Cyber Monday is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon.

Cyber Monday Deals 2025Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Specifically, we're sharing all of the Apple products that currently have all-time low prices, or discounts that are at least very close to their record-low prices. Now that Cyber Monday is here, we expect these to be the best prices of the season, so if you've been holding off on purchasing any of the products listed below, now is definitely the time to do so.

Table of Contents

You can use the links below to jump directly to the section you're shopping for today.

Our Top Picks

AirPods

airpods pro 3 cyber

AirPods deals are in abundance this season, with low prices on AirPods 4, AirPods Max, and AirPods Pro 3. Amazon's all-time low Black Friday price on the AirPods 4 has expired, but Walmart is offering a solid second-best price of $79.99 for Cyber Monday.


iPhone

iphone 17 cyber

Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Cyber Monday sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.

AT&T

Starting with AT&T, you can get the iPhone 17 Pro at no cost with eligible trade-in, and the iPhone Air for up to $700 off with eligible trade-in. Finally, the iPhone 17 Pro Max will be available at up to $1,100 off with eligible trade-in.

If you switch to AT&T from a different carrier, AT&T will pay off your phone balance at up to $800 off per line. AT&T also has the Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3 available with an offer. If you buy one, you can get $300 off the second.

Verizon

New and existing Verizon customers on the Unlimited Ultimate plan can get the iPhone 17 and iPhone 17 Pro at no cost this season. For the iPhone 17, no trade-in is required but you must add a new line to Verizon's MyPlan.

In terms of watches, Verizon is offering the new Apple Watch SE 3 at no cost when you trade-in your old device on select Unlimited plans.

T-Mobile

T-Mobile's offers are nearly identical to AT&T's. You can get the iPhone 17 or iPhone 17 Pro at no cost when you trade in an old device and purchase the new device on an eligible unlimited plan. Otherwise, you can get the iPhone 17 Pro Max for up to $1,100 off with eligible trade-in on unlimited plans.

For Apple Watches at T-Mobile, you can get the Apple Watch SE 3 for $99.00 when adding a new watch line on select Unlimited plans. If you plan on buying two models, you can get up to $300 off the second when adding a new watch line on select Unlimited plans.

Visible

Visible is offering 50 percent off its Visible+ Pro plan this season, with the code BLACKFRIDAY50 at checkout. After entering this deal, you can get the plan for $225/year, down from $450/year.

For Apple specific offers, if you purchase any iPhone this holiday season, you can get the 40mm Apple Watch SE at no cost. To get this deal, you will need to be a new Visible member joining on the Visible+ Pro annual plan and purchase any new iPhone, then enter the code APPLEWATCH at checkout.

Mac

M5 MacBook Pro

m5 macbook pro cyber

Amazon has dropped the price of the new M5 MacBook Pro to $1,349.99, down from $1,599.00. This is the 10-Core model with 16GB RAM and 512GB SSD in Space Black, and it's a new all-time low price on the M5 MacBook Pro.



M4 MacBook Air

macbook air cyber

You can get the 13-inch M4 MacBook Air (256GB) for $738.04, down from $999.00, a new all-time low price on the computer that beats the previous low by about $60. You'll also find many of the 512GB models of the 13-inch and 15-inch M4 MacBook Air on sale this week.



Mac Mini

mac mini cyber

Amazon is taking $120 off the 256GB model of the M4 Mac mini in Cyber Monday deals, as well as $130 off 512GB models.



M4 iMac

imac cyber

Amazon has $150 off a few of Apple's M4 iMac, with prices starting at $1,149.00 for the entry-level model with 8-core, 16GB RAM, and 256GB.


Apple Watch

Series 11

apple watch 11 cyber

Amazon has introduced the first big discounts on a few Apple Watch Series 11 models, including both GPS and cellular devices. You can get the 42mm GPS Apple Watch Series 11 for $329.00, down from $399.00, and the 46mm GPS model for $359.00, down from $429.00.



SE 3

apple watch se 3 cyber

The Apple Watch SE 3 has received its first major discount on Amazon, with $50 off both the 40mm and 44mm GPS models.



iPad

M3 iPad Air

ipad air cyber

We're tracking record low prices across the entire M3 iPad Air lineup for Cyber Monday, with discounts available at both Amazon and Best Buy. This sale includes savings on both Wi-Fi and cellular models of the tablet, and it's been a few weeks since we last saw these all-time low prices.

Prices start at $449.99 for the 128GB Wi-Fi 11-inch M3 iPad Air, down from $599.00. Across the board these are all $149 discounts on the M3 iPad Air, and each one is a match for the best-ever price seen on these tablets.


You'll also find many cellular models on sale at $149 off right now. The 128GB cellular 11-inch iPad Air is available for $599.00 and the 128GB cellular 13-inch iPad Air is available for $799.00, both representing record low prices.

M5 iPad Pro

ipad pro cyber

Amazon has the first notable discounts on Apple's brand new M5 iPad Pro, with the entry-level 11-inch model available for $899.00, down from $999.00.


For the larger models, you can save up to $170 on the 13-inch M5 iPad Pro on Amazon this week. If you're shopping for the 2TB Nano-Texture Glass Wi-Fi model, Amazon has this tablet for $2,230.00, down from $2,399.00, as well as a few other 13-inch models between $50 and $151 off.

iPad mini 7

ipad mini cyber

Amazon this week has low prices on nearly every Wi-Fi model of the iPad mini 7, starting at $399.00 for the 128GB Wi-Fi tablet, down from $499.00. You'll also find a few deals on cellular models during this sale.




