Apple Watch Display Rumored to Be Going Up in High-End Parisian Department Store

Apple may be building a stand for the Apple Watch at Galeries Lafayette, a high-end department store located on Boulevard Haussmann in Paris, according to a few news outlets based in France. Mac4Ever [Google Translate] reports that the stand would reside on the first floor of the department store, with possible expansion to other stores along the Avenue des Champs-Élysées.

15418_l-apple-watch-sera-t-elle-vendue-aux-galeries-lafayette-du-boulevard-haussmann

Image of the Galeries Lafayette via Mac4Ever

Mac4Ever claims the current construction on the stand, which began at the beginning of February, is hidden as workers finish it up ahead of the Apple Watch launch in April. They also report that Angela Ahrendts, Apple's new retail chief, oversaw the setting up of the display and general organizational duties concerning the project.

The fashion-focused FashionMag.com [Google Translate] added more details onto the rumor, and a slightly clearer picture of the ongoing construction of the possible Apple-leased space. The site reports that the project has taken the place of a small food court and a few lesser-known jewelry shops, and spans four balconies within the Galeries Lafayette. From what they could tell, it's located near the stores of Celine Saint Laurent and Miu Miu.

Galeries Lafayette

Image of white tarps covering rumored Apple Watch stand via FashionMag.com

As the Apple Watch nears its launch date, news and rumors on Apple's first wearable device have picked up steam. Most recently it was announced to be featured on the March cover of Self magazine on the wrist of model and Victoria's Secret Angel Candice Swanepoel.

Apple has also reportedly placed between 5 and 6 million orders for the initial run of the Watch, with the most expensive gold Apple Watch Edition expected to dominate the revenue of the wearable, despite having the least amount of orders placed compared to the lower tiers of the Watch.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Caution)

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Top Rated Comments

jdag Avatar
121 months ago
I just don't see how people can spend thousands of dollars on the gold Apple watch. Not only will the tech be dated in a year's time, but also from a fashion standpoint it'll be outdated as new models are launched

Because they can afford it (or are OK with racking up debt). It really is as simple as that. There are luxuries in life that will never be understood by others.

Some people don't blink about a $400 dinner for 2.
some people will spend $400,000 on a boat that gets used 5x a year.
etc...

Don't try to wrap your head around it.
Score: 20 Votes (Like | Disagree)
mrgraff Avatar
121 months ago
I don't get why Apple is going for a fashion angle over a tech angle.

Because Apple's non-tech customers vastly outnumber the techie ones.
Score: 16 Votes (Like | Disagree)
saintforlife Avatar
121 months ago
Apple Marketing = Genius. No one can touch them in that department.
Score: 15 Votes (Like | Disagree)
monaarts Avatar
121 months ago
really starting to wonder just what do you get for $349 when most of their ads/marketing appear to be for the rich

What other marketing/ads "appear to be for the rich"? Self magazine? Yes - only the rich read about fitness.
Score: 12 Votes (Like | Disagree)
barkomatic Avatar
121 months ago
Apple sure is putting a lot of lipstick on this pig.
Score: 11 Votes (Like | Disagree)
MacOSXI Avatar
121 months ago
Perfect place to launch the iWatch.
Score: 11 Votes (Like | Disagree)