MacRumors

Yesterday, Wired reported that the American Civil Liberties Union (ACLU) was raising questions about Apple's privacy policies regarding Siri, citing vague statements indicating that older "disassociated" voice clips would be kept for a "period of time" even if a user deactivated Siri on his or her device.

“It’s not clear what ‘disassociated’ means. It’s not clear what ‘period of time’ means. It’s not clear what using it to ‘generally improve Siri and other Apple products and services’ means,” says Nicole Ozer, a lawyer with the ACLU. “The only thing that’s clear is we really don’t know what may be happening to the personal information we have told Siri, even after we turn Siri off.”

The report noted that privacy concerns have led to instances where companies such as IBM have banned the use of Siri.

In a follow-up report today, Wired shares official word from Apple that such data is stored in anonymized form for two years and reveals general details on how that data is anonymized.

Here’s what happens. Whenever you speak into Apple’s voice activated personal digital assistant, it ships it off to Apple’s data farm for analysis. Apple generates a random numbers to represent the user and it associates the voice files with that number. This number — not your Apple user ID or email address — represents you as far as Siri’s back-end voice analysis system is concerned.

Once the voice recording is six months old, Apple “disassociates” your user number from the clip, deleting the number from the voice file. But it keeps these disassociated files for up to 18 more months for testing and product improvement purposes.

Ozer suggests that Apple should go further in publicizing these privacy policies, linking them directly from Apple's Siri FAQ page, and that users should always be mindful of what they are saying to Siri because "Siri works for Apple".

Susan Kare, who created many of the original interface elements for the Apple Macintosh in the mid–1980s, today reflected on her work at Apple in an interview with Path (via AppleInsider). Kare first joined Apple with the title "Macintosh Artist" through software programmer Andy Hertzfeld, who she knew from high school.

When asked about her design influences and her time at Apple, she had this to say:

I was so lucky to get to work in the Macintosh group with great colleagues and talented programmers. That experience introduced me to interface design development and how I might be able to contribute as a graphic designer to the overall user experience. It also gave me practice in aiming to communicate big concepts in small spaces.

At Apple, Kare was responsible for most of the typefaces and the icons of the original Macintosh, along with much of the marketing material. She is best known for the Chicago sans-serif typeface and the "Happy Mac" icon that welcomed early Mac users on startup.

Kare now works as an independent artist and created a set of "stickers" for social networking app Path.

Before Amazon's acquisition of Goodreads earlier this year, Apple had been talking to the company about a partnership between Goodreads and Apple's iBookstore.

However, once Amazon got into acquisition talks with Goodreads, those talks with Apple broke off, The Wall Street Journal is reporting.

Goodreads had proposed its reviews and ratings appear within iTunes when users searched for a title, one of the people said. iTunes has already integrated Rotten Tomatoes movie ratings in such a way. Apple was entertaining the idea, but talks didn’t progress much, two of the people said.

Around March, Apple pinged Goodreads to move forward with the talks, these people said. ITunes officials were perplexed when Goodreads executives went quiet, two of the people said.

Goodreads is a popular book-recommendation site that would seem to fit well into Amazon's sales recommendation system. Amazon has indicated that it will keep the company as a separate entity, but will integrate its recommendations into its system going forward.

The Verge reports on a new jailbreak hack for the iPhone that puts Facebook's new 'Chat Heads' feature above all other content on the device, similar to how Facebook Home works on Android.

On Android, Facebook's Chat Heads float above all other content so users can quickly jump in and out of conversations while they continue to use their phone for other tasks. On the iPhone, Chat Heads are normally only active when users are actually using the Facebook app.

The trick, according to [developer Adam Bell], was isolating the Facebook app from the Chat Heads living inside it. Chat Heads inhabit a separate layer inside the Facebook app, so it was just a matter of finding that layer and making the rest of the app transparent. "The hardest part was getting this all to render on top of everything else," Bell says, which means Facebook is always running on your phone. Apparently, Bell's tweak doesn't take much of a toll on battery life. "It doesn't seem very resource intensive," he says. "Only when you move the Chat Head is it actually doing anything."

Facebook executives were asked at a recent conference if they had spoken with Apple about bringing the full Chat Heads experience to the iPhone, but they demurred.

TIME magazine today released its annual list of the 100 most influential people in the world, and two of the selections have ties to Apple: longtime design head Jonathan Ive and hedge funder David Einhorn who has pressed Apple to return more of its cash to shareholders.

Each selection is accompanied by an essay by another prominent personality or close associate outlining why the person qualifies for inclusion in the list. The essay on Ive is written by U2 frontman Bono, who has long had ties to Apple.

Jony Ive is himself classic Apple. Brushed steel, polished glass hardware, complicated software honed to simplicity. His genius is not just his ability to see what others cannot but also how he applies it. To watch him with his workmates in the holy of holies, Apple’s design lab, or on a night out is to observe a very rare esprit de corps. They love their boss, and he loves them. What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money. Jony is Obi-Wan.

