Tim Cook Sends Email to Apple Employees Reflecting on Second Anniversary of Steve Jobs' Death

jobs_1955_2011With the second anniversary of Steve Jobs' death coming tomorrow, Apple CEO Tim Cook has sent a brief email to company employees reflecting on Jobs and the impact he continues to have on Cook and the company. The full email has been posted by 9to5Mac.

Team-

Tomorrow marks the second anniversary of Steve’s death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human being and left the world a better place.

I think of him often and find enormous strength in memories of his friendship, vision and leadership. He left behind a company that only he could have built and his spirit will forever be the foundation of Apple. We will continue to honor his memory by dedicating ourselves to the work he loved so much. There is no higher tribute to his memory. I know that he would be proud of all of you.

Best,

Tim

In the weeks following Jobs' death, Apple invited fans to leave remembrances to be shared on the company's website and held a private celebration of his life for company employees. The company marked the first anniversary of his passing last year with a photo and audio slideshow and message from Tim Cook posted on the front page of apple.com.

Top Rated Comments

Risco Avatar
100 months ago
No matter how much money Apple makes, it will never be the same without Steve. I really miss his keynote speeches, he was such a brilliant presenter and full of passion. There was a warmth coming from the company while he was there, now it is just cold hard business.
Score: 30 Votes (Like | Disagree)
borneo76 Avatar
100 months ago
His Legacy will live forever...

RIP Steve.
Score: 28 Votes (Like | Disagree)
longofest Avatar
100 months ago
personally I know everyone has their own grieving timelines, etc.

But as a company I'd hope Apple starts looking forward. 1st anniversary of the death of Steve, sure, reflect. But I hope the 2nd is more muted... Love Steve and everything he brought, but Apple needs to focus on the future not the past.
Score: 16 Votes (Like | Disagree)
Small White Car Avatar
100 months ago
personally I know everyone has their own grieving timelines, etc.

But as a company I'd hope Apple starts looking forward. 1st anniversary of the death of Steve, sure, reflect. But I hope the 2nd is more muted... Love Steve and everything he brought, but Apple needs to focus on the future not the past.

What, exactly, would you consider "more muted" than an e-mail?

A company-wide iMessage?
Score: 14 Votes (Like | Disagree)
Rogifan Avatar
100 months ago
After reading his biography, I was left with two impressions. One the genius that he was in terms of the asthetics and attention to detail that turned into the amazing products we have today. The second impression is that this obsession made him not a great man when it came to relationships, including his family and co-workers. Therefore I wonder about Tim's comment that he was a great friend. Obviously having never met the man I cannot really comment, but anyone reading his bio would surely at least raise an eyebrow at the "great friend comment."
I'm going to assume Steve wasn't a jerk all the time. And the people closest to him got to see a side of him that the public never did.
Score: 13 Votes (Like | Disagree)
jll62 Avatar
100 months ago
After reading his biography, I was left with two impressions. One the genius that he was in terms of the asthetics and attention to detail that turned into the amazing products we have today. The second impression is that this obsession made him not a great man when it came to relationships, including his family and co-workers. Therefore I wonder about Tim's comment that he was a great friend. Obviously having never met the man I cannot really comment, but anyone reading his bio would surely at least raise an eyebrow at the "great friend comment."
Watch and listen Jony Ive's tribute to Steve at the Apple event celebrating his life and tell me that you're still going to raise an eyebrow at someone calling Steve a great friend. This is one of the most geniune tributes that you will ever see. It's so painfully obvious how close Ive was to Jobs that I don't question Cook when he says Jobs was a "great friend".

//www.youtube.com/watch?v=GnGI76__sSA (//www.youtube.com/watch?v=GnGI76__sSA)

He was my closest and my most loyal friend. We worked together for nearly fifteen years and he still laughed at the way I say “aluminum”.
Score: 12 Votes (Like | Disagree)

Top Stories

apple music change forever

Apple Music Teaser: 'Get Ready – Music is About to Change Forever'

Sunday May 16, 2021 2:39 pm PDT by
The Browse tab in the Music app across Apple's platforms has started displaying a prominent teaser hinting at an upcoming major announcement for Apple Music. Under the heading "Coming soon," the headline says "Get ready – music is about to change forever." An accompanying "Tune-In Video" simply shows an animated Apple Music logo. Rumors have indicated that Apple is preparing to launch a...
m1 ipad pro early customer

