T-Mobile Unveils New 'Data Stash' Program That Allows Unused Data to Roll Over Each Month
As part of its new Un-carrier 8.0 announcement, T-Mobile today unveiled its new "Data Stash" program that allows consumers to roll over their monthly unused data. At the end of the month, consumers will be able to store their unused data without limit for the next 12 months.
"Can you imagine your gas station siphoning unused gas from your car each month? The US wireless industry is even worse," said John Legere, president and CEO for T-Mobile. "Americans have been gamed by the carriers into buying huge data plans – all to avoid getting screwed with overage penalties. Only to find out they bought more than they need which is then confiscated by the carrier. For the consumer it’s lose, lose."
"That data is rightfully yours," added Legere. "And, we’re putting an end to this appalling industry practice today. With Data Stash, when you buy additional high-speed data, there’s no need to lose what you don’t use."
To kick start the program, T-Mobile will provide 10GB of free 4G LTE data to customers as a starting stash. This free 10GB data stash is not shared, but will be allotted to each line in a family or business plan. The new Data Stash program will be available starting in January 2015 and will be applied to every individual, family and business plan automatically.