Are you a student who is struggling to convince your parents to buy you a Mac for college? Apple has come up with a humorous solution for you.
Apple today shared The Parent Presentation, which explains why a Mac is a useful tool in college. The customizable 81-slide presentation is available in PowerPoint, Keynote, and Google Slides formats. After downloading the template on this page, you can fill in your name and some other key details, and make other edits to your liking.
The presentation mostly contains tongue-in-cheek comments, but it also outlines a few real benefits of Macs, such as the MacBook Air's portability.
In an accompanying YouTube video shared by Apple, comedian Martin Herlihy shows a group of high school students how to effectively use The Parent Presentation. The seven-minute video is split into chapters, in case you are too busy studying.
Apple's annual Back to School promotion began earlier this week. It offers college students a free accessory, like AirPods, with the purchase of an eligible new Mac or iPad.
Apple also offers students a 10% discount on select products.
Apple's iPhone assembler Foxconn has begun constructing a new facility in India to manufacture iPhone enclosures for the first time, The Economic Times reports.
Foxconn is building the new unit at the ESR Industrial Park in Oragadam, Tamil Nadu. The company has acquired approximately 500,000 square feet of space in ESR's industrial zone, where construction on the new enclosure facility is already underway. The site is located adjacent to Foxconn's upcoming display module assembly plant, which is in an advanced stage of development and is also expected to supply Apple.
This will be the first time Foxconn will produce iPhone enclosures in India, having previously focused exclusively on assembling iPhones at its existing plant in nearby Sriperumbudur. Foxconn will become the second company to make iPhone casings for Apple in the country. Tata Electronics, which already produces iPhone enclosures at its facility in Hosur, Tamil Nadu, remains Apple's primary casing partner in India and has recently been said to be scaling up production capacity to around 100,000 units.
The move is part of Apple's ongoing effort to diversify production outside China. Apple assembled more than 12 million iPhones in India in 2023, a figure expected to more than double by the end of 2025 as Foxconn and other partners scale up production.
Apple today announced that it will soon be opening a new retail store at Forrest Place, a pedestrianized area in the heart of Perth, Australia.
The store will be in a historic building originally built for the Commonwealth Bank of Australia, at the corner of Forrest Place and Murray Street. Apple is taking over a space that was previously occupied by Australian swimwear retailer City Beach.
Apple already has a store in central Perth on nearby Hay Street. That location, opened in 2010, will be permanently closing on Wednesday, June 25, and the newer and larger Forrest Place store will be holding its grand opening on Friday, June 27 at 9 a.m. local time.
"Prepare to discover a flourishing hub of creativity, as we open the door to a new era of growth for Perth and for you," says Apple, on the store's page.
To celebrate the upcoming store opening, Apple has shared a special floral-themed wallpaper. It is available to download on the store page for the iPhone, iPad, and Mac.
Apple has also spotlighted content from Western Australian-based artists and storytellers across the Apple Music, Apple TV, and Apple Books apps.
The new ringtone is an alternative version of the existing Reflection ringtone, which has been the default ringtone since the iPhone X was released in 2017. It was discovered within the code for the first developer beta of iOS 26, but it remains hidden, so you will not find it in the list of ringtones available in the Settings app for now.
It is unclear if Apple will move forward with releasing the ringtone in a later iOS 26 beta version.
Found new Refrection ringtone from iOS26 Beta1 ipsw maybe this is experimentaly added. because macOS 26 doesnt included. pic.twitter.com/7t9vfNtRZ1
— はやと (@8810cfw) June 18, 2025
iOS 26 has a glassy new ringtone called "ReflectionAlt1-EncoreRemix"
It's not live yet in the beta but it is present in the filesystem. Perhaps an iPhone 17 exclusive? pic.twitter.com/TxEAz9Ro6F
— Aaron (@aaronp613) June 20, 2025
On a related note, we recently reported that iOS 26 makes it easier to set an audio file as a custom ringtone, by eliminating the need to use the GarageBand app.
iOS 26 should be released to all users in September.
The new Foundation Models framework, which provides developers with access to Apple's on-device large language model that powers Apple Intelligence, is also not working right now. Even the built-in ChatGPT functionality in the Xcode 26 beta is down.
Yes, betas are pre-release software, and issues like this are to be expected. However, we wanted to bring awareness to the ongoing outage.