11th Gen iPad

ipad cyber

Amazon this week is taking $75 off Wi-Fi models of Apple's 11th generation iPad. Prices start at $274.00 for the 128GB Wi-Fi iPad, down from $349.00, an all-time low price on this model.


Accessories

Apple Pencil Pro

apple pencil pro cyber

You can get the Apple Pencil Pro available for $94.99, down from $129.00.


AirTag

airtag cyber

Amazon has Apple's AirTag 4-Pack for $64.99, down from $99.00. This is a match of the all-time low price on the accessory.

If you're shopping for just one AirTag, Amazon has the AirTag 1-Pack for $17.97, which is another all-time low price.

iPhone 17 Cases

iphone 17 case cyber

Amazon this week brought back big discounts across Apple's Clear, Silicone, and TechWoven Cases for the iPhone 17 and iPhone Air lineup. Items on sale include Clear, Silicone, and TechWoven Cases for the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. We're also tracking a few discounts on other accessories like the FineWoven Wallet with MagSafe.


iPhone Air

iPhone 17

iPhone 17 Pro

iPhone 17 Pro Max

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.


Deals Newsletter

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Related Roundup: Apple Deals

Amazon and Best Buy have introduced new low prices on the iPad mini 7 for Cyber Monday, starting at $349.00 for the 128GB Wi-Fi tablet, down from $499.00. You'll also find a few deals on cellular models during this sale.

ipad mini cyberNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

You can also get the 256GB Wi-Fi iPad mini 7 for $449.00 at Best Buy and the 512GB Wi-Fi iPad mini 7 for $649.00 at Amazon and Best Buy, both $150 discounts and available in multiple colors. These sales are new best-ever prices on the iPad mini 7, beating the prices we saw on Black Friday by about $30.



Deals on cellular models are a bit rarer on Amazon, with one color of the 128GB cellular iPad mini 7 on sale for $499.00 and a few colors of the 256GB cellular iPad mini 7 on sale for $599.00, both $150 off.

You can also pair a new iPad mini with the Apple Pencil Pro for $94.99 on sale right now on Amazon, down from $129.00.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.


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Interested in hearing more about the best deals you can find this holiday season? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

Apple today added the first-generation iPhone SE to its obsolete products list, meaning the device is no longer eligible for repairs, battery replacements, or any other service at Apple Stores and Apple Authorized Service Providers worldwide.

iPhone SE Feature
Apple considers a product to be obsolete once seven years have passed since the company stopped distributing it for sale. The original iPhone SE was discontinued in September 2018, so the device recently crossed that seven-year mark.

The original iPhone SE was released in March 2016. The device's design is largely based on the iPhone 5s, with key specs including a 4-inch display, a Touch ID home button, and an aluminum and glass frame with chamfered edges. However, the original iPhone SE is powered by a newer A9 chip from the iPhone 6s and iPhone 6s Plus.

"Everyone who wants a smaller phone is going to love iPhone SE," said Apple's former marketing chief Phil Schiller, in a press release announcing the device.

Apple went on to release second-generation and third-generation iPhone SE models in April 2020 and March 2022, respectively, with both of those devices having a similar design as the iPhone 8. In February 2025, the iPhone SE was entirely discontinued for the foreseeable future, after it was effectively replaced by the iPhone 16e.

Related Forum: iPhone

Amazon is discounting the Apple Watch Series 11 GPS and cellular models to new record low prices for Cyber Monday, with $70 off select devices. These deals beat the Black Friday discounts we tracked on the Series 11 by about $10.

apple watch 11 cyberNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

You can get the 42mm GPS Apple Watch Series 11 for $329.00, down from $399.00, and the 46mm GPS model for $359.00, down from $429.00. You'll find three of the 42mm GPS models on sale at this all-time low price, and four of the 46mm GPS models discounted by $70 in this sale.


If you're shopping for cellular models, you can also find new record low prices on multiple models this week on Amazon. The 42mm cellular Apple Watch Series 11 has hit $429.00, down from $499.00, and the 46mm cellular model has hit $459.00, down from $529.00.


In addition to Series 11 deals, Amazon has big deals on multiple Apple Watch models this week. This includes $50 off Apple Watch SE 3.

Apple Watch SE 3

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.


Deals Newsletter

Interested in hearing more about the best deals you can find this holiday season? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

Samsung's Black Friday sale is now bleeding into Cyber Monday, and you can still find great deals on monitors, storage accessories, TVs, Galaxy smartphones, home appliances, and more.

samsung black friday 2Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Highlights from this event include quite a few models of The Frame TV on sale, including a new all-time low price on The Frame Pro models. You can get the 65-inch The Frame TV for $999.99 ($1,000 off), as well as The Frame Pro for $1,999.00 ($1,200 off).

Other deals include savings on monitors like the 32-inch Smart Monitor M8 for $389.99 ($310 off), the 49-inch Odyssey OLED G9 Gaming Monitor for $899.99 ($900 off), and more. We're also tracking big markdowns on home appliances including refrigerators and washer/dryers, and a few Galaxy device discounts.

Samsung's new Galaxy XR headset also has a few notable offers during this event, including up to $1,140 in savings with the Explorer Pack. This features various content at no extra cost with the purchase of the Galaxy XR, like one year of YouTube Premium, one year of Google AI Pro, and more.

For even more potential savings, eligible shoppers have the chance to get additional discounts through Samsung offer programs. These programs provide extra discounts for students, military, and employees of select businesses, and they provide up to 30 percent extra savings on Samsung's website, so be sure to check whether you're eligible for any of these programs.

TVs

Monitors and Storage

Appliances

Galaxy Products

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.


