MacRumors

Wall-EApple, AT&T, Google, and 30 other companies will join efforts with the U.S. Federal Communications Commission this year to crack down on automated phone calls, otherwise known as "robocalls," according to Reuters.

AT&T chairman and CEO Randall Stephenson will make the announcement at the first "Robocall Strike Force" meeting at the FCC later on Friday, the company said.

The so-called "Robocall Strike Force" will provide the FCC with "concrete plans to accelerate the development and adoption of new tools and solutions" to crack down on automated phone calls by October 19, the report claims.

Last month, the FCC sent a letter to phone companies and intermediaries, presumably including Apple, expressing how robocalls and telemarketing calls are the number one source of consumer complaints it receives. FCC chairman Tom Wheeler urged the companies to respond within 30 days with concrete, actionable solutions to tackle the problem, and AT&T was quick to agree that action is needed.

AT&T is prepared to take a leadership position in the industry in the development of comprehensive solutions. We currently allow many of our customers to block calls using black-listing software like Nomorobo and we are committed to providing our customers with the best blocking tools available for use with their knowledge and consent. […]

For these reasons, and at the request of Chairman Wheeler, Mr. Stephenson has agreed to chair a new Robocalling Strike Force, the mission of which will be to accelerate the development and adoption of new tools and solutions to abate the proliferation of robocalls and to make recommendations to the FCC on the role government can play in this battle.

The U.S. has some protective measures in place to prevent automated phone calls. The FCC, for example, requires private companies to have prior consent to robocall or robotext mobile phones. Americans can also add their phone numbers to the FTC's Do Not Call list to prevent legitimate telemarketers from calling. Last, the FCC expects carriers to respond to consumer requests to block robocalls.

The strike force will push for further solutions, such as developing secure Caller-ID authentication technology, supporting the Anti-Spoofing Act of 2015 in U.S Congress, and implementing new technologies to identify and block robocalls. Apple's involvement in the strike force remains unclear, but iOS 10 will include at least one combative measure: a new caller ID extension for spam alerts.

Tags: AT&T, FCC

Sony today announced its first CarPlay-supported in-car audio system, the XAV-AX100, which the company touts as offering "everything you need" for long car journeys, including smartphone connectivity, a high-quality sound system, and voice command features. Following Alpine, Kenwood, JVC, JBL, and Pioneer, Sony is the newest company to manufacture aftermarket CarPlay systems.

Thanks to the inclusion of CarPlay, Apple's in-car software platform, users with Sony's new system installed can access Apple Maps, Apple Music, make phone calls, send text messages, and control various functions with the help of Siri. The XAV-AX100 system is also compatible with Android's CarPlay alternative, Android Auto.

sony carplay In its announcement, Sony focuses on its new system's sound quality, which it says can "overcome engine noise and reproduce clear sound at any volume with deep and punchy bass." Users can even expand the system with other external amplifiers to get a more customized listening experience in their vehicle.

High power sound comes full throttle with the XAV-AX100 in-car audio system. 55 watts x 4 Dynamic Reality Amp 2 and EXTRA BASS™ low boost circuitry overcome engine noise and reproduce clear sound at any volume level with deep and punchy bass.

The 10-band graphic equalizer gives an astonishing variety of sound, perfectly complementing EXTRA BASS™ for an enjoyable drive. 3-pre out connectivity allows system expandability to connect external amplifiers with a wide range of speaker connections, allowing sound enthusiasts to build their own bespoke system

Users will be able to purchase Sony's XAV-AX100 in-car audio system with included CarPlay support for $499.99 when it goes on the market sometime in late November. The company listed a full roster of the system's technical specifications in its press release.

Related Roundup: CarPlay

Apple has announced that it will be opening a trio of retail stores following construction and renovations over the next week.

Apple's retail store at Westfield Annapolis in Annapolis, Maryland will open at a new location within the shopping mall on Saturday, August 20. Apple did not provide a specific time, but the store opens at 10:00 a.m. local time on Saturdays. The store's new address will be 1735 Annapolis Mall.