While the cause of the outage is not entirely clear, developer Nicolás Alvarez said that Apple made some kind of update to its Apple Intelligence backend recently, so perhaps something went wrong with that, but we are merely speculating.
In any case, hopefully a fix is implemented soon.
Update: Just minutes after we published this article, the issue has been fixed.
With assistance from Aaron Perris, MacRumors has confirmed that the latest beta of the Spotify app for the iPhone also contains new lossless-related code.
Lossless songs retain all of the audio data from the original recording.
One line of code says Spotify's lossless audio will be 24-bit at 44.1 kHz.
"Introducing the best sound quality on Spotify: for music in up to 24-bit/44.1 kHz."
Lossless audio will be available to stream or download in the Spotify app on the iPhone, reads another line of code for the beta app.
In February, Bloomberg's Lucas Shaw reported that Spotify was planning to launch a Music Pro subscription tier that offers higher-quality audio, remixing tools, and access to concert tickets. The report said Spotify was considering charging as much as $5.99 per month for this perk, on top of the standard price of Spotify Premium.
It is unclear when Spotify will finally roll out lossless audio, but the report said that it aimed to make Music Pro available later this year.
2021 is the same year that most songs in the Apple Music catalog became available in lossless audio, at up to 24-bit/192 kHz. This perk is offered to Apple Music subscribers at no additional cost, so Spotify's offering is both late and will seemingly cost extra.
As background, I have been driving a pair of LG UltraFine 5K displays in my desk setup since 2016, and aside from some image retention issues that I've learned to live with, they work fantastically for my needs, so much so that I haven't seen the need to upgrade to the Apple Studio Display. Content looks great on the UltraFines, they work reliably, and they integrate with macOS to support convenient features such as volume and brightness keyboard shortcuts.
With those as my benchmark, I've been testing the ViewSonic VP2788-5K in daily use alongside one of my LG UltraFines, and I've found both positives and negatives with ViewSonic's offering.
The VP2788-5K arrives in a fairly compact box, and as with most displays it requires a little bit of simple assembly. The hefty metal foot attaches to the display neck with a secure thumbscrew that is recessed slightly into the bottom of the foot to protect against scratching surfaces, and there is a click-in cover attachment for the rear of the display that simply slides into the top of the stand neck. If you prefer a VESA mounting solution, just leave that cover off and you can secure the display to any 100x100 VESA mount.
My first impressions of the general design of the VP2788-5K were relatively favorable, though aside from the sturdy metal stand base the construction is almost entirely black and dark gray plastic. Still, I find the design unobtrusive overall, which is mainly what I'm looking for as the content on the screen is what I'm most interested in. Bezels on the top and sides are fairly slim, with a bit thicker bezel on the bottom including some subtle ViewSonic branding. There's a bit of additional gray ViewSonic branding on the stand base.
The VP2788-5K excels in positional flexibility, supporting not just height (120 mm range) and tilt (5º forward to 22º back) adjustments but also up to 30º of swivel right or left and 90º of pivot right or left if you prefer to use the display in portrait mode. While the Apple Studio Display supports tilt adjustment on the base model, height adjustment is a $400 stand upgrade, and swivel and pivot are not supported at all.
For cable management, the VP2788-5K includes a hole in the stand neck, and it's high enough that it's well hidden behind the display to keep those cables out of sight as much as possible. Only if you push the display toward its highest position will the cables and hole become visible.
Whereas Apple and LG kept connectivity simple on their displays with only a single Thunderbolt 3 input, ViewSonic has included several options to support not just Macs but Windows PCs and other devices. There's an upstream Thunderbolt 4 port for easy Mac connectivity, plus an HDMI 2.1 port, a DisplayPort 1.4 port, and an upstream USB-C port. On the downstream side, there's a second Thunderbolt 4 port, a 15-watt USB-C port, and a pair of 10-watt USB-A ports, with the extra Thunderbolt port allowing for daisy-chained displays via a single connection on supported computers. Cables for the various connector types are included in the box.
All of the ports are located on the rear of the display in a downward-facing orientation, with some located near the bottom of the display and others sitting up a bit higher on the back. While the downward-facing ports can allow the display to be placed flatter against walls or other surfaces when on a VESA mount and perhaps result in less stress on cables with gravity pulling in line with the cable rather than perpendicularly, they do make cables attached to some of the ports visible from in front of the display.
