Apple Event 2021: Everything Apple Announced at Its 'Spring Loaded' Event in Just 6 Minutes

Apple today held its first event of 2021, and it was one of the most exciting events that we've seen in some time. Apple announced a whole slew of new products, including an M1 iMac, an ‌M1‌ iPad Pro, a refreshed 4K Apple TV, and the long-awaited AirTags.


It took Apple an hour to introduce all of the new devices during its virtual "Spring Loaded" event, but we've recapped all of the announcements in just six minutes for our readers who want a quick but thorough overview of what's new. We've also included all of our event coverage below for those who may have missed something.

iPad Pro

AirTag

iMac

iPhone

Apple TV

Podcasts

iOS 14.5

Other Announcements

Related Coverage

Make sure to stay tuned to MacRumors this week, as we'll have in-depth coverage of all of Apple's announcements as new tidbits and features are discovered. We'll also have hands-on content and reviews in the weeks to come.

Top Rated Comments

Kylo83 Avatar
16 months ago
Here is my honest take; and you won’t agree but it’s my opinion; apple has lost everything that used to make it great, all the updates are minor, the airtags I don’t see the point, Apple TV has a way old chip and nothing really new still over priced, the new iMac is well in my opinion disgusting it looks like a Lenovo all in one, it now makes the old one look nicer, the new one just looks like a kids computer now. The iPad Pro is kinda cool but again all this power and hardware just to run iOS apps there is nothing my 2018 can’t run on it so what’s the point, am I missing something but where is the wow factor gone; as usual the hype before an event is always a lot better, about spend to much time talking about climate change in these events, I am upset because a company I love has gone so down hill; yeah they make a lot of money but speaking from a huge apple fan I just don’t get excited anymore; anyways respect my views
Score: 14 Votes (Like | Disagree)
ErikGrim Avatar
16 months ago
Great:
- Colour returns to iMacs!
- Matching accessories
- Touch ID desktop keyboards
- M1 in iPads
- MiniLED debuts

Good:
- Redesigned Siri remote with click wheel
- Thread support in Apple TV
- HDMI 2.1 in Apple TV
- Colour balance in Apple TV
- AirTags finally (water resistant, long lasting user replaceable battery, customisable is cute)
- Ted Lasso in July!
- Redesigned Podcast app
- I guess we are waiting for bigger iMacs until we have M1X/M2

Meh:
- Purple iPhone
- Podcast Subscriptions
- Apple Card still US only
- Nothing new on the HomeKit front
- I guess we are not getting a new pencil...?
- ...or AR finding in Find My?

WTF:
- ZERO gaming story for Apple TV. None. It's dead Jim
- No Spatial Audio in new Apple TV???
- No U1 in redesigned remote
Score: 12 Votes (Like | Disagree)
iapplelove Avatar
16 months ago
The iMac is a big letdown
Score: 7 Votes (Like | Disagree)
macduke Avatar
16 months ago
The biggest surprise for me was the iPad with up to 16GB of RAM. What are they working on for iPad OS in secret?? Hoping for a full version of macOS mode when using keyboard/mouse. Or maybe something hybrid? Though macOS keeps feeling more like iPad/iOS.

The second biggest surprise for me is how bold the iMac colors are. I was worried we’d get more pastel BS.

The third biggest surprise is the Apple TV color calibration with the iPhone stuff. Such a good idea and instantly makes everyone’s TV look better.

My biggest disappointment is the fact that the new Apple TV remote doesn’t work with Find My. Like, for real Apple?
Score: 6 Votes (Like | Disagree)
jjack50 Avatar
16 months ago

Good huh? A horrible iMac redesign a minor old Apple TV update what was so good
You asked that your opinion be respected. Respect opinions that disagree with yours.
Score: 4 Votes (Like | Disagree)
_Spinn_ Avatar
16 months ago
Today’s event was way better than I expected. Lots of good stuff announced.

