Apple retailers frequently discount iPhones, Macs and iPads for Black Friday.
Originally released as a lower-cost option last year, the iPhone 5c is currently available in a single 8GB configuration alongside the iPhone 5s, iPhone 6, and iPhone 6 Plus. It is likely that Apple will stop production of the iPhone 5c to streamline its iPhone lineup, as every handset would then likely be equipped with a Touch ID fingerprint sensor.
Apple's iPhone 5c saw lower-than-expected sales after its debut in 2013 due to high demand for the then-flagship iPhone 5s. Apple did attempt a renewed push late last year to promote the iPhone 5c, debuting ads for the device on popular blogging platform Tumblr and on websites like Yahoo.com. Other reports also suggested that Apple cut iPhone 5c production significantly while ramping up iPhone 5s production to meet customer demand last year.
Both Microsoft and Yahoo have existing relationships with Apple, with Yahoo providing stock data to iOS and Microsoft supplying Siri with Bing search results. Executives from both companies have reportedly already approached Eddy Cue, Apple's Senior Vice President of Internet Software and Services, about a potential agreement that could see one of them displace Google to become the default search engine for iOS devices and Macs. There is no indication Apple has made any decision which company, if any, will replace Google.
Yahoo has approached Apple in the past about expanding their relationship on mobile, although things moved in the opposite direction with iOS 8 as Apple cut out middle-man Yahoo for weather data and instead began sourcing data directly from The Weather Channel.
Yahoo has also reportedly been working on a revamp of its mobile search in hopes of landing an agreement with Apple to be the default search provider on iOS, but for now the companies are still in the discussion stages as Apple's deal with Google remains in effect for the time being.
Microsoft was said to be in the running for the 2010 deal with its Bing services, but Apple ultimately opted to extend its deal with Google that has seen Apple reportedly receiving in excess of $1 billion per year.
The company's market capitalization has doubled since Tim Cook was named CEO in August 2011.
Apple's stock is up nearly 60 percent over the past year and up 24 percent since the company's October 16 media event, which was followed just days later by a strong earnings report. Looking forward, Apple is expected to show blockbuster iPhone sales for the holiday quarter, and Wall Street is anticipating continued strong performance into 2015 as Apple looks to add yet another product category to its mix with the Apple Watch.
While Apple has been routinely setting new stock price highs for months, the new standards for market capitalization have not come until more recently, as the company's aggressive stock buyback program has reduced the number of shares available on the market. With market capitalization calculated as the share price multiplied by the number of shares outstanding, the share price has had to reach higher levels to make up for the lower number of shares. Apple's current share price of just under $120 is equivalent to nearly $835 on a pre-split basis.
Universal Pictures has picked up the Steve Jobs biopic less than a week after it was dropped by Sony, an individual with knowledge of the deal told TheWrap.Sony suddenly dropped the film last Wednesday after it had developed it for two years. One report indicated the studio dropped the movie because of the shooting schedule. Director Danny Boyle wanted to start shooting in January 2015, when Fassbender would be available to shoot. Sony, however, wanted to shoot a little later, which would have clashed with Fassbender's schedule as he was set to shoot X-Men: Apocalypse.
Earlier this month, Christian Bale dropped out of the film despite Sorkin confirming his involvement. Fassbender stepped into the role shortly afterward and actors Jessica Chastain and Seth Rogen have recently emerged as potential cast members, with Rogen possibly playing Steve Wozniak.
The film is expected to follow Jobs during three stressful, high profile product launches, including NeXT, the debut of the Macintosh in 1984 and the iPod debut in 2001.
In the first humorous ad, entitled "Gamers," the focus is on the A8 chip in the iPhone 6, with the ad showing off the recently released multiplayer online battle arena game Vainglory. "The A8 chip is so powerful it brings gaming to the next level. I mean if you're into that kind of thing," says Fallon, before bantering with Timberlake about the gameplay.
The second ad, called "Reservations," highlights Continuity and the ability for the iPhone to relay calls to Macs and iPads. "Did you know you can use an iPhone 6 to make a call from almost any Apple device?" asks Fallon before the two go on to make silly calls from a variety of devices, including a Mac and an iPad.
The new ads launched today are the fifth and sixth iPhone 6 ads that Apple has released starring Fallon and Timberlake. The first two ads, "Duo" and "Health" were shown off during the iPhone 6's September debut, and two additional ads, "Huge" and "Cameras," were released later in September.
While many companies are following in the footsteps of Oculus VR and have already introduced virtual reality hardware, there has been little to no hint that the technology mentioned in Apple's numerous patents will ever come to fruition.
