MacRumors

Apple's customers may receive a boost in performance and improved battery life from the company's 2014 products thanks to improvements in Micron's LPDDR4 DRAM technology, claims Matt Margolis (Via 9to5Mac).

According to Margolis, Micron is ramping up production of its LPDDR4 RAM and will supply Apple with memory chips for its 2014 iPad, iPhone and Mac models, which are expected to debut later this year. Margolis believes a "mystery" $250 million payment Micro received for "product to be supplied through September 2016" is from Apple as part of a multi-year deal.

Apple is a current DRAM customer of Micron Technology, having last used Micron’s LPDDR3 DRAM memory in 2013. Micron presented detailed benefits and product highlights regarding their LPDDR4 DRAM Memory technology almost a year ago. Furthermore, just yesterday Micron’s Vice President of Wireless Solutions Marketing published an article highlighting the benefits of Micron’s next generation DRAM LPDDR4, which tells me this technology is ready for the big show. Lastly, Micron received a mystery payment of $250m from one customer that was reported during their Q1 2014 conference call and their 10-Q indicates that the payment was “for product to be supplied through September 2016″.

Apple is in an arm’s race to improve the performance of their mobile, tablet and ultrabook devices and improve overall battery life. There appears to be little doubt that Apple is going to be showing off Micron’s LPDDR4 DRAM memory across their 2014 iPhones, Macbook and Tablets. You can take my word for it that Apple users are going to love how “lightning quick” the 2014 devices will be compared to the 2013 devices.

Though not confirmed, this transaction is plausible as Apple currently uses Micron’s LPDDR3 DRAM in its 2013 models under the brand name of Elpida, a company that Micron acquired in July 2013. Even earlier, Apple reportedly inked a deal for DRAM chips with Elpida in 2012 that purchased half of the capacity at the firm's main manufacturing facility in Japan.

This new LPDDR4 RAM technology offers two times the bandwidth performance of the previous generation LPDDR3, while keeping power consumption low, claims Reynette Au, Micron's Vice President of Wireless Solutions Marketing, in an article at Wirelessweek.

These technological advancements in LPDDR4 RAM may complement Apple's 64-bit A-series processor, which powers the iPhone 5s, iPad Air and Retina iPad mini. Detailed analysis from Anandtech claims Apple's current A7 processor is so powerful that users are likely to encounter RAM bottlenecks and battery consumption limitations before overextending the CPU.

Apple today announced that its annual Worldwide Developers Conference (WWDC) for 2014 will be held June 2-6 at the Moscone West convention center in San Francisco. The company also announced that application for tickets to the event will start today through Monday, April 7. Tickets will be issued to attendees via a random lottery.

“We have the most amazing developer community in the world and have a great week planned for them,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Every year the WWDC audience becomes more diverse, with developers from almost every discipline you can imagine and coming from every corner of the globe. We look forward to sharing with them our latest advances in iOS and OS X so they can create the next generation of great apps.”

To handle overwhelming demand for tickets, Apple adopted a lottery system that will issue tickets to developers chosen randomly from the pool of registered applicants. Developers who apply for a ticket via lottery will know their status by Monday, April 7 at 5:00 PM PDT. Scholarships will be given to 200 students, who will have the opportunity to attend the conference for free.

Apple's requirements for purchasing a ticket to WWDC include membership in one of the company's paid developer programs, including the iOS Developer Program, iOS Developer Enterprise Program, or Mac Developer Program. With the new lottery system in place, Apple also is requiring that developers be a member of a paid program prior to today's announcement, thus preventing last-minute signups from obtaining tickets.

As was the case in previous years, developers between the ages of 13 and 17 must have their tickets purchased by a parent or guardian who also is an eligible member. Tickets are limited to the applicant only and cannot be sold, resold or otherwise transferred.

Earlier today Amazon launched its Fire TV media streaming box, entering a market that features fierce competition from Roku and its streaming boxes, Google's Chromecast and the Apple TV. To help set it apart from its competitors, Amazon included an app store, strong gaming support and much more for its box, which are features that have been heavily rumored for Apple's next generation streaming box.

