Apple Shares Hit New High for 2016 as Samsung Considers Scrapping Note 7 [Update: Note 7 Officially Discontinued]

Samsung is likely to permanently stop selling its Galaxy Note 7 smartphones following the latest halt of sales and production, according to reports on Tuesday.

Samsung halted sales and paused production of the Note 7 smartphones in the last 24 hours and told owners to power down the devices while it investigates reports of fires, fueling expectations the tech giant will scrap the flagship device.

galaxy-note7
The BBC this morning referred to "unnamed sources" cited by South Korean Hankyoreh newspaper claiming that Samsung would can the device and seek to make up for lost Note 7 sales through its Galaxy S7 models as well as the Note 5, which was the predecessor for the Note 7.

Separately, Reuters reported Samsung is now considering permanently halting sales of its flagship smartphones as an option, "according to a source familiar with the matter". The person declined to be identified because they were not authorized to speak publicly.

Samsung did not immediately comment on the BBC report, but told Reuters no final decision had been made. Meanwhile, the South Korean finance minister said it would hurt the country's exports if the device is scrapped altogether.
 
"Right now we can't tell what the impact will be in the long term. It's up to the company and the government cannot interfere," Yoo Il-ho said. "But if they do scrap the model, it will have a negative impact on exports." 

According to analysts, the Note 7 recall could cost Samsung as many as 19 million lost unit sales, or as much as $17 billion, if it permanently stops selling the smartphone for a second time, following multiple reports of replacement handsets setting on fire. 

"This has probably killed the Note 7 brand name," said Edward Snyder, managing director of Charter Equity Research. "By the time they fix the problem they have to go through recertification and re-qualification and by the time that happens, they're going up against the [Galaxy] S8 launch." 

Investors wiped $18.8 billion off Samsung's market value on Tuesday as its shares closed down 8 percent, their biggest daily percentage decline since 2008. Meanwhile, Apple stock closed on Monday up 1.9 percent at $116.05 per share, its highest value this year. Apple is now trading at levels not seen since December 2015 and has jumped 20 percent over the past three months, partly on renewed optimism over iPhone 7 sales, but also in response to its arch rival's woes.

"The Apple share price was doing nothing for over a year – it was considered ex-growth – now it's possibly the only game in town when it comes to buying a mobile phone," said Michelle McGrade, chief investment officer at TD Direct Investing.

However, with last week's launch of its own-branded Pixel smartphones, Google is also poised to benefit.

"From Google's perspective the timing couldn't have worked out better for them in that they're essentially trying to compete now in the premium sector against the likes of Apple and Samsung," said Creative Strategies analyst Ben Bajarin, speaking to the BBC.

"Now with this issue around Samsung and some questions and stigma around the brand, the product itself, could certainly help Google out. But I think Apple's definitely the biggest beneficiary from here. If there were people on the fence about whether or not to get an iPhone 7 Plus, for example, which is kind of in the same size range as the Note 7, that was one of the things that we think is benefitting Apple the most, just because that's a competitive product and it's an established brand," Mr Bajarin added. 

The news comes on the same day Apple and Samsung are set to face off in the Supreme Court over a long-running smartphone design patent case.

Update: The Wall Street Journal has reported that Samsung has officially axed the Note 7, while Samsung has told TechCrunch: "We can confirm the report that Samsung has permanently discontinued the production of Galaxy Note 7."

Top Rated Comments

(View all)
Avatar
48 months ago
Amusing how Samsung managed to single-handedly destroy one of their phone lineups just because they wanted to beat the iPhone 7 launch. All they did was play into Apple hands.
Score: 87 Votes (Like | Disagree)
Avatar
48 months ago
Meanwhile somewhere in California...

Score: 66 Votes (Like | Disagree)
Avatar
48 months ago
wow, never good seeing someone go down like this.

but hey, since they're down *kick*
Score: 42 Votes (Like | Disagree)
Avatar
48 months ago
Schadenfreude is bad karma. You haters should hope that Samsung SDI (the battery manufacturer in question) did not produce exploding Li-Ion batteries for Apple's iPhone. They're on Apple's supplier list.
Score: 35 Votes (Like | Disagree)
Avatar
48 months ago
Tim Cook and Co. right now

Score: 34 Votes (Like | Disagree)
Avatar
48 months ago
Nice bait thread title. Couldn't leave it at Apple's finances, had to throw Samsung's name in there. How many added clicks did that net you?

In a month where Apple's dying Mac lineup was supposed to be revamped, MacRumors has gotten to the bottom of the story... By posting article after article of incremental beta updates as front-page news. Well done.

