Twitter today announced plans to shut down Vine, the video sharing service it acquired in 2012. Twitter plans to discontinue the mobile app "in the coming months," but did not give a specific timeline.
Introduced in early 2013, Vine allows users to capture and share looping video clips that are six seconds in length, sharing them on various social networks like Facebook and Twitter.
Thank you. Thank you. To all the creators out there -- thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was -- thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.
Twitter plans to leave the Vine website intact, so Vines will continue to be available to watch and download. Twitter promises to notify users well in advance of any changes to the app or website.
The shuttering of Vine comes amid massive layoffs at Twitter. Twitter is letting go of approximately nine percent of its staff, or 350 people, as it works on cutting down on costs and restructures its priorities.