'Hey Siri' Event Roundup: iPhone 6s, iPad Pro, New Apple TV and More

Apple was on stage at the Bill Graham Civic Auditorium in San Francisco today to announce several new products, including the iPhone 6s and iPhone 6s Plus, iPad Pro, iPad mini 4, fourth-generation Apple TV and new Apple Watch bands and finishes. It also announced that iOS 9 and watchOS 2 will be released on September 16.

Apple-Hey-Siri-Tim-Cook
MacRumors provided coverage of the September 2015 event with a live blog and articles, in addition to sending out updates through our real-time Twitter account MacRumorsLive. For those that missed out on the action, or need a refresher, this roundup provides a closer look at today's announcements.

iPhone 6s and iPhone 6s Plus

- Design: iPhone 6s and iPhone 6s Plus look the same as the iPhone 6 and iPhone 6 Plus, with 4.7-inch and 5.5-inch screen sizes respectively, although Apple did make the switch to stronger ion-strengthened glass and slightly thicker Series 7000 aluminum. A new Rose Gold color option was introduced to the iPhone 6s lineup alongside existing Space Gray, Silver and Gold models.

iPhone-6s-Tech-Specs
- 3D Touch: 3D Touch builds upon both Apple's patented Multi-Touch and pressure-sensitive Force Touch technologies, enabling users to make "peek and pop" gestures on the screen with their fingers to access actionable shortcuts or preview content, such as text messages, flight information, calendar appointments and more.


- A9 Chip: iPhone 6s and iPhone 6s Plus are powered by a 64-bit Apple A9 chip and embedded M9 motion coprocessor that deliver up to 70% faster CPU performance and up to 90% faster graphics compared to the A8 chip inside the iPhone 6 and iPhone 6 Plus.

- Improved Cameras: iPhone 6s and iPhone 6s Plus have 12-megapixel rear-facing iSight cameras with 4K video recording (3840x2160) and 5-megapixel front-facing FaceTime cameras with display-based Retina Flash. Optical image stabilization is now available for both photos and videos, but remains limited to the iPhone 6s Plus.

- Faster Touch ID: iPhone 6s and iPhone 6s Plus have a second-generation Touch ID fingerprint scanner that is up to two times faster compared to Touch ID on previous iPhones.

Pricing and Availability:

iphone6s-6sp-select-2015iPhone 6s and iPhone 6s Plus start at $199 and $299 with a new two-year contract respectively. Alternatively, the iPhone 6s and iPhone 6s Plus will start at $649 and $749 respectively when purchased outright.

Financing and lease programs that break the full price down into monthly installments are available from AT&T, Verizon, Sprint, T-Mobile and many other carriers. Apple also introduced a new iPhone Upgrade Program aimed at customers who upgrade their iPhone each year.

The prices listed below are in U.S. dollars.

iPhone 6s
- 16GB: $199 (On Contract), $649 (Full Price)
- 64GB: $299 (On Contract), $749 (Full Price)
- 128GB: $399 (On Contract), $849 (Full Price)

iPhone 6s Plus
- 16GB: $299 (On Contract), $749 (Full Price)
- 64GB: $399 (On Contract), $849 (Full Price)
- 128GB: $499 (On Contract), $949 (Full Price)

iPhone 6s and iPhone 6s Plus pre-orders begin on Saturday, September 12 at 12:01 AM Pacific ahead of a Friday, September 25 launch in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore and the United Kingdom. The new iPhones will be available in over 130 countries by the end of the year.

MacRumors Coverage:

- Apple Announces iPhone 6s and iPhone 6s Plus With A9 Chip, 12MP Camera & 3D Touch
- New Docks and Cases Confirmed for iPhone 6s and iPhone 6s Plus
- Apple Announces iPhone Upgrade Program for Annual iPhone Purchasers
- Apple Introduces Moving 'Live Photos' for iPhone 6s and iPhone 6s Plus
- Apple Discontinues Gold Color Options for Older iPhone 6, 6 Plus, and 5s

New Apple TV

apple-tv-4th-genThe fourth-generation Apple TV is a significant overhaul of the set-top box that aims to greatly improve the current TV experience. The new Apple TV features a redesigned user interface centered upon apps, gaming and universal search, with an all-new Siri Remote in tow.

