Nintendo Finally Considers Smartphone Move After Third Straight Annual Loss

Nintendo president Satoru Iwata stated in a press conference that the company is now considering a "new business structure" that involves smart devices, reports Bloomberg. wii_u_controller

Wii U GamePad controller

The news comes as Nintendo reported a third consecutive annual loss, slashing the global sales forecast for its flagship Wii U game console from 9 million units to 2.8 million consoles. The company also scaled back its expectations for its 3DS portable game console from 18 million units to 13.5 million, with Iwata also claiming that there are no short term plans to reshuffle management.

"We are thinking about a new business structure," Iwata said at a press conference yesterday in Osaka, Japan. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone."

Nintendo has faced fierce competition from mobile platforms in recent years, with App Annie recently finding that consumer spending on games for iOS and Android rose to 4x that of dedicated gaming handhelds. In 2010, Iwata reportedly told his senior executives to regard Apple and its devices as "the enemy of the future", and also stated to CVG last August that he would "never think about providing [Nintendo’s] precious resources for other platforms at all."

Investors have also called for Nintendo to develop titles for iOS and other platforms in August 2011 after lower-than-expected demand for the 3DS. Alternatively, some also suggested that Nintendo should "buy its way into" the smartphone platforms by acquiring companies and technology or developing their own. Iwata's newest comments reveal that Nintendo is now seriously considering supporting smartphones in some manner.

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...

Top Rated Comments

furi0usbee Avatar
135 months ago
Unfortunately for them, they're too late for a big piece of the pie. Not sure who their target market would be....

You're not sure? One word... Mario. Forget about the hundreds of Mario games already there for Nintendo to tap. Think of all the games out there now, big selling games, with new mascots... Now drop Mario into that equation, with the Mario universe, characters, etc. The possibilities are endless. Then, when Apple finally lets us play iOS games on the Apple TV with a real controller, you now are back in the living room.

Once Nintendo loses the hand-held market, they are over. The hand-held market subsidizes their console ambitions. Nintendo could stay in the hardware business for some time, but they have a goldmine as a software developer, and could be the biggest software house for iOS/Android on day one.

This is getting very interesting...
Score: 30 Votes (Like | Disagree)
Z400Racer37 Avatar
135 months ago
Its about time, its a good thing they pay those guys so much to figure out what a 5 year old could have told them 5 years ago
Score: 28 Votes (Like | Disagree)
bushido Avatar
135 months ago
Pokemon!!! #noshame
Score: 26 Votes (Like | Disagree)
ipedro Avatar
135 months ago
Iwata's comments have been misrepresented

Iwata's comments have been misrepresented and were totally blown out of proportion by the most of the mainstream media.

If you've been following his history regarding "smart devices", Iwata has in the past stated that Nintendo was looking into smartphones and tablets as an addition to their first party hardware experiences to entice new users to Nintendo consoles and handhelds.

What Iwata has suggested would be mini games made for touch devices using Nintendo characters but that major games would still be exclusive to Nintendo consoles. For example, we might see a Mario Angry Birds style game to introduce a new generation to Super Mario who would then feel compelled to buy a Nintendo console to play the main games. I believe he also made mention of a Zelda puzzle game and a Pokémon "pet" app.
Score: 18 Votes (Like | Disagree)
Goftrey Avatar
135 months ago
Stinks of SEGA.
Score: 16 Votes (Like | Disagree)
SandboxGeneral Avatar
135 months ago
Maybe we'll finally get to see some of their top games make their way to iOS finally.
Score: 16 Votes (Like | Disagree)