Apple Announces iPhone 16 Pro and iPhone 16 Pro Max with Larger Displays, New Camera Control, and More

Apple today announced the iPhone 16 Pro and ‌iPhone 16 Pro‌ Max—its latest flagship smartphones—featuring larger displays, an all-new Camera Control button, and the A18 Pro chip.

16 pro
The ‌iPhone 16 Pro‌ has a 6.3-inch display, while the ‌iPhone 16 Pro‌ Max features a 6.9-inch display—the biggest iPhone display ever. The borders around the display are the thinnest of any Apple device. The titanium frame now features a new blasted finish and comes in a refreshed selection of color options: a darker Black Titanium, brighter White Titanium, Natural Titanium, and a new Desert Titanium.

The devices are powered by the new A18 Pro chip, made using 2nd-generation 3nm technology. It offers a 16-core Neural Engine with 17% more memory bandwidth, making Apple Intelligence tasks up to 15% faster compared to the previous generation. The 6-core CPU features two performance cores and four efficiency cores, providing 15% faster performance and 20% more efficiency. Additionally, the 6-core GPU is up to 20% faster than the A17 Pro, with hardware-accelerated ray tracing for more realistic lighting in games. Faster USB-C speeds and twice the data processing for video encoding are also supported.

The ‌iPhone 16 Pro‌ features a new "Fusion" 48-megapixel camera with a 2nd-generation quad-pixel sensor, enabling zero shutter lag for 48-megapixel ProRAW and HEIF photos. The ultra-wide camera has a 48-megapixel quad-pixel sensor with autofocus for the first time, and the 5x tetraprism telephoto camera is now available on both the ‌iPhone 16 Pro‌ and ‌iPhone 16 Pro‌ Max.

Apple has overhauled Photographic Styles to allow real-time adjustments to colors and shadows, adapting specific tones in the image. Styles can be personalized more deeply, with new black-and-white and natural options, and can be applied during live previews or after capturing the photo.

The 48-megapixel Fusion camera on the ‌iPhone 16 Pro‌ also supports 4K120 fps video capture in full HDR, which can be used in slo-mo or regular video mode. Playback options include 120, 60, 30, or 24 fps, with intelligent audio treatment for wind noise reduction. The ability to capture spatial audio allows for more immersive recordings, particularly when paired with AirPods or Apple Vision Pro.

iphone 16 pro colors
The Camera Control is a dedicated, flush sapphire crystal button with haptic feedback dedicated to camera app functions. Clicking the Camera Control launches the camera app. Clicking again takes a picture, while clicking to hold records video. The Camera Control also offers touch gestures, allowing it to distinguish between a click and a lighter press. A light press reveals a new clean preview to help users focus on framing the shot, while a new overlay allows for quick access to camera functions like zoom and switching between lenses. Users can press lightly twice to see other controls and slide to the preferred one. Camera Control will be updated later this year to lock focus and exposure with a half-press.

The Camera Control also gains Visual Intelligence, a new ‌Apple Intelligence‌ feature exclusive to the iPhone 16 lineup. ‌Visual Intelligence‌ is invoked by the Camera Control, allowing users to point their ‌iPhone‌'s camera at something and pull up contextual details such as information about a restaurant, as well as take actions like filling out a calendar event.

With improved microphones, the ‌iPhone 16 Pro‌ supports Spatial Audio capture during video recording, for a more immersive experience when using AirPods or ‌Apple Vision Pro‌. A new Audio Mix feature uses machine learning to identify and separate background audio and speech. For example, "In-Frame Mix" isolates the voice of the person on camera. "Cinematic Mix" handles audio like a movie, with on-screen audio in front and environmental noises in the surroundings. There are also updates coming to the Voice Memos, allowing you to layer a track on top of existing recordings.

Battery life is improved with up to 33 hours on the ‌iPhone 16 Pro‌ Max, enhanced by a new mechanical architecture and advanced power management, with 20% better sustained performance due to improved heat dissipation.

The ‌iPhone 16 Pro‌ starts at $999 for 128GB and $1,199 for ‌iPhone 16 Pro‌ Max for 256GB. They are available for pre-order on Friday and launch on September 20.

Related Roundup: iPhone 16 Pro
Related Forum: iPhone

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...

Top Rated Comments

Account25476 Avatar
11 months ago
”Build from the ground up for Apple intelligence.“
Has the same design of the last iPhones.
Score: 63 Votes (Like | Disagree)
Dulcimer Avatar
11 months ago
“ALL NEW DESIGN” ???
Score: 54 Votes (Like | Disagree)
CheffyDude Avatar
11 months ago
Wow. If it wasn't for Apple Intelligence, they could have skipped this one. What a bore fest.
Score: 49 Votes (Like | Disagree)
pinkkie Avatar
11 months ago
today's presentation is unbelievably bland and boring, nothing really new despite the marketing babble
Score: 47 Votes (Like | Disagree)
fel10 Avatar
11 months ago
Holy **** the whole event was a bore.
Score: 43 Votes (Like | Disagree)
applegeek2024 Avatar
11 months ago
can we please fire 80% of apple iphone design and development team? It feels like they do NOTHING. NOTHING.
Score: 31 Votes (Like | Disagree)