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Apple Annapolis prior to renovations

Apple's retail store at Country Club Plaza in Kansas City, Missouri will also be moving to a new location within the shopping center on Saturday, August 20. Apple did not provide a specific time, but the store opens at 10:00 a.m. local time on Saturdays. The store's new address will be 227 Nichols Road.

Apple's retail store on Buchanan Street in Glasgow, Scotland, closed since January, will reopen one week later on Saturday, August 27 at 9:00 a.m. local time. The store remains located at 147 Buchanan Street. Planning documents filed with Glasgow City Council in 2015 reveal extensive interior and exterior renovations.

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Apple Buchanan Street prior to renovations

The trio of locations will feature Apple's next-generation store design inspired by chief design officer Jony Ive, including some combination of large glass doors, light boxes extending the length of the ceiling, indoor trees, touch-sensitive sequoia wood tables, sequoia wood shelves along the walls, and large digital screens for product marketing.

Read our Apple Stores roundup to keep track of the company's latest retail store developments.

The New York Times has announced that its curated news app, NYT Now [Direct Link], will officially shut down and no longer be available to download from the week of August 29. The app was originally announced in early 2014 as a way to provide readers with a cheaper alternative to the digital subscription service offered by the company, coming in at $8 per month, "roughly half the price of the least expensive digital subscription."

NYT Now was said to be an attempt by the New York Times to offset dips in revenue from its traditional printed newspaper circulation. The goal was to present a less expensive subscription model, with news focused and curated for each specific user, and attract people who might not otherwise subscribe due to the ease-of-access inherent in mobile apps. Unfortunately, "the app never quite took off," and NYT Now transitioned to a freemium model last year in an attempt to expand its audience.

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Kinsey Wilson, the executive vice president for product and technology, said the decision to do away with NYT Now was driven in part by a shift in how the company thinks about broadening its audience. The Times, with the help of its audience development team, now looks more to third-party platforms like Facebook and Twitter to expand its reach among younger readers.

“That gave us a different ability to tap into younger audiences and to provide exposure to a much, much wider audience,” Mr. Wilson said.

The app was said to have peaked in May 2015 with 334,000 total unique users in one month but, in the last three months, it only managed to acquire 257,000 total unique users. Many of NYT Now's features will be folded into the company's main mobile app, NYTimes [Direct Link], "including morning and evening news briefings, bullet-point lists and a more conversational tone."

The editors of NYT Now have written a brief note about the app's shuttering, including the specific locations users can find its various features in other apps. For readers who keep the NYT Now app on their iOS or Android device, it will officially cease being updated in September.

Apps like Apple News, which offer users a wide breadth of news stories from an expansive list of various publishers, are also likely to contribute to a slight loss of subscribers for single-publisher apps. Apple News is even getting a feature in iOS 10 that will support paid subscription models from sites like The Wall Street Journal, curating premium content right alongside free stories from other publishers.

iPhone-trioApple's demand that overseas suppliers lower their quotes for iPhone 7 parts and components has been met with resistance from makers, according to Taiwanese website DigiTimes.

Apple is said to have asked downstream part and component suppliers, excluding TSMC and Largan Precision, to reduce their quotes for iPhone 7 devices by as much as 20 percent, even though order volumes for new phones are reportedly 30 percent lower than those placed a year earlier.

Apple is reportedly using the rising handset supply chain in China to force Taiwan-based companies to make their quotes more competitive. However, DigiTimes suggests Apple's policy of squeezing out profits from Taiwan suppliers "makes no sense" because "the quality of products rolled out by Taiwan- and China-based suppliers is standing at different levels".

Whether or not quality is an issue, major downstream suppliers including Advanced Semiconductor Engineering (ASE) and associated companies under the Foxconn Group have told Apple that they cannot accept orders without reasonable profits.

