Strong iPhone 6 and 6 Plus Sales Lead to Smartphone Market Share Growth for Apple

The latest smartphone sales data released today from Kantar Worldpanel ComTech highlights good news for Apple on the strength of the iPhone 6 and 6 Plus launch, with Apple gaining share year-over-year in every country surveyed except for Japan.

The report, focusing on the September-November 2014 period, points out that Android market share dropped in most European markets and saw its first decline in the U.S. since September 2013. In the surveyed period, Apple reached 42.5 percent of UK sales, up 12.2 percentage points from the same time in 2013.

kantar_nov_2014
In the U.S., the Cupertino-based company's share of smartphone sales grew 4.3 points to reach 47.4 percent of the market, an unsurprising performance given the strong early sales of the company's latest iPhones. More data from Apple on October-December iPhone sales will be announced later this month when the company releases its quarterly earnings report.

Apple's strong performance is being attributed in part to enthusiasm for the redesigned bodies and larger screens of the iPhone 6 and 6 Plus, with the iPhone 6 leading the smartphone pack during the time period.

“The iPhone 6 was the best selling phone in the three months through November 2014, capturing 19% of smartphone sales”, said Milanesi. Verizon and AT&T made up 57% of iOS sales while Verizon and T-Mobile were the top two carriers for Android accounting for 33.7% of all Android smartphones sold.

Despite declines in many markets, Android remains the dominant platform in Europe with 69.9 percent of the market, although that number is down 3.2 percentage points from the same period in 2013. Kantar also notes that customers switching from Android to iOS remained at a steady 18 percent from 2013 to 2014, suggesting Apple's larger-screened phones have yet to represent significant motivation for switchers.

Top Rated Comments

(View all)
Avatar
76 months ago
I always find it staggering when I see the UK figures.

Maybe it's a geographical thing, but I see infinitely more iPhones out and about than I do Androids.

Though I suppose that could be influenced if iPhone users just spend longer actually USING their phones than Androiders
Score: 14 Votes (Like | Disagree)
Avatar
76 months ago

I always find it staggering when I see the UK figures.

Maybe it's a geographical thing, but I see infinitely more iPhones out and about than I do Androids.

Though I suppose that could be influenced if iPhone users just spend longer actually USING their phones than Androiders


That is right. Many Android phones are bought by folks who don't use their phones very much. It makes sense for those users to save money and buy a slightly gimped product. For the phandroids, I'm not talking about the flagship Androids, I'm talking about the no name smaller devices. Those phones just sit in pockets and you don't see them.
Score: 12 Votes (Like | Disagree)
Avatar
76 months ago

These numbers mean nothing in 2015.


As does your comment
Score: 9 Votes (Like | Disagree)
Avatar
76 months ago
What amazes me is that Apple has chosen to leave the low end to the Android universe and yet commands this kind of market share overall. One would think the high end would limit Apple’s presence to also-ran but the opposite is true.

The only success metric the competition can tout is market share. Apple controls the rest of those metrics by a wide margin. Developers are still, to this day, iOS first and Android later. This is NOT the Windows/Mac debacle of the 90’s in terms of software availability. The talking heads were wrong and the Fandroids here on MacRumors are left with touting the TOTAL OEM output of all manufacturers when making their point.
Score: 8 Votes (Like | Disagree)
Avatar
76 months ago

The number that always confuses me is Germany. Why does Android do so well there and iOS do so poorly? I understand in China it's because most people there have relatively little discretionary income so buy cheaper products, but my understanding was Germans were comparable to those in the UK and US in terms of discretionary income. Is there a major German phone manufacturer that many Germans buy out of national pride or something? I thought the major Android manufacturers were all either Asian or US.

Probably because in Europe (or in most European countries) users are exposed to the phones true price and Apple's phones are in reality very expensive.

Paying 700, 800, 900 or around 1000 euro for a phone is just crazy for a lot of people. You could buy 2 iPads or almost a MBA with that kind of money.

Nowadays no phone is that good to deserve that premium expecially in Europe where Apple's services and ecosystem are a lot worse than in the USA. My country doesn't even have Siri... At least the Germans haver that.
Score: 7 Votes (Like | Disagree)
Avatar
76 months ago

I always find it staggering when I see the UK figures.

Maybe it's a geographical thing, but I see infinitely more iPhones out and about than I do Androids.

Though I suppose that could be influenced if iPhone users just spend longer actually USING their phones than Androiders


It would also be very dependent on where you live, hangout, and work in the UK.

I live in London, and definitely see more android devices on a daily commute.

----------

These numbers mean nothing in 2015.


Historical data is not useful for analytics?
Score: 6 Votes (Like | Disagree)

Top Stories

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by
It's already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We've seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are...

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

Apple Distributing New Heated Display Removal Machine for iPhone 12 Repairs

Thursday October 22, 2020 6:20 pm PDT by
Apple is providing Genius Bars and Apple Authorized Service Providers with a new heated display removal fixture for iPhone 12 and iPhone 12 Pro repairs, according to information obtained by MacRumors from a reliable source. To open iPhone 12 models, technicians will be required to slide the device into a specialized tray, and then place the tray into the high-temperature fixture for two...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

Teardown Video Confirms iPhone 12 and iPhone 12 Pro Use Same 2,815mAh Battery

Thursday October 22, 2020 9:47 am PDT by
With the iPhone 12 launching on Friday and in just a few hours to Australia and New Zealand, hands-on videos, teardowns, reviews, and other iPhone-related content has been coming out. A new teardown video delves into both the iPhone 12 and the 12 Pro, confirming battery life for both models and giving us a closer look at their internals. The video from Io Technology is in Chinese, but ...

Images of Supposed AirPods Diagnosis Tool Shared Online

Thursday October 22, 2020 5:24 am PDT by
Apple is reportedly rolling out a new tool to Apple service providers for testing AirPods, according to leaker known as "Fudge," who shared images of the tool on Twitter. Apple appears to be seeking to reduce unnecessary AirPods services by more accurately diagnosing the cause of a fault. Instances of a dirt-blockage, which may be difficult to ascertain visually, can apparently be...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Apple's AirTags Revealed in Newly Published Patent Applications

Thursday October 22, 2020 9:13 am PDT by
Two patent applications filed by Apple appear to depict the company's widely expected AirTags item trackers (via Patently Apple). The filings, which include a large number of images, are titled "Mounting Base for a Wirelessly Locatable Tag" and "Fastener with a Constrained Retention Ring," and describe a wirelessly locatable tag that can be used to determine the absolute location of an...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...