Tim Cook at D11: Wearables Are 'Incredibly Interesting', Nothing Great on the Market

At this year's annual All Things Digital conference hosted by AllThingsD, Walt Mossberg and Kara Swisher asked Apple CEO Tim Cook about wearable devices, such as Apple's much rumored smart watch, which has been dubbed the "iWatch."

Tim Cook mentioned that he found wearables to be "incredibly interesting" and went on to say that it could be a "profound area." Cook himself is equipped with a Nike Fuelband, but believes that there's nothing "great" on the market, and that wearables are an area "ripe for exploration."

pebblesmartwatch

The Pebble smart watch

Of course, when pressed on whether Apple will be developing a wearable device, Cook declined to answer, though he did hint that it was an important area of potential development, and that while both glasses and watches had drawbacks, the wrist was "natural."

There's nothing that's going to convince a kid who has never worn glasses or a band or a watch or whatever to wear one. Or at least I haven't seen it. So I think there's lots of things to solve in this space, but it's an area where it's ripe for exploration, it's ripe for us all getting excited about. I think there will be tons of companies playing in this.

I see it as another very key branch of the tree.

I think from a mainstream point of view [glasses] are difficult to see. I think the wrist is interesting. I'm wearing this (Nike Fuelband) on my wrist, it's somewhat natural. But as I said before, I think for something to work here, you first have to convince people it's so incredible that they want to wear it.

With the growing popularity of smart watches like the Pebble, the Jawbone UP, and the Nike Fuelband, rumors about Apple’s own smart watch have ramped up in recent months. Most recently, reliable KGI Securities analyst Ming-Chi Kuo predicted that Apple's rumored iWatch will debut in the second half of 2014.


The watch, which will integrate with Apple's existing mobile lineup, is expected to feature a 1.5–2.0 inch display. The New York Times has suggested that Apple is experimenting with curved glass, and according to a February report from Bloomberg, Apple has a team of 100 product designers working on the smart watch.

MacRumors has full coverage of the interview with more of Tim Cook’s comments on the iWatch.

Related Roundups: Apple Watch, watchOS 6
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

(View all)
Avatar
91 months ago
Who wears a navy jacket with a black dress shirt? This guy is nuts. :mad:
Score: 6 Votes (Like | Disagree)
Avatar
91 months ago
He's right about the glasses. People who've never worn glasses before are certainly not going to jump at the opportunity.
Score: 6 Votes (Like | Disagree)
Avatar
91 months ago
"Nothing great." Translation: "We won't acknowledge great work done by a much smaller company that has delivered a product while we sit around and talk about "incredibly interesting profound areas."

I've had my Pebble for weeks and absolutely love it. I received my Boombot REX bluetooth speaker today (another Kickstarter). Holy ***** it is fun. The REX has great sound. I can control the playlist from my Pebble for music streaming on the REX. I can use Siri on the REX and use it for speakerphone.

Both pair up really well to my 4S at the same time. Hey Tim Cook, "incredibly interesting" just arrived and it's great. Check it out sometime.
Score: 4 Votes (Like | Disagree)
Avatar
91 months ago

None of us know if this market for "wearables" has any potential for huge profit, but I can most certainly bet Apple will jump on if it expands. I just hope that they will be one of the first - if not the first to introduce such technology.

The only problem is that Apple seems to be afraid to do anything really. They're afraid of risk.


I did not hear that from the interview.

I only heard Tim Cook talking positively about TV and Watches. The fact that he was unprepared to go into details and say "yes we are going to make a watch" does not translate to being afraid.

Apple were not first with MP3, tablets or even computers. This should tell you everything you need to know....
Score: 3 Votes (Like | Disagree)
Avatar
91 months ago
How boring. Borrowing a page from Steve Jobs, Cook bashes other's products, so as to make Apple look good when they pump out iWatches by the millions.
Score: 3 Votes (Like | Disagree)
Avatar
91 months ago
Pebble should register patents for their watch - all of it, as SJ would say - and then drag Apple through endless lawsuits. Including the way it fits on the wrist and the bands to hold it. :D

Perhaps that'll bring more innovating engineers instead of patent trolling lawyers to Apple.
Score: 3 Votes (Like | Disagree)

Top Stories

'This App is No Longer Shared' iOS Bug Preventing Some Apps From Opening

Friday May 22, 2020 3:58 pm PDT by
An app bug is causing some iOS users to be unable to open their apps, with affected iPhone and iPad users seeing the message "This app is no longer shared with you" when attempting to access an app. There are multiple complaints about the issue on the MacRumors forums and on Twitter from users who are running into problems. A MacRumors reader describes the issue:Is anyone else experiencing...