For example, the main Thunderbolt port used for connecting to my MacBook Pro is flush with the bottom of the display, so the cable connector sticks straight down out of the display. That results in some visual clutter, and the connector can be easily bumped if you're trying to move items around under the display. Most of the ports are a bit higher on the back of the display, keeping any connectors hidden away from view, and I'm not entirely sure why all of the ports weren't designed in this way for a cleaner look.
That upstream Thunderbolt 4 port can supply up to 100 watts of charging power to a connected computer, so you won't need an additional power source to keep your MacBook charged up. That's a competitive amount of power output, as many other options offer more like 90 watts or even less. The display does use an external power brick of its own, so keep in mind you will need to hide that away somewhere on the floor or your desk.
Turning to the actual display, the VP2788-5K offers up to 500 nits of brightness, which has proven to be plenty bright in my work environment and easily matched to my UltraFine 5K and my MacBook Pro's internal display. Apple's Studio Display does go up to 600 nits, however, so it offers a bit more in this department. The IPS panel supports refresh rates up to 75Hz, but this is achieved via scalar processing that ViewSonic says may not perform consistently, so it's probably best to use the native 60Hz refresh rate. That's not going to offer top-of-the-line performance for gaming and other demanding environments, but for general computing I've found it to be just fine.
As for color, the VP2788-5K supports 100% of the sRGB spectrum, 99% of DCI-P3 colors, and HDR400, and I found colors to look natural and well-matched to my other displays, with calibration options available if you need to tweak things. Content looks sharp on the 5K screen, delivering solid Retina quality running in 2560×1440 HiDPI mode.
The VP2788-5K includes an "Anti-Glare Low Reflection (AGLR) coating" that looks great in my opinion. Display quality and colors don't seem to be hampered much at all by the coating (though I don't do intense color work like grading) and I don't notice any glare from the display in my daily use, with only a tiny bit of diffuse light showing up when a bright source is reflected in the display. That's a definite improvement over the glossy finish of my LG UltraFine displays. Apple offers a low-reflectivity standard glass on the Studio Display, with a nano-texture glass option to further minimize glare available as a $300 upgrade.
One area where the ViewSonic VP2788-5K seems to be lacking compared to the Apple Studio Display and LG UltraFine is integration with macOS, as it does not appear to support features like brightness or volume adjustments from the keyboard, requiring adjustment via a somewhat finicky joystick button underneath the bottom edge of the display that controls all of the on-screen display menu options. It's not a dealbreaker for me because I don't frequently adjust display brightness at my desk, but it may be an issue for some. ViewSonic tells me it is aware of the missing feature and is working to add it to the Display Portal software that can be used to update the display's firmware, but they do not have firm timeline for it yet.
The VP2788-5K includes a pair of 5-watt speakers, but as with most built-in display speakers, they leave something to be desired and deliver a very hollow sound. The speakers in my LG UltraFine displays are considerably better, and you're better off using the speakers in your Mac or a separate speaker solution if you want to listen to much more than system sounds with this display.
It's important to note that the VP2788-5K does not include a webcam or microphone, so you will need another solution for video calls, whether it be the built-in camera and mics on a connected Mac, a separate webcam, or an iPhone via Continuity Camera.
The ViewSonic VP2788-5K is priced at $949.99, so considerably cheaper than the Apple Studio Display and most other 27-inch 5K options on the market. It's also available from third-party retailers like Best Buy and B&H.
Its lower price compared to Apple's Studio Display certainly makes it worthy of consideration, with its multiple input options and flexible positioning offering some nice advantages for certain users. It does fall a bit short on the seamless Mac integration and webcam you get from Apple and the Studio Display offers more in the design and build quality departments, but the ViewSonic VP2788-5K is a solid value if those aspects are lower on your priority list.
Note: ViewSonic provided MacRumors with the VP2788-5K display for the purposes of this review. No other compensation was received. MacRumors is an affiliate partner with some of vendors mentioned in this article. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Apple's long-running "Shot on iPhone" campaign by advertising agency TBWA\Media Arts Lab won a Grand Prix award for Creative Effectiveness at the 2025 Cannes Lions International Festival of Creativity in Cannes, France this week.