Deals Newsletter

Interested in hearing more about the best deals you can find this holiday season? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.

Touchscreen MacBook Feature
Below is a breakdown of what we're expecting over the next 12 months from Apple's multi-pronged MacBook offering. Got your eye on a particular model? Let us know in the comments what you're most looking forward to.

Low-Cost MacBook

Low Cost MacBook Feature A18 Pro
Apple is preparing to enter the low-cost laptop market for the first time by developing a budget MacBook aimed at luring away customers from Chromebooks and entry-level Windows PCs, according to Bloomberg's Mark Gurman. The new device is said to be designed for students, businesses, and casual users, and will target people who mainly browse the web, work on documents, or dabble in light media editing.

The new MacBook is said to have a 13-inch display, similar to but slightly smaller than the MacBook Air, and will feature an ultra-thin, lightweight design with a lower-end LCD display. According to reputable industry analyst Ming-Chi Kuo, Apple is said to be using its A18 Pro chip to power the machine. The A18 Pro chip debuted in the iPhone 16 Pro last year and is around 40% slower than Apple's latest M4 chip, but its multi-core CPU performance is virtually identical to the M1 chip in the 2020 MacBook Air, and it even outperforms the M1 chip for graphics.

The A18 Pro chip lacks Thunderbolt support, so the new MacBook would likely be equipped with regular USB-C ports. The current 13-inch MacBook Air starts at $999 in the U.S., so the new MacBook would likely have a starting price of between $699 and $899. The more-affordable MacBook could also come in some fun new colors like Silver, Blue, Pink, and Yellow.

MacBook Pro With M5 Pro and M5 Max

M5 MacBook Pro
Apple is going to refresh the rest of the MacBook Pro lineup with M5 Pro and M5 Max chips in early 2026, having already updated its base 14-inch MacBook Pro with a standard M5 chip in October. The M5 series is based on TSMC's third-generation 3-nanometer technology. Based on improvements to the base MacBook Pro with M5 chip, faster SSD performance and higher memory bandwith are also likely for the high-end models. No other major changes are expected, with Apple holding over a completely refreshed design until the M6 models.

If Apple retains current pricing levels, the 14-inch MacBook Pro with M5 Pro chip will start at $1,999, while the 16-inch model with M5 Pro chip will start at $2,399. For the M5 Max equivalents, prices could start at $3,199 for the 14-inch model, and $3,499 for the 16-inch machine.

M5 MacBook Air

macbook air blue
While the M4 MacBook Air model isn't exactly old, attention is already turning to its successor. The M5 series is reportedly being manufactured using TSMC's advanced 3-nanometer process technology, and we have some idea of what to expect in terms of performance, thanks to the recently released M5 iPad Pro: benchmarks show single-core scores around 4,133 and multi-core scores around 15,437. That's roughly a 12-15% jump over the current M4 iPad Pro in both categories. As for graphics performance, the M5 chip appears to have up to a 36% faster GPU compared to the M4 chip.

The benchmark suggests Apple has focused on modest clock speed increases and core-level efficiency improvements for the M5 chip, rather than an architecture overhaul. In other words, the M5 will be similar to the step-wise performance upgrade from M3 to M4. Expect 10-15% faster CPU speeds, a slightly more powerful GPU, and better efficiency, potentially leading to even longer battery life.

Bloomberg's Mark Gurman reports that Apple plans to roll out M5 versions of the MacBook Air in the first quarter of 2026. Based on previous spring refreshes, this suggests a likely March 2026 window. As for pricing, we expect it to remain stable, with the base model sticking with the current entry-level $999 price.

MacBook Pro With Touch-Screen OLED Display

M6 MacBook Pro Feature 1
Apple is reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware features. The redesigned models are expected to boast M6 chips, which could adopt a completely new packaging based on TSMC's 2nm process that allows components such as the CPU, GPUs, DRAM, and Neural Engine to be more tightly integrated.

Bloomberg's Mark Gurman says Apple is readying OLED technology for these models. Compared to current MacBook Pro models that use mini-LED screens, the benefits of OLED technology would include increased brightness, higher contrast ratio with deeper blacks, improved power efficiency for longer battery life, and more. In addition, Gurman reports that the new machines will also have "thinner and lighter frames." Apple is apparently focusing on delivering the thinnest possible device without compromising on battery life or major new features.

The redesigned 14-inch and 16-inch MacBook Pro models are also expected to have a hole-punch camera at the top of the display, rather than the notch we've become accustomed to. Gurman says that the design "leaves a display area around the sensor... similar in concept to the Dynamic Island on the iPhone."

Apple's first OLED MacBook Pro will also feature a touch screen display, according to analyst Ming-Chi Kuo. The claim has since been corroborated by Gurman, noting that the touch-screen MacBook Pro will retain a full trackpad and keyboard.

Research firm Omdia says Apple is "highly likely" to introduce new MacBook Pros featuring OLED displays next year, while Gurman has said the new OLED machines are being readied for late 2026 or early 2027. It would be unusual for Apple to introduce two ‌MacBook Pro‌ refreshes in the same year, but there is precedent for it: Apple updated the MacBook Pro lineup twice in 2023, first with M2 Pro/M2 Max chips in January and then with M3/M3 Pro/M3 Max chips in late October.

Due to the pricier components, the new 14-inch and 16-inch MacBook Pros are expected to cost a few hundred dollars more than current versions. Today's models with high-end chips start at $1,999 for the 14-inch version and $2,499 for the 16-inch one.

Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer.

Netflix Smaller 4
The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices to most TVs and TV-streaming devices. Users are instead directed to use the remote that came with their TV hardware and use its native Netflix app.