While gaming on a media streaming box is nothing new, as Roku has allowed users to play games like Angry Birds on its devices, Amazon has gone through great lengths, including purchasing Killer Instinct game developer Double Helix and reaching out to third-party publishers like EA, Disney, Ubisoft and Minecraft creator Mojang, to bring 133 high quality games to the Fire TV, with more arriving in the future. In addition, they've launched a $39 Xbox-like controller to make it easier for users to play advanced games on the box.

Apple has long been rumored to be including gaming support on the next version of the Apple TV with support for gaming controllers. More recently, Apple and third-party hardware manufacturers have begun shipping iOS 7 game controllers for iPhones, but they've been poorly received due to build quality issues and high price tags.

To power these high quality games, Amazon has outfitted its Fire TV with a quad-core processor, which Amazon says boasts 3 times the power of Apple TV, a dedicated graphics engine and 2 GB of RAM, which is four times the amount in the Apple TV.

While its unclear what specs the new Apple TV could sport, it's likely it gets a significant improvement over the currently used A5 chip to the much more powerful A7 chip, which is used in the iPad Air and would allow developers to easily port over their best-selling iPad and iPhone games and vice versa.

Other rumored changes for the new Apple TV include a brand new interface that blends TV listings with apps and video from the web rather than a the current setup of a grid of app icons. Amazon's Fire TV does something similar according to a hands-on report by The Verge, displaying various movies and TV shows next to apps and games when the device is turned on.

In addition, Apple has been rumored to want to include some sort of Siri-like voice control to allow users to easily navigate through the interface without a remote control. While Roku already had voice control on their media streaming box, Amazon has included voice control "that just works" on its Fire TV remote control, allowing users to bypass typing for voice searches.

However, the largest difference between the new Apple TV and Fire TV could be content. While Amazon says its streaming device is "open" and has an app store, Apple has been long rumored to also include an App Store to allow for a greater variety and quicker access to more "channels" than ever before. While that would put the two boxes at parity, Apple has also been rumored to be discussing a possible partnership with Comcast for a streaming TV service on the new Apple TV, allowing users to switch between live TV via Comcast, a Hulu-like on-demand video service and third-party apps like HBO Go, YouTube and Netflix.

Apple has been rumored to be launching their new Apple TV as early as April.

Microsoft today announced Windows Phone 8.1, which comes equipped with the company's digital assistant, Cortana. In development for several years, Cortana is Microsoft's answer to Siri and Google Now, the digital assistants from Apple and Google.

Cortana is named for an AI character in the popular Halo video game series and as in the game, the assistant is voiced by actress Jen Taylor. Given a distinctly female personality, she is powered by Microsoft's search engine, Bing, and is designed to learn about users by asking questions and monitoring user activity, interacting through both text and speech.

According to an extensive piece on Cortana from The Verge, Microsoft designed the feature based on real personal assistants, giving Cortana a "Notebook" to work from. The Notebook can be described as a settings page, allowing users to designate what Cortana can track. In her Notebook, Cortana stores information like personal interests, relationships with people, frequently visited places, appointment dates, quiet hours, and more.

"It's her view of you, but clearly you can just snatch it from her at any time and say 'That’s not right, I don't want you to know this' or 'I'm not comfortable with you reading my email,'" explains Ash. "So you have complete control over what she knows and she’s transparent about it."

Entries in the Notebook are stored in the cloud, and you can share contact information with it, as well as your interests, home and work locations, and more. The notion of Cortana acting as a personal assistant with a notebook— as opposed to a creepy stalker — has been drilled into the team from the beginning, they say.

Cortana is a core function of Windows Phone 8.1, replacing the existing search function. Like Siri she can schedule reminders, but Cortana's functionality is somewhat more powerful, allowing reminders to be tied to people and locations. For example, Cortana can be asked to give a reminder to discuss a certain topic when calling a contact, with that reminder popping up when a call is placed.

