Samsung Runs Full-Page Ads Apologizing to Consumers for Note 7 Fiasco

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Samsung has issued a full-page ad in three major U.S. newspapers and published an open letter on its website apologizing to its customers for the Galaxy Note 7 debacle (via The Verge).

The print letter was signed by Gregory Lee, president and CEO of Samsung Electronics North America, and appeared in Monday editions of The Wall Street Journal, The New York Times, and The Washington Post.

Samsung apology letter


"An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry. We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers."

The online letter was signed by Y H Eom, president and CEO of Samsung Electronics Europe, and apologized similarly to "a small number of affected customers" on the continent, where the Note 7 had yet to go on general sale.

Samsung still doesn't know exactly what caused some Note 7 handsets to spontaneously combust, but says it will continue to investigate the device's design and manufacturing process to determine what went wrong.

Released in August ahead of Apple's latest iPhone, the Note 7 quickly found itself at the center of a quality control crisis after reports emerged of phones setting on fire, causing injury and property damage.

Samsung permanently discontinued the phone after replacement units started exploding as well. Samsung says about 85 percent of all devices have now been returned. Analysts believe the recall will cost the company $5.4 billion in profit through the first quarter of 2017.

Samsung's letter of apology also covers reported issues with various models of top-load washing machines, which have also been subject to a company recall. According to Bloomberg, 2.8 million machines in the U.S. were recalled by Samsung last week after it was found that the top could become detached from the chassis during use.

The U.S. Consumer Product Safety Commission said there had been nine related reports of injuries and that Samsung had received more than 700 reports of faulty machines since the problem came to light.

Top Rated Comments

keysofanxiety Avatar
53 months ago
At the bottom of the page: "This message will self-destruct in 5 seconds."
Score: 32 Votes (Like | Disagree)
JaySoul Avatar
53 months ago
MacRumors, you should MAYBE focus a BIT MORE on Apple stuff now. The Note 7 thing is basically over.
Score: 12 Votes (Like | Disagree)
dannys1 Avatar
53 months ago
I was waiting for the story of someone trying to take a photo of their Samsung washing machine that had fallen apart with their Note 7 which later exploded.
Score: 11 Votes (Like | Disagree)
theheadguy Avatar
53 months ago

MacRumors, you should MAYBE focus a BIT MORE on Apple stuff now. The Note 7 thing is basically over

What have they not covered about Apple that you stil want them to cover? Quit frothing at the mouth at the thought of every minute detail about Apple being served to you in the form of a MR article. MR forums exist- search to your heart's content.
Score: 11 Votes (Like | Disagree)
Taz Mangus Avatar
53 months ago
From what I have read Samsung is refusing to cover damage claims that were a caused by the Note 7. But hey, I guess that apology should make up for that, right. I have a wild idea, instead of paying money for printed ad, use that money and put it into proper safety and engineering testing.
Score: 9 Votes (Like | Disagree)
Col4bin Avatar
53 months ago
Hey Samsung, newsflash: U.S. newspapers have been in steady decline for the past ten years, having sharply skewed to the 65+ year old demographic at a 48% readership rate. (My grandparents gladly accept your apology.) Way to limit your exposure--I'm sure they're not your intended audience.
Score: 7 Votes (Like | Disagree)

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