MacRumors

Apple saw its U.S. PC marketshare decline to 10.6 percent in the second quarter of 2014, down from 11.5 percent in the year-ago quarter, according to new data released from Gartner. With 1.6 million shipments, it trailed behind HP, Dell, and Lenovo, ranking fourth for the first time in several years.

Lenovo saw the most significant growth at 20.3 percent, while HP and Dell also saw high growth rates of 15.5 percent and 12.3 percent, respectively. Toshiba, with just over a million shipments, also saw growth of 18.5 percent.

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Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 2Q14 (In Thousands)

"The consumer PC market also started picking up in the U.S. The availability of affordable, thin and light notebooks have drawn consumers' attention," Ms. Kitagawa said. "Touch enable devices are also widely available with decreasing price premiums compared to a year ago. The price premium is low enough for mainstream consumers to spend the extra money for the additional functionalities,
such as touch."

Four of the top five vendors in the U.S. market experienced double-digit growth. HP was the market leader, accounting for 27.7 percent of PC shipments.

Overall, U.S. PC shipments totaled 15.9 million, up 7.4 percent year over year, while worldwide PC shipments saw flat growth compared to the year-ago quarter. Shipments totaled 75.8 million units, a 0.1 increase. Though worldwide PC shipments have ceased to decline in 2Q14, interest in low-cost tablets continues to eat into the traditional PC market.

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Apple's U.S. Market Share Trend: 1Q06-2Q14 (Gartner)

IDC has also released its own estimates of PC shipments for the second quarter of 2014, painting a similar picture. IDC puts Apple's shipments at 1.6 million and its market share at 10 percent, down from 10.9 percent, a 1.7 percent decline. IDC's numbers also rank HP, Dell, and Lenovo as the top three vendors in the United States, with all three seeing growth of 15.6, 12.9, and 24.7 percent, respectively.

Unlike Gartner, IDC suggests worldwide PC sales totaled just 74.4 million, a year-over-year decline of 1.7 percent, with U.S. sales up 6.9 percent.

IDC and Gartner did not list Apple's worldwide market share for the quarter, as usual, because the company does not rank among the top five vendors on a worldwide basis. Apple's U.S. decline comes even as the company dropped the prices on two of its flagship products in 2014 -- both the MacBook Air and the iMac saw price drops, with the former gaining a small spec boost and the latter seeing the introduction of a new low-cost version.

in-app-purchaseEarlier this year, Apple entered into an agreement with the Federal Trade Commission, promising to provide $32 million in refunds to parents whose children purchased unauthorized in-app items.

As it turns out, while Apple was being targeted by the FTC for letting children make in-app purchases without parental consent, the company was attempting to get Google in trouble for doing the same thing. According to a report from Politico, head Apple lawyer Bruce Sewell sent the FTC a report highlighting the same in-app purchase issues in Google's own Play store.

"I thought this article might be of some interest, particularly if you have not already seen it," Apple general counsel Bruce Sewell wrote to FTC Chairwoman Edith Ramirez and Democratic Commissioner Julie Brill, pointing to a report that criticized Google's app store over the same issue of unauthorized purchases. The previously undisclosed email was obtained by POLITICO through a Freedom of Information Act request.

Apple has long faced issues over in-app purchases, with the company first landing in hot water with the FTC after multiple parental complaints over children over-spending within apps and several high profile stories of children spending thousands of dollars. While most of the focus has been on Apple, Google too has faced the same issues, as children were able to make purchases for up to 30 minutes after a parent entered a password, much as they could in the App Store before Apple implemented specific changes.

Apple was not happy to be singled out by the FTC over in-app purchases, as the company had previously settled a lawsuit levied at it over the issue. Under the terms of the lawsuit, Apple had agreed to provide iTunes credit and cash refunds to parents, but the FTC demanded more.

At the time, Tim Cook said the FTC's decision to sue over a previously settled case "smacked of double jeopardy," but agreed to the terms as it didn't "require us to do anything we weren't already going to do."

Apple officially began sending emails to affected iTunes users and issuing refunds in March. Google has thus far not been targeted by the FTC.

