MacRumors

EU-apple-taxIreland's government will this week formally submit an appeal against the European Commission's ruling that it must collect 13 billion euros in unpaid back taxes from Apple, according to Ireland's finance minister Michael Noonan.

"The government fundamentally disagrees with the European Commission's analysis and the decision left no choice but to take an appeal to the European Courts and this will be submitted tomorrow," Noonan told a European Parliament committee in Brussels on Tuesday.

Ireland agreed in September to join Apple in its fight against the European Commission, which in August said the iPhone maker received illegal state aid from the country. The ruling followed a three-year inquiry that found Apple paid between only 0.005% and 1% in taxes in Ireland between 2003 and 2014, compared to the country's headline 12.5% corporate tax rate.

Ireland is looking to protect its tax regime that has benefited several multinational corporations, according to Reuters.

Apple previously said it is "confident" the ruling "will be overturned" by European courts, but noted the process is "likely to take several years." Apple said it has "provisioned several billion dollars for the U.S. for payment," but it does not expect any near-term impact on its financial results.

Apple insists it is "the largest taxpayer in the world" and "follows the law and pays all of the taxes" it owes in each country it operates. Apple CEO Tim Cook has described the tax accusations as "total political crap," and said the lower-end 0.005% tax rate calculated by the European Commission is a "false number."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Snapchat is joining in on the augmented reality craze today with an update to its iOS app that lets Snapchatters use both their outward-facing and self-facing cameras to discover objects hidden in the world around them through their iPhone screens. Called "World Lenses," the options include an Election Day filter, rainbow-vomiting clouds, floating glitter, snow, hearts, and a horror-themed lens that turns your environment dark or light with the use of a flashlight (via The Verge).

Also discovered hidden within the update is a menu option to sync with Snapchat's upcoming Spectacles, sunglasses that will let users record 10 seconds of video at a time. As found by Mashable, the menu reads, "Spectacles are sunglasses that Snap! Learn more about Spectacles here," before directing users to Spectacles.com. There's still no confirmation of when the $130 device will launch.

snapchat-update
The update also includes two new UI interactions for users, letting them press and hold on any snap to forward it to a friend so they can check it out. To cancel the process, simply press on the left side of the screen to return to the snap's normal playback loop.

Apple CEO Tim Cook has been championing AR in recent months, calling the technology "profound" in its potential to encourage and better stimulate human contact, not replace it. Apple is said to be investing a lot in AR as it moves forward, and the most recent rumors peg the company's potential efforts in the field as a focus on an assisted driving system that would have some kind of augmented reality user interface.

For now, more entertainment-based apps like Pokémon Go and Snapchat are the best examples of the technology. Users who don't have it yet can download Snapchat for free on the iOS App Store. [Direct Link]

In a lengthy blog post about Facebook's ten-year plan to "accelerate innovation and power new experiences with AI," chief technology officer Mike Schroepfer mentioned that one update coming to the company's mobile apps will be a "style transfer" tool that turns normal photos and videos into works of art using "high efficiency neural networks," all running directly on iOS and Android smartphones.

Facebook's impending update will, according to Schroepfer, run entirely on the user's smartphone and not be dependent on the content to be sent to servers, creating long load times and frustrating users. The CTO described this as the most demanding and "technically difficult" hurdle to clear in the process of adding the feature to the company's mobile apps, but Schroepfer said the company has done just that, and the result is a deep learning platform called "Caffe2Go."

facebook-art-filters

Just three months ago we set out to do something nobody else had done before: ship AI-based style transfer running live, in real time, on mobile devices. This was a major engineering challenge, as we needed to design software that could run high-powered computing operations on a device with unique resource constraints in areas like power, memory and compute capability. The result is Caffe2Go, a new deep learning platform that can capture, analyze and process pixels in real time on a mobile device.

