Apple Acquired Talent and Technology From Cloud-Based Music Provider Omnifone in August

Apple recently acquired technology from cloud-based music platform Omnifone and has hired more than a dozen former Omnifone employees, reports TechCrunch. Apple's interest in Omnifone was first shared by MacRumors back in July, but could not be confirmed at the time.

At least 16 Omnifone employees now work for Apple according to various LinkedIn profiles, and a source that spoke to TechCrunch says Apple bought "select technology" from Omnifone. The purchase is not considered a full acquisition, however, and according to our original source, it did not involve Omnifone's patent portfolio.

omnifone

There was actually speculation that Apple "bought out" or "likely acquired" key assets from Omnifone in July of this year, after a report from Omnifone's bankruptcy administrators noted that it had found a buyer for parts of the company for $10 million. The rumor at the time was that buyer was Apple. Those acquisition reports, however, were discredited fairly swiftly.

But fast forward just one month later, and it looks like at least parts of it was true.

Omnifone operated a cloud platform powering its own MusicStation service and serving as the backbone for several music services launched through partnerships with mobile carriers like LG, Samsung, Vodafone, BlackBerry, Sony, and more.

Omnifone, for example, powered Samsung's now-defunct Milk music service in certain locations and it was licensed by PonoMusic to power the PonoMusic Store.

Many of the former Omnifone employees are now working as software engineers at Apple, presumably focusing on areas like iTunes and Apple Music. It isn't clear what technology Apple purchased from Omnifone, but TechCrunch's source believes some of what was purchased has already been incorporated into Apple Music and iTunes.

Top Rated Comments

gigapocket1 Avatar
56 months ago
I must admit. iTunes is pretty bad.. it's just way to confusing not thought out.. it's like they want to revamp it and make it look good but leave certain things out.. and you have to click around to find those "things"..
What gets me every time is looking at the "store".. and not being able to add that album in the store to my Apple Music collection. I have to go search for it or "find" the Apple Music search to add. That's one of the most annoying things
Score: 6 Votes (Like | Disagree)
vjl323 Avatar
56 months ago
Am I the only one who read that 2nd to last paragraph has saying "PornoMusic Store"?
Score: 4 Votes (Like | Disagree)
Moonjumper Avatar
56 months ago
I hope they improve iTunes. It has long been Apple's weak spot, and not a good advert for those considering moving over from the other side.
Score: 4 Votes (Like | Disagree)
macUser2007 Avatar
56 months ago
Hah! Beats could have bought Omnifone for $15 million and then sold it to Tim Cook for $3 Billion, as they did with MOG.

MOG was a lot better than Omnifone, though.

Heck, MOG was ruined by Beats and it was better than the current Apple Music incarnation, which is based on MOG....
Score: 2 Votes (Like | Disagree)
Nefilim Avatar
56 months ago
No, it's because Pono went out of business
It's mind boggling that people invested in Pono in first place, it was destined to fail.
[doublepost=1478582405][/doublepost]
If you can't innovate anymore, buy
Do you have the slightest idea about how many companies buy others all the time?
[doublepost=1478582439][/doublepost]
Yeah ('https://forums.macrumors.com/threads/neil-youngs-catalog-returns-to-apple-music-after-he-said-streaming-has-worst-quality-in-history.2012529/'), once again after a 16mos hiatus.
But Neil is also looking for a new partner for his PonoMusic HiRes music download service.
And it will fail again.
Score: 1 Votes (Like | Disagree)
macs4nw Avatar
56 months ago
.....And it will fail again.
Perhaps, but I give the man credit ('https://forums.macrumors.com/threads/neil-youngs-catalog-returns-to-apple-music-after-he-said-streaming-has-worst-quality-in-history.2012529/page-2#post-23862498') for the effort.
Score: 1 Votes (Like | Disagree)

Top Stories

2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
mac security privacy

Apple Takes Step to Prevent Further Spread of 'Silver Sparrow' Malware on Macs

Monday February 22, 2021 6:13 am PST by
Over the weekend, we reported on the second known piece of malware compiled to run natively on M1 Macs. Given the name "Silver Sparrow," the malicious package is said to leverage the macOS Installer JavaScript API to execute suspicious commands. After observing the malware for over a week, however, security firm Red Canary did not observe any final payload, so the exact threat to users remains a...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
whatsapp privacy banner

WhatsApp Reveals What Happens to Users Who Don't Agree to Upcoming Privacy Policy Changes

Sunday February 21, 2021 1:11 am PST by
WhatsApp has revealed how it will gradually limit the features available to accounts held by users who do not accept the platform's impending privacy policy changes, due to come into effect on May 15. WhatsApp's new banner explaining the privacy policy changes According to an email seen by TechCrunch to one of its merchant partners, WhatsApp said it will "slowly ask" users who have not yet...
new airpods leaked image 52audios

Alleged Leaked Image Claims to Show Third-Generation AirPods and Case

Sunday February 21, 2021 2:49 am PST by
A new image claims to offer our first real world look at Apple's next-generation AirPods. The image, shared by 52audio, showcases both AirPods and the charging case for what the site claims to be the third iteration of the wireless earbuds. 52audio has in the past shared images claiming to showcase different parts of the third-generation AirPods. Most notably, the site in November shared...
anker magsafe powercore battery pack

Anker Releases MagSafe-Compatible Battery Pack for iPhone 12 Lineup

Tuesday February 23, 2021 7:49 am PST by
Following rumors that Apple is working on a MagSafe battery pack for iPhone 12 models, popular accessory maker Anker has beaten Apple to the punch with the release of its PowerCore Magnetic 5K Wireless Power Bank. First previewed at CES 2021, the PowerCore battery pack magnetically attaches to the back of any iPhone 12 model and provides 5W of wireless charging. With a 5,000 mAh capacity,...
iPad Pro Mini LED

New iPad Pro and MacBook Models With Mini-LED Displays Again Rumored to Launch This Year

Monday February 22, 2021 9:32 pm PST by
Taiwanese company Ennostar will begin production of Mini-LED backlight units for an upcoming 12.9-inch iPad Pro in the late first quarter or second quarter of this year, according to industry sources cited by DigiTimes. Ennostar is a holding company that was jointly established in January 2021 by LED-related manufacturers Epistar and Lextar Electronics. Apple is expected to unveil the new ...
14

iOS 14.5 to Make Zero-Click Attacks 'Significantly Harder'

Monday February 22, 2021 9:05 am PST by
Apple's impending iOS and iPadOS 14.5 update will make zero-click attacks considerably more difficult by extending PAC security provisions, according to Motherboard. Apple has made a change to the way in which it secures its code in the latest betas of iOS 14.5 and iPadOS 14.5 to make zero-click attacks much harder. The change, spotted by security researchers, has now been confirmed by...