Over the past six weeks, we've seen a few photos and even a video of what has been claimed to be the actual rear shell of the 4.7-inch iPhone 6, showing a nearly all-metal design with separate bands presumably to accommodate the antennas at the top and bottom.

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Inside of rear shell
(Click for larger)

MacRumors has now received a number of new photos and a video showing a similar version of the part. The first part comes via Feld & Volk [Facebook page], a Moscow-based company selling modified luxury versions of the iPhone. Feld & Volk says it has been working with the same factories that make spare parts for Apple products for more than six years, enabling it to get a head start on modifying the device for its customers. Feld & Volk has been using sapphire crystal on its high-end modified iPhones for several years, and says that its sapphire suppliers are the same ones Apple has begun working with more recently.

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Bottom edge with holes for headphone jack and Lightning port - mic and speaker holes not yet cut
(Click for larger)

The part is shown on video and in a number of high-quality images, showing detail of the complex internals of the rear shell to accommodate the various features of the device. The part is not quite complete, with some features such as the full set of camera/mic/flash holes yet to be punched out of the shell, and Feld & Volk notes that some of physical features such as a number of screw holes shown on the part are actually from the manufacturing process and would be removed in later steps of production as the part is cleaned up.


As seen on previous leaks, the Apple logo is cut out of the shell, unlike on current iPhone models. Some have speculated that Apple may looking to incorporate a lighted logo, but more likely the company is simply planning to use a durable embedded logo as it does on its iPad models. Embedding a logo make of a non-metal material would also give the device another radio-transparent window that could be used to improve reception.

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Related Forum: iPhone

Apple today faced a setback in it efforts to overturn a speech recognition patent held by Shanghai-based Zhizhen Internet Technology. According to Reuters, the Beijing First Intermediate Court ruled in favor of Zhizhen, upholding the validity of the patent and paving the way for Zhizhen's existing infringement case against Apple to continue.

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Apple said in a statement that it would appeal this decision with the Beijing Higher People's Court.

"Apple believes deeply in protecting innovation, and we take intellectual property rights very seriously," said a spokesman.

"Apple created Siri to provide customers with their own personal assistant by using their voice.

"Unfortunately, we were not aware of Zhizhen's patent before we introduced Siri, and we do not believe we are using this patent.

"While a separate court considers this question, we remain open to reasonable discussions with Zhizhen."

This patent is an integral part of an intellectual property infringement lawsuit first filed by Zhizhen against Apple in 2012. Zhizhen claims that Apple's Siri voice assistant infringes upon patents that cover its own Xiaoi Robot voice assistant system for messaging clients.

The Xiaoi bot originated as a chat bot for MSN and similar networks, but has moved on to a number of platforms, including Android and iOS [App Store]. It has evolved to bear a striking similarity to Siri.

Zhizhen first introduced the Xiaoi Robot in 2003, filed for the related voice recognition patent in 2004, and was awarded rights to the technology in 2006.

Apple announced OS X Yosemite last month during its worldwide developers conference and released the first beta version of the operating system to developers at the same time. According to web analytics firm Chitika, developer interest in Yosemite is high with an early adoption rate that is significantly greater than its predecessor OS X Mavericks and still growing.

Overall, the data point to a promising future for OS X Yosemite. In the short term, we expect the operating system’s usage share to grow in the wake of the release of the third Developer Preview edition on July 7, 2014. Additionally, with the increased level of developer activity thus far, along with the success of the similarly no cost OS X Mavericks, it’s very probable that OS X Yosemite adoption will outpace that of any other previous Mac desktop OS when it is released publicly later this year.

Chitika measured Mac OS X ad impressions from users in the U.S. and Canada between June 2 and July 2, 2014. Adoption of OS X Yosemite rose quickly after release, climbing to 0.15% of total U.S. and Canadian Mac OS X Web traffic in just a few days. In comparison, OS X Mavericks last year took about 30 days to reach only 0.05% of measured web traffic.

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Chitika attributes this higher adoption to curiosity about new features of OS X, especially those collaborative options that tie into iOS. Along with OS X Yosemite, Apple introduced iOS 8 with new continuity features that improve the cross-platform integration of iOS 8 with OS X Yosemite. Most notable is Handoff, which allows users to start a task on one iCloud-enabled device and easily transfer that task to another nearby device without losing changes.