Apple Memorial Day Deals: Shop the Best Apple Accessory Sales From Twelve South, eBay, Anker, Mophie, and More

Friday May 22, 2020 6:39 am PDT by
We're now just a few days away from Memorial Day on Monday, May 25, and numerous retailers have opened up discounts in celebration of the holiday. This includes sales on helpful Apple-related accessories like Anker's portable batteries, Beats headphones at eBay, Incase and Incipio's protective iPad and iPhone cases, Mophie's iPhone battery cases, JBL's Bluetooth speakers, and much more. Note:...

Former iOS Chief Scott Forstall Shares Intriguing Story of His Interview With Steve Jobs at NeXT

Friday May 22, 2020 4:01 am PDT by
Former Apple executive and iOS chief Scott Forstall made a rare public appearance this week at Code.org's virtual Code Break event, and in between classes, Forstall shared the intriguing story of how he was hired by Steve Jobs. Forstall revealed that he had been considering working at Microsoft when he went to interview at NexT, the company started by Jobs after he had left Apple. Forstall...

'Apple Glass' Rumored to Start at $499, Support Prescription Lenses, and More

Tuesday May 19, 2020 6:30 am PDT by
Front Page Tech host and leaker Jon Prosser today shared several alleged details about Apple's rumored augmented reality glasses, including an "Apple Glass" marketing name, $499 starting price, prescription lens option, and more. The marketing name will be "Apple Glass" The glasses will start at $499 with the option for prescription lenses at an extra cost There will be displays in both...

Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award

Friday May 22, 2020 10:09 am PDT by
Apple's creative "Bounce" ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director's Club) awards for advertising, earning the "Best of Discipline" award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who pulls his AirPods off of their wireless charging pad and then pops ...

Apple's 'AirPods Studio' Over-Ear Headphones Have Reportedly Kicked Off Production

Friday May 22, 2020 7:03 am PDT by
We've been hearing quite a bit recently about Apple's long-rumored over-ear headphones, said to be called "AirPods Studio," and it looks like a launch may be coming in the relatively near future. Artist mockup based on Beats Studio3 Rumors have generally suggested a summer or fall launch for AirPods Studio, with a report earlier this week claiming that suppliers in Vietnam will begin...

Top Stories: Apple Glass and iPhone 12 Rumors, iOS 13.5 Update, and More!

Saturday May 23, 2020 6:00 am PDT by
It was another big week for rumors this week, with a flurry of reports about Apple's augmented reality glasses, the iPhone 12, and Apple's "AirPods Studio" over-ear headphones. This week also saw the release of iOS 13.5, bringing a number of health-related updates to Apple's mobile devices. Subscribe to the MacRumors YouTube channel for more videos. Other topics of interest this week included ...

Apple Releases iPadOS and iOS 13.5 With Exposure Notification API, Face ID Mask Updates, Group FaceTime Changes and More

Wednesday May 20, 2020 10:00 am PDT by
Apple today released iOS and iPadOS 13.5, major updates that come more than a month after the launch of iOS and iPadOS 13.4.1. iOS 13.5 is a major health-related update that brings many features related to the ongoing public health crisis. The iOS and ‌‌iPadOS‌‌ 13.5 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings...

Jon Prosser Claims Apple is Working on 'Steve Jobs Heritage Edition' AR Glasses, Gurman Calls Rumor 'Complete Fiction'

Thursday May 21, 2020 4:50 pm PDT by
Apple is working on a limited-edition version of its augmented reality smart glasses that's designed to look like the round, frameless glasses that Steve Jobs was famous for wearing, according to Jon Prosser. Prosser, who runs YouTube show Front Page Tech and who has been sharing a flood of Apple rumors in recent weeks, mentioned the detail in Cult of Mac's latest Cultcast podcast....

T-Mobile and Sprint Offering Free iPhone SE With Trade-In

Thursday May 21, 2020 1:14 pm PDT by
T-Mobile is launching a Memorial Day promotion that will see the company offering a free iPhone SE to customers who trade in an eligible older smartphone in good condition. From Friday to Monday, customers who trade in an existing smartphone can get a free iPhone SE (sales tax still needs to be paid) or up to $500 off a Samsung Galaxy S20. The free iPhone SE will be provided in the form...