Apple reportedly chose to exclude TSMC and Largan from its demands because the company is finding it hard to find alternatives that offer foundry services or high-end camera modules, respectively.

Meanwhile, ASE has seen its business grow steadily in recent years and optimized its advanced packaging technology by expanding its client base through a merger agreement with fellow company Siliconware Precision Industries (SPIL).

Foxconn Group, for its part, has acquired Japan-based Sharp, which will reportedly keep its production facilities busy, meaning there's no inclination for the electronic manufacturing subcontractor to sacrifice its margins to work for Apple.

Apple accounted for a 17.2 percent share of the global smartphone market in terms of shipment volume, but took as high as 91 percent of the industry's profits in 2015, according to data compiled by Canaccord Genuity.

Apple is expected to reveal the iPhone 7 at an event on September 7, and open up pre-orders on September 9. The specific launch date remains ambiguous, with both September 16 and September 23 mooted as potential options.

Related Forum: iPhone

An Australian antitrust regulator has denied a request from three of the country's biggest banks to collectively negotiate a deal with Apple over the use of third-party digital wallet software on its iPhones (via AppleInsider).

Last month, Commonwealth Bank, National Australia Bank (NAB), and Westpac lodged a joint application with the Australian Competition & Consumer Commission (ACCC) to negotiate with Apple over gaining access to its NFC-based mobile payment technology, having so far resisted signing deals to use Apple Pay.

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Apple strongly criticized the attempt to negotiate a deal over access to its payment hardware, claiming it would compromise security and dent innovation, and the company asked the ACCC to take the full six-month statutory period to assess the application more thoroughly.

Apple will be encouraged to learn that on Friday the ACCC decided not to grant the banks' request during this early stage of its assessment process. ACCC chairman Rod Sims said in a statement that the commission requires more time to consult and consider the views of all the parties involved and other interested parties.

The entire ACCC authorization process usually takes up to six months, including the release of a draft decision for consultation before making a final decision. We expect to release a draft decision in October 2016. The ACCC's decision not to grant interim authorization at this time is not indicative of whether or not a draft or final authorization will be granted.

Last week, Apple lambasted the banks for asking the ACCC for an interim authorization, which would have allowed them to collectively boycott Apple Pay while the negotiations took place.

"These banks want to maintain complete control over their customers. The present application is only the latest tactic employed by these competing banks to blunt Apple's entry into the Australian market," the company wrote in a three-page submission to the ACCC. "In Apple's view, interim authorization of the cartel by the ACCC should be refused."

ANZ is the only bank in Australia's "Big Four" that played no part in the original joint application and has agreed to allow its cards to be used via Apple Pay.

ANZ reportedly gave up some of its interchange fee to Apple as part of the deal, but the other big banks appear unwilling to forfeit the millions of dollars they would have earned through the fees.

Related Roundup: Apple Pay

Team messaging app HipChat has announced a new group video chat feature for premium users of the platform.

The video conferencing option, set to roll out over the next few weeks, means HipChat Plus account holders can initiate a virtual meeting with another person and add up to 10 others to the call using an invite URL.

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Users also have the ability to share their screen during a video chat, so that others can live view open documents or browser pages on their desktop.

Mac users will need to update their HipChat installations to see the option, which is represented by a camera icon above the member list in every room. Initial rollout of the group video chat is limited to the HipChat desktop app, but the company says it will appear on its mobile version soon.

The announcement will be seen by HipChat owner Atlassian as a victory over rival service Slack, which has promised team video calling as part of its development timeline but has yet to deliver the feature.

HipChat Plus costs $2 a month per user, but the Mac app is a free download, while the iPhone and iPad version of HipChat can be downloaded for free from the App Store.

Tag: HipChat

twitterlogoTwitter has announced a new "Quality Filter" feature that enables users to filter notifications so that they only see "quality tweets" and mentions from people they follow.

The feature initially rolled out as a test and was created partly as a means to combat users' exposure to abusive trolls, but Twitter says the filter is now available to everyone.