We found that by condensing the size of the AI model used to process images and videos by 100x, we’re able to run deep neural networks with high efficiency on both iOS and Android. This is all happening in the palm of your hand, so you can apply styles to videos as you’re taking them.

Schroepfer said that the alternative of sending the content to data centers to be analyzed and filtered was "not ideal for letting people share fun content in the moment." In addition to basic image and video filtering capabilities, the new deep-learning platform will also feasibly be able to understand gesture controls when taking a selfie, for instance. In today's blog post, an example is given of a user swiping right and left between various artistic filters for a selfie (all running live, in real-time) and even snapping a picture when the user smiles.

As a comparison, the update sounds largely similar to Prisma, an app that launched over the summer and impressed many with its ability to turn photos, and eventually videos, into stylized images. Originally, Prisma used a server-side combination of neural networks and artificial intelligence to apply the different filters to user photos, but an update also introduced offline image processing, meaning users could use some of the app's filters to alter their images right from their smartphones.

For Facebook, the announcement follows a year of video-first announcements from the company, most recently embodied in CEO and co-founder Mark Zuckerberg's plan to make the camera more prominent in the app. No specific timeline was given for a possible launch of the new features on Facebook's mobile apps, but the company is clearly looking to lay the groundwork for its future, calling its new AI initiative, along with virtual reality, "new technologies that will shape the next decade."

Samsung has issued a full-page ad in three major U.S. newspapers and published an open letter on its website apologizing to its customers for the Galaxy Note 7 debacle (via The Verge).

The print letter was signed by Gregory Lee, president and CEO of Samsung Electronics North America, and appeared in Monday editions of The Wall Street Journal, The New York Times, and The Washington Post.

Samsung apology letter


"An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry. We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers."

The online letter was signed by Y H Eom, president and CEO of Samsung Electronics Europe, and apologized similarly to "a small number of affected customers" on the continent, where the Note 7 had yet to go on general sale.

Samsung still doesn't know exactly what caused some Note 7 handsets to spontaneously combust, but says it will continue to investigate the device's design and manufacturing process to determine what went wrong.

Released in August ahead of Apple's latest iPhone, the Note 7 quickly found itself at the center of a quality control crisis after reports emerged of phones setting on fire, causing injury and property damage.

Samsung permanently discontinued the phone after replacement units started exploding as well. Samsung says about 85 percent of all devices have now been returned. Analysts believe the recall will cost the company $5.4 billion in profit through the first quarter of 2017.

Samsung's letter of apology also covers reported issues with various models of top-load washing machines, which have also been subject to a company recall. According to Bloomberg, 2.8 million machines in the U.S. were recalled by Samsung last week after it was found that the top could become detached from the chassis during use.

The U.S. Consumer Product Safety Commission said there had been nine related reports of injuries and that Samsung had received more than 700 reports of faulty machines since the problem came to light.

Facebook has agreed to pause data collection from WhatsApp users in the United Kingdom following a government probe into the company's privacy policy (via Engadget).

Back in August, Facebook-owned WhatsApp updated its terms of service and privacy policy to reflect that it would begin sharing select data with the social media network, including the phone number a user verifies during the registration process and the last time a user accessed the service.

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Facebook argued that the new policy would allow it to better fight spam and abuse, deliver better friend suggestions and more relevant ads. However, the company soon came under fire from European Privacy watchdogs who cited "serious concerns" over the policy change, while the U.K.'s Information Commissioner's Office (ICO) is now eight weeks into its own probe.

The U.K.'s Information Commissioner Elizabeth Denham explained the reasons for the probe on the ICO website:

"I had concerns that consumers weren't being properly protected, and it's fair to say the enquiries my team have made haven't changed that view. I don't think users have been given enough information about what Facebook plans to do with their information, and I don't think WhatsApp has got valid consent from users to share the information. I also believe users should be given ongoing control over how their information is used, not just a 30-day window."