The digital assistant also offers a daily summary of information, similar to what can be found in Apple's own Notification Center. Cortana lists upcoming appointments, reminders, weather information, and more. She can, with permission, track user email to pull out information like airline reservations.

Like Siri, Cortana has a personality. She has witty responses for certain questions, such as "Who is your father?" to which she replies, "Technically speaking, that'd be Bill Gates. No big deal." Displayed as a circle on a phone screen, she's also able to express 16 different emotions.

While Siri has not been opened up to developers, Microsoft is releasing a third-party SDK. Cortana will integrate with services like Hulu, Twitter, Facebook, allowing people to use voice commands to launch television shows or send a tweet.

Cortana remains in the beta stages, as there are bugs with the software that still need to be worked out. Windows Phone 8.1 will launch in late April or early May, but Cortana will only be available in the United States for the time being.

Microsoft also announced that it is making Windows licenses free for mobile phones and tablets that have screens of less than nine inches, putting it on par with Google's Android, which is offered to device manufacturers for free.

Mounting and organizing options for heavy duty Mac Pro users continue to grow since the new machine's launch at the end of last year, with Sonnet now announcing a new rack mount enclosure capable of holding two Mac Pros. The new enclosure is an additional option to go along with the enclosure and expansion chassis the company announced last week.

This time, the Sonnet Rack Mac Pro allows users to rack mount one or two Mac Pro machines in a 4U space. The unit includes a front panel power button with USB 3.0 port for each machine, plus a second USB 3.0 port, a Gigabit Ethernet port, and an HDMI connector on the back of the rack for each Mac Pro.

There are no rear Thunderbolt ports because, Sonnet says, there are no panel-mount Thunderbolt connectors available. There is, however, room inside the rack for Thunderbolt cables to be attached, and the company says it is "fairly easy" to directly connect Thunderbolt cables and they can be secured to the Mac Pro so they can not be accidentally unplugged.

The Rack Mac Pro also supports the mounting of Thunderbolt to Fibre Channel adapters like the Promise San Link2.

Pricing is expected to be $599 to rack mount a single Mac Pro, with an add-on to mount a second Mac Pro available for $299. Availability is likely to come in June alongside the previously announced combination enclosure and expansion chassis.

Environmental activist group Greenpeace, which has in the past taken Apple to task over environmental issues, has released a new report entitled "Clicking Clean: How Companies are Building the Green Internet" which classifies Apple along with Google and Facebook as "green energy innovators". The report praises Apple for its commitment to renewable energy, awarding the company three "A" grades and a "B" grade in the group's four rating categories.

Apple's aggressive pursuit of its commitment to power the iCloud with 100% renewable energy has given the company the inside track among the IT sector's leaders in building a green Internet. Apple has made good on its pledge by building the largest privately owned solar farms at its North Carolina data center, working with its utility in Nevada to power its upcoming data center there with solar and geothermal energy, and purchasing wind energy for its Oregon and California data centers. Apple's commitment to renewable energy has helped set a new bar for the industry, illustrating in very concrete terms that a 100% renewable internet is within its reach, and providing several models of intervention for other companies that want to build a sustainable Internet.

The full report (PDF) highlights Apple's strong performance in transparency, its commitments to renewable energy and siting of facilities in areas with access to renewable energy, and its deployment of and advocacy for renewable energy. The only area where Greenpeace gives a slight downgrade to Apple is in energy efficiency and mitigation, where the group believes that Apple could do more to share details on its energy efficient facility designs to help the industry in general become more environmentally friendly.

Greenpeace was initially quite sour on Apple's renewable energy plans for its flagship North Carolina data center, believing the company to be relying mostly on coal-powered energy sources. Apple took issue with Greenpeace's claims, but the publicity seemed to have encouraged Apple to become more open about its commitments to renewable energy as it publicly stated its intentions to run all of its data center on 100% renewable energy. While Greenpeace continued to overestimate Apple's energy needs for the North Carolina facility for some time, the group appears to now be satisfied with Apple's disclosures and is on board with the company's energy policies.

