Nintendo's Mobile Push to Focus on Marketing Demos, Not Full Games

Earlier this month, Nintendo president Satoru Iwata indicated Nintendo was looking into a new business structure involving "smart devices" after the company experienced its third consecutive annual loss in light of increasing competition from mobile platforms.

While that statement was interpreted by some as an indication of Nintendo's plan to develop game titles for iOS and Android, it appears that the company instead intends to use smartphones to market its existing handheld and console hardware and game lineup.

wiiu
According to a report from Japanese business newspaper Nikkei [Google Translation] (via Dr. Serkan Toto), Nintendo will introduce a free app that includes information on new games, including videos and character profiles along with some smartphone mini games.

But Nintendo will not simply put Mario, Pokemon or other games on smartphones. According to the report, Nintendo plans to use Android and/or iOS devices (not confirmed at this point) to market its console games.

To be more concrete, The Nikkei writes that Nintendo wants to use smartphones to expand its potential user base by spreading information about new game releases, i.e. by using video to introduce future titles. (This will probably happen through some kind of official Nintendo app.)

Nintendo's mini games are said to be playable demos of console games, but full versions of the titles will only be available on Nintendo hardware like the Wii U and the 3DS. The idea is to give players a small taste of the gameplay in order to entice them to purchase content on the Nintendo platform.

Mobile devices from Apple and Android and more popular consoles from Microsoft and Sony have devastated Nintendo's earnings in recent years. According to a report from App Annie, consumer spending on games for iOS and Android is now 4x that of dedicated gaming handhelds and sales of the Xbox and PlayStation have far outpaced Wii U sales. Though Iwata has said that Apple is "the enemy of the future" he has stated publicly that he will not provide Nintendo's "precious resources" to other platforms.

Nintendo is expected to make an announcement about its new mobile app on Thursday.

Top Rated Comments

(View all)
Avatar
84 months ago
Dismal fail.
Score: 21 Votes (Like | Disagree)
Avatar
84 months ago
Slippery slope. Just a matter of time before Mario will be on iOS.
Score: 13 Votes (Like | Disagree)
Avatar
84 months ago
Hey Nintendo, I'd like for you to meet Blackberry. I think you'd get along well together.
Score: 11 Votes (Like | Disagree)
Avatar
84 months ago
Laughing Out Loud here

That is an amazingly ignorant idea. Why the hell would I install a Nintendo app to watch a video of a game that won't play on my platform? Idiots.

They will be teetering on the brink in 12-24 months and then Apple can buy them cheap.

Heck, why wait Apple - I want you to buy Mario and Yoshi now, port games to the Apple platform and leverage Wii titles and technology into a new Apple Wii TV that works with my iPhone and iPad as controllers. All that IP could be bought cheaply. Yes their market cap is just shy of $19 Bil right now but it won't be up there in a year or two. Just wait till they half again the sales numbers for Wii U.
Score: 10 Votes (Like | Disagree)
Avatar
84 months ago

Talk about missing the point. Its not that People are unaware of the Wii, but they've moved on. they would be better served to give consumers a next gen console like Sony and MS or put their games on iOS and Android. Doing demos to get people to buy them on their old consoles Wii and their failure of a handheld is only going to crash and burn


You realize that the 3ds sold better than any console last year right? It sold 13.5 million units. It now has an installed base of over 40 million. Failure? It's literally slightly behind its predecessor in sales. Oh and its predecessor was the best selling console of all time.

And they aren't trying to sell the Wii, which was another huge success. They're trying to sell the Wii U, which has performed poorly. So they have one poorly performing console in like 10 years, and they should just quit. Seems legit.
Score: 8 Votes (Like | Disagree)
Avatar
84 months ago
So instead of offering their games and some of the best franchises in gaming history to tens of millions of new gamers bringing them badly needed money to help fund development and scrap the Wii U they instead decide to ignore the wishes of gamers ( again ) and are simply going to have an advertising app. why the Hell would anybody download their app for information that you can just as easily get online.
Score: 8 Votes (Like | Disagree)

Top Stories

Apple Officially Obsoletes First MacBook Pro With a Retina Display

Wednesday July 1, 2020 3:40 am PDT by
As expected, Apple's first MacBook Pro with a Retina display is now officially classed as "obsolete" worldwide, just over eight years after its release. In a support document, Apple notes that obsolete products are no longer eligible for hardware service, with "no exceptions." This means that any mid-2012 Retina MacBook Pro 15-inch models still out there that require a battery or other...

