Apple Pay Now Supports Cards Representing 90% of U.S. Credit Card Purchase Volume

With the list of Apple Pay-supported companies growing more every week, Apple has revealed that the new mobile payments service now supports cards representing about 90 percent of the credit card purchase volume in the United States. This is up from the 80 percent figure cited at Apple Pay's launch just two months ago.

According to The New York Times, Apple Pay has proven popular with users as the rollout continues. Whole Foods saw more than 150,000 Apple Pay transactions in the first few days after release, and the service accounted for more than 50 percent of McDonald's tap-to-pay purchases in November.

applepaypassbook
The news comes on the soft launch day of Apple Pay support at TD Bank in the U.S., adding to the growing list of banks supporting the e-payments solution. The U.S. subsidiary of the Canadian bank is just another in a long line of companies with high hopes that Apple's electronic payments solution will be the first widely adopted, according to industry analyst Patrick Moorhead.

“Retailers and payment companies see Apple Pay as the implementation that has the best chance at mass consumer adoption, which has eluded prior attempts,” said Moorhead, president of Moor Insights & Strategy, a research firm. “They believe it will solve many of the problems they had before with electronic payments.”

One of the newest retailers to support the service is Amway Center, the home of the Orlando Magic basketball team, which announced support for Apple Pay will launch officially this Friday. Chief Executive of the Orlando Magic, Alex Martins, remarked that long lines keep customers from buying food at concession stands. He has hopes that, "This, and technologies like Apple Pay, will speed up our service.”

Related Roundup: Apple Pay

Top Rated Comments

(View all)
Avatar
77 months ago
Really looking forward to Discover support...
Score: 9 Votes (Like | Disagree)
Avatar
77 months ago

.... Is the other 10% like EBT or something? Who'd they miss?

----------



ahh, fail.. that's the thing about bailing out the big banks, they get economies of scale for deploying this tech, and smaller banks/credit unions miss out :/


Freaking Discover card is not supported. It's on Discover of course.
Score: 7 Votes (Like | Disagree)
Avatar
77 months ago
My credit union is not among this 90%.
Score: 7 Votes (Like | Disagree)
Avatar
77 months ago
Ok, now bring Apple Pay to Canada where we already have almost 100% of Contactless Payment terminal everywhere :S
Score: 6 Votes (Like | Disagree)
Avatar
77 months ago

the service accounted for more than 50 percent of McDonald's tap-to-pay purchases in November.

... now that is something!

It takes a company like Apple to come into this market and shake the whole thing up. They've made a service & they've made it right first time. That is the key to success to Apple Pay.

Apple Pay is not available in the UK yet. Maybe Apple lacks the bandwidth to roll this out in more than one country at a time?

Probably nothing to do with bandwidth. Payment processing is a minefield & it requires the co-operation with banks, merchants & acquirers. Probably just the fact that deals haven't been signed. I heard February 2015 though somewhere, not sure how true that is.
Score: 6 Votes (Like | Disagree)
Avatar
77 months ago

ail.. that's the thing about bailing out the big banks, they get economies of scale for deploying this tech, and smaller banks/credit unions miss out :/


Smaller banks and credit unions usually outsource their credit card processing to someone else. It's just a matter of time until those vendors support this.

The smaller banks and credit unions have to demand it -- a lot of them fell behind in the rapid shift to internet banking, and I don't think they want to repeat that.

----------

I agree. Even the retailers that supposedly accept Apple Pay, do so halfway. That is, you still have to enter a PIN or sign a screen. The only place I've truly been able to use it without anything more than my fingerprint has been Panera. Wegmans required a PIN and Macy's required a signature.


From the terminal's point of view, your phone is just a contactless card. It doesn't know anything about your touch ID. You'll have to enter a PIN if you press the debit button. And, you will still have to sign if you press the credit button (unless the merchant has dispensation to skip that step).

As the US switches over to chipped cards, the card will have the ability to specify the allowable authentication methods. For most US cards, it will be signature first, then PIN second (if at all). Hopefully, there is already a device authentication method (like Touch ID), which effectively says: I've already authenticated the user. If the iPhone can use that, and terminals be programmed to recognize it, you wouldn't have to sign or enter a PIN.
Score: 5 Votes (Like | Disagree)

Top Stories

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

iPhone 12 Six-Foot Drop Test Results: Ceramic Shield More Durable But Not Damage Proof

Monday October 26, 2020 5:00 am PDT by
Apple's new iPhone 12 and iPhone 12 Pro feature a new Ceramic Shield screen that Apple says offers 4x better drop performance. To test that claim, Allstate Protection Plans put the two models through a range of breakability tests and recorded the results. In a face down sidewalk drop test at six feet, the iPhone 12 suffered small cracks and scuffed corners and edges, leaving sharp grooves in ...

Bloomberg: New AirPods and AirPods Pro Coming in 2021, AirPods Studio Delayed, Third HomePod Model Also Possible

Monday October 26, 2020 3:34 am PDT by
Apple plans to update its AirPods line next year with two new models including third-generation AirPods and second-generation AirPods Pro, according to a new report from Bloomberg. The Cupertino, California-based technology giant is working on two new models: third-generation entry-level AirPods and the second version of the AirPods Pro earbuds, according to people familiar with the plans. ...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...