Mobile analytics firm Flurry today reports Apple accounted for just over half of new mobile device activations for the holiday season, with 51.3 percent of worldwide activations going to the Cupertino-based company.
Using data from more than 600,000 tracked apps, Flurry focused on the week leading up to and including Christmas, from December 19-25. Trailing Apple in worldwide device activations was Samsung with nearly 18 percent and Nokia at almost 6 percent. Xiaomi, Huawei, and HTC all had less than one percent of device activations, which Flurry notes could be related to their popularity in Asian markets where the holiday season isn't the big gift-giving event it is in other parts of the world.
To put this in perspective, for every Samsung devices that was activated, Apple activated 2.9 devices. For every Microsoft Lumia device activated, Apple activated 8.8 devices. While, the holidays in general and Christmas in particular are not the sole indicator of the smartphone market share and trends, it is safe to say that Apple’s newly released iPhone 6 and iPhone 6 Plus have had a blockbuster holiday season, despite a lackluster holiday season for the consumer electronics industry.
Flurry also notes that on Christmas Day the number of app installs more than doubled compared to the early weeks of December, pointing to games and messaging apps as seeing the biggest jumps on Christmas morning.
The analytics firm also notes that "phablets" are gaining significant share in the market thanks to Apple's entry with the iPhone 6 Plus. "Medium Phones" such as the iPhone 6 still dominate the market as in years past, but the growth of the phablet in 2014 has taken share away from "Full-size Tablets" and, less drastically, "Small Tablets."
Looking at the year ahead, Flurry predicts iOS devices will continue to perform well alongside a continued shift in public opinion that will drive continued growth for the phablet form factor.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
Thursday April 24, 2025 8:24 am PDT by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
While this may look like a huge success, it's only short-term. The last "revolutionary" thing Apple created was the iPad, but they failed to update it and continuously keep it fresh. Now, more and more people are switching to alternative tablets.
Now that the iPhone has made a non-revolutionary change by creating a bigger screen and adding unremarkable additions to its iOS (Samsung thought of this over four? years ago). Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!
Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.
This is one of the dumbest comments I have ever read.
First, Cortana is Microsoft not Google. Second, do you really classify a bigger screen as a revolutionary achievement by Samsung?
Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.
I'm glad you're not managing my tech investments. Or maybe you're just using sarcasm! If so, LOL.
While this may look like a huge success, it's only short-term. The last "revolutionary" thing Apple created was the iPad, but they failed to update it and continuously keep it fresh. Now, more and more people are switching to alternative tablets.
Now that the iPhone has made a non-revolutionary change by creating a bigger screen and adding unremarkable additions to its iOS (Samsung thought of this over four? years ago). Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!
Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.
While this may look like a huge success, it's only short-term. The last "revolutionary" thing Apple created was the iPad, but they failed to update it and continuously keep it fresh. Now, more and more people are switching to alternative tablets.
Now that the iPhone has made a non-revolutionary change by creating a bigger screen and adding unremarkable additions to its iOS (Samsung thought of this over four? years ago). Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!
Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.
I am sure all 800 Million users with switch to Android after reading this.
While this may look like a huge success, it's only short-term. The last "revolutionary" thing Apple created was the iPad, but they failed to update it and continuously keep it fresh. Now, more and more people are switching to alternative tablets.
Now that the iPhone has made a non-revolutionary change by creating a bigger screen and adding unremarkable additions to its iOS (Samsung thought of this over four? years ago). Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!
Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.
Yeah, it's almost like Apple couldn't hold on to greater than 50% of the tablet market all by themselves by only selling the most profitable, higher end models while up against undercutting, race to the bottom, sub-par performing, crap...someone should be fired!!
Samsung thought of what, exactly, 4 years ago? Having a gigantic ass battery on a phone and including a larger screen to cover up the complete lack of power efficiency of the OS? Yes, that's what they "thought of". Also interesting is that Samsung's ads "welcome" Apple to 2012 while trying to ape Apple's 2013 features...and really, they themselves are still stuck in 2012 creating the same Galaxy S series phone over and over again. It's like they're not even trying to change the design, and their sales are slipping...but Apple's the one who's messing up here?
Not sure if you realize the difference between success and failure but when there are now more iPhone users than there were before, it looks like those people buying Android seem to be "falling for it".