New Mac Ransomware Found in Pirated Mac Apps

Tuesday June 30, 2020 11:44 am PDT by
There's a new 'EvilQuest' Mac ransomware variant that's spreading through pirated Mac apps, according to a new report shared today by Malwarebytes. The new ransomware was found in pirated download for the Little Snitch app found on a Russian forum. Right from the point of download, it was clear that something was wrong with the illicit version of Little Snitch, as it had a generic installer...

Unreleased iMac With 10-Core Comet Lake-S Chip and Radeon Pro 5300 GPU Shows Up in Geekbench

Wednesday July 1, 2020 10:48 am PDT by
Benchmarks for an unreleased iMac equipped with a 10th-generation Core i9 Intel Comet Lake-S chip and an AMD Radeon Pro 5300 graphics card have surfaced, giving us an idea of what we can expect from a refreshed 2020 iMac. The Geekbench benchmarks, which appear to be legit, were found on Twitter and shared this morning by Tom's Hardware. The iMac in the benchmarks would be a successor to the...

Leaker: Future iPhone Models to Come in 'Exquisite' Thinner Box

Wednesday July 1, 2020 1:57 am PDT by
Leaker L0vetodream this morning posted a tweet corroborating recent rumors that Apple's "iPhone 12" lineup won't come with EarPods or a charger in the box, adding that this will also eventually apply to the existing second-generation iPhone SE. L0vetodream also claims that future iPhone packaging will be "thinner" and "exquisite," which would make sense if Apple's handsets are set to come in ...

Apple's A12Z Under Rosetta Outperforms Microsoft's Native Arm-Based Surface Pro X

Monday June 29, 2020 10:31 am PDT by
Apple's Developer Transition Kit equipped with an A12Z iPad Pro chip began arriving in the hands of developers this morning to help them get their apps ready for Macs running Apple Silicon, and though forbidden, the first thing some developers did was benchmark the machine. Multiple Geekbench results have indicated that the Developer Transition Kit, which is a Mac mini with an iPad Pro chip, ...

Kuo: iPhone 12 Models Won't Include Charger in Box, 20W Power Adapter Will Be Sold Separately

Sunday June 28, 2020 7:56 am PDT by
iPhone 12 models will not include EarPods or a power adapter in the box, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. This lines up with a prediction shared by analysts at Barclays earlier this week. Kuo said that Apple will instead release a new 20W power adapter as an optional accessory for iPhones and end production of its existing 5W and 18W power adapters...

Rosetta 2 Benchmarks Surface From Mac Mini With A12Z Chip

Monday June 29, 2020 7:48 am PDT by
While the terms and conditions for Apple's new "Developer Transition Kit" forbid developers from running benchmarks on the modified Mac mini with an A12Z chip, it appears that results are beginning to surface anyhow. Image Credit: Radek Pietruszewski Geekbench results uploaded so far suggest that the A12Z-based Mac mini has average single-core and multi-core scores of 811 and 2,781...

Display Analyst Once Again Says No 120Hz ProMotion Display Coming to iPhone 12 Pro

Wednesday July 1, 2020 11:29 am PDT by
Apple's iPhone 12 models will not feature an upgraded 120Hz ProMotion display, according to display analyst Ross Young. Young previously said that Apple would not implement ProMotion technology until it adopted low-power LTPO display technology, a move Apple is not expected to make until 2021. In a tweet shared this morning, Young said that the none of his contacts have been able to...

Apple Seeds Third Betas of iOS and iPadOS 13.6 to Developers [Update: Public Beta Available]

Tuesday June 30, 2020 10:06 am PDT by
Apple today seeded the third betas of upcoming iOS and iPadOS 13.6 updates to developers, three weeks after seeding the second betas and over a month after releasing iOS/iPadOS 13.5 with Exposure Notification API, Face ID updates, Group FaceTime changes, and more. iOS and iPadOS 13.6 can be downloaded from the Apple Developer Center or over the air once the proper developer profile has been...

The New York Times Ends Apple News Partnership and Pulls All Articles

Monday June 29, 2020 11:17 am PDT by
The New York Times today announced that it is pulling out of Apple News, as the service does not "align with its strategy of building direct relationships with paying readers." Starting today, articles from The New York Times will no longer show up in the Apple News app. The news site says that Apple has given it "little in the way of direct relationships with readers" and "little control...