The only exception appears to apply to older Chromecast models without remotes, as well as TVs with built-in Google Cast support. However, even on these legacy devices, casting only remains for those on costlier ad-free plans, but it is unavailable for subscribers on Netflix's ad-supported plan.

User reports appear to suggest Netflix began removing the Cast button from its mobile apps in mid-November, but the company provided no advance warning to users. One Reddit user said customer service explained that devices with remotes can no longer cast, claiming the decision was made to improve the customer experience.

The move bears similarities to Netflix's 2019 decision to remove AirPlay support from its iOS app, citing an inability to distinguish between different AirPlay-enabled devices (i.e., what is an ‌Apple TV‌ vs. what isn't) as Apple expanded the technology to third-party TVs.

Tag: Netflix

Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.

Apple Foldable Thumb
Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Apple will allegedly call the device the "‌iPhone‌ Fold," which is the name the media has already adopted when sharing rumors about the product.

Overall Design

Book-Style

According to Bloomberg's Mark Gurman, Apple's foldable iPhone is similar in style to Samsung's Galaxy Z Fold, which uses a book-style folding mechanism, rather than the clamshell design of the Samsung Galaxy Z Flip. Industry analyst Ming-Chi Kuo expects the foldable ‌iPhone‌ to measure between 9 and 9.5 mm when folded, and around 4.5 to 4.8 mm when unfolded. More recently, Weibo-based leaker Instant Digital has said that the foldable iPhone will have a thickness of at least 4.8mm.

Display Sizes

Dual Screens

When folded, users will interact with a 5.5-inch outer display that is similar to a typical iPhone screen, while unfolding it will reveal a larger 7.8-inch iPad-style screen. These dimensions have been corroborated by two reputable sources. According to one rumor, the inner folding display will be approximately the size of a piece of A6 paper and will use a 2,713 x 1,920 resolution, while the outer display will use a 2,088 x 1,422 resolution.

Crease Visibility

'Crease-Free'

The inner display is said to be virtually crease-free, thanks to Apple's use of a metal plate that can disperse and control the stress generated by bending the display, according to analyst Ming-Chi Kuo. Apple is said to be using liquid metal in the hinges to improve durability and help eliminate screen creasing. Liquid metal, manufactured using a die-casting process, has been chosen by Apple to address this common issue with foldable devices, according to the analyst. Citing supply chain sources, Chinese site UDN says that Apple has solved "the crease problem" that has plagued most foldable smartphones, and the foldable ‌iPhone‌ will be the first crease-free foldable smartphone on the market.

Chassis and Hinge

Durable Materials

The foldable iPhone reportedly has a titanium chassis, with the hinge constructed from a combination of titanium and stainless steel, according to analyst Ming-Chi Kuo. The frame itself will use a titanium alloy to prevent bending issues – a solution that has worked well for Apple's new ultra-thin iPhone Air. However, analyst Jeff Pu believes that Apple is using aluminum and titanium, whereas Kuo believes a mix of stainless steel and titanium has been chosen.

Cameras

Front and Rear

The foldable iPhone is expected to include a dual-lens rear camera, with a front-facing camera for both folded and unfolded states, according to Kuo. Bloomberg's Mark Gurman recently corroborated reports that the device will have four cameras consisting of one front camera, one inner camera, and two rear cameras. Prolific Weibo-based leaker Digital Chat Station claims that the rear dual lenses will be 48 megapixels each. Other sources have claimed that the inner display features an under-screen camera (USC), while the outer display – in the device's folded state – will have a punch-hole camera.

Authentication

Touch ID

Kuo believes the phone will forgo Face ID authentication, and instead use a Touch ID side button as a means to save precious internal space, and Bloomberg's Mark Gurman recently corroborated the rumor. Apple has previously integrated Touch ID into the side button of the iPad, iPad Air, and iPad mini.

Cellular Connectivity

C2 Modem

The foldable iPhone will use Apple's second-generation C2 modem for cellular connectivity, according to Bloomberg's Mark Gurman. Apple debuted its custom-designed C1 modem in the iPhone 16e earlier this year, followed by the C1X featured in the iPhone Air, as part of a multi-year plan to transition away from Qualcomm modems. Gurman says the foldable device will not have a physical SIM slot.

Battery Life

High-Density Cells

Apple is putting a heavy focus on improving power efficiency by slimming down key components like the display driver to make room for more battery cells, according to a Korean blog that has leaked accurate details about unreleased products before. The phone will reportedly use high-density battery cells. Expect the C2 modem to be faster overall, and for it to gain mmWave support in the United States. Further power efficiency improvements are likely too.

Color Options

Black and White

Apple is currently only testing variations of black and white for the folding phone with suppliers, according to Bloomberg's Mark Gurman, although he says that Apple's plans could evolve before the device launches.

Pricing

Premium Segment

Multiple reports have suggested the foldable iPhone will be priced between $2,000 and $2,500 in the United States, which could make it the most expensive iPhone ever. Meanwhile, analysts at investment banking firm UBS and Fubon Research believe the phone will be either between $1,800 and $2,000 or around $2,399, respectively. However, Kuo recently claimed that the hinge is expected to carry an average selling price (ASP) of approximately $70 to $80 when mass production begins – well below the market expectation of $100 to $120 or higher. Kuo attributed the cost decline to "assembly design optimization" and Foxconn's influence in production scaling. Whether the reduction in hinge price will reduce retail price or simply bolster Apple's margins is an open question. Regardless of the price, the foldable is expected to tap into Apple's loyal fanbase, some of whom will view it as a "must-have device" if its quality meets expectations.

