Apple Announces AirTag Tracking Devices Starting At $29 Each

Apple today announced AirTag, a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets for tracking purposes, letting you find them right in the Find My app.

f1618938547
AirTags are accessories for attaching to backpacks, luggage, and other items. Any U1 device like the iPhone 12 can be used for precision finding to guide you right to the item you're looking for. Combining visual, haptic, and audio feedback, ‌AirTags‌ aim to make keeping track of your things simple.

"We're excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives," said Kaiann Drance, Apple's vice president of Worldwide iPhone Product Marketing. "With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone."

Apple airtag front and back emoji 2up 042021 big

Each AirTag is made of stainless steel and is IP67 water and dust resistant. The small, lightweight devices feature a built-in speaker that plays sounds to help locate them, and the cover is removable so users can easily replace the battery.

Apple airtag pairing screen 042021 inline
‌AirTags‌ use a similar setup method as Apple's AirPods – just bring an AirTag close to your ‌iPhone‌ and it connects. You can assign an AirTag to an item and name it using defaults like "Keys" or "Jacket," or use a custom name instead. Apple says AirTag location data is kept private and anonymous with end-to-end encryption.

‌AirTags‌ can be placed in a bag or pocket on their own, or attached to a range of Apple-designed AirTag accessories.

Once an AirTag is set up, it will appear in the new Items tab in the ‌Find My‌ app, where you can view the item's current or last known location on a map. If you misplace an item and it's within Bluetooth range, you can use the ‌Find My‌ app to play a sound from the AirTag to help locate it. You can also ask Siri to find an item, and AirTag will play a sound if it is nearby.

Apple iphone12 precision finding 042021 inline
Each AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband technology, enabling what Apple calls "Precision Finding" for ‌iPhone‌ 11 and ‌iPhone‌ 12 users. This technology can more accurately determine the distance and direction to a lost AirTag when it is in range. As you move, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope, and then can guide you to an AirTag using a combination of sound, haptics, and visual feedback.

Apple iphone12 airtag findmyapp 042021 carousel
If an AirTag is separated from its owner and out of Bluetooth range, the ‌Find My‌ network can help track it down. You can place AirTag into Lost Mode and be notified when it is in range or has been located by the ‌Find My‌ network. If a lost AirTag is found by someone, they can tap it using their ‌iPhone‌ or any NFC-capable device and be taken to a website that will display a contact phone number for the owner, if they have provided one.

Apple iphone12 findmy 042021 inline
The trackers can be personalized with custom engravings, including emoji. ‌AirTags‌ start at $29 each or $99 for a four-pack. Online orders open this Friday, with ‌AirTags‌ shipping April 30.

Related Forum: AirTags

Top Rated Comments

alexandr Avatar
34 months ago
wow, they are reasonably priced!
Score: 19 Votes (Like | Disagree)
kguay Avatar
34 months ago
You've had this article ready to go for a few years... ?
Score: 19 Votes (Like | Disagree)
fillilutten Avatar
34 months ago
To not have some kind of built in hole for keyring or strap band is almost a dealbreaker for me. Those holders they introduced look to bulky.
Score: 14 Votes (Like | Disagree)
utwarreng Avatar
34 months ago
Definitely bummed they don't have a way to just attach them to a keyring without an accessory. The Tile Pro has this already. But also, no mention of a rechargeable battery. Is this going to be disposable tech?
Score: 13 Votes (Like | Disagree)
neoelectronaut Avatar
34 months ago
Kinda lame that they don't come with any sort of basic keychain by default.
Score: 12 Votes (Like | Disagree)
GadgetBen Avatar
34 months ago
Yes, finally!! $29 great price.
Score: 12 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 17

Apple Releases iOS 17.1.2 With Security Fixes

Thursday November 30, 2023 10:12 am PST by
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
apple card 1

Apple Ending Apple Card Partnership With Goldman Sachs

Tuesday November 28, 2023 3:09 pm PST by
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
iOS 17

Everything New in iOS 17.2 Beta 4

Tuesday November 28, 2023 12:18 pm PST by
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
anker new xmas

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
paramount plus logo

Apple and Paramount Considering Discounted TV+ Streaming Bundle

Friday December 1, 2023 4:40 am PST by
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...