ICO said it was "pleased" that Facebook had agreed to pause using data from U.K. WhatsApp users for advertisements or product improvement purposes. As part of the inquiry, the ICO has also asked Facebook to sign an "undertaking" that describes how it will collect and use data and give users "ongoing control" over what is shared.

We also want individuals to have the opportunity to be given an unambiguous choice before Facebook start using that information and to be given the opportunity to change that decision at any point in the future. We think consumers deserve a greater level of information and protection, but so far Facebook and WhatsApp haven’t agreed. If Facebook starts using the data without valid consent, it may face enforcement action from my office.

WhatsApp's updated terms and privacy policy did not affect its encryption policy. All messages sent through the service continue to be end-to-end encrypted, a measure that has been in place since April.

tsmc_logo_newShares in Taiwan Semiconductor Manufacturing Company (TSMC) have climbed to their highest level on record, bucking a global slowdown in the smartphone market.

Bloomberg reports that TSMC's profits are attracting investors as demand for Apple's new iPhones fuels orders for its A10 processor on the back of a broader rally in technology companies over this year.

The world’s largest contract chipmaker has surged 32 percent, and the $156 billion company now accounts for 16 percent of Taiwan's entire equity market value, which is said to be the biggest proportion according to data stretching back 13 years.

Analysts are said to be unanimous in their recommendation that investors keep hold of their TSMC shares, and with Samsung Electronics faltering after discontinuing the Galaxy Note 7, market watchers predict the stock has room to rise further.

"Samsung's issues and the perceived benefit for Apple is surely creating some optimism," said Sandy Mehta, chief executive officer of Value Investment. "TSMC is the best in class. Valuations are not very high for TSMC, and rising estimates have led to investor optimism. The shares could still have upside."

Analysts predict the company's net income will increase 30 percent this quarter, according to data compiled by Bloomberg. Profit reportedly climbed 28 percent in the previous three months to $3.1 billion from a year earlier.

TSMC has reportedly secured exclusive orders for the A11 processor expected to power Apple's 2017 "iPhone 8". A TSMC spokesperson told Bloomberg the company will "soon" start mass production of chips using 10-nanometer processors, which will be used to build the A11 chip.

Readers interested in how TSMC won exclusivity with Apple for the A10 chip in the iPhone 7 can read MacRumors' article on the story here.

Tags: A11 Chip, TSMC
Related Forum: iPhone

Apple has told part and component manufacturers of its new MacBook Pro line-up to expect strong shipments to last until at least the end of 2016, according to sources in the upstream supply chain (via DigiTimes).

Apple is reportedly optimistic about fourth-quarter sales of its new notebooks and expects MacBook Pro shipments to maintain the same level going into 2017, said the sources, while related revenues and profits are all projected to enjoy growth next year.

2016_macbook_pro_lineup
The same sources noted that Apple was initially not very aggressive about placing new MacBook Pro orders and was also said to have delayed the product shipment schedule by a calendar quarter, due to low yield rates for some components including hinges, battery and keyboard.

Apple's stance changed after the October launch, however, and some market analysts now expect MacBook Pro shipments to reach 15 million units in 2016, with shipments staying at that level in 2017.

Meanwhile, Taiwanese ODM manufacturer Wistron has reportedly landed orders for the OLED Touch Bar strip used in Apple's higher tier notebooks, according to a report in the Economic Daily News (EDN), summarized by DigiTimes.

The Chinese language daily quoted market watchers who said that the keyboard is hard to build and its original Singapore-based supplier was having difficulties meeting Apple's demand, prompting Apple to transfer orders to Wistron.

The delayed launch of the new MacBook Pros was partly because of low yields of the keyboards, but shipments are starting to pick up as yield rates improve, said EDN.

Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Neutral)
Related Forum: MacBook Pro

Apple recently acquired technology from cloud-based music platform Omnifone and has hired more than a dozen former Omnifone employees, reports TechCrunch. Apple's interest in Omnifone was first shared by MacRumors back in July, but could not be confirmed at the time.