- Design: The new Apple TV has a similar appearance compared to the previous model, retaining its black hockey puck design, but it is somewhat thicker and heavier to accommodate the set-top box's complete internal overhaul. The device's exact dimensions are 1.3 inches x 3.9 inches x 3.9 inches and it weighs just under 1 pound (425 grams).

- New User Interface: Apple TV has a new iOS 9-style user interface that is flatter and simpler. You can double-click the Home button on the Siri Remote to view apps that you've recently used, customize the Home screen, set new cinematic screen savers, search from virtually anywhere and more.

- Siri and Touch Remote: Siri integration is a key part of the new Apple TV interface, as it lets users ask Siri to bring up content. It's possible to search through multiple apps to find a TV show or movie, and at launch, supported apps include Netflix, iTunes, Hulu, HBO, and Showtime.

Siri can answer questions about who's starring in a movie, bring up extraneous information like the weather outside, and ask Siri to replay parts of a movie that were missed or fast forward through content. For example, asking Siri "What did she say?" will rewind a movie 15 seconds and temporarily bring up subtitles.


The new Apple TV is bundled with a redesigned remote control that includes a glass touch surface for swiping through content as you would on an iPhone. There's also a built-in button and dual microphones for activating and speaking to Siri.

The remote control also has Bluetooth 4.0, an IR transmitter, accelerometer and gyroscope, Lightning connector for charging and a rechargeable battery lasting months on a single charge.

- App Store and Gaming: Apple TV has moved from a "hobby" product to a viable Nintendo, Xbox and PlayStation competitor in the living room with the addition of an App Store and native tvOS SDK and Metal for developers to create apps and games for the television.

The new Siri Remote doubles as a game controller for the Apple TV, with the glass touch surface serving as a virtual directional pad, while the fourth-generation set-top box also supports MFi-certified third-party Bluetooth controllers and joysticks.

Pricing and Availability:

The new Apple TV will be available at the end of October for $149 (32GB) and $199 (64GB). Developers can request an Apple TV Developer Kit by September 11 at 12 PM Pacific.

MacRumors Coverage:

- Apple Announces New Apple TV With Siri, App Store, New User Interface and Remote
- Apple Introduces Cooperative Play for 'Crossy Road' Among Other Games for Apple TV
- Apple Seeds First iOS 9.1 and Apple tvOS Betas to Developers

iPad Pro

ipad_pro_roundupThe iPad Pro is a 12.9-inch tablet with a resolution of 2732x2048 at 264 PPI, which is 5.6 million pixels -- more than any iOS device and even the MacBook Pro with Retina display. The tablet has a fully laminated display with both fingerprint-resistant oleophobic and antireflective coatings.

The iPad Pro has a 64-bit A9X processor that delivers up to 1.6 times faster performance over the iPad Air 2, with up to twice as fast graphics. Apple also says the tablet has 80% faster performance and 90% faster graphics over portable PCs, allowing users to run apps such as iMovie with desktop-class performance.


The iPad Pro measures 6.9mm thick and weighs 1.57 pounds. The tablet features a four-speaker audio system -- two stereo speakers on each side -- that balance frequencies and put out up to three times the audio level of the iPad Air 2. It is also equipped with an 8-megapixel iSight camera, Touch ID, Smart and Lightning connectors, dual microphones and 3.5mm headphone jack.

Apple introduced two accessories for the iPad Pro. The first is a Microsoft Surface-like Smart Keyboard, which is built into a Smart Cover accessory and connects magnetically to the iPad Pro's new three-dot Smart Connector. The second is Apple Pencil, a stylus built using technology that can detect position, tilt and force.