Launched in early 2015 to promote the iPhone 6's camera capabilities, the iconic "Shot on iPhone" campaign is now a decade old. The simple yet highly effective series of ads showcase real photos shot by iPhone users across billboards, transit posters, and more. Apple has also shared a series of "Shot on iPhone" videos on YouTube that have promoted the video recording capabilities of several iPhone models over the years.
The Creative Effectiveness award celebrates the "measurable impact of creative work," and the Shot on iPhone campaign has helped to boost iPhone sales for 10 years.
"'Shot on iPhone' was awarded the Grand Prix for its groundbreaking ability to democratize creativity, transforming everyday moments into art," said Andrea Diquez, CEO of the advertising agency GUT. "The campaign stood out as a masterclass in elevating user-generated content to build a long-term platform with stunning execution."
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states and Puerto Rico offering it so far.
During its WWDC 2025 keynote last week, Apple reiterated that more states plan to offer the feature in the future, but it did not provide a timeframe.
Supported States
The following states offer driver's licenses in the Wallet app:
Apple previously announced that the following states have signed on to adopt the feature:
Montana
West Virginia
Connecticut
Kentucky
Mississippi
Oklahoma
Utah
Illinois
Participating Airports
Apple Wallet app IDs can be used at select TSA checkpoints within select U.S. airports:
Baltimore/Washington International Thurgood Marshall Airport (BWI)
Ronald Reagan Washington National Airport (DCA)
Phoenix Sky Harbor International Airport (PHX)
Denver International Airport (DEN)
Hartsfield–Jackson Atlanta International Airport (ATL)
Cincinnati/Northern Kentucky Airport (CVG)
John Glenn Columbus International Airport (CMH)
San Francisco International Airport (SFO)
San Jose Mineta International Airport (SJC)
Los Angeles International (LAX)
Daniel K. Inouye International Airport (HNL)
Des Moines International Airport (DSM)
Eastern Iowa Airport (CID)
Albuquerque International Sunport (ABQ)
Lea County Regional Airport (HOB)
Luis Munoz Marin International Airport (SJU)
Apple says travelers should refer to TSA checkpoint signage to confirm availability of the feature, and the TSA's website offers more details.
Apple Wallet IDs can also be used to show proof of age or identity at select businesses and venues in the U.S., but there is no list of locations.
Digital ID
In addition to driver's licenses and state IDs, iOS 26 introduces a new Digital ID, which can be created based on a U.S. passport. Apple says iPhone users can present this Digital ID in person at select TSA checkpoints for identity verification purposes during domestic travel within the U.S., but it is not a replacement for a physical passport, and it cannot be used for international travel and border crossing in lieu of a U.S. passport.
Now through August 13, the hit Apple Arcade game Fruit Ninja Classic+ has been updated with Bluey-themed wands, powers, dojos, and many other easter eggs for fans of the Australian kids show, which revolves around puppies Bluey and Bingo.
There will be four in-game events during this limited-time crossover, starting today:
Featherwand Event
June 19 - August 13
Win the Featherwand and Bluey's House Dojo!
Sticky Gecko Event
July 3 - August 13
Win the Sticky Gecko and Bluey and Bingo's Bedroom Dojo!
Asparagus Event
July 17 - August 13
Win the Asparagus Wand!
Fruit Salad Event
July 31 - August 13
Win Bluey's Kitchen Dojo and Bluey's Backyard Dojo!
"Whether you're playing with Bingo and her Featherwand or helping Bluey catch Sticky Gecko off the ceiling, each event brings plenty of adventures and exclusive rewards for players of all ages to enjoy," said Apple, in an email.
Watch the Fruit Ninja × Bluey trailer below.
If you prefer, you can go to the dojo and equip a blade to revert to the classic Fruit Ninja experience, while the crossover is going on.
Bluey's creator Joe Brumm and Fruit Ninja's developer Halfbrick Studios both hail from Brisbane, so this is an all-Australian collaboration.
Accessible through the App Store and the Apple Games app, Apple Arcade is a subscription service that provides access to hundreds of games across the iPhone, iPad, Mac, Apple TV, and Apple Vision Pro, all free of ads and in-app purchases. In the U.S., Apple Arcade costs $6.99 per month, and it is bundled with other Apple services in all Apple One plans.
The new Liquid Glass design with shimmery app icons and see-through elements is only visible on the Apple TV 4K (2nd generation) and Apple TV 4K (3rd generation).