I’m particularly excited to try out AirTags and the joint Apple Card.
Score: 4 Votes (Like | Disagree)

Related Stories

airtag in hand

Muscle Car Owner Targeted With Hidden AirTag Placed by Thieves

Tuesday December 21, 2021 9:02 am PST by
Michigan resident John Nelson claims that he was recently targeted by car thieves who hid one of Apple's AirTags in his vehicle, a 2018 Dodge Charger. According to a Fox 2 Detroit report, Nelson visited the Great Lakes Crossing shopping center in Auburn Hills, where he spent about two hours. After departing, he got a notification on his phone that informed him he was being tracked by an...
f1618940001

New M1 iMac Accessories Include Magic Keyboard With Touch ID and Colorful Magic Mouse/Magic Trackpad

Tuesday April 20, 2021 10:41 am PDT by
Alongside the brand new M1 iMac, Apple today revealed a collection of accessories for the desktop computer. The biggest product is a new version of the Magic Keyboard that includes support for Touch ID, providing quick access to macOS and even allowing users to switch profiles with the touch of their finger. This keyboard will come in seven different colors, matching the options on the M1...
airtag in hand

New York Attorney General Issues AirTag Consumer Alert Over Stalking Concerns

Wednesday February 16, 2022 9:47 am PST by
Though Apple last week announced changes to AirTags that will likely help cut down on unwanted tracking, officials are starting to take notice of complaints. New York Attorney General Letitia James today sent out a consumer alert with "safety recommendations" to protect New Yorkers from AirTags (via The Mac Observer). Across the country, Apple AirTags are being misused to track people and...
ipad magic keyboard holiday

Deals: Take $49 Off Apple's iPad Pro Magic Keyboards on Amazon, Starting at $249.99 for 11-Inch Model

Tuesday December 7, 2021 7:54 am PST by
Amazon today has Apple's 11-inch iPad Pro Magic Keyboard for $249.99, down from $299.00. This is the 2021 model in White, and it's available for delivery before Christmas as of writing. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. This is one of the lowest...
maxresdefault

Apple Event Now Available for Replay on YouTube, Introductory Videos Shared for AirTag and More

Tuesday April 20, 2021 12:46 pm PDT by
Apple today hosted its virtual "Spring Loaded" event, packing several announcements into a fast-paced, one-hour presentation, including a new iPad Pro, a redesigned iMac, a new Apple TV with a redesigned Siri Remote, the AirTag item tracker, and more. The video can be replayed in its entirety on Apple's website and on YouTube. Apple has also shared introductory videos for the new iPad Pro,...
silent airtags with speakers removed

Sale of 'Silent AirTags' on eBay and Etsy Raises Privacy Concerns

Thursday February 3, 2022 8:08 am PST by
Apple AirTag tracking devices with deactivated speakers have been spotted on eBay and Etsy, raising privacy concerns about the risks of removing one of the AirTag's safeguards, PCMag reports. The modified AirTags, dubbed "Silent AirTags," have had their internal speaker removed so that they are no longer able to emit a sound to highlight their presence. The Silent AirTag looks identical to a ...
AirTag is Linked to Apple ID Feature

Apple Announces AirTag Updates to Address Unwanted Tracking

Thursday February 10, 2022 9:58 am PST by
Apple today announced that it is making some updates to AirTags with the aim of cutting down on unwanted tracking. There are several changes that will be implemented in a multi-phase rollout. In an upcoming software update, Apple plans to implement new privacy warnings that will show up during AirTag setup to thwart malicious use. The warning will make it clear that the AirTag is linked to...
iPad mini 6 orange BG

Deals: Take $50 Off Apple's 256GB iPad Mini 6 ($599) and 12.9-Inch Magic Keyboard ($299)

Thursday February 10, 2022 6:45 am PST by
Today we're tracking a pair of iPad-related deals, including the 2021 iPad mini and the Magic Keyboard for the 12.9-inch iPad Pro. Both of these sales are available on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. iPad mini 6 Starting with the iPad...

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...