In line with earlier rumors, Amazon today announced the Fire TV, a new media streaming device that will compete with the Apple TV, Google Chromecast and the new Roku Streaming Stick.

The Fire TV is set-top box with a bluetooth remote that supports voice search. Internal hardware includes a quad-core processor with a dedicated graphics processor and 2GB of RAM. It supports 1080p via HDMI and features dual-band, dual-antenna Wi-Fi with MIMO for fast video downloads. Amazon claims it Fire TV hardware is three times as powerful as its competitors.

The Fire TV streams Amazon Prime Instant Video titles as well as content from third-party providers such as Netflix and Hulu. Owners can browse through popular movies and TV shows on Amazon Instant Video, with personalized recommendations and a watchlist making it easy to find and save content. A new ASAP (Advanced Streaming and Prediction) feature learns what movies and shows you enjoy and gets them ready for you to watch. The more you use the Fire TV, the better it gets at predicting your media choices.

Setting it apart from its competition, Amazon also bundles games into the Fire TV device with support for a $39 wireless Fire game controller. Well-known gaming studios such as Disney, Gameloft, EA, Sega, Ubisoft and Double Fine are partnering with Amazon to bring their titles to the Fire TV device. Amazon also is launching its own gaming studio, with the tower defense game Sev Zero debuting as the studio's first official game.

Extras packaged into the Fire TV include photos with slide shows and X-Ray that provides IMDB details for movies and TV shows on a second screen device like the Kindle Fire HDX. Music services such as Pandora, iHeartRadio, TuneIn, and Amazon's own Music service will debut on the Fire TV starting next month with support for X-Ray, which will display song lyrics.

Not just for adults, Amazon added its FreeTime service, which offers parental controls and personalized profiles for children. A $2.99 monthly option for a FreeTime Unlimited subscription adds unlimited access to programming from Nickelodeon, Sesame Street, PBS Kids and more.

The Fire TV will ship today from Amazon with a $99 price tag.

Samsung and Apple's second patent trial started earlier this week with jury selection and opening arguments by both Apple and Samsung. Phil Schiller also took the stand as Apple's first witness in the trial, which started in earnest on Tuesday.

Among the volume of internal documents provided in the case, The Wall Street Journal highlights emails from Apple founder Steve Jobs that reveal his commitment to beating Android, calling the competition a "Holy War" with Google.

Jobs outlined this "battle" in an October 2010 email to 100 employees prior to the company's annual retreat. Jobs said in the email that "Apple is in danger of hanging on to old paradigm for too long (innovator's dilemma)" and notes that "Google and Microsoft are further along on the technology, but haven't quite figured it out yet." This characterization is favorable to Samsung as the company attempts to involve Google and Android in the patent infringement case.

As part of its opening statement in the case, Samsung outlined its plans to share internal Apple documents that suggest Apple was taken aback by Samsung's edgy marketing campaign that characterized the company's Galaxy devices as "the next big thing." (via The Verge)

"We will show you internal Apple documents, documents that haven't been made public before, and showed how Apple was really concerned about competition from Android, and in particular Samsung," John Quinn of law firm Quinn Emanuel Urquhart & Sullivan, which is representing Samsung in the trial, told an eight-person jury. "This new, edgy marketing strategy ... it drove Apple crazy."

Following opening arguments by Apple and Samsung, Apple executive Phil Schiller testified in court on behalf on Apple, discussing, as he did in the first trial, the risks the company took as it successfully released both the iPhone and iPad before its competitors, reports Computerworld.

"We wondered what could come after the iPod," Schiller said. "We wanted to try and invent that future rather than let it happen to us."

Schiller also reminded jurors that Apple wasn't always the leader in the mobile market and had a long learning curve to get where it is now.

"Apple really only had two products at the time: the Mac and iPod," he said, reminding jurors of a time before Apple was the phone and tablet powerhouse it is today. "We hadn't made a phone. We didn't know about radios and antennas and all the things that make up a phone."

Schiller remained on the stand for over two hours before his testimony ended for the day. Schiller is expected to return on Friday, with Samsung continuing to question the Apple executive when the trial resumes.