Apple to Open Up Apple TV's Universal Search to Additional Apps via New API

One of the key features of the new Apple TV set to launch later this month is universal search, which allows users to find content across a number of different services using text entry or, in some countries, Siri voice search. Universal search will work across iTunes, Netflix, Hulu, HBO, and Showtime at launch, but it was initially unclear whether the feature would be expanded to include additional content sources over time.

apple_tv_gone_girl
In a follow-up story on his interview with Tim Cook last month, BuzzFeed's John Paczkowski relates some additional details on Apple TV shared by Cook, including word that developers will indeed be able to make their content available to universal search via an API.

“At launch we’ll have iTunes, Netflix, Hulu, Showtime, and HBO — so we’ll have five major inputs into universal search initially,” Cook said. “But we’re also opening an API, so that others can join in.”

And Apple’s confident that they will do just that. “I think that many, many people will want to be in that search,” Cook said. “And that’s great for users. Think about your experience today. Even if you’re fortunate enough to have the content you want to watch in an app, you sometimes don’t remember exactly where that show is, so you’re going to Netflix or Hulu or Showtime. You shouldn’t have to do that. It should be very simple.”

Cook went on to note that universal search will be intelligent enough to know which services the user is subscribed to, highlighting which sources are available free or with existing subscriptions. This is true even when different services offer only a portion of a television series' seasons, such as a show where older seasons are available through Netflix with an existing subscription but newer seasons may need to be purchased through iTunes or through a new HBO subscription.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

Mac Fly (film) Avatar
79 months ago
Plex
Score: 26 Votes (Like | Disagree)
QuarterSwede Avatar
79 months ago
Good. Does this include a guide system? Like a Netflix interface, except for ALL content? Searching is only one method of finding content. We also need a curated guide.

Meanwhile, we also need a system that shows live shows/events.

Live content is where interesting things happen. Recorded content is stale. Plus, you can interact with others during live content broadcasts.

Does the new Apple TV have a built-in NTSC or CableCard tuner?
Recorded content is stale!? People LOVE to binge watch shows. There definitely needs to be a lot more live but there's room for both.
Score: 9 Votes (Like | Disagree)
V.K. Avatar
79 months ago
This is very good news and I hope developers will take advantage of that. I would definitely like to be able to search YouTube and Ted from the universal search interface. But what I would really like to know is whether universal search will work on local iTunes libraries connected via Home sharing.
Score: 8 Votes (Like | Disagree)
Jandmtv Avatar
79 months ago
Universal search Ali is all fine and well. But what's more important to me is a universal provider login. It is so ***** annoying having to log into each and every channel with my provider info separately. And very time consuming too!

How difficult would it be to add universal provider login into the settings menu, input provider name, email and password and done.
Score: 8 Votes (Like | Disagree)
Mark Booth Avatar
79 months ago
Dear Amazon, The ball is now in your court! If you don't do an Amazon Instant Video app for the new AppleTV, you only have yourself to blame for not being on the device WITH SIRI search capability!

Mark
Score: 7 Votes (Like | Disagree)
BladesOfSteel Avatar
79 months ago
Probably won't happen. Universal Search probably works via metadata mining, but it's unlikely that your home computer content has recognizable metadata to use.
But if you put in the data yourself - via subler for example - then your movies would have the same meta data as any iTunes material.
Score: 5 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
m1 macbook air

Kuo: Mini-LED MacBook Air Coming in Mid-2022

Thursday July 22, 2021 7:48 pm PDT by
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors. The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
Apple Films Tom Hanks Finch First Look

Apple Original Film 'Finch' Starring Tom Hanks to Premiere November 5

Thursday August 12, 2021 8:52 am PDT by
Apple today announced that the original film "Finch," starring Tom Hanks in its titular role, will premiere on Apple TV+ on Friday, November 5 and shared a first-look image from the film. The first look at "Finch," shared by Apple. The film, which is anticipated to be an awards season contender, revolves around a man, a robot (played by "Get Out" actor Caleb Landry Jones), and a dog that form ...
whatsintheboxiphonexs

Apple's iPhone XS, XS Max and XR Won't Ship With Lightning to 3.5mm Headphone Jack Adapter

Wednesday September 12, 2018 12:58 pm PDT by
Since the headphone jack was removed from the iPhone with the launch of the iPhone 7, Apple has bundled iPhones with a Lightning to 3.5mm Headphone Jack Adapter for customers who continue to have 3.5mm headphones. With the launch of the iPhone XS, iPhone XS Max, and iPhone XR, Apple is discontinuing this practice and will not include the Lightning to 3.5mm Headphone Jack Adapter. On the...
macbook air m1 first benchmark

Apple Silicon M1 Chip in MacBook Air Outperforms High-End 16-Inch MacBook Pro

Wednesday November 11, 2020 4:43 pm PST by
Apple introduced the first MacBook Air, MacBook Pro, and Mac mini with M1 Apple Silicon chips yesterday, and as of today, the first benchmark of the new chip appears to be showing up on the Geekbench site. The M1 chip, which belongs to a MacBook Air with 8GB RAM, features a single-core score of 1687 and a multi-core score of 7433. According to the benchmark, the M1 has a 3.2GHz base...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....