More Claims of September 9 Debut for Apple's Wearable Device, Likely Positioned as iPhone Accessory

iwatch_concept_setYesterday, Re/code broke the news that Apple planned to introduce its upcoming wearable device alongside the iPhone 6, and now Bloomberg is seconding that rumor, pointing towards a simultaneous debut of two different iPhones and a wearable device at Apple's September 9 event.

According to Re/code, Apple had originally planned to introduce its wearable device at an October event separate from its September iPhone event, but later ended up changing its plans. Bloomberg speculates that Apple's plan to debut the wearable device alongside the iPhone may be the company's way of limiting expectations for the device, positioning it more as an iPhone accessory rather than a standalone device.

Apple will give the new wearable a boost by pairing its debut with its flagship product, the iPhone. The company also may be trying to manage expectations for the new device, signaling that it's more of an accessory instead of a category that stands by itself. By contrast, when the iPad was introduced in 2010, Apple held a special event just for that product.

Apple does appear to be planning a major affair for the debut of the wearable device and the two iPhones, however, holding the event at the Flint Center at De Anza College where it introduced the original Macintosh thirty years ago and the first iMac in 1998. The company is building a massive structure on the site, the purpose of which remains unclear.

Both Apple CEO Tim Cook and iTunes chief Eddy Cue have also heavily hyped Apple's upcoming product lineup, with Cue saying it's the "best product pipeline" in 25 years and Cook promising "really great stuff" in new product categories.

It is likely Apple is planning to unveil its wearable device, which has commonly been called the iWatch in rumors, several months before it becomes available to consumers. A distinct lack of product leaks and tangible rumors have suggested the device is not yet in production, and an introduction before a deluge of part leaks allows Apple to debut the device while it's still largely a surprise.

Though we've not seen images of Apple's wearable device, rumors have suggested it will have a heavy focus on health and fitness with an array of health-related sensors that measure metrics like steps taken, sleep quality, heart rate, and more. It's said to come in multiple sizes and at multiple price points, and it is also said to be heavily integrated with the iPhone and iOS 8 features like the Health app.

(Image: 2.5-inch iWatch concept by SET Solutions)

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...

Top Rated Comments

Ahheck01 Avatar
142 months ago
History has taught me to wait until the second generation of Apple's mobile hardware.

History has taught me to get every generation of Apple's mobile hardware.
Score: 35 Votes (Like | Disagree)
Yvan256 Avatar
142 months ago
Here's what I'm thinking

Everyone is thinking "watch" or "bracelet", but we're probably far from reality.

Remember when there was rumours about the iPhone and people thought it would be an iPod that can make phone calls? Steve even had a funny image in his presentation.



It wouldn't surprise me that when they show it to us, we'll all be "what? wow!".
Score: 28 Votes (Like | Disagree)
LordQ Avatar
142 months ago
History has taught me to wait until the second generation of Apple's mobile hardware.
Score: 24 Votes (Like | Disagree)
AceMason Avatar
142 months ago
Tuesday will be a great day.
Score: 17 Votes (Like | Disagree)
TheNewDude Avatar
142 months ago
Something tells me that this iWatch is going to let a lot of people down. I think our expectations of it are way too high compared to what Apple has in store for us.
Score: 13 Votes (Like | Disagree)
farewelwilliams Avatar
142 months ago
History has taught me to wait until the second generation of Apple's mobile hardware.
History has taught me to buy the first gen anyways since the original iPhone is now worth more than $1k
Score: 11 Votes (Like | Disagree)