Samsung CEO Oh-Hyun Kwon is also featured, with his essay written by one-time Apple CEO John Sculley. A number of other tech luminaries are listed, including Instagram co-founder Kevin Systrom, Facebook COO Sheryl Sandberg, and Yahoo CEO Marissa Mayer.

TIME's 2013 list of the world's most influential people is the magazine's cover story for next week's issue and highlights representatives in five different categories: Titans, Leaders, Artists, Pioneers and Icons.

Following rumors of a new music app for iOS from Twitter last month, the company today announced the public release of the new service. The app, which is available as a free App Store download and rolling out on the web, integrates a number of existing services to give users each access to their Rdio and Spotify subscriptions, as well as previews of iTunes Store content.

The songs on Twitter #music currently come from three sources: iTunes, Spotify or Rdio. By default, you will hear previews from iTunes when exploring music in the app. Subscribers to Rdio and Spotify can log in to their accounts to enjoy full tracks that are available in those respective catalogs. We will continue to explore and add other music service providers.

Twitter #music is unsurprisingly based around existing Twitter services, taking advantage of Twitter trends to detect popular and emerging artists and songs and leveraging users' own follow lists and those of artists to recommend new music. ABC News has more on how the app works:

The Popular page shows you new music that's trending across Twitter while the Emerging tab shows "hidden talent found in tweets." While those two parts feed you information about what the collective Twitterverse is jamming to, the last two focus on who you follow and your personal music taste.

The Suggested tab shows artists you might like based on the artists you follow on the service and who they follow. And finally the #NowPlaying tab shows songs your friends are listening to or tweeting about. For instance, if your friend tweets that they are listening to a song by Justin Bieber, that song will show up on that page.

Twitter #music is available now in the App Store with support for users in the US, Canada, the UK, Ireland, Australia and New Zealand. [Direct Link]

Earlier this week, case manufacturer Tactus was one of several sources to share photos of cases reportedly designed for the fifth-generation iPad, once again showing that the device is expected to be smaller than the existing iPad and take design cues from the iPad mini.

Today, the company shares a photo of what is said to be the rear shell of Apple's rumored lower-cost iPhone. In line with previous rumors, the part appears to be manufactured from plastic.

The part is also consistent with iLounge's January description of the device, carrying a design somewhat similar to the iPod classic with a flat back and curved edges, as well as a shift to elongated volume buttons along the left side.

The report also shares a number of other claimed details about the device, including word of an A5 chip, a 5-megapixel rear camera, and five color options of black, white, blue, red, and yellow. The device is also claimed to carry a 3.5-inch Retina display rather than the 4-inch display seen in the iPhone 5, although that detail conflicts with reliable analyst Ming-Chi Kuo's claims of a 4-inch display for the lower-cost iPhone.

Finally, Tactus claims that the lower-cost iPhone will launch on October 15 and be priced at $300, although we place little faith in those details given that any source for part leaks likely coming through Apple's supply chain or accessory manufacturers would not be aware of Apple's specific launch plans. The report also claims that the rear shell is 0.4-0.6 mm thick, which is obviously not an accurate measurement and is likely a misreporting of previous claims that it would be 0.4-0.6 mm thicker than the iPhone 5.

We also can not verify whether this is indeed a legitimate rear shell for Apple's lower-cost iPhone. It could simply be manufactured based on circulating rumors, but even if fake it could be an accurate representation if it is based on design specs leaking through case makers. Case makers have a number of times created accurate physical mockups of Apple's upcoming devices, although they have on occasion been incorrect.

Digitimes reports that Apple has essentially halted all component orders for its Mac product lines, apparently working through significant inventories of components delivered during an aggressive ramp-up late last year that may have proven overly aggressive.

The suppliers originally expected to finish digesting their Mac inventories in April, but are now stranded waiting for further instructions from Apple.

The sources revealed that Apple's Mac orders to the supply chain dropped to almost nothing after the Lunar New Year holidays. Apple had high hopes for its Mac product lines and placed aggressive orders at the end of 2012; however, the company is now badly affected by the decision.

The report claims that Apple generally provides shipment forecasts to its supply chain partners at the beginning of each quarter, but the company has not done so for the second quarter. The lack of information has reportedly left suppliers wondering when they will be able to resume production.

Just last week, Digitimes claimed that Apple is likely to refresh its notebook lineup at the end of the second quarter, so it seems that suppliers may need to start ramping up production for new models in the relatively near future.

Apple frequently has to juggle its supply chain as it approaches product updates, seeking to accurately estimate consumer demand in order to deplete its existing inventories just as the new models are released. But if today's report is true, it seems that Apple may have overestimated customer demand for the early part of 2013 and is now finding itself with substantial inventories heading into its next round of product updates.

Apple CEO Tim Cook has also warned about reading too much into rumors from Apple's supply chain, noting that its "very complex" nature makes it difficult to accurately interpret what is actually going on from limited data points, even if that data is accurate.