At least 16 Omnifone employees now work for Apple according to various LinkedIn profiles, and a source that spoke to TechCrunch says Apple bought "select technology" from Omnifone. The purchase is not considered a full acquisition, however, and according to our original source, it did not involve Omnifone's patent portfolio.

omnifone

There was actually speculation that Apple "bought out" or "likely acquired" key assets from Omnifone in July of this year, after a report from Omnifone's bankruptcy administrators noted that it had found a buyer for parts of the company for $10 million. The rumor at the time was that buyer was Apple. Those acquisition reports, however, were discredited fairly swiftly.

But fast forward just one month later, and it looks like at least parts of it was true.

Omnifone operated a cloud platform powering its own MusicStation service and serving as the backbone for several music services launched through partnerships with mobile carriers like LG, Samsung, Vodafone, BlackBerry, Sony, and more.

Omnifone, for example, powered Samsung's now-defunct Milk music service in certain locations and it was licensed by PonoMusic to power the PonoMusic Store.

Many of the former Omnifone employees are now working as software engineers at Apple, presumably focusing on areas like iTunes and Apple Music. It isn't clear what technology Apple purchased from Omnifone, but TechCrunch's source believes some of what was purchased has already been incorporated into Apple Music and iTunes.

vineTwitter last week announced plans to shut down Vine, but it looks like the video sharing service could potentially live on as Twitter is currently entertaining multiple purchase offers.

According to TechCrunch, Twitter is vetting term sheets from several companies who are offering to buy Vine and "hopes to make a deal soon." Its not known which companies have made offers for Vine, but one rumor suggests Japanese company Line is in the running.

One source says that at least some of the offers are for under $10 million, indicating Twitter might not generate significant revenue directly from selling Vine.

However, Vine could still benefit Twitter even if it's owned by someone who would help it thrive and retain the strong integration between the two apps. Vine content plays instantly in the Twitter stream, bolstering its current parent company's quest to serve more video that could attract user engagement.

First introduced in 2013, Vine lets users capture six-second-long looping video clips that can be shared on social networks like Twitter and Facebook. Vine has had some stiff competition in recent years from companies like Snapchat and Instagram, leading to Twitter's decision to shut it down.

Should Vine not be sold, Twitter plans to shut it down "in the coming months." The Vine website will remain intact so Vines will continue to be available to watch and download, though no new content will be able to be created.

Vine's demise comes in the midst of significant layoffs at Twitter. In October, Twitter let go of nine percent of its staff, or 350 people, in an effort to cut costs and restructure its priorities.

Tags: Twitter, Vine

Apple seeded the second beta of iOS 10.2 to developers this morning, introducing a few new features that join changes introduced in the first beta of iOS 10.2.

As can be seen in the video and outline below, iOS 10.2 includes the TV app Apple promised at its October 27 event, some Apple Music design tweaks, and support for a new SOS feature.


TV app - The TV app is designed to serve as an Apple-designed TV guide to help users discover new content and decide what to watch. It's going to be available for iOS devices and the Apple TV, and it features support for Single Sign-On and Siri Live Tune-In, along with a store for purchasing iTunes content and TV subscriptions and recommendations for new shows and movies to watch.

tvappios102
SOS - There's a new SOS feature that will call emergency services when the power button on the iPhone is pressed five times. According to Apple's release notes, SOS works in Australia, Belgium, Brazil, Canada, China, France, Hong Kong, India, Italy, Japan, Russia, Spain, UK, and US. Settings for SOS are available in the Settings app under the General section.

emergencysos
Music - There are more prominent Shuffle and Repeat buttons available in the Music app when playing a song.

applemusicshufflerepeat
The first beta of iOS 10.2 introduced a selection of new emoji and emoji redesigns, plus it included new wallpapers, a new "Celebrate" Screen Effect, a new option to save camera settings, a Videos widget, and support for Single Sign-On, a feature designed to let those with a cable subscription sign in once to access available content across multiple apps.