Launch Date

Late 2026

According to industry analyst Jeff Pu, the device entered the New Product Introduction (NPI) phase at Foxconn in March 2025, while a November report from Chinese site UDN reported that the device has now entered the engineering validation stage, and Apple is gearing up for mass production. Foxconn is expected to officially start producing Apple's foldable iPhone early in the fourth quarter (October), and a recent report has suggested Apple is already stockpiling components for pre-production. An exact launch date is currently unknown, but both Kuo and Pu say mass production is planned for the second half of 2026. Bloomberg reporter Mark Gurman has said he expects the device to be launched next year in the fall season. However, Japan's Mizuho Securities banking firm has suggested a postponement to 2027 could still happen because of Apple taking longer to decide on key design elements such as the hinge.

Amazon has discounted the 13-inch M4 MacBook Air (256GB, Midnight) down to $738.04 for Cyber Monday, down from $999.00. This is a new all-time low price on the computer, beating the deal we saw on Black Friday by about $11.

macbook air cyberNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

If you're looking for the larger model, you can get the 15-inch 256GB computer for $949.00, down from $1,199.00. You'll also find many of the 512GB models of the 13-inch and 15-inch M4 MacBook Air on sale this week.


Stock appears low on 256GB model, so if you're interested be sure to shop Amazon's sale soon. Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.


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The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026.

studio display purple february
Apple's latest ‌iPad Pro‌ debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual artifacts during workflows such as gaming and video editing, with Adaptive Sync further minimizing latency for rapid-response tasks.

This is the first time an iPad has supported 120Hz output to an external monitor and the timing aligns closely with Apple's development of a next-generation Studio Display. Although Macs have long supported 120Hz external displays, Apple has yet to ship a standalone monitor with a refresh rate above 60Hz, and they are fairly unusual in the market as a whole.

Rumors from multiple sources suggest Apple is preparing a significant Studio Display update for early 2026. Earlier this year, MacRumors found references in Apple code to a new external monitor codenamed J427, which will include the A19 Pro chip.

Display industry analyst Ross Young has said Apple is developing a 27-inch monitor with mini-LED backlighting. Mini-LED technology would improve brightness, contrast, and color performance compared to the current 27-inch 5K LCD panel.

It would also bring the monitor in line with the MacBook Pro, which has touted mini-LED technology since 2021. In combination with a potential ProMotion 120Hz refresh rate on the Studio Display, this would bring it fully into line with the ‌MacBook Pro‌.

Bloomberg's Mark Gurman says Apple plans to release a next-generation Studio Display or equivalent replacement external monitor as soon as early next year alongside new Macs with the M5 chip.

Apple launched the Studio Display in March 2022 alongside the Mac Studio. It features a 5K LCD display, 60Hz refresh rate, 600 nits of brightness, built-in camera and speakers with Center Stage and Spatial Audio support, the A13 Bionic chip, "Hey Siri" commands, one Thunderbolt 3 port, and three USB-C ports. Pricing in the U.S. starts at $1,599.

The combination of new 120Hz external display support on the M5 ‌iPad Pro‌ and the increasing likelihood of a major Studio Display refresh early next year adds weight to the idea that Apple is preparing a higher refresh rate for its upcoming monitor, but it remains speculation for now.

Apple is offering an Apple TV promotion for new and returning subscribers for Black Friday and Cyber Monday this year. Eligible customers can get six months of Apple TV for just $5.99 per month, and there's only one day left to get this deal before it ends on December 1.

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After the six-month period, the subscription price will increase to $12.99, which is the regular price for the Apple TV service. At $5.99 per month, Apple is discounting Apple TV by over 50 percent. The deal will be available through December 1 on the Apple TV website.

Existing subscribers are not eligible for the discount, nor are customers who have subscriptions billed through a third-party service. It's also worth noting that you can get a bundle of Apple TV and Peacock Premium/Premium Plus at a discounted rate this season.

Be sure to check out our article on the best streaming deals for Black Friday/Cyber Monday, also including great offers on Disney+ and Hulu, Paramount+, and Peacock. Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.


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Related Roundup: Apple Deals

Black Friday is over, but there are many deals still available this weekend, including Apple's AirPods 4 for just $69.00 at Walmart, down from $129.00. This is the base model without Active Noise Cancellation, and Walmart provides free shipping as well as local pickup options.

airpods 4 new mintNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

In addition to AirPods, Walmart's sale has solid discounts on iPhone 17 Clear and Silicone cases, as well as a nice markdown on the original M1 MacBook Air. In terms of the iPhone 17 cases, these are all matching the all-time low prices on each accessory.

For the M1 MacBook Air, this is the model from November 2020 and was one of the first Macs with an Apple silicon chip. While five years old, the M1 MacBook Air is still a capable machine for many typical day-to-day tasks, and a solid option at this discounted price of $549.00.

You can find all the Apple Black Friday Deals still available in our dedicated post.


Deals Newsletter

Interested in hearing more about the best deals you can find this holiday season? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

Disney has introduced a new promotion on its streaming service for Black Friday and Cyber Monday shoppers, offering a bundle of Disney+ (with ads) and Hulu (with ads) for $4.99 per month for 12 months, down from $12.99 per month. This offer represents a savings of 61 percent on the Disney+/Hulu bundle, and after twelve months it will return to the then-current monthly price unless cancelled.

disney new new holidayNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

To get the deal, head to the promotion landing page on the Disney+ website and click on the Disney+/Hulu bundle option. This offer covers the ad-supported Disney+ and Hulu streaming plans, and it's valid only for new and eligible returning subscribers.