In iOS 17 and later, Apple includes an accessibility setting that makes the haptic feedback feature activate faster than in previous versions of its mobile operating system. If you fondly hearken back for the days of 3D Touch, you might just prefer it.
As many iPhone users might remember, 3D Touch was an interactive haptic feature that Apple introduced in 2015 with the iPhone 6s. When the iPhone XR was released in 2018, Apple kiboshed 3D Touch to the dismay of some users, and instead implemented the simplified Haptic Touch, which offers less functionality.
3D Touch supported multiple levels of pressure for different interactions depending on how hard you pressed, with Apple implementing "Peek and Pop" gestures. In contrast, Haptic Touch supports just a single level of pressure for the long press gesture.
Haptic Touch has always worked slower than 3D Touch because of the two levels of pressure that 3D Touch allowed for. The first 3D Touch pressure level activated quickly when pressing on the display, so those who became used to 3D Touch may have found the Haptic Touch replacement to be too sluggish.
The good news is that setting Haptic Touch to the Fast option makes a noticeable difference in how quick haptic menus pop up under the finger when an icon or on-screen element is long pressed. The speed brings Haptic Touch interactions closer to 3D Touch interactions. Here's how to enable it on iPhones running iOS 17 and newer.
Open the Settings app and tap Accessibility.
Under "Physical and Motor," tap Touch.
Tap Haptic Touch.
Select from Fast, Default, and Slow. Note that when you select a speed, you can test it using the flower image on the same screen.
It's still not entirely clear why Apple got rid of 3D Touch. Some have argued that it suffered from a lack of discoverability, similar to the Apple Watch's Force Touch functionality, which suffered the same fate. Others have speculated that Apple eliminated it in order to bring gesture parity to the iPhone and the iPad. Either way, the change allowed Apple to remove the capacitive layer that used to be integrated into every iPhone display.
Amazon today has a few models of Apple's M4 Mac mini on sale at record low prices, starting at $469.00 for the model with 16GB RAM/256GB SSD, down from $599.00. Discounts reach up to $150 off in these sales, and this time around there isn't a discount on the M4 Pro model.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
In terms of the 16GB/256GB SSD model, this is a new record low price. You can also get the M4 Mac mini with 16GB RAM/512GB SSD for $689.00, down from $799.00, and the model with 24GB RAM/512GB SSD for $849.00, down from $999.00.
Apple updated the Mac mini back in October 2024, introducing a redesigned computer that's smaller than the previous generation and featuring the M4 and M4 Pro chips. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
A bit of sad news for old iPods: Macs might be losing FireWire support.
The first macOS Tahoe developer beta does not support the legacy FireWire 400 and FireWire 800 data-transfer standards, according to @NekoMichi on X, and a Reddit post. As a result, the first few iPod models and old external storage drives that rely on FireWire cannot be synced with or mounted on a Mac running the macOS Tahoe beta.
Unlike on macOS Sequoia and earlier versions, the first macOS Tahoe beta does not include a FireWire section in the System Settings app.
Of course, this could all end up being a false alarm. It is still early in the macOS Tahoe beta testing cycle, and FireWire support could return in a later beta version, or in time for the final release. We reached out to Apple for comment about the matter shortly before publishing this story, and we will update this story if we hear back.
FireWire was primarily developed by Apple, but it was later standardized as IEEE 1394 and licensed for use in non-Apple devices.
iPods started to transition from FireWire to USB for data transfer in 2003, so the standard is very outdated, but it would still be the end of an era if macOS Tahoe drops it. The last Mac with a FireWire port was released in 2012, so connecting older iPods and FireWire drives to newer Macs has long required the use of adapters.
Apple developed a custom camera system using iPhone components to capture high-speed footage from Formula 1 cars for its upcoming feature film "F1: The Movie," WIRED reports. The project involved the replacement of standard F1 broadcast cameras with a bespoke module engineered around an iPhone camera sensor and powered by an A-series chip.
Filmmakers reportedly insisted on capturing authentic driver-perspective racing footage using real Formula 1 vehicles, but the constraints of F1 car design, such as aerodynamics, weight, and safety, made it impossible to mount a traditional Hollywood cinema camera. While standard onboard cameras used in live F1 race broadcasts are suitable for television, they are not designed to meet the visual standards required for film production.
