Apple Retains Top Spot as World's Most Valuable Brand in Latest Interbrand Rankings

Apple has retained its top spot as the world's most valuable company in the latest rankings from consulting firm Interbrand, reports The New York Times. With its top spot in the rankings, Apple also bested fellow technology companies Google, IBM, Microsoft, and Samsung, which came in 2nd, 4th, 5th, and 7th place, respectively.

interbrand2014

On September 9, 2014, Tim Cook held up a wallet and said, "Our ambition is to replace this." A bold statement to be sure—but we'd expect nothing less from Apple, #1 on the Best Global Brands list for the second year in a row. Referring to Apple Pay, a new mobile payments platform that enables consumers to pay for items with Apple devices, Cook signaled that Steve Jobs's 2001 vision of Apple becoming the "digital hub" of its consumers' lives (Macworld Expo 2001) has finally been fulfilled.

In what CNNMoney.com called "one of the most ambitious product launches in its history," Apple unveiled not only Apple Pay, but also the long-anticipated Apple Watch, a wearable device that combines health and fitness monitoring with mobile computer capabilities, and launched two new iPhones that are faster and smarter than previous versions and feature larger screens. The iPhone 6 Plus, which embraces the larger-form factors, could pose a serious challenge to Samsung's GALAXY Note. Though iPhone sales were up prior to the new product launch, particularly in China where China Mobile is now signed as a carrier, the iPhone 6 Plus may further assist penetration in Asian markets where larger-screened devices are preferred.

In last year's survey, Apple overtook Coca-Cola as the most valuable brand in the world after the beverage corporation spent 13 years in the top spot. Apple was valued at $118.9 billion in this year's survey, up $20.6 billion from its $98.3 billion valuation in 2013.

Apple launched the larger 4.7-inch and 5.5-inch iPhone 6 last month, with both devices selling a record-breaking ten million units during their first three days on sale. The company also announced its highly-anticipated Apple Watch wearable device in September, which will come in multiple screen sizes and collections when it launches next year. Apple is expected to unveil new iPads, a 27-inch iMac with Retina Display and perhaps a new Mac Mini at an event next Thursday, October 16.

Top Rated Comments

Kevsta26 Avatar
86 months ago
number 6 in that list I dont even know what is...? :D

Yet somehow that unknown brand is above Samsung?!

That unknown brand probably designs their own stuff, so yeah - in that respect, they should be above Korean copycats Samsung.

Are you guys actually being serious or do you not know that "unknown brand" is General Electric? They make a majority of the light bulbs, appliances, etc. in people's homes, plus things like plane engines and wind turbines. Big money.
Score: 14 Votes (Like | Disagree)
appleguy123 Avatar
86 months ago
I never really realized how understated and elegant Apple's logo was until looking at this grid.
Score: 14 Votes (Like | Disagree)
goobot Avatar
86 months ago
LMAO to the people who don't know who general electric is.
Score: 11 Votes (Like | Disagree)
identity Avatar
86 months ago
Are you guys actually being serious or do you not know that "unknown brand" is General Electric? They make a majority of the light bulbs, appliances, etc. in people's homes, plus things like plane engines and wind turbines. Big money.

The failing of American education and common sense on full display. That's why.
Score: 8 Votes (Like | Disagree)
Keirasplace Avatar
86 months ago
This is a world brand survey, not a US one, and most people here have probably never even heard of General Electric.
Most people IN Business world wide HAVE heard of GE. Seriously!! It is rated the fifth largest company in the world by Forbes and they are one of the oldest large company in existence. They've had 100+ year of marketing behind their name :-).

They didn't call it a consumer brand survey, did it. It is the value of the brand.

GE is a very large conglomerate

These are its main divisions

GE Capital Finance (provides commercial lending and leasing, as well as a range of financial services for health care, media, communications, entertainment, consumers, real estate, and aviation) Present in 55 countries. 44B in revenue, 8B in profit.

GE Home & Business Solutions (Consumer goods)
- GE Appliances Just got sold to Electrolux for 3.3B (but still pending)
- GE Lighting 3B in revenue (being transfered to another division after GE appliance sales)

GE Technology Infrastructure
- GE Healthcare (medical technologies and services helping to deliver patient care to people around the world, include MRI machines) 19B revenue
- GE Aviation (One of the top aircraft engine supplier) 18B revenue
- GE Transportation (equipment for the railroad, marine, mining, drilling and energy generation industries) 6B, mostly in north america

GE Energy, operate world wide, 37B in revenue
- GE Energy Management
- GE Oil & Gas
- GE Power & Water.

So, it seems GE will soon be mostly out of the consumer sector, except for a small part of their lighting revenues.
Score: 6 Votes (Like | Disagree)
jji7skyline Avatar
86 months ago
Why is IBM still on this list? :/
Score: 5 Votes (Like | Disagree)

Top Stories

tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
apple watch ecg

Apple Watch Likely to Gain Blood Pressure, Blood Glucose, and Blood Alcohol Monitoring

Monday May 3, 2021 4:03 am PDT by
The Apple Watch may gain the ability to measure blood pressure, blood glucose, and blood alcohol levels, according to newly-revealed information about one of Apple's chosen business partners. Apple has been revealed to be the largest customer of the British electronics start-up Rockley Photonics, The Telegraph reports. Rockley Photonics has developed non-invasive optical sensors for...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
maxresdefault

Hands-On With Brydge's 12.9-Inch iPad Pro Keyboard With Trackpad

Tuesday May 4, 2021 11:48 am PDT by
Brydge has been making keyboards for Apple's iPads for years now, and the newest model, the Brydge 12.9 MAX+, is compatible with the third, fourth, and fifth-generation iPad Pro models, so it works even with the new mini-LED iPad Pro. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we checked out the new Brydge 12.9 MAX+ to see if it's a viable...
iphone 13 pro max dummy notch

iPhone 13 Pro Max Dummy Model Depicts Smaller Notch

Tuesday May 4, 2021 1:08 pm PDT by
Apple's iPhone 13 models are expected to feature a slimmed down notch, marking the first major change to the TrueDepth camera system since it was introduced in the 2017 iPhone X. We're still months away from the launch of the iPhone 13, but Lewis Hilsenteger of Unbox Therapy managed to get an iPhone 13 Pro Max dummy model that represents what we can expect from the new 2021 device. Dummy...
Flat 2021 MacBook Pro Mockup Feature 1

Mini-LED Display Production Improving for Redesigned MacBook Pro Models Later This Year

Monday May 3, 2021 8:33 am PDT by
Apple supplier TSMT, a key vendor involved in the production of mini-LED displays in the newly announced 12.9-inch iPad Pro, has been able to address technical challenges for the production of mini-LED displays to be used in the upcoming 14 and 16-inch redesigned MacBook Pro models. As reported by DigiTimes, TSMT had initially been facing production constraints with the circuit board and...
netflix sign up

Apple Discussed 'Punitive Measures' Against Netflix for Dropping In-App Purchases

Wednesday May 5, 2021 11:03 am PDT by
As the Epic Games v. Apple trial progresses into its third day, Apple's internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store. Back in December 2018, Netflix stopped offering in-app subscription options for new or resubscribing members and instead began requiring them to sign up ...
airtags

AirTag Owners Bemoan Inability to Let Others Track Their Items Via Family Sharing

Tuesday May 4, 2021 5:12 am PDT by
Apple's new AirTag item trackers have been making their way into the hands of customers since Friday, and while the company has tried to describe the ways that they can be used to find lost items, many users are still surprised and disappointed to learn that the location of an AirTag can't be shared with other family members. On the face of it, sharing the location of an AirTag via Apple's...