"Last year we began testing a quality filter setting and we're now rolling out a feature for everyone. When turned on, the filter can improve the quality of Tweets you see by using a variety of signals, such as account origin and behavior," Twitter said in a blog post.

The filter works using an algorithm to distinguish between good and abusive mentions. Any duplicate tweets or automated content identified by the feature are also filtered out of feeds, so that users don't see them at all when browsing the social media service.


Content from accounts users follow and any recent interactions with accounts they don't, aren't affected by the filter, according to Twitter.

To turn the Quality Filter on or off in the iOS app, users can tap Notifications in the navigation bar, tap the Settings icon at the top left of the screen, and toggle the associated feature switch. A second option on the screen ensures users only see tweets from people they follow.

Tag: Twitter

Just about two weeks after it was reported that R&B singer Frank Ocean's next album, "Boys Don't Cry," would be available exclusively on Apple music, the singer has released "Endless," a visual album exclusive to the service.

endless
An Apple representative told Pitchfork that the 45-minute visual album features new songs from the artist. The rep added that fans should "keep an eye out this weekend for more from Frank." It's unclear when Ocean's "Boys Don't Cry" is expected to launch.

"Endless" and "Boys Don't Cry" are just two of the high-profile exclusives Apple Music has secured in the past year. Other content includes Drake's "Views," Taylor Swift's "1989 World Tour LIVE" and Katy Perry's latest single "Rise."

"Endless" can be watched on Apple Music now. [Direct Link]

Philips recently announced its first Bluetooth-connected Sonicare toothbrush aimed at adults, which interfaces with an iPhone to monitor brushing habits, offer brushing tips, and make sure you're brushing right.

Priced at $199, the Sonicare FlexCare Platinum Connected takes the well-known and popular FlexCare brush and introduces iPhone connectivity through a Sonicare app that tracks everything from how long you brush to where you brush to how hard you brush.

sonicarebox

Design and Features

I've used Sonicare brushes for upwards of 10 years so I'm familiar with most of the brushes and brush heads, and the FlexCare is one step down from the top of the line brush, the DiamondClean (my day to day brush). To be honest, I'm disappointed that Philips added Bluetooth connectivity to the FlexCare instead of the DiamondClean because it doesn't have quite as many features (3 modes instead of 5) and the non-unibody design isn't as nice.

flexcareanddiamondclean

The FlexCare Platinum Connected next to a Diamondclean brush

The FlexCare looks like your standard electric toothbrush, with a removable brush head that needs to be replaced every three months or so, a power button, and buttons for adjusting settings like intensity. Since brush heads are removable, you can share your FlexCare Connected base among several family members if you want to.

➜ Click here to read more...

Apple plans to announce new Apple Watch models this fall with improved health tracking and GPS chips, according to a new Bloomberg report that confirms previous rumors we've heard about the Apple Watch 2.

The upcoming Apple Watch 2 will not, however, feature cellular connectivity to make it less dependent on the iPhone, as Apple has not been able to compensate for the extra battery life that a cellular connection consumes.

applewatchlineupall

Apple had been in talks this year with mobile phone carriers in the U.S. and Europe to add cellular connectivity to the watch, according to people familiar with the talks. A cellular chip would have theoretically allowed the product to download sports score alerts, e-mail and mapping information while out of an iPhone's reach.

During the discussions, Apple executives expressed concern that the cellular models may not be ready for release this year and that the feature may be pushed back to a later generation, according to the people. Apple warned that, even on an aggressive schedule, the earliest possible shipment time-frame for cellular models would have been this December, one of the people said.

Apple is researching low-power cellular chips for future versions of the Apple Watch, but has been unable to make it work for 2016. The company's "ultimate goal" for the Apple Watch is to decouple it from the iPhone, but technology will need to improve before it is able to do so. LTE connectivity and significant Apple Watch design changes are not expected before 2017.