Related Forum: OS X Yosemite

Video site Vimeo today announced a revamp of its Apple TV channel, simplifying the interface, launching a new "Staff Favorites" monthly feature, and making several other enhancements. The updates focus on improving video discovery and reducing the number of clicks it takes to access videos.

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Simplified navigation

We took our old menu, cut it down to the essentials, and put it at the top of the screen for easy access. Discover awesome videos, keep up with your feed, tackle your Watch Later queue, and quickly get to your own videos, likes, and collections.

Watch our favorites

Don’t have time to watch every single Staff Pick? Our monthly Staff Favorites Albums highlight the best of the best. We’ve also added the winners of our Vimeo Weekend Challenges and a bunch of curated Channels so you can watch tons of amazing videos right away.

Vimeo is also featuring its growing On Demand trailer library, which integrates with the service's Watch Later queue to make it easy to access content across devices. Enhanced Video Detail pages also include background images and additional metadata such as audience ratings and reviews.

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Content providers are increasingly embracing Apple TV as a platform for distributing their content, with roughly 40 channels now available, although many of the services are currently limited to the United States or just a handful of other countries. Vimeo, however, is available worldwide for Apple TV users.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Former Apple retail chief Ron Johnson spoke earlier this year at his alma mater Stanford University and talked about the early years of Apple retail stores (via ifoAppleStore). Johnson oversaw the development of the Apple Store and is credited with creating the company's distinctive retail experience.


After joining Apple in 2000, Johnson was given complete control over the company's retail project by then-CEO Steve Jobs. The first Apple Stores featured high-speed Internet connections to attract new customers and were originally designed to create a sense of community among Apple users, not necessarily sell products.

“It was a pure play,” Johnson said of the store design. “There was really no compromise on any of the intuition. And I think that’s how the Apple stores connected (with visitors).” Even today, he said, people go to the stores, “just to go. They don’t go to buy. There are so many reasons to come.”

Johnson joined Apple as Senior Vice President of Retail Operations in January 2000 and remained in that role until 2011, when he departed for a CEO position at J.C. Penney. Under his leadership, Apple's retail operations exploded, generating over a $1 billion in annual sales within two years and eventually leading all U.S. retailers in terms of monetary sales per square foot.

Johnson was succeeded by Dixons' John Browett, who served as Apple's retail chief for a short seven months. Apple's retail operations, which now include 425 retail stores in 16 countries worldwide, are now under the leadership of former Burberry CEO Angela Ahrendts, who joined Apple earlier this year. Ahrendts is best known for her transformation of Burberry from a struggling retailer into a global fashion powerhouse.

Intel's line of 14-nanometer Broadwell chips, which are expected to be included in future versions of the MacBook Air, Retina MacBook Pro, and iMac, have been further delayed, reports Chinese site VR Zone [Google Translate] (via CPU World).

According to the site, while Intel will begin production on its extremely low power Core M processors in July and August for a 2014 launch, production on the U and H Broadwell chip series will not begin until much later in the year.

As a result, the Broadwell U 2+3 dual-core chips with GT3 (HD 5000 or Iris) graphics, likely slated for use in the MacBook Air and the 13-inch Retina MacBook Pro, won't be ready to ship until February of 2015. The Broadwell H 4+3e quad-core chips with Iris Pro graphics designed for the larger Retina MacBook Pro and iMac won't be shipping until July 2015 at the earliest.

broadwell-delay
Back in May, Intel CEO Brian Krzanich promised Broadwell processors for the 2014 holiday season, but it appears that the promised chips will be limited to the company's Core M processor series, used in ultra low power products like two-in-one computers. Broadwell chips suitable for Apple products will not make their first appearance until 2015, which Intel essentially confirmed to CNET in June.

"We expect the initial Broadwell-based devices, including fanless 2-in-1s built on the Core M processor, will be on shelves by the end of this year with more products and broader OEM availability in 2015," Intel told CNET on Wednesday.