The second beta of iOS 10.2 is only available for developers, but Apple will likely make the beta available for public beta testers later this week. Apple has promised a December launch for several of the features in iOS 10.2 (including Single Sign-On and the TV app) so a public launch could come in the early days of the month.

Related Forum: iOS 10

Verizon has introduced two new prepaid data plans with 5GB for $50 per month and 10GB for $70 per month. Both plans include unlimited talk and text in the United States, Always-On Data, Carryover Data, Mobile Hotspot for 4G LTE tethering, and messaging to more than 200 countries at no additional cost.

iphone-family-late-2016
Carryover Data allows Verizon customers to keep their unused data for an additional month. The feature automatically rolls your unused data for one month into the next. If you have 1GB of unused data remaining in November, for example, it would be added on top of your regular December data bucket.

Always-On Data provides unlimited data at up to 128 kbps speeds at no additional charge when a customer meets their monthly limit for high-speed data.

The 10GB plan also includes unlimited calling to Mexico and Canada.

The new tiers accompany Verizon's existing prepaid plans, including 6GB of data for $60 per month, 3GB of data for $45 per month, and Wi-Fi only for $30 per month.

Verizon's Prepaid Plans

  • Wi-Fi only: $30/month

  • 3GB: $45/month

  • New — 5GB: $50/month

  • 6GB: $60/month

  • New — 10GB: $70/month

All prices require signing up for automatic payments with Verizon.

Verizon's postpaid data plans, by comparison, include 2GB for $35/month, 4GB for $50/month, 8GB for $70/month, 16GB for $90/month, and 24GB for $110/month. Each plan includes unlimited talk and text in the United States.

Verizon customers can review and make changes to their account using the revamped My Verizon app, available as a free download on the App Store [Direct Link].

Tag: Verizon

T-Mobile has launched the SyncUP DRIVE, an all-in-one solution for in-vehicle 4G LTE connectivity, driving analysis, vehicle tracking, and maintenance monitoring.

tmobile-syncup-drive
The accessory plugs into the on-board diagnostic port, standard on most vehicles manufactured in 1996 or later. The OBD-II port is typically located underneath the driver's side dashboard, often within close proximity of the steering wheel. It is the same port used by mechanics to diagnose vehicle and engine problems.

The plug-in device can create a Wi-Fi hotspot that allows up to five devices to use 4G LTE cellular data. Meanwhile, the companion app uses GPS to track the vehicle's location, and it can provide maintenance reminders, recall info, speed limit warnings, and car trouble notifications with Diagnostic Trouble Codes.

SyncUP DRIVE is similar to the Automatic Pro, which also plugs into the OBD-II port and provides trip logging, business expensing, engine light diagnostics, fill-up logging, crash alerts, parking tracking, and more through a companion iPhone app. Automatic Pro costs $129.95 and includes unlimited 3G syncing for five years.

SyncUP DRIVE will be available on November 18 for $149.99. For a limited time, customers purchasing the device on a 24-month installment plan with at least 2GB of data per month will get the accessory for free after 24 monthly bill credits. The device is not compatible with electric, hybrid, or diesel vehicles.

The companion SyncUp DRIVE app for iPhone, developed by Mojio, will be available for free on the App Store.

At its October 27 Mac-centric event, Apple announced a new "TV" app, which is designed to serve as a sort of TV guide, helping users discover new content and find TV shows and movies to watch. The TV app is meant to work across multiple devices, including iOS devices and the Apple TV, and as of today the TV app is available in the iOS 10.2 beta.

Apple's new TV app works hand-in-hand with features like Siri Live Tune-In and Single Sign-On, simplifying the television-watching experience.

tvappios102
In addition to a Library section that displays all the iTunes content a user has purchased, the TV app also features a "Watch Now" section that houses a collection of TV shows and movies from iTunes and other television apps a user has installed on an Apple TV or iOS device.

