Snapchat Announces 'Spectacles,' $130 Sunglasses That Record 10 Seconds of Video at a Time

Snapchat has announced its first hardware product, a one-size-fits-all pair of sunglasses called Spectacles that can record 10 seconds of video at a time, reports The Wall Street Journal. The glasses will cost $130 and launch this fall in three colors: teal, black and coral. Video will sync wirelessly to a paired iPhone or other smartphone.

spectacles

Snap CEO Evan Spiegel in Spectacles, Photo by The WSJ

The glasses record when you tap a button near the hinge, and each tap records 10 seconds of video footage from its 115-degree-angle lens. The lens was designed to be wider than smartphone cameras, more closely mirroring the natural view of human eyes. The video is recorded in a circular format, as Snapchat CEO Evan Spiegel argues that the square and rectangle form that photos and videos currently come in are a vestige of early photos being printed on paper.

Snapchat has been developing Spectacles for years, and Spiegel has been testing the device himself for a year. He tells The WSJ that one of the advantages of Spectacles is not having to hold a smartphone in front of your face because it's "like a wall." Re-watching first-person footage is like reliving a memory, Spiegel argues.

He remembers testing a prototype in early 2015 while hiking with his fiancée, supermodel Miranda Kerr. “It was our first vacation, and we went to Big Sur for a day or two. We were walking through the woods, stepping over logs, looking up at the beautiful trees. And when I got the footage back and watched it, I could see my own memory, through my own eyes—it was unbelievable. It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again.”

Spiegel refers to Spectacles as a "toy," and that the best use of it would be to wear it at an outdoor concert or barbecue "for kicks." The company is taking a slow approach to launch with limited distribution, similar to Google Glass. Spiegel says Snapchat wants to "figure out if it fits into people's lives and seeing how they like it." When asked why they made the product and decided to enter the hardware market, Spiegel said "because it's fun."

Snapchat has also changed its company name to Snap, Inc as it has expanded its portfolio past its Snapchat app, similar to how Apple changed its name from Apple Computer.

Spiegel thinks of the newly-dubbed Snap, Inc as a camera company rather than a social media company, The WSJ notes. He studied the early histories of Kodak and Polaroid and how they pitched portable cameras to the public. Spectacles gives Snap control of a physical camera, bypassing the smartphone cameras, like that of the iPhone, at the heart of Snapchat thus far. Spiegel hints to The WSJ that there could be "far-reaching implications" if Snap controlled the hardware its users take pictures and video with.

Top Rated Comments

Silver Idaten Avatar
65 months ago
I didn't think it could possibly get any dumber than Google Glass, and yet here we are!
Score: 61 Votes (Like | Disagree)
garirry Avatar
65 months ago
Reminds me of how everyone thought Google Glass was going to succeed.
Score: 53 Votes (Like | Disagree)
holyjohn Avatar
65 months ago
ewwww so ugly fugly
Score: 51 Votes (Like | Disagree)
jamescobalt Avatar
65 months ago
Checks date. Not April 1st. Comments that he checked date that it's not April 1st.
Nearly comments that he comments, narrowly avoiding getting stuck in a recursive loop.
Score: 35 Votes (Like | Disagree)
ipedro Avatar
65 months ago
While this is intended for the Snapchat generation, I can't help but imagine a more mainstream application for something like this.

Google Glass was too early for its time but its time may be coming. A pair of glasses that records everything that you see while wearing them is something that could exist in an era of unlimited storage which cloud computing will inevitably lead to. Artificial intelligence able to recognize and index objects, moments and people would make it possible to search our lives for memories. "Show me that time when I first noticed my wife walking out of Macy's".

There's a privacy concern that is gradually fading away as the generation that Spectacles was built for have grown up expecting cameras everywhere and not only not caring that they're being filmed but craving it. Older folks will hate it but the world will no longer be built for them.
Score: 25 Votes (Like | Disagree)
scoobydoo99 Avatar
65 months ago
the 1990's called. they want their "mini" cameras back.
Score: 17 Votes (Like | Disagree)

Top Stories

mac scanner permission error

Apple Says Fix Planned for 'You Do Not Have Permission to Open the Application' Error When Using a Scanner on Mac [Updated]

Saturday August 14, 2021 6:15 am PDT by
Update 23/9: Apple has updated its support document indicating that this issue can be resolved by installing the latest macOS Big Sur 11.6 update. In a newly published support document on its website, Apple has acknowledged an error that some users may receive when they try to use a scanner with a Mac in the Image Capture app, Preview app, or the Printers & Scanners section of System...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
iOS 15 icon on phone

Apple Seeds Sixth Betas of iOS and iPadOS 15 to Developers

Tuesday August 17, 2021 10:05 am PDT by
Apple today seeded the sixth betas of iOS and iPadOS 15 to developers for testing purposes, with the updates coming one week after Apple released the fifth betas. Registered developers can download the profile for the iOS and iPadOS betas from the Apple Developer Center, and once the profile is installed, beta updates will be available over the air. iOS 15 is a major update that...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
it home ecommerce app iphone 13

iPhone 13 to Launch on September 17, AirPods 3 on September 30, Claims Report

Wednesday August 25, 2021 2:42 am PDT by
Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home. The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four iPhone 13 models will go on sale on September 17, followed by the AirPods 3 on September 30....
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...