Disney says that this offer will run through this Monday, December 1, so there's only a few days left to take advantage of the deal. You can find all the Apple Black Friday Deals still available in our dedicated post.


Deals Newsletter

Interested in hearing more about the best deals you can find this holiday season? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

Black Friday holiday shopping is in full swing, and we're staying on top of the best deals on Apple products and more, so make sure you don't miss out.

top stories 2025 11 29
In other Apple news this week, we've recapped the features coming in iOS 26.2, which should be seeing a public release in just a few weeks, while we're also starting to hear about what we can expect to see in iOS 27 next year, so read on below for all the details on these stories and more!

Top Stories

The 30+ Best Black Friday Apple Deals Still Available on AirPods, iPads, MacBooks, and More

The Black Friday/Cyber Monday shopping season is here, and we're tracking the year's best prices on AirPods, iPads, Apple Watches, Macs, and more. Make sure to check out the list so you don't miss out!

General Black Friday Deals 25 Red Green
Aside from products, another hot category for Black Friday deals is streaming services, with many offering steep discounts to lure new subscribers. Apple has even joined the party this year with a massive discount on Apple TV subscriptions.

iOS 26.2 Will Bring 10+ New Features to Your iPhone

Apple is testing iOS 26.2, a new version of iOS 26 that’s going to come out right around mid-December. iOS 26.2 is going to bring big changes to iPhone users in Japan, but there are also quite a few feature tweaks available for everyone.

iOS 26
We’ve rounded up all of the new features your ‌iPhone‌ will get in iOS 26.2, so make sure to check out our list of what's coming.

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Fresh on the heels of the iPhone Pocket that has now sold out worldwide, Apple has released a second limited-edition accessory with the Hikawa Phone Grip and Stand.

hikawa phone grip stand apple@2x
The new grip and stand, which also quickly sold out through Apple, is an accessibility-minded accessory that attaches to an iPhone via MagSafe. It was designed by LA-based Bailey Hikawa with direct input from individuals with disabilities affecting muscle strength, dexterity, and hand control.

Foldable iPhone to Debut These Three Breakthrough Features

We're continuing to hear rumors about the so-called "iPhone Fold," which is now expected to include three standout features that could set it apart from the competition.

Apple Foldable Thumb
Key rumored features include an industry-first 24-megapixel under-display camera built into the inner display, a crease-free design for the inner display, and a battery consisting of high-density cells that should give it the highest-capacity battery of any iPhone and top that of key competitors like Samsung's Galaxy Z Fold7 and Google's Pixel Fold.

All of this certainly won't come cheap, however, with one recent report predicting that prices will be in the $2,400 range.

iOS 27 Will Reportedly Have Two Key Upgrades

iOS 27 will reportedly have two major elements: quality improvements and new AI features.

iOS 27 Mock Quick
In his Power On newsletter this week, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.

Gurman said there is one exception to this rule, though, as he expects there to be new AI features. He said that iOS 27 will extend artificial intelligence to additional Apple apps, and he reiterated that there will be an Apple Health+ subscription service that offers personalized health recommendations and more.

Report: Low-Cost iPhone, iPad, MacBook Coming Early 2026

Apple is planning to release new entry-level models across its iPhone, iPad, and Mac categories early next year, with an all-new affordable MacBook the most notable addition to the lineup.

Low Cost MacBook Feature A18 Pro
According to a new research report by Jeff Pu of GF Securities seen by MacRumors, Apple will launch the iPhone 17e – its second iteration of the "e" line – in the spring, likely along with a 12th-generation iPad, and a new MacBook featuring an A-series chip originally made for ‌iPhones‌.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Black Friday is over, but you can still find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices this weekend. In this article, the majority of the discounts will be found on Amazon.

General Black Friday Deals 25 Red GreenNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Specifically, we're sharing all of the Apple products that currently have all-time low prices, or discounts that are at least very close to their record-low prices. Now that Black Friday is here, we expect these to be the best prices of the season, so if you've been holding off on purchasing any of the products listed below, now is definitely the time to do so.

Table of Contents

You can use the links below to jump directly to the section you're shopping for today.

Our Top Picks

AirPods

airpods black friday final

AirPods deals are in abundance this Black Friday season, with best-ever prices on AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Pro 3. You can also find a steep $119 discount on AirPods Max right now, and all of these discounts are available on Amazon.



iPhone

iphone 17 black friday final

Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.

AT&T

Starting with AT&T, you can get the iPhone 17 Pro at no cost with eligible trade-in, and the iPhone Air for up to $700 off with eligible trade-in. Finally, the iPhone 17 Pro Max will be available at up to $1,100 off with eligible trade-in.

If you switch to AT&T from a different carrier, AT&T will pay off your phone balance at up to $800 off per line. AT&T also has the Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3 available with an offer. If you buy one, you can get $300 off the second.

Verizon

New and existing Verizon customers on the Unlimited Ultimate plan can get the iPhone 17 and iPhone 17 Pro at no cost this Black Friday season. For the iPhone 17, no trade-in is required but you must add a new line to Verizon's MyPlan.

In terms of watches, Verizon is offering the new Apple Watch SE 3 at no cost when you trade-in your old device on select Unlimited plans.

T-Mobile

T-Mobile's offers are nearly identical to AT&T's. You can get the iPhone 17 or iPhone 17 Pro at no cost when you trade in an old device and purchase the new device on an eligible unlimited plan. Otherwise, you can get the iPhone 17 Pro Max for up to $1,100 off with eligible trade-in on unlimited plans.

