Tim Cook: Innovation 'Deeply Embedded' In Apple, Company Has 'No Issue' Coming Up With New Ideas

apple_logoApple plans to launch new products in categories where it doesn't currently operate, according to comments from CEO Tim Cook. During today's earnings call, Cook said that innovation is "deeply embedded" in everyone at Apple and that the company has "no issue" coming up with new projects to work on.

There's so much of the world that is full of very complex products. We have zero issue coming up with things we want to do. We must focus on the very few that deserve all our energy. We’ve always done that and we continue to do that.

Since the introduction of the iPod, Apple has concentrated on launching new products in markets where it sees significant room for improvement. With its touch-focused design, the iPhone was a significant departure from its competitors when it was introduced in 2007, and the iPad, introduced in 2010, dominated the tablet market from launch.

Currently, Apple is rumored to be working in the wearables category, which Tim Cook previously suggested was "ripe for exploration" as there are no significantly popular products in that market. Apple is researching a host of possible features for its much-rumored smart watch that would set it apart from existing products on the market, including a range of biometric sensors.

Apple has also expressed interest in the television, with Steve Jobs claiming to have "finally cracked" the design for a simple integrated television set that's simple to use.

While reports have suggested that the iWatch could make an initial appearance in 2014, Apple's television plans are somewhat more nebulous and may have been put on hold in order for the company to work on wearables, which would be in line with today's comments on focus.

During the call, Apple Corporate Controller Luca Maestri also confirmed the company is heavily investing in areas that will generate new products and services and Peter Oppenheimer said that Apple "remains confident in the new product pipeline."

Top Rated Comments

musika Avatar
111 months ago
They'll be just fine. People have to cool it.

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Really? So this is why Apple did not came up with anything new since Jobs departure. Really, really sad, just sad. It is not exactly a break-through to make things wider, smaller, longer, lighter or add colors.

Because Jobs has only been gone for two and a half years. It took seven years between the iPod and the iPhone. Arguably, Apple has done far more in the past two and a half years than they did in the seven years between the iPod and the iPhone.
Score: 47 Votes (Like | Disagree)
diddl14 Avatar
111 months ago
That's great news for Samsung as it makes their life a lot easier!
Score: 36 Votes (Like | Disagree)
AnalyzeThis Avatar
111 months ago
Really? So this is why Apple did not came up with anything new since Jobs departure. Really, really sad, just sad. It is not exactly a break-through to make things wider, smaller, longer, lighter or add colors.
Score: 33 Votes (Like | Disagree)
yeah Avatar
111 months ago
Really? So this is why Apple did not came up with anything new since Jobs departure. Really, really sad, just sad. It is not exactly a break-through to make things wider, smaller, longer, lighter or add colors.
1) A7-Chip, the first 64-bit chip in a phone.
2) 2012/2013 iMac, quite possibly the thinnest all-in-one.
3) 2013 Mac Pro, words can't describe the engineering.
4) iPad Air, all of that horsepower and in a thinner body AND the same battery life, wow. (iPad Mini with Retina, too.)
5) MacBook Pro with Retina, just amazing.

If you consider these to not be major engineering/technological advances, then I don't know what to tell you.

Keep on innovating, Apple. :apple::cool:
Score: 25 Votes (Like | Disagree)
dec. Avatar
111 months ago
Really? So this is why Apple did not came up with anything new since Jobs departure. Really, really sad, just sad. It is not exactly a break-through to make things wider, smaller, longer, lighter or add colors.
Or completely revamped, like the Mac Pro. It's not a new "product category" but the entire concept to me is something that shows Apple at it's best.
Score: 20 Votes (Like | Disagree)
KdParker Avatar
111 months ago
Really? So this is why Apple did not came up with anything new since Jobs departure. Really, really sad, just sad. It is not exactly a break-through to make things wider, smaller, longer, lighter or add colors.
You have got to be joking.

How long did it take to come up with iPhone and bring to market?

Week, month, year....or several years of research and development?

Give the transition a chance to settle in and lets see what happens.
Score: 18 Votes (Like | Disagree)

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