Everything Apple Announced at Today's Event in 13 Minutes - MacRumors
Skip to Content

Everything Apple Announced at Today's Event in 13 Minutes

Apple today held the "It's Glowtime" fall event to debut new iPhone 16 models, a new version of the Apple Watch, new AirPods, and more. It took Apple more than an hour and a half to introduce the new devices, but we've recapped everything in a quick 13 minute video for our readers who want a short but detailed overview of what's new.


We've also rounded up our full event coverage, so make sure to take a look at our articles to avoid missing any key details about Apple's updated devices.

iPhone 16 Pro and iPhone 16 Pro Max

iPhone 16 and iPhone 16 Plus

Apple Watch Series 10

Apple Watch Ultra 2 in Black

AirPods 4

Software

Cases and Accessories

Other Announcements

The Apple Watch Series 10 and AirPods 4 can be pre-ordered as of today. Pre-orders for the ‌iPhone 16‌ models will start on Friday, September 13. All of the new devices will launch on Friday, September 20.

Popular Stories

Apple Watch Ultra 2 Black Titanium

watchOS 27 Will Add These New Features to Your Apple Watch

Sunday May 24, 2026 11:53 am PDT by
Apple will unveil watchOS 27 during its WWDC 2026 keynote on Monday, June 8, and a handful of new features have been rumored already. The first developer beta of watchOS 27 should be available immediately following the keynote, and a public beta typically follows in July. The update should be released to all users with a compatible Apple Watch model in September. Below, we recap watchOS...
iPhone 15 General Feature Green

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Friday May 22, 2026 1:36 pm PDT by
Apple reportedly plans to unveil its first foldable iPhone in September this year — it may be named "iPhone Ultra" — and expectations are high. In his Power On newsletter, Bloomberg's Mark Gurman said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said....
imac video apple feature

Apple Released Two New Accessories This Month

Friday May 22, 2026 12:24 pm PDT by
May has been a quiet stretch in terms of new Apple products, but the company did release two accessories on its online store this month. First up was a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. U.S. pricing is set at $49. The band is part of Apple's 2026 Pride Collection, which also includes a new Pride...

Top Rated Comments

22 months ago
This was probably the most disappointing keynote that I remember.
Score: 67 Votes (Like | Disagree)
22 months ago
Everything Significant Apple Announced at Today's Event in 0 Minutes: .
Score: 44 Votes (Like | Disagree)
Dulcimer Avatar
22 months ago
What a joke. Apple really pushing their lazy incrementalism with these minimal annual updates.

AW S10 is thinner with a bigger screen — great! But no new health sensors and SpO2 not resolved? And what’s with the hideous large bezels? For the Ultra, last year’s model gets a new color and some hideous Hermes bands. Come on…

The 4-year-old AirPods Max got a port update and… that’s it.

iPhones’ RAM and cameras are behind the Pixel Pro 9. But hey, the A18 “challenges latest desktop processors” so you can load TikTok filters faster, I guess? And boy are they pushing AI as the next big thing with iPhone to fill up time.

Don’t worry though: everything’s carbon neutral!!!!!!
Score: 34 Votes (Like | Disagree)
22 months ago
I’m still most impressed with the hearing protection/test/aids that’s going to be added to the AirPods Pro 2. That’s a huge deal, even if it’s being underplayed.
Score: 26 Votes (Like | Disagree)
Tomasulu Avatar
22 months ago
Over a hundred thousand highly paid Apple employees worked for a year to give us these? I mean do they not have a single person working on the AirPods Max? Couldn’t even be bothered dropping in a new chip. Just new colors and usb c… for $550. Ditto Apple Watch Ultra.

Lazy and extremely greedy.
Score: 24 Votes (Like | Disagree)
ThunderSkunk Avatar
22 months ago
I'm trying to watch this now but the most striking thing about this one is the crackhead they put in charge of the music. The combination of ambient synth pad, detuned chiptune vox and doubletime disco beat at every break, is starting to make sense of some of Silicon Valley "culture", between micro-dosing acid all day, the awkward standing & power posing, aggressive praying gesturing, going around scanning peoples pets instead of talking to them lol, I'm no longer sure I want to be on the same spaceship as these people when we leave earth.

I miss the spontaneity and human connection of a live keynote in front of a real audience. These perfectly polished pre-made videos just feel like sterile advertisements, completely disconnected from reality.
Score: 19 Votes (Like | Disagree)