M1 iPad Pro Arrives Early for Lucky Customer

Saturday May 15, 2021 11:57 pm PDT by
Days ahead of their expected launch and seemingly before official review embargoes lift, one lucky customer has already gotten their hands on the brand new 12.9-inch M1 iPad Pro. Reddit User PeterDragon50 Posted on Reddit, u/PeterDragon50 has already received their 12.9-inch iPad Pro through retailer Nebraska Furniture Mart. The Reddit user says they placed their order when pre-orders...
2021 mbp hdmi slot 3d

2021 MacBook Pro Leaks Confirm Returning MagSafe and Ports

Friday May 14, 2021 3:06 am PDT by
Apple's upcoming MacBook Pro models are expected to feature a number of major changes such as larger display options and powerful new Apple silicon chips. Among the more surprising updates to this year's MacBook Pro models is the return of three ports that have been missing from the machines for over five years. Expected to come in 14- and 16-inch sizes, the 2021 MacBook Pro models are...
Twitter Feature

Twitter's 'Blue' Subscription Service May Cost $2.99, Will Offer Undo Tweet Option

Saturday May 15, 2021 11:08 am PDT by
Twitter has been working on some kind of subscription service since last summer, and Jane Manchun Wong, who often digs into new features coming in apps, has shared details on just what Twitter is exploring. Twitter's subscription service could be called Twitter Blue, and at the current time, it's priced at $2.99 per month. There will be a "Collections" section that allows users to save and...
AirPods Lineup Not Lossless Feature

AirPods, AirPods Max and AirPods Pro Don't Support Apple Music Lossless Audio

Monday May 17, 2021 10:44 am PDT by
Apple today announced that starting in June, Apple Music songs will be available to stream in Lossless and Hi-Resolution Lossless formats, but lossless audio won't be supported on the AirPods, AirPods Max, or AirPods Pro. Apple's Lossless Audio is encoded as Apple Lossless Audio Codec files, with lossless quality ranging from 16-bit 44.1 kHz playback to 24-bit 48 kHz playback and Hi-Res...
Top Stories 60 Feature

Top Stories: M1 iMac Benchmarks, iPhone Battery Life Tips, Colorful MacBook Air?

Saturday May 15, 2021 6:00 am PDT by
Anticipation is building for the new iMac and iPad Pro models, which have started shipping out ahead of a launch around May 21. Benchmarks for the new machines are starting to come in, and the M1 chips inside of them are registering at around the same figures seen with other M1-based Macs, making for significant upgrades over previous-generation models. This week also saw some rumors about...
apple music spatial audio

Apple Music Launching Spatial Audio With Dolby Atmos and Lossless Audio in June at No Extra Cost

Monday May 17, 2021 6:06 am PDT by
Apple today announced that Apple Music will be gaining support for Spatial Audio with Dolby Atmos at no additional cost starting in June. At launch, Apple Music subscribers will have access to thousands of songs in Spatial Audio from artists like J Balvin, Gustavo Dudamel, Ariana Grande, Maroon 5, Kacey Musgraves, The Weeknd, and many others. Apple says this feature will provide a...
General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier on May 18

Thursday May 13, 2021 10:32 pm PDT by
A new rumor suggests that Apple will announce the third-generation AirPods and the recently rumored HiFi, or high-fidelity Apple Music tier, on Tuesday, May 18, via a press release on its website. The new rumor comes from Apple YouTuber Luke Miani who shared the alleged exclusive news with the AppleTrack website. According to the YouTuber, Apple plans to release the next-generation AirPods...
apple music logo

Apple Music Teaser References 'Hi-Res Lossless' and 'Dolby Atmos'

Sunday May 16, 2021 4:04 pm PDT by
Earlier today, Apple Music began teasing a special announcement with the tagline "Get Ready – Music is About to Change Forever." This teaser comes amid a rumor that Apple is preparing to announce the third-generation AirPods alongside a HiFi, or lossless audio streaming tier for Apple Music on Tuesday, May 18. Now, references to "Apple Lossless," "Free Lossless," "Hi-Res Lossless," and...
tile amazon sidewalk integration

Apple Says Tile Trackers Sold Poorly in Apple Stores

Friday May 14, 2021 4:53 am PDT by
Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...