Strong iPhone 6 and 6 Plus Sales Lead to Smartphone Market Share Growth for Apple
The latest smartphone sales data released today from Kantar Worldpanel ComTech highlights good news for Apple on the strength of the iPhone 6 and 6 Plus launch, with Apple gaining share year-over-year in every country surveyed except for Japan.
The report, focusing on the September-November 2014 period, points out that Android market share dropped in most European markets and saw its first decline in the U.S. since September 2013. In the surveyed period, Apple reached 42.5 percent of UK sales, up 12.2 percentage points from the same time in 2013.
![kantar_nov_2014](https://images.macrumors.com/t/U1Yt-kPkNBcMFGwxtdmyTNf6O3s=/400x0/article-new/2015/01/kantar_nov_2014.jpg?lossy)
In the U.S., the Cupertino-based company's share of smartphone sales grew 4.3 points to reach 47.4 percent of the market, an unsurprising performance given the strong early sales of the company's latest iPhones. More data from Apple on October-December iPhone sales will be announced later this month when the company releases its quarterly earnings report.
Apple's strong performance is being attributed in part to enthusiasm for the redesigned bodies and larger screens of the iPhone 6 and 6 Plus, with the iPhone 6 leading the smartphone pack during the time period.
“The iPhone 6 was the best selling phone in the three months through November 2014, capturing 19% of smartphone sales”, said Milanesi. Verizon and AT&T made up 57% of iOS sales while Verizon and T-Mobile were the top two carriers for Android accounting for 33.7% of all Android smartphones sold.
Despite declines in many markets, Android remains the dominant platform in Europe with 69.9 percent of the market, although that number is down 3.2 percentage points from the same period in 2013. Kantar also notes that customers switching from Android to iOS remained at a steady 18 percent from 2013 to 2014, suggesting Apple's larger-screened phones have yet to represent significant motivation for switchers.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...