As a result, Apple's engineering team was tasked with designing a new camera system that could meet the technical requirements of Formula 1 and the modern filmmaking needs. The ultimate module does not resemble an iPhone in any way, was engineered to fit into the exact same space as the official F1 broadcast camera modules, and designed to match their weight in order to comply with Fédération Internationale de l'Automobile (FIA) regulations. The unit was also tested for resistance to shock, heat, and vibration, exceeding the durability specifications of standard F1 broadcast equipment.
The module uses the 48-megapixel image sensor from the iPhone 15 Pro, paired with an Apple A-series processor believed to be the A17 Pro. It is able to capture high-resolution video in ProRes Log format, providing the production team with significantly more control over dynamic range and color grading. Apple also integrated a physical neutral density (ND) filter into the lens system, enabling better exposure control in the variable and high-intensity lighting conditions typical of daytime races.
It runs a custom version of iOS with firmware built specifically for this use-case. Apple says that this firmware directly informed new features introduced in the iPhone 15 Pro, including the addition of Log encoding and support for the Academy Color Encoding System (ACES) workflow.
Because F1 regulations prohibit onboard radio transmitters or wireless systems, Apple also developed an iPad app to serve as a wired control interface for the camera. Filmmakers were able to connect the iPad to the module via USB-C and adjust recording parameters such as ISO, shutter angle, white balance, frame rate, and start/stop functions as required. The footage was recorded locally on the module and later extracted.
Apple's "F1: The Movie" opens internationally on June 25 and in U.S. theaters and IMAX on June 27.
YouTube is deliberately slowing video loading for users with ad blockers enabled, in what appears to be an escalation in Google's campaign against ad-blocking extensions.
Multiple users acrossReddit and the Brave browser forum report videos displaying black screens for the typical duration of pre-roll ads before content begins playing. The video player simultaneously shows a pop-up ("Experiencing interruptions? Find out why") with a link directing users to a Google support page about disabling ad-blocking extensions, suggesting the slowdowns are intentional.
The recent crackdown is a shift from YouTube's previous tactics of simply displaying warning messages or blocking video playback entirely. The new approach inserts artificial delays that mirror the time you would spend watching advertisements, basically forcing the same annoying time investment, whether ads are blocked or not.
It looks like specific user accounts previously flagged for ad-blocking behavior are being targeted, potentially bypassing detection methods that extension developers typically use to counter YouTube's measures. PCWorld confirmed the behavior using uBlock Origin Lite, while Brave browser users report similar experiences despite the browser's built-in ad-blocking capabilities.
Pop-up users see during delays (Image credit: PCWorld)
This latest move suggests YouTube is prepared to significantly degrade the user experience for non-paying users who refuse to view advertisements or subscribe to the $13.99 monthly YouTube Premium service, which offers an ad-free experience, offline downloads, and background playback.
For what it's worth, YouTube recently introduced a Premium Lite plan for $7.99/month that removes ads for most videos, excluding music content, Shorts, and when you search or browse.
Apple is investigating generative AI to accelerate its custom chip design, according to remarks by hardware chief Johny Srouji last month.
Srouji outlined the company's interest in AI-assisted chip design during a speech in Belgium, where he received an award from semiconductor research group Imec. Reuters was able to review a recording of his remarks.
"Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost," Srouji said. He also talked about the role of electronic design automation companies like Cadence and Synopsys, which he said are "critical in supporting our chip design complexities." Both companies are said to be racing to integrate AI into their chip design software.
The news comes as Apple faces scrutiny over its perceived lag in consumer-facing AI. While competitors like Google and OpenAI have dominated headlines, Apple Intelligence has struggled to match rival offerings. Srouji's comments suggest Apple may be taking a more holistic approach – leveraging AI behind the scenes for chip development rather than focusing solely on user-facing features.
During his speech, Srouji traced Apple's silicon journey from the first A4 chip in 2010 to today's processors, and took time to underline Apple's bold decision-making during the 2020 Mac transition from Intel to Apple Silicon.
"Moving the Mac to Apple Silicon was a huge bet for us," he explained. "There was no backup plan, no split-the lineup plan, so we went all in, including a monumental software effort."
By all accounts, the transition was an unqualified success, bringing dramatic gains in performance-per-watt, battery life, thermal efficiency, and software compatibility achieved by Apple's M-series chips.
ViewSonic 2788-5K
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Image via 
