aluminum”.

Rating: 12 Votes
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Macinva
84 months ago
I can't believe it's been 2 years already. I never met the man but I truly miss his presence on stage. He's what really made Apple keynotes fun.

RIP sir. You're definitely missed.
Rating: 11 Votes
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Tankmaze
84 months ago
I like this very much, Tim Cook got Apple spirit imo.
Rating: 10 Votes
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appleii.c
84 months ago

personally I know everyone has their own grieving timelines, etc.

But as a company I'd hope Apple starts looking forward. 1st anniversary of the death of Steve, sure, reflect. But I hope the 2nd is more muted... Love Steve and everything he brought, but Apple needs to focus on the future not the past.


I agree to a certain point with your comment, Everyone needs to move on at some point. But SJ was an icon, and to many people he IS (or was) Apple. He and Woz built the company and to many, if not for SJ and his visions, Apple would not be here today.

I'm a bit torn as I grew up on Apple. My first PC as a kid was a IIc, so as I do want to see them move forward, and the do NEED to move forward, I don't think Steve should ever be forgotten. It's a delicate balance.
Rating: 7 Votes
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dogcowx
84 months ago

Steve and Woz literally started the whole concept of a "garage startup company". They were LITERALLY "in the garage".:apple:

It doesn't get any more iconic than that.


Actually it would have been Hewlett and Packard that started that. (from a technology standpoint)
Rating: 6 Votes

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