Strong iPhone 6 and 6 Plus Sales Lead to Smartphone Market Share Growth for Apple

The latest smartphone sales data released today from Kantar Worldpanel ComTech highlights good news for Apple on the strength of the iPhone 6 and 6 Plus launch, with Apple gaining share year-over-year in every country surveyed except for Japan.

The report, focusing on the September-November 2014 period, points out that Android market share dropped in most European markets and saw its first decline in the U.S. since September 2013. In the surveyed period, Apple reached 42.5 percent of UK sales, up 12.2 percentage points from the same time in 2013.

kantar_nov_2014
In the U.S., the Cupertino-based company's share of smartphone sales grew 4.3 points to reach 47.4 percent of the market, an unsurprising performance given the strong early sales of the company's latest iPhones. More data from Apple on October-December iPhone sales will be announced later this month when the company releases its quarterly earnings report.

Apple's strong performance is being attributed in part to enthusiasm for the redesigned bodies and larger screens of the iPhone 6 and 6 Plus, with the iPhone 6 leading the smartphone pack during the time period.

“The iPhone 6 was the best selling phone in the three months through November 2014, capturing 19% of smartphone sales”, said Milanesi. Verizon and AT&T made up 57% of iOS sales while Verizon and T-Mobile were the top two carriers for Android accounting for 33.7% of all Android smartphones sold.

Despite declines in many markets, Android remains the dominant platform in Europe with 69.9 percent of the market, although that number is down 3.2 percentage points from the same period in 2013. Kantar also notes that customers switching from Android to iOS remained at a steady 18 percent from 2013 to 2014, suggesting Apple's larger-screened phones have yet to represent significant motivation for switchers.

Related Forum: iPhone

Top Rated Comments

TopToffee Avatar
101 months ago
I always find it staggering when I see the UK figures.

Maybe it's a geographical thing, but I see infinitely more iPhones out and about than I do Androids.

Though I suppose that could be influenced if iPhone users just spend longer actually USING their phones than Androiders
Score: 14 Votes (Like | Disagree)
TallManNY Avatar
101 months ago
I always find it staggering when I see the UK figures.

Maybe it's a geographical thing, but I see infinitely more iPhones out and about than I do Androids.

Though I suppose that could be influenced if iPhone users just spend longer actually USING their phones than Androiders

That is right. Many Android phones are bought by folks who don't use their phones very much. It makes sense for those users to save money and buy a slightly gimped product. For the phandroids, I'm not talking about the flagship Androids, I'm talking about the no name smaller devices. Those phones just sit in pockets and you don't see them.
Score: 12 Votes (Like | Disagree)
PJWilkin Avatar
101 months ago
These numbers mean nothing in 2015.

As does your comment
Score: 9 Votes (Like | Disagree)
lkrupp Avatar
101 months ago
What amazes me is that Apple has chosen to leave the low end to the Android universe and yet commands this kind of market share overall. One would think the high end would limit Apple’s presence to also-ran but the opposite is true.

The only success metric the competition can tout is market share. Apple controls the rest of those metrics by a wide margin. Developers are still, to this day, iOS first and Android later. This is NOT the Windows/Mac debacle of the 90’s in terms of software availability. The talking heads were wrong and the Fandroids here on MacRumors are left with touting the TOTAL OEM output of all manufacturers when making their point.
Score: 8 Votes (Like | Disagree)
timber Avatar
101 months ago
The number that always confuses me is Germany. Why does Android do so well there and iOS do so poorly? I understand in China it's because most people there have relatively little discretionary income so buy cheaper products, but my understanding was Germans were comparable to those in the UK and US in terms of discretionary income. Is there a major German phone manufacturer that many Germans buy out of national pride or something? I thought the major Android manufacturers were all either Asian or US.
Probably because in Europe (or in most European countries) users are exposed to the phones true price and Apple's phones are in reality very expensive.