Intel's Broadwell chips have seen several delays over the course of 2013 and 2014, and were originally slated to enter production in late 2013 before production was delayed until Q1 2014 and then Q3 2014. The delays are reportedly due to problems with the 14-nanometer process used to manufacture the chips.

Intel's continual Broadwell delays are likely impacting Apple's own release plans. Rumors have suggested Apple is planning a fall launch of a refreshed Retina MacBook Pro and a new 12-inch MacBook Air, but it is unclear which chips the company will use. Apple may only be able to offer a minor Haswell processor boost for the Retina MacBook Pro, which will be the only update the line sees until Broadwell is ready. Apple has already given the MacBook Air a Haswell refresh bump alongside a price drop with an update in late April.

On the desktop side, Apple introduced a new low-end iMac last month, but otherwise the lineup has not been updated since last September. The Mac mini has not even been updated to Haswell yet, with its last revision coming in October 2012. It is unknown why Apple has not released updated Mac mini models, as appropriate Haswell chips are readily available.

Intel's Broadwell chips are said to be 30 percent faster and more power efficient than Haswell, offering even greater increases in battery life and performance. According to Intel, the Broadwell delays will not affect the company's next line of processors, Skylake, as the chips are based on new architecture. Broadwell, however, will have a very short lifespan as Skylake has a prospective late 2015 release date.

Related Roundups: iMac, MacBook Pro, MacBook Air
Related Forums: MacBook, iMac, MacBook Pro, MacBook Air

Over the weekend, it was reported that Foxconn would be soon deploying its own "Foxbot" robots to its factories to help assemble devices, with CEO Terry Gou noting that Apple would be the first use the service. Now, Taiwan's United Daily News (Google Translate, via GforGames) is sharing more details on the assembly robots, stating that they will play a supporting role in Foxconn's factories alongside employees.

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According to the paper, the assembly robots will be used for less intensive tasks such as tightening screws and positioning exterior components for polishing. Foxconn factory employees will still be responsible for more important tasks such as quality control and general assembly, however the company expects its robots to help greatly with device yield and output.

Foxconn is reportedly on track to deploy 10,000 robots to its factories, with each robot costing anywhere from $20,000 to $25,000 to make. The company has recently gone on a hiring spree ahead of the launch of Apple's iPhone 6 this fall, bringing on 100,000 new workers to help assemble the device.

The iPhone 6 is expected to launch this September, and will come in two sizes of 4.7-inches and 5.5-inches. In addition to a larger display, the device will also likely feature a thinner profile, an improved camera, a faster A8 processor, and more.

Related Forum: iPhone

Earlier this year, Nike significantly downsized its FuelBand team, firing several members of the 80-person team that worked to create its well-known fitness tracker as part of a shift from hardware to software.

Apple snapped up two of the former FuelBand team members in June, Ryan Bailey and Jon Gale. As noted by 9to5Mac, Bailey, who served as a Senior Test and Validation Engineer at Nike is now listed as a Mechanical Design Engineer at Apple, while Gale, who was a Senior Firmware Engineer at Nike is now employed as a Sensing Systems Engineer at Apple.

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According to his LinkedIn profile, Bailey specialized in wearable device and consumer electronic product development, focused on providing engineering recommendations to major engineering leads. Gale, meanwhile, developed hardware and firmware architectures for Nike Digital Sport products.

Primary responsibility is to define both the hardware and firmware architectures for Nike Digital Sport products. Additionally, I managed the development of product firmware through partner companies. Responsible for delivering firmware to validate the design in a manufacturing environment, define and implementation of custom protocols to interact with other components of the Nike ecosystem, and translate high-level product requirements into actionable, testable definitions. I personally owned the delivery of firmware for the Nike FuelBand product line.

It is unclear if Gale and Bailey have joined Apple's wearables team to work on the iWatch, but it is a distinct possibility given their expertise on wearable devices. Apple offers many positions under the job titles of Mechanical Design Engineer and Sensing Systems Engineer, however, so it is unknown exactly what the two are working on.

