The brainchild of a team of Russian developers, Prisma describes itself simply as an "editor for Instagram", but has attracted far wider attention thanks to an impressive series of stylistic and art-inspired filters.
The app uses a server-side combination of neural networks and artificial intelligence to apply the 33 different filters, which can be changed in intensity using a sliding scale. The results can be immediately shared over Instagram or Facebook, or using the options found in the iOS Share Sheet.
The app is currently available in 25 different countries and has achieved 300,000 downloads each day in 10 of those markets, leading developers scrambling to double their server capacity to process all the information.
Once Prisma's developers have got to grips with the surge in popularity, the team says the app will soon add support for videos and immersive VR.