Paying 700, 800, 900 or around 1000 euro for a phone is just crazy for a lot of people. You could buy 2 iPads or almost a MBA with that kind of money.

Nowadays no phone is that good to deserve that premium expecially in Europe where Apple's services and ecosystem are a lot worse than in the USA. My country doesn't even have Siri... At least the Germans haver that.
Score: 7 Votes (Like | Disagree)
MH01 Avatar
101 months ago
I always find it staggering when I see the UK figures.

Maybe it's a geographical thing, but I see infinitely more iPhones out and about than I do Androids.

Though I suppose that could be influenced if iPhone users just spend longer actually USING their phones than Androiders

It would also be very dependent on where you live, hangout, and work in the UK.

I live in London, and definitely see more android devices on a daily commute.

----------

These numbers mean nothing in 2015.

Historical data is not useful for analytics?
Score: 6 Votes (Like | Disagree)

Popular Stories

USB C Over Lightning Feature

EU Passes Law to Switch iPhone to USB-C by End of 2024

Tuesday October 4, 2022 3:30 am PDT by
The European Parliament today voted overwhelmingly in favor of enforcing USB-C as a common charging port across a wide range of consumer electronic devices, including the iPhone and AirPods, by the end of 2024. The proposal, known as a directive, forces all consumer electronics manufacturers who sell their products in Europe to ensure that a wide range of devices feature a USB-C port. This...
General iOS 16 Feature Yellow

10 New iOS 16 Features Coming Later This Year

Monday October 3, 2022 2:41 pm PDT by
iOS 16 was released to the public three weeks ago with a customizable Lock Screen, the ability to edit iMessages, improvements to Focus modes, and much more. And in the coming months, iPhone and iPad users have even more new features to look forward to. We've rounded up 10 new features coming to the iPhone and iPad later this year, according to Apple. Many of the features are part of iOS...
magsafe charger orange

Apple Releases New MagSafe Charger Firmware

Tuesday October 4, 2022 12:09 pm PDT by
Apple today released updated firmware for the MagSafe Charger that is designed to work with the iPhone 12 and later and the AirPods Pro 2. The new firmware is version 10M1821, up from the prior 10M229 firmware. Note that in the Settings app, you'll see a different version number than the firmware number, with the update displayed as version 255.0.0.0 (the prior firmware was 247.0.0.0). The...
maxresdefault

Video: AirPods Pro 2 vs. Bose QuietComfort II

Monday October 3, 2022 12:50 pm PDT by
Apple on September 23 officially launched the second-generation version of the AirPods Pro, introducing updated Active Noise Cancellation, Adaptive Transparency, improved sound, and more. Right around the same time, Bose introduced new QuietComfort II earbuds with many similar features, so we thought we'd compare the two to see which has the edge. Subscribe to the MacRumors YouTube channel for ...
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
ipad pro m1 feature

Gurman: Apple Event This October Remains Unlikely, No Touch ID for iPhone 15

Sunday October 2, 2022 6:41 am PDT by
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month. In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...
General YouTube Feature 1

You May Soon Need to Be a YouTube Premium Subscriber to Watch 4K Videos

Monday October 3, 2022 4:29 am PDT by
YouTube may make watching videos in 4K quality on the platform exclusive to only YouTube Premium subscribers, according to screenshots posted by users on Twitter and Reddit. On Reddit (1,2) and Twitter, some users have started to recently notice that on iOS, and presumably across other platforms also, YouTube is now saying that in order to watch videos in 4K, the user must be a paying...
Apple SIM Card

Apple SIM No Longer Available for Activating New Cellular Data Plans on iPads

Sunday October 2, 2022 8:04 am PDT by
As of October 1, Apple SIM is no longer available for activating new cellular data plans on supported iPad models, according to an Apple support document. Introduced in 2014, the Apple SIM was designed to allow iPad users to activate cellular data plans from multiple carriers around the world. Initially, the Apple SIM was a physical nano-SIM card, but it was embedded inside later iPad Pro...