For Apple Watches at T-Mobile, you can get the Apple Watch SE 3 for $99.00 when adding a new watch line on select Unlimited plans. If you plan on buying two models, you can get up to $300 off the second when adding a new watch line on select Unlimited plans.

Visible

Visible is offering 50 percent off its Visible+ Pro plan this season, with the code BLACKFRIDAY50 at checkout. After entering this deal, you can get the plan for $225/year, down from $450/year.

For Apple specific offers, if you purchase any iPhone this holiday season, you can get the 40mm Apple Watch SE at no cost. To get this deal, you will need to be a new Visible member joining on the Visible+ Pro annual plan and purchase any new iPhone, then enter the code APPLEWATCH at checkout.

Mac

M5 MacBook Pro

m5 macbook pro black friday final

Amazon has dropped the price of the new M5 MacBook Pro to $1,349.00, down from $1,599.00. This is the 10-Core model with 16GB RAM and 512GB SSD in Space Black, and it's a new all-time low price on the M5 MacBook Pro.



M4 MacBook Air

m4 macbook air black friday final

You can get the 13-inch M4 MacBook Air (256GB) for $749.00, down from $999.00, a new all-time low price on the computer that beats the previous low by about $50. You'll also find many of the 512GB models of the 13-inch and 15-inch M4 MacBook Air on sale this week.



Mac Mini

mac mini black friday final

Amazon is taking $120 off the 256GB model of the M4 Mac mini in Black Friday deals, as well as $130 off 512GB models.



M4 iMac

imac black friday final

Amazon has $150 off a few of Apple's M4 iMac, with prices starting at $1,149.00 for the entry-level model with 8-core, 16GB RAM, and 256GB.


Apple Watch

Series 11

apple watch series 11 black friday new final

Amazon has introduced the first big discounts on a few Apple Watch Series 11 models, including both GPS and cellular devices. You can get the 42mm GPS Apple Watch Series 11 for $339.00, down from $399.00, and the 46mm GPS model for $369.00, down from $429.00.



SE 3

apple watch se 3 black friday final

The Apple Watch SE 3 has received its first major discount on Amazon, with $50 off both the 40mm and 44mm GPS models.



iPad

M3 iPad Air

ipad air black friday final

We're tracking record low prices across the entire M3 iPad Air lineup for Black Friday, with discounts available at both Amazon and Best Buy. This sale includes savings on both Wi-Fi and cellular models of the tablet, and it's been a few weeks since we last saw these all-time low prices.

Prices start at $449.00 for the 128GB Wi-Fi 11-inch M3 iPad Air, down from $599.00. Across the board these are all $150 discounts on the M3 iPad Air, and each one is a match for the best-ever price seen on these tablets.


Our list below focuses on Wi-Fi models, but you'll also find many cellular models on sale at $150 off right now. The 128GB cellular 11-inch iPad Air is available for $599.00 and the 128GB cellular 13-inch iPad Air is available for $799.00, both representing record low prices.

11-inch M3 iPad Air

13-inch M3 iPad Air

M5 iPad Pro

ipad pro black friday final

Amazon has the first notable discounts on Apple's brand new M5 iPad Pro, with the entry-level 11-inch model available for $899.00, down from $999.00.


For the larger models, you can save up to $170 on the 13-inch M5 iPad Pro on Amazon this week. If you're shopping for the 2TB Nano-Texture Glass Wi-Fi model, Amazon has this tablet for $2,229.00, down from $2,399.00, as well as a few other 13-inch models between $50 and $151 off.

11-Inch M5 iPad Pro

13-Inch M5 iPad Pro

iPad mini 7

ipad mini 7 black friday final

Amazon this week has low prices on nearly every Wi-Fi model of the iPad mini 7, starting at $399.00 for the 128GB Wi-Fi tablet, down from $499.00. You'll also find a few deals on cellular models during this sale.




11th Gen iPad

ipad black friday final

Amazon this week is taking $75 off Wi-Fi models of Apple's 11th generation iPad. Prices start at $274.00 for the 128GB Wi-Fi iPad, down from $349.00, an all-time low price on this model.



Accessories

Apple Pencil Pro

apple pencil pro black friday final

You can get the Apple Pencil Pro available for $94.99, down from $129.00.


AirTag

airtag black friday final

Amazon has Apple's AirTag 4-Pack for $62.99, down from $99.00. This is a match of the all-time low price on the accessory.

If you're shopping for just one AirTag, Amazon has the AirTag 1-Pack for $17.97, which is another all-time low price.

iPhone 17 Cases

iphone case black friday final

Amazon this week brought back big discounts across Apple's Clear, Silicone, and TechWoven Cases for the iPhone 17 and iPhone Air lineup. Items on sale include Clear, Silicone, and TechWoven Cases for the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. We're also tracking a few discounts on other accessories like the FineWoven Wallet with MagSafe.


iPhone Air

iPhone 17

iPhone 17 Pro

iPhone 17 Pro Max

More Black Friday Sales

We're keeping track of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.


Deals Newsletter

Interested in hearing more about the best deals you can find this holiday season? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundups: Apple Black Friday, Apple Deals
Related Forum: Community Discussion

Apple doesn't currently allow iPhone users to change the Side button's Siri functionality to another assistant, but owners of iPhone 15 Pro and newer models can assign ChatGPT to the Action button instead. Keep reading to learn how.

chatgpt iphone dynamic island
OpenAI's free ChatGPT app for iPhone lets you interact with the chatbot using text or voice. What's more, if you assign voice mode directly to the Action button, you can use it to jump straight into a spoken conversation, giving you quick, handsfree access to a far more capable assistant.

