Apple Event Now Available for Replay on YouTube, Introductory Videos Shared for AirTag and More

Apple today hosted its virtual "Spring Loaded" event, packing several announcements into a fast-paced, one-hour presentation, including a new iPad Pro, a redesigned iMac, a new Apple TV with a redesigned Siri Remote, the AirTag item tracker, and more. The video can be replayed in its entirety on Apple's website and on YouTube.


Apple has also shared introductory videos for the new iPad Pro, iMac, and AirTag shown during the event on its YouTube channel.








For a full recap of Apple's announcements, check out our "Spring Loaded" event news hub and our live blog coverage. We'll also have a condensed version of Apple's event video available later that highlights the major announcements.

Top Rated Comments

SWAON Avatar
22 months ago
I stopped watching after i saw the iMacs, absolutely mad what they did. The chin, the white bezel, the baffoonery. What was i even watching!?!
Score: 6 Votes (Like | Disagree)
_Spinn_ Avatar
22 months ago
Lots of good stuff in today's announcement. Gonna watch it again to see if I missed anything.
Score: 4 Votes (Like | Disagree)
macsareveryinteresting Avatar
22 months ago

iPhone 12 PURPLE!! Who would say?

Now, THAT’S a game changer! ?
Yes it is. It’s shiny.
Score: 1 Votes (Like | Disagree)
macsareveryinteresting Avatar
22 months ago

I stopped watching after i saw the iMacs, absolutely mad what they did. The chin, the white bezel, the baffoonery. What was i even watching!?!
The only color I like is white on the iMac. It’s sad. They ruined it.
Score: 1 Votes (Like | Disagree)
iGüey Avatar
21 months ago

straight forward this is pretty f*ckedup. it's beyond me to even try to understand what they were thinking. obviously they weren't.

The only color I like is white on the iMac. It’s sad. They ruined it.
For me, it’s clear that Apple is paving the way to launch the iMac Pro (obviously in black) and charge more for it. Just Apple being Apple.
Score: 1 Votes (Like | Disagree)

Related Stories

airtag in hand

New York Attorney General Issues AirTag Consumer Alert Over Stalking Concerns

Wednesday February 16, 2022 9:47 am PST by
Though Apple last week announced changes to AirTags that will likely help cut down on unwanted tracking, officials are starting to take notice of complaints. New York Attorney General Letitia James today sent out a consumer alert with "safety recommendations" to protect New Yorkers from AirTags (via The Mac Observer). Across the country, Apple AirTags are being misused to track people and...
f1618938547

Android Users Largely Excluded From AirTag Unwanted Tracking Improvements

Wednesday February 16, 2022 2:33 am PST by
Apple's recently announced unwanted tracking improvements for AirTags, which seek to cut down on individuals being unknowingly tracked with the device by another person, may not be a significant help to Android users. Unwanted tracking "has long been a societal problem," according to Apple, which is why ‌AirTags‌ were initially built with privacy in mind with the "first-ever proactive...
f1618938547

Police Find Unexpected Use for Apple AirTags

Monday July 19, 2021 3:15 am PDT by
The utility of Apple's AirTag item trackers have started to be seen in law enforcement when locating stolen property, according to recent reports. As reported by GadgetLite, an AirTag user in Boston was able to recover their stolen property with the help of the police and Apple's small tracking device. Earlier this month, the user discovered that his bike had been stolen. Thankfully, he...
Green iPhone 13 Purple iPad Air

Apple Rumored to Announce Green iPhone 13 and Purple iPad Air at 'Peek Performance' Event

Monday March 7, 2022 7:35 am PST by
Apple plans to introduce a new green color option for the iPhone 13 and iPhone 13 mini at its "Peek Performance" event tomorrow, according to Luke Miani, host of a tech channel on YouTube. This would be similar to Apple announcing a purple color option for the iPhone 12 and iPhone 12 mini at its April 2021 event last year. Miani said Apple also plans to introduce a purple color option for...
airtag in hand