The addition of a GPS chip, something planned for the next-generation Apple Watch, will allow the device to more accurately determine a user's location for better fitness and health tracking capabilities along with improved navigation. Previous reports have also suggested the Apple Watch 2 will include a barometer, a higher capacity battery, and improved waterproofing techniques.

Bloomberg's report does not give a specific launch date for the next-generation Apple Watch beyond "fall," but it is possible Apple plans to launch new Apple Watch models alongside the iPhone 7, which is expected to be unveiled at an event that will take place on September 7.

A previous rumor from KGI Securities analyst Ming-Chi Kuo has suggested we will see both a second-generation Apple Watch with the aforementioned new features and an upgraded first-generation Apple Watch with an improved processor and superior waterproofing.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

The latest numbers from research firm Gartner reveal that the smartphone industry continues to be a virtual two-horse race between iOS and Android. The operating systems combined for a record 99.1% worldwide market share in the second calendar quarter of 2016, compared to 96.8% in the year-ago period.

Galaxy-S7-iPhone-6s
Android remained the world's most widely used smartphone operating system with 86.2% market share in the second quarter, up from 82.2% a year ago, while iOS dropped to 12.9% market share from 14.6% in the year-ago period. Windows and BlackBerry smartphones continued their long-running descent, dropping to 0.6% and 0.1% market share worldwide respectively.

gartner_smartphone_os_2q16

Units in thousands

iOS and Android achieving a 99% duopoly in the smartphone market is remarkable given that Symbian and BlackBerry operating systems were industry leaders just six years ago. Symbian was used by several major mobile phone vendors, including Nokia, Samsung, Motorola, and Sony Ericsson.

Symbian was essentially discontinued in 2012, beyond being used on a few regional smartphones in Japan, while BlackBerry released its first Android smartphone last year. Meanwhile, Microsoft scaled back its Windows Phone efforts earlier this year following continuously poor sales of Lumia devices.

Microsoft today announced the launch of its OneNote Import Tool for Mac, which is designed to allow Mac users to quickly and easily transfer all of their notes from note-taking app Evernote to Microsoft's own note-taking app, OneNote.

Transitioning from Evernote to OneNote is as simple as downloading the import tool, letting the app locate Evernote notebooks, signing into your Microsoft account, and hitting the import button. From there, all of your Evernote content is available in OneNote.

Microsoft's OneNote Import Tool is timely because Evernote recently made a policy change that has pushed users into seeking other note taking services. As of late June, customers who use a free Evernote basic account are only able to access their notes on a total of two devices. Accessing Evernote content on more than two devices now requires an Evernote subscription, priced at $3.99 per month or $34.99 per year.

microsoftonenote
OneNote requires notes to be stored using Microsoft's OneDrive cloud storage service (which comes with 5GB free storage) but there are no restrictions on accessing notes across multiple devices. OneNote also offers many of the same features that are available in Evernote and it can serve as an alternative to Apple's own Notes app.

OneNote lets you work the way you want. You can get your ideas down in a range of ways that include typing, inking, embedding videos, recording audio, or clipping web content. If you prefer to use paper and pen, you can even scan that content with OneNote to make it digital, searchable and available from your phone to your laptop. We've heard that many Evernote users rely heavily on their clipper. OneNote has a great clipper for all major browsers, available for free at OneNote.com/clipper.

Microsoft's new OneNote Import Tool can be downloaded from the OneNote website for free.

A new leaked image of the iPhone 7's rear camera module has been posted online today (via Nowhereelse.fr), bringing with it more concrete evidence that the 4.7-inch iPhone 7 will include optical image stabilization alongside its various other camera improvements. Previous reports surrounding the smaller-screen iPhone have hinted at the inclusion of image stabilization, but today's camera module leak provides the first visual hint of its addition into the upcoming 4.7-inch iPhone.

iPhone-7-iSight-Camera

Images via NWE

The component in question includes four small cutouts surrounding the single-lens camera, housing the springs and equipment that allow for the lens to float slightly, leading to clearer, less blurry images. The same component for the iPhone 6 and iPhone 6s lack these cutouts. Since the iPhone 6 and iPhone 6 Plus in 2014, optical image stabilization has been limited to the "Plus" versions of Apple's smartphone, alongside features like better battery life.