An Up Next feature keeps track of TV shows and movies across devices so you can pick up where you were watching, whether in the middle of a movie or the next episode of a TV show, and there are lists of curated and trending TV shows and movies.

A dedicated store lets users purchase content from iTunes or from other sources like HBO Go. The Store section also lets users sign in with their TV provider to find content available through an authenticated cable subscription.

Apple's release notes state that the TV app isn't yet fully functional, and it does not appear to be available in the tvOS 10.1 beta just yet. Apple has said the TV app will see an official release in December.

Related Forum: iOS 10

Apple today seeded the second beta of an upcoming tvOS 10.1 update to developers for testing purposes, one week after seeding the first tvOS 10.1 beta and more than a month after launching tvOS 10.

Designed for the fourth-generation Apple TV, the tvOS 10.1 beta can be obtained by connecting the Apple TV to a computer with a USB-C to USB-A cable, downloading and installing the software from a registered developer account via iTunes or Apple Configurator. Once a beta profile has been installed on the device through iTunes, new beta updates will be available over the air.

tvos-10-1-beta
Many Apple TV owners are eagerly awaiting a promised Single Sign-On feature that will allow Apple TV users to sign in once with their cable credentials to access all available live cable content, and the feature has been introduced in the tvOS 10.1 beta.

Not included is the new "TV" app that was announced at Apple's October 27 event. "TV" is meant to be a TV guide-style app that provides users with recommendations on what to watch and an easy way to discover new television content.

tvOS 10, for those unfamiliar with the operating system, brings features like improved search, expanded Siri capabilities, a dark mode, a Continuity option for using the iPhone for text input, automatic app downloads, quicker access to live TV, and more.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Apple today seeded the second beta of an upcoming watchOS 3.1.1 update to developers for testing purposes, one week after seeding the first watchOS 3.1.1 beta and two weeks after releasing watchOS 3.1, the first update to the watchOS 3 operating system.

watchOS 3.1.1 can be downloaded through the dedicated Apple Watch app on the iPhone by going to General --> Software Update. To install the update, the Apple Watch must have 50 percent battery, it must be placed on the charger, and it must be in range of the iPhone. watchOS 3.1 requires an iPhone running iOS 10 to install.

watch-3-1-1-beta
As a minor 3.1.x update, watchOS 3.1.1 appears to focus on under-the-hood bug fixes and performance improvements, with no outward-facing changes discovered in the first watchOS 3.1.1 beta. We'll update this post should any new features be discovered in the second watchOS 3.1.1 beta.

watchOS 3 completely overhauls the interface on the Apple Watch, introducing a dedicated app dock, instant launch apps, new watch faces, and new complication options. There are new Activity sharing features, a "Breathe" app guides users through deep breathing sessions to cut down on stress, and an SOS feature can automatically call emergency service.

For more details on what's new in watchOS 3, make sure to check out our watchOS 3 roundup.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Apple today seeded the second beta of an upcoming iOS 10.2 update to developers, one week after seeding the first beta of iOS 10.2 and two weeks after releasing iOS 10.1, the first major update to iOS 10.

Registered developers can download the second iOS 10.2 beta from the Apple Developer Center or over-the-air with the proper configuration profile installed.

10-2-beta
iOS 10.2 doesn't have a single main feature like Portrait mode in iOS 10.1, but it does offer several smaller feature tweaks. New emoji have been added in the update, including clown face, drooling face, selfie, face palm, fox face, owl, shark, butterfly, avocado, pancakes, croissant, and more. There are more than a hundred new emoji, including several profession emoji available in both male and female genders, such as firefighter, mechanic, lawyer, doctor, scientist, and more.

Apple has also redesigned many existing emoji, adding more detail and making them look much more realistic.

Along with new emoji, iOS 10.2 includes new wallpaper, new Music sorting options, a new "Celebrate" Screen Effect," an option for preserving camera settings, a Videos widget, Single-Sign On support for watching live TV via apps, and more.