Muscle Car Owner Targeted With Hidden AirTag Placed by Thieves

Tuesday December 21, 2021 9:02 am PST by
Michigan resident John Nelson claims that he was recently targeted by car thieves who hid one of Apple's AirTags in his vehicle, a 2018 Dodge Charger. According to a Fox 2 Detroit report, Nelson visited the Great Lakes Crossing shopping center in Auburn Hills, where he spent about two hours. After departing, he got a notification on his phone that informed him he was being tracked by an...
apple id warning

iOS 15.4 Beta 4 Includes AirTags Anti-Stalking Changes

Tuesday February 22, 2022 11:36 am PST by
The newly released fourth beta of iOS 15.4 introduces the anti-stalking AirTag changes that Apple announced earlier this month, providing a setup warning that using an AirTag or another Find My-linked item to track someone without consent is a crime. "You can locate this item using the Find My network," reads the setup screen. "Using this item to track people without their consent is a crime ...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
2020 iMac Mockup Feature Blue

iMac Pro to Launch Sooner Than Expected

Monday December 20, 2021 2:13 am PST by
Apple's high-end iMac Pro with Apple silicon will launch as soon as spring 2022, according to recent reports. Display analyst Ross Young, who often reveals accurate insights into Apple's plans, recently said that Apple's new "iMac Pro" will launch in the spring of next year, with spring in the Northern Hemisphere starting on March 20 and ending on June 21. Apple often holds an event in the...

Popular Stories

Apple advanced security Advanced Data Protection screen Feature

FBI Calls End-to-End Encryption 'Deeply Concerning' as Privacy Groups Hail Apple's Advanced Data Protection as a Victory for Users

Thursday December 8, 2022 2:45 am PST by
Apple yesterday announced that end-to-end encryption is coming to even more sensitive types of iCloud data, including device backups, messages, photos, and more, meeting the longstanding demand of both users and privacy groups who have rallied for the company to take the significant step forward in user privacy. iCloud end-to-end encryption, or what Apple calls "Advanced Data Protection,"...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Expected to Launch Next Week With These 12 New Features

Thursday December 8, 2022 7:05 am PST by
iOS 16.2 is expected to be released next week following nearly two months of beta testing. With last-minute additions like Apple Music Sing and Advanced Data Protection, the software update now has over a dozen new features for the iPhone. Below, we've recapped many of the new features coming with iOS 16.2, including Apple's new whiteboard app Freeform, two new Lock Screen widgets, the...
maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Hands-On With Apple Music Sing in iOS 16.2

Wednesday December 7, 2022 12:24 pm PST by
With the iOS 16.2 release candidate that came out today, Apple added the new Apple Music Sing feature that was announced earlier this week. We thought we'd check out the new karaoke feature to see how it works. Subscribe to the MacRumors YouTube channel for more videos. Apple Music Sing is available on modern iPhones and iPads, as well as the newest Apple TV 4K. It's built in to the Apple...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
Apple Accessories Deals 2022 Anker

Deals: Amazon's New Anker Sale Has Savings on USB-C Chargers, Portable Batteries, and More

Wednesday December 7, 2022 8:10 am PST by
Anker this week has introduced a new sale across its most popular accessories on Amazon, including savings on USB-C cables, wall chargers, portable batteries, wireless chargers, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Many of these sales...
Apple advanced security Advanced Data Protection screen Feature

Apple Announces End-to-End Encryption Option for iCloud Photos, Notes, Backups, and More

Wednesday December 7, 2022 10:00 am PST by
Apple today announced it is expanding end-to-end encryption to many additional iCloud data categories on an opt-in basis for enhanced security. iCloud already protects 14 data categories using end-to-end encryption by default, including the Messages app when backups are disabled, passwords stored in iCloud Keychain, Health data, Apple Maps search history, Apple Card transactions, and more,...
Twitter Feature

Twitter to Charge $11 Per Month for Twitter Blue on iPhone, $7 on Website

Wednesday December 7, 2022 6:47 pm PST by
Twitter plans to charge $11 per month for a Twitter Blue subscription on the iPhone in order to account for the 30 percent cut that Apple takes from in-app purchases, reports The Information. On the web, Twitter Blue will be priced at $7 per month. Prior to when Twitter Blue was paused, Twitter was charging $7.99 for a subscription, but the pricing will change before it relaunches. According ...
Apple car wheel icon feature yellow

Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

Tuesday December 6, 2022 2:31 pm PST by
Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg. Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or...