Over the course of the past year, Apple has hired several experts in the health and fitness fields to join its iWatch team, including fitness guru Jay Blahnik, sleep expert Roy Raymann, pulse oximetry expert and former Chief Medical Officer Michael O'Reilly, and several other scientists and executives from notable sensor companies like AccuVein, C8 MediSensors, and Senseonics. Most recently, the company took on the former sales director of luxury watch brand TAG Heuer, Patrick Pruniaux, possibly to help market the iWatch.

According to a recent report from The Wall Street Journal, Apple's upcoming wearable device will feature 10 different sensors to track various health and fitness metrics. It's said to integrate heavily with the Health app in iOS 8, and it may come in both multiple sizes and multiple designs to satisfy a wide range of tastes. Apple is expected to introduce the iWatch at an October event.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Apple today launched a new version of its iTunes U app, adding several new iPad-related features designed to make it easier for both students and teachers to use the iPad for online courses. Apple first announced plans to update iTunes U in late June.

Today's version 2.0 update allows teachers to create full courses entirely on the iPad, importing content from other Apple software like iWork, iBooks Author, and other educational apps in the App Store. The camera can also be used to add photos and videos directly to course material and teachers can easily track student progress online.

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Students gain a new discussion feature that lets them collaborate both with classmates and teachers, and they're able to follow discussions and receive push notifications when new topics or comments are added.

Let the discussion begin
- The new iTunes U makes it simple for students participating in private courses to pose questions on the course or any post or assignment
- Other students in the class can jump into the discussion and ask more questions or provide answers
- Teachers and students can keep up with the conversation when they receive push notifications as the discussion progresses

Create courses on iPad
- Teachers can now create and update their courses using the iTunes U app on their iPad--getting started is fast, simple, and completely free
- Provide every student a course outline, write posts, distribute assignments, upload class materials, easily track participating students, and much more
- Take advantage of the built in camera on iPad to easily capture photos or videos and upload them for course assignments
- Create materials using Pages, Numbers, and Keynote--or other apps from the App Store--and add them to your course by using "Open in iTunes U" from within each app
- Teachers affiliated with qualified institutions have the option to publish their courses to the iTunes U Catalog--making them available to everyone for free

iTunes U can be downloaded from the App Store for free. [Direct Link]

Developers running the beta version of iOS 8 can ask Siri for an opinion on the new operating system, prompting Apple's virtual assistant to provide one of several humorous responses. Siri's funny responses are limited to iOS 8 -- iOS 7 users who ask Siri about iOS 8 receive generic responses on Siri's like of Apple products.

Asking "Siri, do you like iOS 8?" will result in tongue-in-cheek answers that hint at new features in iOS 8 like "It's just swift," alluding to the company's newly introduced programming language.

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Siri's answers also allude to new Apple's HomeKit home automation platform, which will allow Siri to control various connected devices such as Philips' line of Hue lights.

"I'm just thrilled about iOS 8 -- It's like moving into a bigger, nicer house. And I get to turn the lights on and off."

The virtual assistant also pokes fun at the limited amount of time Apple spent going over new Siri features during its keynote event at the Worldwide Developers Conference.

"Impressive, but... you'd think they could have talked about me for more than thirty seconds. Sniff."

Siri has gained several major new features in iOS 8, including Shazam integration that allows the voice assistant to identify songs upon request, and the ability to open the App Store for the first time. Siri's also able to be activated hands-free with the voice command "Hey Siri," when plugged in, and it supports streaming voice recognition for real-time feedback on requests.

Apple has worked hard to improve Siri since its 2011 introduction alongside iOS 5, adding new capabilities and a never-ending stream of funny responses and quips to requests and queries. As of late, rumors have suggested that the company is planning to bring Siri development in-house, working to build a strong speech recognition team.

Apple seeded the third iOS 8 beta to developers yesterday, with plans to release the operating system to the public in the fall following an extended beta testing period.

Related Forum: iOS 8

Apple will open its newest retail store in Basel, Switzerland on Saturday, July 12 at Freie Strasse, a shopping area famous in Basel. The shopping street has a number of high end stores and restaurants, with Apple opening at building number 47.

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The Basel store will join three other Apple retail locations in Switzerland, located in Geneva, Zurich, and Wallisellen. The store, which has been under construction for quite a few months, is said to be approximately 900 square meters and three stories.

