At its October 27 Mac-centric event, Apple announced a new "TV" app, which is designed to serve as a sort of TV guide, helping users discover new content and find TV shows and movies to watch. The TV app is meant to work across multiple devices, including iOS devices and the Apple TV, and as of today the TV app is available in the iOS 10.2 beta.
Apple's new TV app works hand-in-hand with features like Siri Live Tune-In and Single Sign-On, simplifying the television-watching experience.
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In addition to a Library section that displays all the iTunes content a user has purchased, the TV app also features a "Watch Now" section that houses a collection of TV shows and movies from iTunes and other television apps a user has installed on an Apple TV or iOS device.
An Up Next feature keeps track of TV shows and movies across devices so you can pick up where you were watching, whether in the middle of a movie or the next episode of a TV show, and there are lists of curated and trending TV shows and movies.
A dedicated store lets users purchase content from iTunes or from other sources like HBO Go. The Store section also lets users sign in with their TV provider to find content available through an authenticated cable subscription.
Apple's release notes state that the TV app isn't yet fully functional, and it does not appear to be available in the tvOS 10.1 beta just yet. Apple has said the TV app will see an official release in December.
Top Rated Comments
does anyone actually purchase tv and movies on iTunes? it seems insane to me with netflix and hulu and even less legit sites to be paying a premium for this stuff
Yes.Library button, for iTunes purchases only. How really really great. How about the DVD rips and Amazon or any other purchases? Which is like 80% of my library since I bought most of my movies on DVDs.
^This. It really sucks as I have a large library of all my ripped DVDs and BluRays that won't show up in it.How about one for music!
Or for books!
Or for "some people liked this rumour about Apple that might not be true at all but could be so great if they'd only focus on things that are more important than the iTunes store which is a bloated, incoherent program that amazon rips apart by search algorithms that actually work and tagged content that actually makes sense as compared to iTunes"
How about adding a dictionary which can deal with typos and misspelled words, how about making bluetooth more stable, how about adding functionality to Siri instead of sassy comments, how about focusing on things that may be more important for the users?
Apple does what is important to Apple these days: generating sales. Forget the users, the users are dumb. Thanks, we've come a long way to realize that.
Oht, and btw, how about "let's streamline Apple's customers into Apple's preferred music, video and tv", oh, I forget, that's what Apple Music is for...
I love Apple. I hate what it has become.