Apple's interest in the virtual reality arena does not appear to have waned, however, and it may even be picking up. A new job posting on Apple's site for an "App Engineer" (via 9to5Mac) suggests that the company is continuing to explore virtual and augmented reality, at least on the software side. The job listing seeks a software engineer to help the company "create next generation software experiences" designed to integrate with "Virtual Reality systems."
We are looking for a software engineer to develop UI and applications to create next generation software experiences. The individual must be able to participate in collaborative and iterative UI design through the implementation phases & complete performant user experience code for product delivery. This engineer will create high performance apps that integrate with Virtual Reality systems for prototyping and user testing.It is not clear, of course, what Apple means by "Virtual Reality systems," which could refer to a full-on hardware experience, an augmented reality app experience, or something else entirely, but augmented reality and virtual reality have become increasingly important areas for development. Headsets like the Oculus Rift are beginning to catch on, and Google has been experimenting with augmented reality, both in its Ingress game for iOS and Android and with "Project Tango," an ambitious experimental smartphone that will provide 3-D mapping capabilities and immersive augmented reality games.
Apple is in possession of technology that's quite similar to what's used in Google's Project Tango, which Apple acquired in 2013 with the purchase of 3-D mapping company PrimeSense. PrimeSense famously developed the original Kinect, and its technology could be used as the backbone for virtual/augmented reality interfaces and games.
With iOS 8, Apple introduced some major overhauls to iCloud, including iCloud Drive, which allows users to see all of their files in a dedicated folder on the Mac, similar to Dropbox, and iCloud Photo Library, an ambitious project that lets users upload all of their photos to iCloud.
It seems these features may not be as fully fleshed out as Apple would like, especially when it comes to iCloud Photo Library. iCloud Photo Library wasn't released to the public until iOS 8.1, and it remains in a beta testing phase, with speculation suggesting that iCloud's negative public image due to hacked celebrity accounts and photo leaks may have led to its delay.
Apple is great at building hardware and software that runs on it. But it has long struggled to build services reliant on software that runs remotely rather than on devices. While company executives say they are making progress, interviews with nearly a dozen current and former Apple employees paint a different picture.According to The Information, Apple's "photo vision" has yet to be "fully realized," with internal problems like the lack of a centralized iCloud team leading to iCloud Photo Library's delayed beta release and the lack of the Photos for Mac app, which isn't expected to be completed until 2015.
Deep organizational issues are holding up releases and complicating products.
Photos for Mac, which will integrate with iCloud Photo Library for a complete photo editing and management system, is said to be taking on elements of both iPhoto and Aperture, two apps that Apple has opted to discontinue in favor of the Photos for Mac app. Launching iCloud Photo Library without a companion Mac app leaves a major piece of the iCloud puzzle missing, as users are not able to edit iCloud Photo Library photos natively on their laptops and desktop computers.
While iCloud Photo Library will remain incomplete for some months yet, Apple has been adding features to the iCloud Photos web app as a stopgap measure. Just last week, the company added a much-needed upload feature to its iCloud.com website, allowing users to add photos to iCloud Photo Library outside of their iOS devices for the first time.
iCloud Photo Library is not the first Apple service that's been delayed by organizational issues within the company. iOS in the Car, which later became CarPlay, saw development issues ahead of its official launch as it did not fit neatly into an existing hardware or software category. Internal issues have also been said to be affecting the development of the Maps app and the introduction of new features, like transit directions, due to poor planning, project management issues, and an ongoing loss of developers.
The U.S. promotion is offering (RED) gift cards to customers who purchase a qualifying product on Black Friday. Unlike last year, Apple is including the iPhone in the (RED) promotion this year, offering a $50 gift card for iPhone 6, iPhone 6 Plus, iPhone 5s, and iPhone 5c purchases except for those made with no money down through the online store.
Gift card amounts for other products vary and include $100 on select Macs, $50 on qualifying iPads, and $25 each on qualifying Apple TV, iPods, and Beats hardware. Some of these amounts are lower than last year's Black Friday sale, which provided $150 gift cards for Mac hardware, $75 for the iPad Air and $50 on iPods. This year's sale includes the following hardware and gift card values:
- iPhone ($50): iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c
- iPad ($50): iPad Air 2, iPad Air, iPad mini 3, iPad mini 2, iPad mini
- Mac ($100): iMac, MacBook Pro, MacBook Air, Retina iMac, Retina MacBook Pro
- iPod ($25): iPod touch, iPod nano
- Apple TV ($25)
- Beats by Dr. Dre ($25): headphones and speakers
The (RED) Special Shopping Day Promo begins on November 28 and lasts for one day or while supplies last. This Black Friday sale is part of Apple's recently announced World AIDS Day campaign, and in addition to the gift cards for customers on Friday, Apple will also donate a portion of its retail and online sales from Black Friday, November 28 and Monday, December 1 to the Global Fund to fight AIDS.