I guess I'm missing the big picture. I visit websites like this because Apple products interest me. But all I get from this site now are shareholder results and software developer ads. Thanks.
Score: 20 Votes (Like | Disagree)

Top Stories

Leaker Shares Details on 'iPhone 13' Camera [Updated]

Wednesday May 27, 2020 4:27 pm PDT by
The next-generation iPhone 12 lineup coming in fall 2020 isn't out yet, but Fudge (@choco_bit), a leaker who sometimes shares information on upcoming Apple devices, today offered up details on what Apple has in store for the 2021 iPhone 13's camera setup. A simple design drawing depicts a device with a four camera array, which Fudge claims will have the following features: 64-megapixel...

Apple Begins Selling Refurbished iPhone XR Models

Thursday May 28, 2020 9:50 pm PDT by
Apple today began selling certified refurbished iPhone XR models in select colors and capacities for the first time in the United States. Refurbished iPhone XR models are priced at a roughly 16 percent discount compared to current pricing on brand-new units, knocking $100–120 off of the regular price. In addition to the 64GB and 128GB capacities matching current brand-new iPhone XR models, ...

Powerbeats Pro Debut in Four New Colors: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue

Friday May 29, 2020 10:00 am PDT by
Following a couple of leaks in recent weeks, Beats today is officially announcing four new colors for its Powerbeats Pro wireless earphones: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue. The new earphones will go on sale June 9 and sell for the same $249.95 price as the existing color options. Aside from the colors, the new Powerbeats Pro models are otherwise identical to the...

Apple Making It Harder to Avoid Nagging macOS Update Notifications

Thursday May 28, 2020 8:13 am PDT by
With the release of macOS Catalina 10.15.5 and related security updates for macOS Mojave and High Sierra earlier this week, Apple is making it more difficult for users to ignore available software updates and remain on their current operating system versions. Included in the release notes for macOS Catalina 10.15.5 is the following:- Major new releases of macOS are no longer hidden when...

8 Mac Tips and Tricks You Might Not Know

Friday May 29, 2020 12:36 pm PDT by
There are tons of hidden features and shortcuts for Macs that Apple has built into macOS over the years, ranging from shortcuts to keyboard commands to other little hacks to make Mac usage just a bit simpler. In our latest YouTube video, we highlighted several of these tips and tricks, and some of them might just be new to you. Subscribe to the MacRumors YouTube channel for more videos. Tr...

Apple Releases macOS Catalina 10.15.5 With Battery Health Management Features, Fix for Finder Freezing

Tuesday May 26, 2020 1:59 pm PDT by
Apple today released macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. macOS Catalina 10.15.5 comes two months after the launch of macOS Catalina 10.15.4, which introduced Screen Time Communication Limits. macOS Catalina 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the...

Top Stories: macOS 10.15.5, New Powerbeats Pro Colors, iPhone 12 and 13 Rumors, and More

Saturday May 30, 2020 6:00 am PDT by
This week saw an interesting mix of news and rumors on the Apple front, led by the release of macOS 10.15.5, which brings a new battery health feature to newer Mac notebooks, while we also saw the official announcement of new colors for the Powerbeats Pro earphones. On the rumor front, we heard a few tidbits about not just this year's iPhone 12 but also next year's iPhone, while we saw...

More Photos and Video of Apple's Redesigned Leather Loop Watch Band Surface

Thursday May 28, 2020 10:50 am PDT by
Images of a new version of the Leather Loop that Apple appears to have in development surfaced yesterday, and today, Vietnamese site Tinhte.vn has shared additional photos and videos that give us a clearer picture of what to expect from the new band. The bands come in colors that include red, hot pink, blue, black, and brown, with some of the bands featuring different colored accents at the...

Philips Hue Play HDMI Sync Box Gains HDR10+ and Dolby Vision Support, Plus Siri Voice Control

Thursday May 28, 2020 12:00 am PDT by
The Philips Hue Play HDMI Sync Box is receiving a major update today, introducing much-desired features like HDR10+ and Dolby Vision support. Designed by Signify as part of the Philip Hue line of lights and accessories, the Hue Play HDMI Sync Box is designed to let Hue users sync their lights to their home entertainment systems. One of the major complaints about the Hue Play HDMI Sync Box ...

APFS Bug in macOS 10.15.5 Catalina Impacts the Creation of Bootable Backups

Thursday May 28, 2020 3:47 am PDT by
An Apple File System bug has been discovered in macOS 10.15.5 Catalina that can prevent users from making a bootable clone of their system drive, according to the creator of Carbon Copy Cloner. In a blog post on Wednesday, software developer Mike Bombich explained that the CCC team had uncovered the issue in the Apple File System, or APFS, when attempting to create a bootable backup in a...