With optical image stabilization now believed to be coming to both the iPhone 7 and iPhone 7 Plus, the different camera abilities will be focused on the single-lens and dual-lens hardware for the 4.7-inch and 5.5-inch versions of the smartphone. Mockups over the last few months for both devices have shown larger camera bumps when compared to the iPhone 6s and iPhone 6s Plus, and the camera hardware in general has been believed to be one of the major selling points of an otherwise modest update year.

iphone 7 camera module
Currently, it's believed that Apple will reveal the iPhone 7 at an event on September 7, and open up pre-orders on September 9. The specific launch date is a bit more ambiguous, with both September 16 and September 23 flagged as potential options.

Related Forum: iPhone

Apple appears to be making a slight branding change to its retail business, dropping the "Store" moniker when referring to its Apple Store locations. Apple has already made the change online, and all of its store pages now refer to stores by names like "Apple Union Square" or "Apple Valley Fair" or "Apple The Grove," instead of "Apple Store, Valley Fair" or "Apple Store, The Grove."

It's a change that appears to have started rolling out with the launch of the newer Apple Stores, like the Union Square location in San Francisco. Apple has always referred to that store as just Apple Union Square, and over the course of the last few days, the company has updated all of its retail store webpages to remove the "Store" branding. What was once "Apple Store, Fifth Avenue," for example, is now just "Apple Fifth Avenue."

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The new website for The Grove Apple Store

An archived page for the Fifth Avenue Apple Store has the older branding as of August 12, suggesting this is a fairly recent change to Apple's retail plan.

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The old website for The Grove Apple Store

Apple also recently sent out a memo to its retail employees, letting them know that the "Store" branding is gradually being dropped from both retail locations and online. While Apple told employees the change will be gradual and will start with new stores, pages for almost all stores have been updated to remove the "Store" titling.

The decision to remove the "Store" portion of Apple's line of retail locations likely has to do with efforts to turn newer stores into more than just simple stores, positioning them as gathering places for their communities. Apple Union Square, for example, features an outdoor plaza with regular acoustic performances and a 6K video wall with seating called "The Forum," aimed at allowing artists, photographers, and musicians to inspire and educate customers through year-round programs, events, and classes.

Sprint has announced a new plan called Unlimited Freedom that offers unlimited talk, text, and 4G LTE data for $60 per month. A second line can be added for $40 per month, while up to eight more lines can be added for an additional $30 per month each. The total cost for a family of four, for example, would be $160 per month, the same price as T-Mobile's new ONE plan for that many lines.

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Unlimited Freedom automatically optimizes select content, limiting video streams to up to 480p resolution, gaming up to 2 Mbps, and music streams up to 500 kbps. The carrier did not specify if tethering is included, or if customers will be able to upgrade to unlimited HD video and music for an additional monthly charge. T-Mobile ONE offers unlimited HD video for an additional $25 per month.

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Sprint also announced that its prepaid subsidiary Boost Mobile is launching a new Unlimited Unhook'd plan featuring unlimited talk, text, and 4G LTE data, with the same content optimizations, for $50 per month. Up to four additional lines can be added for $30 per month each. The new plans from both Sprint and Boost Mobile are available for new and existing customers starting tomorrow.

Tag: Sprint

T-Mobile has introduced a new plan called T-Mobile ONE [PDF] that offers unlimited talk, text, and 4G LTE data for $70 per month. A second line can be added for $50 per month, while up to six more lines can be added for an additional $20 per month each. The total cost for a family of four, for example, would be $160 per month.