  1. Install the ChatGPT app, then sign into your account or create a new one.
  2. Next, open the Settings app.
  3. Tap Action Button.
  4. Swipe to Controls, then tap the two chevrons beside the currently assigned control.
  5. Using the control search field, type "ChatGPT."
  6. Select the control Open ChatGPT Voice.

chatgpt voice action button

A long press of the Action button will now open ChatGPT's voice mode. The first time you activate it, the app may request microphone access. Tap Allow to proceed. After that, you can begin speaking immediately.

A recent update means voice conversations now take place inside the same chat window as text-based prompts, instead of switching to a separate voice-only interface. Responses appear in real time, combining spoken output with on-screen text and any visuals the model generates. This keeps your conversation's context intact and makes switching between typing and speaking smoother.

Continue the Conversation Anywhere

You can also leave the ChatGPT app during a voice session without ending it. When you swipe away, the conversation continues and appears in the Dynamic Island as long as the assistant is listening and preparing a response. To stop, tap the Dynamic Island to return to the app, then tap End.

Note that while this setup gives you a fast, physical shortcut to a richer, more context-aware assistant, ChatGPT can't perform Siri-like system actions like accessing your calendar or setting an alarm.

Tag: ChatGPT

On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8.


The next-generation version of the ‌iPad mini‌ is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, followed by the iPhone in 2017 and the iPad Pro in 2024. It now apparently plans to bring the technology to more devices, such as the iPad Air, MacBook Air, and MacBook Pro, and could start with the ‌iPad mini‌ next year.

The current ‌iPad mini‌ has a Liquid Retina LCD display, just like the ‌iPad Air‌. OLED offers higher contrast with true blacks, wider viewing angles, faster response times, better efficiency, and generally better perceived picture quality than LCD.

The current ‌iPad mini‌ came out in 2024, with the main upgrade over the previous version being the A17 Pro chip and Apple Intelligence support. The previous generation introduced a complete redesign and the A15 Bionic chip.

In August, Apple mistakenly shared code that revealed key information about the next-generation ‌iPad mini‌ with the codename J510/J511: The device features the A19 Pro chip, which is used in the iPhone Air, iPhone 17 Pro, and ‌iPhone 17 Pro‌ Max.

The current ‌iPad mini‌ uses a version of the A17 Pro chip from the ‌iPhone‌ 15 Pro with a five-core GPU. The A19 Pro used in the ‌iPhone Air‌ also has a five-core GPU, as opposed to the full six-core version in the ‌iPhone 17 Pro‌ models, so it seems likely that this binned version of the chip will be the one used in the next ‌iPad mini‌.

Bloomberg claims that Apple is working on a version of the ‌iPad mini‌ that has a more water resistant design, making it the first iPad with a water resistance rating.

While the ‌iPhone‌ has IP68 water resistance that allows it to withstand submersion in water up to six meters deep for 30 minutes, it is not yet known what IP rating the ‌iPad mini‌ might feature. The ‌iPad mini‌'s updated casing is expected to offer water resistance similar to the ‌iPhone‌, making it safe for casual use in wet environments like a bath or a pool area.

Apple has reportedly developed a new speaker system for the ‌iPad mini‌ that uses vibration-based technology, allowing for the speaker holes in the device to be removed. Removing the speaker holes would cut down on areas where water could get into the crevices of the ‌iPad mini‌.

For the ‌iPhone‌, Apple uses adhesive and gaskets to protect the speaker holes and other ingress points from water intrusion, so the ‌iPad mini‌'s design would be radically different. The current ‌iPad mini‌ does not have an official water resistance rating and it is not safe to get it wet.

With an OLED display, water resistance, a new speaker system, and a faster chip, the device is expected to be more expensive, and Apple could charge up to $100 more for the device. The ‌iPad mini‌ is currently priced starting at $499. Apple will purportedly launch the ‌iPad mini‌ 8 with OLED display in the third quarter of next year at the earliest.

We also discuss further thoughts on the M5 Vision Pro, weighing up its utility for travel and day-to-day use-case, and take a look at the growing differentiation and optionality within Apple's product lineups. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.

You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.

If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about all of the new features and improvements expected to come to next year's iPhone 18 Pro and ‌iPhone 18‌ Pro Max models.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.

Apple's iPhone 17 lineup was the clear driver of smartphone growth during China's "Singles Day" shopping festival, according to new industry data.

iphone 17 models
Apple was the top-selling smartphone brand throughout this year's month-long Singles Day period in China, accounting for 26% of all smartphone sales, according to a new report from Counterpoint Research shared by Reuters. Overall smartphone sales rose just 3% year-over-year, and Counterpoint says the iPhone alone prevented the market from seeing what would otherwise have been a 5% annual decline.

Counterpoint's data indicates that demand for ‌iPhone 17‌ models was particularly strong throughout the festival, which ended on November 11. The rebound continues a trend seen over recent months, during which Apple has steadily outpaced the wider Chinese smartphone market after years of cooling demand.

Data provider Syntun told Reuters that total Singles Day sales across all major e-commerce platforms reached 1.70 trillion yuan ($240 billion), up from 1.44 trillion yuan last year, which had a shorter promotional window. In its most recent earnings call, Apple said it anticipated what could be its strongest December quarter on record.

Huawei recorded the steepest decline among major brands, with its share dropping to 13% from 17% a year ago. Its new flagship Mate 80 launched too late to participate meaningfully in the festival. Xiaomi held the second-largest share with 17%, though its sales also declined year-over-year due to the earlier release timing of the Xiaomi 17 series.