Apple's new Basel Apple Store will open at 10 a.m. local time on Saturday, where employees will likely hand out T-shirts to the first customers. The store has already begun accepting reservations for workshops and Genius Bar appointments.

With the introduction of OS X Yosemite, Apple introduced a significant visual change with an iOS 7-like "flat" look and completely redesigned icons. While Apple's icons will see a refresh once Yosemite is released, users will have to wait until third-party companies have updated their icons to match Apple's new design language for OS X icons.

In the meantime, users in this long running MacRumors' forums thread have been designing their own "flat" versions of both Apple and third-party applications, allowing some users to switch out their icons until the real thing is available. Additionally, some users are redesigning Apple's own icons for users who are using Mavericks rather than the Yosemite beta.

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iWork, Twitter, Skype and 1Password icons by Arn0

While the icons may not be fully representative of the official icons, they do provide a look into Apple's new icon philosophy enacted upon an icon not designed for it, allowing for a glimpse into various companies' processes.

Forum member Arn0 had been taking requests from other forum members, recreating various icons to fit more along more nicely with Yosemite's design aesthetics.

Alongside stand-alone apps like 1Password, Twitter and Skype, Arn0 also redesigned icons for entire suites of software, like Adobe's Creative Suite. Thread starter Humex has been sharing a number of different examples of flat OS X icons from around the web, including concepts that hew closer to Apple's style than Arn0.

Alternatively, designers like drflash have taken a different approach to flat design. Rather than mimic Apple's philosophy and match OS X Yosemite, they created their own design language with Flat OS, which provides a completely different experience for OS X users. The design seems to marry "flat" design alongside some skeumorphic principles, giving icons a more tangible feel.

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Flat OS X by drflash

In a blog post on Gizmodo, MartianCraft's Nick Keppol explains that Yosemite's new look centers around four basic ideas: visual rhythm in the dock, three basic icon shapes and their design grid, shape hierarchy and lighting effects and materials.

Visual rhythm allows the new dock to look more consistent, although that is helped by the fact that OS X icons are now broken up into three types: circles, squares and titled rectangles. While Apple itself isn't totally consistent with these three types, Keppol found that - for the most part - circles are used for more consumer-oriented apps, squares are used for System-related utilizes and titled rectangles are used for applications that are most often used for work.

Finally, Apple uses Hollywood-style yellow and orange highlights and blue and teal shadows to give the metal-like materials that the icons are made out of feel warm and tangible. This helps create the illusion that the icons are more physical than previous icons while also looking flatter than before.

If you'd like to switch out your icons until they're fully upgraded with OS X Yosemite, the icon sets shown are linked above, while all of Arn0's redesigned icons are available to download via Dropbox. Icon sets from arn0 and other designers are also available to download via the forum thread. Here are easy instructions on how to change app icons on OS X.

Apple is beginning the transition to move its Maps application online starting with the Find My iPhone web app on its iCloud.com beta website, as noticed by iPhoneBlog.de [Google Translate]. Though the public version of iCloud.com is still pulling data from Google Maps, beta.icloud.com now uses an online version of Apple maps for its location information.

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Apple has been slowly switching away from Google Maps after using the competing mapping service in the early versions of the iOS. The Cupertino company dropped support for the Google-based mapping solution and introduced Apple Maps as part of iOS 6 in 2012. While iCloud.com still remained tied to Google, iOS apps such as Find My iPhone and Find My Friends also were converted to Apple's mapping data in the same year.

After a highly-criticized launch, Apple has been making efforts to bolster its mapping data, recently improving its points of interest database as well as notifying users when reported problems had been fixed. Apple was said to be adding indoor mapping and other new features to Apple Maps in iOS 8, but internal politics and the departure of key employees may have delayed those plans.

Update 10:22 AM: Some users have been seeing the Find My iPhone web app on beta.icloud.com switching back to Google-based maps, so it appears that Apple is continuing to tweak and test things.

maps.jpgChris Blumenberg, a key Apple engineer who has long worked on Maps for iOS and OS X, is leaving the company to take a position with Uber, according to a report by The Information. Blumenberg is the latest of a number of departures from Apple's Maps team, which has been suffering from internal politics.