Apple Pencil also calculates angle and orientation to produce both broad or shaded strokes. The Pencil also enables precision that allows artists to touch a single pixel. Apple says the Pencil's battery lasts for hours and that it can charge by connecting to the iPad Pro's Lightning charger.

Pricing and Availability:

iPad Pro launches in November in Silver, Space Gray and Gold, starting at $799 for a 32GB Wi-Fi only model. A 128GB Wi-Fi only model will also be available for $949 and a Wi-Fi + LTE 128GB model will retail for $1,079.

Apple Pencil will retail for $99 while the Smart Keyboard will retail for $169. Both will be available alongside the iPad Pro.

MacRumors Coverage:

- Apple Launching A9X-Based 12.9" iPad Pro in November for $799+
- Apple Announces Smart Keyboard and Apple Pencil for New iPad Pro

Other Announcements

- iPad mini 4
- New Apple Watch Bands and Finishes
- iOS 9 Launches September 16
- watchOS 2 Launches September 16

Top Rated Comments

(View all)
Avatar
64 months ago
with 4K video.... you'd be nuts to buy 16GB model. Can't believe Apple is evening selling a 16GB model; seriously.
Score: 11 Votes (Like | Disagree)
Avatar
64 months ago
<deleted>
Score: 8 Votes (Like | Disagree)
Avatar
64 months ago

I think the whole 'occasion' of the thing has outgrown the pace of innovation. Apple need to peg back the keynotes somehow and make it less hyperbole and more intimate. Otherwise they risk those of us on the periphery (99% of their market) treating it all like a joke.

Yeah, I agree. What really kept cracking me up during the iPhone portion was that Tim Cook kept stating something along the lines of "This is the most advanced iPhone we've ever produced!" Oh, really?!?! I never would have guessed the most recent iteration of the iPhone is also the most advanced iPhone. They use that line at every year's announcement event.
Score: 6 Votes (Like | Disagree)
Avatar
64 months ago
Epic fail. 4K video recording, motion picture, 12MP camera, 5MP front camera, but still 16GB memory?
Score: 5 Votes (Like | Disagree)
Avatar
64 months ago
My only problem with today's event was Tim Cook. I grind my teeth and hold my breath every time he takes the stage, counting the seconds until someone else come to take over. :( I just would love to see an Apple Event with Tim Cook only sitting in the first row. :apple:
Score: 4 Votes (Like | Disagree)
Avatar
64 months ago

Is there a lot of 4k content out there?

There will be when people start using their new iPhones.
Score: 4 Votes (Like | Disagree)

Top Stories

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Apple Explains Why You Might See 'Not Charging' When a Mac is Plugged In

Monday August 3, 2020 1:42 pm PDT by
If you have a Mac and have seen a "Not Charging" warning when plugging it in to power, Apple last week released a support document that explains why. Macs running macOS 10.15.5 or later have a Battery Health Management feature to preserve the life of the battery, and occasionally, the Battery Health Management option will cause the Mac to pause its charging for calibration purposes.Depending ...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Microsoft to Stop Supporting Office 2016 for Mac in October

Monday August 3, 2020 12:21 pm PDT by
Microsoft's Office 2016 for Mac is set to reach its end of support date on October 13, 2020, and after that date, connecting to Office 365 services using the Office 2016 for Mac software will no longer be supported. Microsoft shared the detail in a support document from July highlighting which versions of Office will be supported for connecting to Office 365 services in the future.Connecting ...

Apple Shares Requirements for Default Third-Party Browser and Email Apps With Developers

Monday August 3, 2020 4:28 pm PDT by
Apple in iOS 14 plans to allow users to set a third-party app as the default email or browser app on an iPhone or iPad, replacing the current Apple-made default apps Safari and Mail. Apple hasn't provided many details on the new feature to users, but as noted by MacStories' Federico Vittici, Apple has shared documentation with developers who want their apps to have the option to be set as a...