Apple has called iOS 10 its "biggest release ever" for iOS users, with a revamped lock screen, a Siri SDK for developers, an overhauled Messages app, a dedicated "Home" app for HomeKit users, new facial and object recognition capabilities in Photos, and redesigned Maps and Apple Music apps.

What's new in iOS 10.2 beta 2:

TV app - iOS 10.2 includes the "TV" app that was shown off at Apple's October 27 event. The app is designed to serve as a TV guide to help users discover new content and decide what to watch.

SOS - There's a new SOS feature that will call emergency services when the power button on the iPhone is pressed five times. According to Apple's release notes, SOS works in Australia, Belgium, Brazil, Canada, China, France, Hong Kong, India, Italy, Japan, Russia, Spain, UK, and US. Settings for SOS are available in the Settings app under the General section.

Music - There are more prominent Shuffle and Repeat buttons available in the Music app when playing a song.

Related Forum: iOS 10

Facebook's popular messaging app WhatsApp for iPhone was updated over the weekend with long-overdue support for animated GIFs.

whatsapp-gifs
WhatsApp users can now send and receive their own animated GIFs, or discover and share GIFs from built-in services such as Giphy and Tenor -- which one exactly appears to be dependant on your region.

Likewise, videos that are shorter than six seconds and Live Photos can also be sent as GIFs. To send a Live Photo as a GIF, simply 3D Touch the photo after tapping on Attach > Photo/Video Library and choose "Select as GIF."

WhatsApp is available as a free download on the App Store [Direct Link] for iPhone. The app is now at version 2.16.15.

Ahead of Election Day in the United States tomorrow, November 8, a collection of popular iOS and Android ride-hailing apps have launched promos for customers to more easily make it to their polling location before the 8PM deadline (via BuzzFeed). As the biggest ride-hailing app in the U.S., Uber [Direct Link] recently announced that starting tomorrow an action sheet will pop up when users launch the app, reminding them to vote.

Through a partnership with Google, the prompt will also include a way for users to find their polling place, add it as a destination, and use Uber to make it to the polls. Uber said that the small update was implemented because the company wants "to make getting to and from your polling place easier than ever." As a blanket rule, polls open 6AM and close at 8PM.

uber-election-day

Let Uber and Google help you get out to vote. As part of our ongoing campaign to encourage users to vote, Uber is teaming up with Google to launch a special in-app feature on November 8th that will help you locate your polling location and then seamlessly request a ride with just a push of a button.

Given the important decision people around the country will make on November 8th, we wanted to make getting to and from your polling place easier than ever. Teaming up with Google, Uber is excited to help make that trip as convenient and stress free as possible.

Another popular taxiing app, Lyft [Direct Link], is angling its Election Day promotion as more of a money-saver for its customers (via The Verge). In twenty select markets, Lyft riders will be able to get a 45 percent discount on one ride between 7AM and 8PM tomorrow, although the return trip does not receive a similar discount.

Lyft's promotion is limited to the following cities: Atlanta, Baltimore, Boston, Charlotte, Chicago, Dallas, Denver, Detroit, Miami, Minneapolis-St. Paul, Nashville, New Orleans, New York City and New Jersey, Orange County, Philadelphia, Phoenix, Portland, Raleigh, San Diego, and Washington. Eligible customers in these cities can check their inbox for a promotional email from Lyft and take advantage of the 45 percent discount in the Deals of the Week section of the app.

Car-sharing company Zipcar [Direct Link] is offering 7,000 of its vehicles completely free of charge on Election Day to customers riding to the polls. Of course, limitations apply, including the fact that a free Zipcar can only be taken between the limiting, last-minute window of 6PM and 10PM on the night of November 8. Users can reserve a Zipcar now, although supplies of the 7,000 rides available are likely to be limited.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tags: Lyft, Uber, Zipcar