Blumenberg is a 14-year veteran of Apple, initially working on Safari for OS X and later iOS. He famously built a version of Maps for iOS in just a few weeks in late 2006 so that Steve Jobs could demo it at the iPhone introduction in January 2007. For the last six years, Blumenberg has managed the Maps Apps & Frameworks group, overseeing a team of at least 40 employees handling Apple's Maps apps on iOS and OS X. From his LinkedIn profile:

My team is primarily responsible for the Apple Maps app and the MapKit framework. Since 2006, we've worked on a number of Google and Apple service-backed features such as local search, directions, street view, next destination and CarPlay. I proudly drove and guided the implementation of vector maps, Flyover and navigation during the shift from Google's services to Apple's services in 2012.

Apple's issues with its Maps team have reportedly slowed the company's work on that initiative, so much so that there were virtually no mentions of Maps at the company's Worldwide Developers Conference keynote last month. Apple reportedly has a number of iOS Maps improvements in the works, including transit directions and improved points of interest, but it is unclear whether they will be ready in time for the public release of iOS 8 later this year or if they will need to be held for a later update.

Several new photos published today by Letem svetem Applem [Google Translate] show the purported power and volume flex cables as well as three SIM card trays that hint at the color options Apple is planning for the iPhone 6. This report follows a leak from earlier this month that first showcased these two internal flex cables from the iPhone 6, although the parts shown in the two reports are not identical.

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Similar to the previous photos but slightly different in layout, the volume flex cable contains both the mute button and volume buttons with a possible larger separation between the two components. The power flex cable also shows the same arrangement of connectors with a potentially larger-sized power button. Though we can't confirm how these cables will appear inside the iPhone 6, mockups and drawings have depicted a redesigned button layout on the iPhone 6 that includes oval-shaped volume buttons and a side-positioned power button.

While the flex cables provide little new insight on the iPhone 6 itself, the supposed SIM card trays hint at the coloring of the iPhone 6. Not surprisingly, the trays suggest the iPhone 6 will keep the same color options as the iPhone 5S -- space gray, gold and silver. Physical mockups have been circulating in all three colors for some time, and a claimed genuine rear shell surfaced in silver, but the full set of three current color options had so far not been seen in claimed genuine iPhone 6 parts.

Apple is expected to introduce the iPhone 6 with a larger display as its key selling point. The Cupertino company is reportedly prepping a 4.7-inch model along with a 5.5-inch model as an update to the current 4-inch iPhone 5s. Besides the display, the iPhone 6 may include a faster A8 processor, a thinner design and improved camera optics.

Related Forum: iPhone

Apple has struck a deal for a new 100-acre solar farm near its Maiden, North Carolina data center, the third such farm providing energy for the facility, reports the Hickory Daily Record. According to the report, Apple will be making an initial investment of $55 million in the solar farm, which will generate 17.5 megawatts of power.

Apple plans to have a grading permit submitted for the property by the end of the year, pending acquisition of the land and other terms of the development agreement. If everything else goes according to plan, the farm is projected to be completed within five years of the commencement date.

Apple's North Carolina data center is the first in a series of significant data center projects the company has undertaken in recent years, with Apple also working on centers in Oregon and Nevada. Under its promise to run its data centers on 100% renewable energy, Apple has been investing heavily in energy sources such as solar and biogas while purchasing other types of renewable energy from suppliers.

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The North Carolina data center was joined by a 20-megawatt solar farm across the street by late 2012, and Apple has also been developing a second 20-megawatt solar farm a few miles away. The data center is also powered by a biogas fuel cell facility that began as a 4.8-megawatt project but was later expanded to 10 megawatts.

Apple's exact plans for this third solar farm are unclear, as the five-year planning horizon suggests it may be part of a longer-term vision for the site. The current data center primarily consists of a massive 500,000 square-foot building, but plans presented by Apple during the project's development depicted a second building of equal size ultimately being constructed next door. Apple's timeline for any expansion of that magnitude for the data center itself remain unknown.