According to Fiksu's October App Store Competitive Index, app downloads reached a record-setting high of 7.8 million per day across the top 200 free iOS apps. This is a 42 percent jump from September and a 39 percent increase year-over-year, with the trend expected to continue into the holidays.
Fiksu also highlights a disparity between rising advertising costs and a drop in marketing costs per loyal user for app developers, pointing to how nurturing a loyal user base can ensure users immediately add their favorite existing apps to new devices.
Despite the marked rise in advertising costs particularly on iOS, the Cost Per Loyal User Index (CPLU) indicated a slight decline in October to $2.16 from September’s $2.25. This decrease is a result of the tendency of app users to quickly re-download their most-used “vital” apps during upgrades. The first set of apps users download on their new iPhone 6s are likely to be those they can’t live without, which makes them much more likely to become loyal users of those apps.Apple's iPhone 6 and 6 Plus launched in September with a record-breaking 10 million units sold during the first weekend of retail availability. Apple sold a total of 39.3 million iPhones in fiscal Q4 2014 and 169.2 million iPhones for the year. This growth is expected to continue in the holiday quarter with predicted sales of 71.5 million units.
While much of the attention surrounding Apple Pay has been focused on the major retailers supporting (or not supporting) the mobile payment service, Chase's ad shows the potential for small businesses to also benefit from Apple Pay. Small businesses signed on with the Chase Paymentech service for payment processing can use Chase's Future Proof Terminal to accept Apple Pay payments at the register or SDK tools to accept Apple Pay in apps.
Chase tells Ad Age that Apple retained creative control over some aspects of the ad, requiring that Apple Pay usage be depicted in realistic situations, but that the company was easy to work with.
"We spent half day with them in Cupertino and they're storytellers," she said. "So are we." As guidance, the technology company took Chase through its history of marketing efforts with various partners. [...]The 30-second version of Chase's new ad is planned to air in a number of prominent time slots on major networks, including primetime shows, sporting events, and holiday specials. A longer 90-second version of the ad is also debuting on YouTube today.
"Our concepts went to Phil [Schiller], our storyboards went to Phil and someone from the brand team was on the shoot, so they were involved there too," said Ms. Canavari.
While Apple has not directly advertised Apple Pay in any television commercials, several Apple Pay partners including MasterCard and now Chase have run significant ad campaigns focused on the service.
iPhone Shipments Expected to Rise to 71.5 Million Units in Q4 2014, Drop to 49.4 Million Units in Q1 2015
Kuo notes that he expects shipments of the iPhone 6 to outnumber shipments of the iPhone 6 Plus by a 2:1 ratio:
We attribute the shortage of iPhone 6 Plus partly to less smooth production than iPhone 6. Moreover, while iPhone 6 Plus attracted greater attention when it was launched, we think more consumers will prefer iPhone 6 as they can operate the handset with one hand. Eventually, iPhone 6 shipments will outperform those of the iPhone 6 Plus model.Sales of the iPhone 6 and iPhone 6 Plus topped ten million during the launch weekend for both devices, with the larger model seeing supply constraints. However, shipping times for the iPhone 6 Plus improved last week, with the 16GB model showing a shipping estimate of 7 to 10 days and the 64GB model showing an estimate of 2 to 3 weeks. A survey of U.S. customers done by Consumer Intelligence Research Partners (CIRP) earlier this month also noted that U.S. customers are favoring the iPhone 6 over the iPhone 6 Plus by a 3:1 ratio.
Update: This article initially stated the 71.5 million estimate was for iPhone 6 and 6 Plus sales when it is actually for all iPhone models.
Apple Announces World AIDS Day 2014 Campaign for (Product) RED Featuring 'Apps for (RED)' Section in App Store
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
The Apps for (RED) campaign in the App Store will run from Monday, November 24 to Sunday, December 7, and will include special versions of apps like Angry Birds, Clash of Clans, DJay 2, Clear, Paper, and more. On Friday, November 28, Apple's customers in the United States will receive a special (RED) iTunes gift card with the purchase of select Apple products, as the company will donate a percentage of each gift card to the Global Fund to fight AIDS. On Monday, December 1, Apple will donate a portion of every sale at its retail and online stores to the Global Fund to fight AIDS.
Apple and (Product) RED have worked together for a number of years, as the organization announced in June that Apple had contributed $75 million. Throughout the history of their partnership, Apple has released a number of (RED) devices including iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and iPhone cases. With every (RED) product bought, Apple donates a portion of the purchase price to the charity.
Apps for (Product) RED is live in the App Store.