Apple Launching iPhone 12 and 12 Mini in New Purple Color on April 30

Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday.

iphone 12 preorder purple
Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, all available to order beginning today.

iPhone 12 and iPhone 12 mini in the new purple color will ship with iOS 14.5, according to Apple.

Apple continues to sell the iPhone 12 and iPhone 12 mini in existing colors, including Black, White, Blue, Green, and (PRODUCT)RED. Pricing starts at $699 for the iPhone 12 mini and $799 for the iPhone 12 in the United States.


This story was part of our live coverage of Apple's ongoing "Spring Loaded" event today. Read our live blog for a recap of other announcements.

Top Rated Comments

JPack Avatar
16 months ago
Makes sense, the 12 and 12 mini are the weaker selling products.
Score: 9 Votes (Like | Disagree)
spacehippo Avatar
16 months ago
Yes! I'm glad I waited to get one. Purple is my fev color, now I can upgrade.
Score: 8 Votes (Like | Disagree)
WLSON Avatar
16 months ago

Makes sense, the 12 and 12 mini are the weaker selling products.
Yes the iPhone 12 is the weaker selling phone ... lay down the crack pipe dude.
Score: 8 Votes (Like | Disagree)
jonen Avatar
16 months ago
Interesting to see an announcement like this. Bought an iPhone 12 at launch... what if I wanted purple? :(
Score: 6 Votes (Like | Disagree)
maerz001 Avatar
16 months ago
With touch ID in the power button!

ah na. Sorry. Color is enough for the pandemic
Score: 6 Votes (Like | Disagree)
Scottsoapbox Avatar
16 months ago
This can't be! The interwebs already declared the Mini DOA!

Surely Apple is abandoning it because it was off projections during a pandemic which couldn't influence mobility form factors in any way. Missed projections people!!
Score: 4 Votes (Like | Disagree)

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