Apple's (Product) RED Holiday Campaign Raised $20 Million to Fight AIDS

For this year's World AIDS Day campaign, Apple ran several (Product) RED promotions, providing a (RED) section in the App Store and donating a portion of all retail and online sales from Friday, November 28 and Monday, December 1.

According to an email Apple CEO Tim Cook sent out to Apple employees (via Re/code), the campaign was a huge success, earning more than $20 million for the (Product) RED charity, which uses its funds to fight AIDS in Africa.

apple_product_red_gift_card

"I'm thrilled to announce that our total donation for this quarter will be more than $20 million -- our biggest ever -- bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million," Cook wrote. "The money we've raised is saving lives and bringing hope to people in need. It's a cause we can all be proud to support."

During the campaign, Apple partnered with 25 app developers to offer a variety of (RED) themed apps in the App Store, with purchase proceeds going towards the charity. Apple's annual Black Friday event was also (RED) themed, and customers who purchased an iPhone, iPad, Mac, or qualifying Apple accessory received a (RED) iTunes gift card.

According to Cook, Apple's $20 million quarterly donation to the charity is its biggest ever, but over the course of the company's long partnership with Product (RED), it has contributed more than $95 million. As of June, Apple had contributed $75 million to the charity, which is joined by this quarter's $20 million.

Throughout its partnership with (RED), Apple has released a number of (RED) devices including iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and iPhone cases. With every (RED) product bought, Apple continues to donate a portion of the purchase price to the Global Fund to fight AIDs.

Top Rated Comments

(View all)
Avatar
75 months ago

Again, another distraction from making better iPhones and iPads. Besides, doing good deeds then boasting about them is actually more self serving than anything else.

Here's an idea Apple. Donate to whatever cause you want but shut the hell up and concentrate on innovation and customer satisfaction which has been losing ground as of late.

About the dumbest post I've seen on here.
Score: 11 Votes (Like | Disagree)
Avatar
75 months ago

Speaking as one of those always-complaining liberals, I'm all for it.

That said, Apple has about $100 billion in net assets. So let's say you're a median US family, with a net worth of around $100,000. So $20 million to Apple would be about $20 for you. The grand total of $100 million would be like $100 for you.

I'm not saying every little bit doesn't count, but rich people and corporations get credit for charity far out of proportion to what any individual would get for giving a similar percentage of their worth.


Absolutely, positively. Anonymous charity is the ONLY true charity. Otherwise, it's just a PR move and a tax write off. Plus, the percentages are also to comical. With all of the tax evasion and funny accounting Apple does, the amount they gave to SIDS is literally pocket change when scaled down to what the average persons income is.

So, this is just simply a "hey, look at us caring about people with AIDS" maneuver during the holidays.

Big effing deal. :rolleyes:
Score: 8 Votes (Like | Disagree)
Avatar
75 months ago

This is pretty impressive. Despite some earlier posts complaining about it not being enough, this is huge bucks towards a good cause. These enormous world problems don't get soved without large corporate partnership. So many worthy causes, one at a time.

As evidenced by some of the posts in this thread already (and plenty of others elsewhere in other threads), there are people who will complain no matter what Apple does. If they gave a million dollars to everybody who owned an Apple product, there are people who would complain about what currency denominations it was given to them in, or the color of the check it was written on.

Kudos to Apple for donating to what they consider a worthy cause. It's more than a lot of other people and/or companies have done.
Score: 7 Votes (Like | Disagree)
Avatar
75 months ago

Again, another distraction from making better iPhones and iPads....

...because I'm sure all their iPhone/iPad designers and iOS programmers closed up shop and had to work in the Public Relations department during the entire RED Holiday Campaign, right?

See, there's this thing called organizational structure. They have different departments which work on different things. No campaign or program they participate in has any effect whatsoever on the people designing and building products. This isn't a mom-and-pop shop where they have to quit stocking shelves to go help you at the cash register.
Score: 6 Votes (Like | Disagree)
Avatar
75 months ago
No good deed goes unpunished.
Score: 5 Votes (Like | Disagree)
Avatar
75 months ago
Again, another distraction from making better iPhones and iPads. Besides, doing good deeds then boasting about them is actually more self serving than anything else.

Here's an idea Apple. Donate to whatever cause you want but shut the hell up and concentrate on innovation and customer satisfaction which has been losing ground as of late.
Score: 5 Votes (Like | Disagree)

Top Stories

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Kuo: Apple to Accelerate Adoption of Mini-LED Displays in iPad and Mac Notebook Lineups

Sunday September 20, 2020 10:00 pm PDT by
Increased competition among Apple's suppliers for mini-LED display chips will accelerate the company's adoption of the advanced technology in its iPad and MacBook lineups, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. Kuo says that while Epistar had been predicted to be the exclusive supplier of mini-LED chips for Apple products in 2021, Sanan Optoelectronics...

AirPods Studio Rumored to Come With U1 Chip, Ultra-Wideband Said to Be Vital to Future Apple Ecosystem

Sunday September 20, 2020 6:17 am PDT by
Proven leaker known as "L0vetodream" has today shared a range of information about the ultra-wideband U1 chip in Apple's upcoming AirTags item trackers and AirPods Studio headphones. The first of a series of tweets shared today simply stated that AirPods Studio will contain an ultra-wideband U1 chip. It seems likely that the U1 chip would be used in AirPods Studio to track the location of...

AT&T Already Working on 6G, Says 5G iPhones Might Not Be 'Massive Event' Due to Economic Uncertainty

Monday September 21, 2020 10:05 am PDT by
Apple's upcoming launch of 5G iPhones might not be a "massive event" due to economic uncertainty amid the global health crisis, AT&T Communications CEO Jeff McElfresh said in a paywalled interview published by CNBC. "I do believe that you will see many of the iPhone subscribers move to upgrade to the device," said McElfresh. "But I wouldn't forecast that it's going to be a massive event. I...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....

iOS 14 Adoption Surpasses 25% Across iPhone and iPad Five Days After Release

Monday September 21, 2020 9:06 am PDT by
Five days after Apple released iOS 14, adoption of the software update has reached approximately 26 percent of active iPhone, iPad, and iPod touch devices, according to mobile analytics company Mixpanel. This includes iPadOS 14. iOS 14 adoption appears to be outpacing iOS 13, which was installed on approximately 20 percent of active devices one week after its release last year, according to...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...