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T-Mobile ONE has some caveats to consider. First, unlimited video is limited to 480p standard definition for all services, with unlimited HD video available for $25 per month extra per line. Additionally, tethering is limited to 2G speeds, with 5GB of high-speed tethering available as a $15 add-on.

T-Mobile's existing Simple Choice plan with unlimited talk, text, and 4G LTE data costs $95 per month and includes unlimited HD video and 14GB of LTE tethering. The carrier also offers 2GB, 6GB, and 10GB of 4G LTE for $50, $65, and $80 respectively. These plans will remain available for a short time for new customers.


T-Mobile also clarified that, as with its Simple Choice plans, customers using the most data -- specifically the highest 3 percent -- may see their data traffic prioritized behind other users once they cross a threshold of around 26GB of data during their billing month. The carrier noted that throttling will only occur at specific times and places where there is network congestion.

The new plan includes usual T-Mobile perks such as Simple Global, Mobile Without Borders, Wi-Fi Unleashed, Stock Up, and T-Mobile Tuesdays. T-Mobile will also pay up to $650 in early termination fees to customers who switch over from AT&T, Verizon, or Sprint through its Carrier Freedom program.

T-Mobile ONE will be available for new postpaid customers on September 6, while new prepaid customers will be able to get the plan "in the future." Existing customers have the option to keep the Simple Choice plans they have or switch to T-Mobile ONE. The plan costs $5/month extra per line without AutoPay enabled.

T-Mobile follows in the footsteps of new data plans from AT&T and Verizon.

After years of planning, and testing phases over the last few months, Uber this month will begin allowing customers in Pittsburgh to summon self-driving cars from within its ride-hailing app. As noted by Bloomberg, "no automotive or technology company has yet achieved" the public launch of a self-driving service, passing rivals Google, Tesla, and Ford, who have so far only performed tests in the field.

Uber's new program isn't entirely "driverless," however, since the company is still placing trained engineers in the driver's seat, "as common sense and the law dictate," to oversee each trip and ensure the passenger's safety. There will also be a co-pilot in the front passenger seat to take notes while the test trips take place, and everything will get recorded by cameras inside and outside the vehicle "so that any glitches can be ironed out."

Uber self driving
On the passenger side of things, once users hail the specially modified Volvo XC90 sport-utility vehicles, they'll see a tablet computer in the backseat that comes stacked with information to tell them that they're in an autonomous vehicle and educate them on exactly what's happening. Although unspecified, it appears that riders won't know they're being paired with a driverless car while in the Uber app, but the ride will be free of charge "for the time being."

According to Uber's engineering director Raffi Krikorian, "the goal is to wean us off of having drivers in the car, so we don’t want the public talking to our safety drivers." The company also thinks the new technology could greatly cut down on the cost of trips for riders, which it sees as a major opportunity. Still, there are hiccups in the system the company has to fix before all of this progress can happen.

On a recent weekday test drive, the safety drivers were still an essential part of the experience, as Uber’s autonomous car briefly turned un-autonomous, while crossing the Allegheny River. A chime sounded, a signal to the driver to take the wheel. A second ding a few seconds later indicated that the car was back under computer control. “Bridges are really hard,” Krikorian says. “And there are like 500 bridges in Pittsburgh.”

Uber’s cars haven’t had any fender benders since they began road-testing in Pittsburgh in May, but at some point something will go wrong, according to Krikorian. “We’re interacting with reality every day,” he says. “It’s coming.”

Apple itself was the source of multiple self-driving automobile rumors, beginning last year, but ultimately it's believed that the company's first foray into the vehicle industry most likely won't be autonomous, with further generations down the line more likely to include the technology. All the same, over the summer it was reported that Apple is taking a "two-prong approach" to the Apple Car, focusing more heavily on creating its own autonomous driving system rather than the hardware manufacturing of the vehicle itself.

You can read Bloomberg's full report on Uber's autonomous vehicle launch in Pittsburgh right here.

Tag: Uber