Google's Humorous New Pixel Ads Argue the iPhone Has Plateaued

Google today launched a humorous "BestPhonesForever" ad campaign that pits the latest Pixel smartphones against the iPhone, painting the ‌iPhone‌ as an old, outdated phone that was once great, but can no longer keep up with the younger smartphones (via 9to5Google).

There are a series of five ads. In "Plateau," the ‌iPhone‌ laments being 14 years old and unable to keep up with Pixel features like 30x zoom, astrophotography, and AI. The Pixel smartphone comforts the ‌iPhone‌ by mentioning the ‌iPhone‌'s blue bubbles.

"The bubbles! The bubbles! Is all I have to show for all my years on earth the color of a bubble? I mean, millions of people have waited in line for me," bemoans the ‌iPhone‌. Eventually, the ‌iPhone‌ runs out of battery, and the Pixel phone is left calling for a charger. "Ah quick! Somebody get a Lightning charger!"

In another ad, the two smartphones are star gazing and the ‌iPhone‌ is lamenting that it isn't able to see the stars like the Pixel can with its astrophotography mode, while a third ad makes fun of Apple's privacy stance on public WiFi.

"I'm freaking out! Quick, get off the public Wi-Fi," says the ‌iPhone‌ dramatically. "There are... hackers, in this place." The Pixel smartphone reassures the ‌iPhone‌ that the Pixel has a built-in VPN that keeps it safe, a function not available on the ‌iPhone‌.

In a fourth spot, the pixel smartphone suggests shooting some videos before noticing that the ‌iPhone‌ has a dead battery. The Pixel uses Qi-based charging to charge up the ‌iPhone‌ on the fly. A final video sees the ‌iPhone‌ jealously recounting all of the Pixel's features. The Pixel shows off its latest feature, folding technology, and the ‌iPhone‌ faints in shock. "What year is it? Do we have flying cars yet?" asks the ‌iPhone‌.

Google is using the "BestPhonesForever" tag with the new campaign, which is highlighting the Pixel Fold. Google came out with the Pixel Fold back in May, with the smartphone priced at $1,800. Apple has not yet come out with a foldable smartphone and there is no word on when the company plans to do so.

Tag: Google

Top Rated Comments

TheYayAreaLiving ?️ Avatar
15 weeks ago
[TD]iPhone = Privacy [/TD]
[TD]Google Pixel Phone = No Privacy[/TD]

It's just that simple!
Score: 48 Votes (Like | Disagree)
ikir Avatar
15 weeks ago
Dream on, Google
Score: 46 Votes (Like | Disagree)
LeeW Avatar
15 weeks ago
I mean it was funny at least.
Score: 37 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
15 weeks ago
Historically, the problem with all these campaigns is that they talk about features but don't actually explain the benefits, which is arguably the most important bit of an advertisement...
Score: 33 Votes (Like | Disagree)
dannyyankou Avatar
15 weeks ago
Google has plateaued at 2% market share
Score: 32 Votes (Like | Disagree)
Radon87000 Avatar
15 weeks ago
As someone who daily drives an iPhone 14 Pro Max and an S23 Ultra, I always felt like these ads are made by people who actually havent used the competitor's phone.

If Google really wanted to advertise against the iPhone there are plenty of useful features which can get one to switch instead of the above video which reads like a specs sheet.

1) Universal Back button on either side of the screen. This feature single handedly makes me love Android. The ability to go back without stretching my thumb on a large phone is so obvious yet Apple still requires me to go to the top left of the screen and tap on back or stretch my thumb all the way to the left of the screen. I dearly miss this when I use the iPhone

2) A proper file manager. Using an Android feels right at home if you have used a computer. I am asked which folder I want to download anything and I can connect to my PC without bloatware like iTunes and essentially turn the device into a portable storage.

3) Number key on top of keyboard.

4) Automations. On my S23 Ultra, I can schedule the phone to open app pairs like Spotify and Chrome based on my location automatically. I can tell the phone to only charge until 85% and a hour before I go to work charge the remaning 100%.

5) System-wide adblocking and third party web browsers which actually run on their native engine.

6) Ability to theme my phone and make it look completely different if I ever get bored with a launcher

7) A settings app which is located inside the app itself and doesn't make me exit and go into settings like on iPhone.

8) Ability to choose between buttons and gesture navigation.

I could go on and on but this ad isn't going to make anyone switch as they are not focusing on the right stuff
Score: 24 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

All-New Apple CarPlay Launching Later This Year With These 5 New Features

Friday September 29, 2023 11:29 am PDT by
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
BMW Logo iPhone 15 Pro

Warning: BMW Wireless Charging May Break iPhone 15's Apple Pay Chip

Sunday October 1, 2023 6:14 am PDT by
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
iPhone 15 Pro lineup

Apple to Address iPhone 15 Pro Overheating Issue With iOS 17 Update

Saturday September 30, 2023 9:28 am PDT by
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
iphone se 4 modified flag edges

iPhone SE 4 Details: Action Button, USB-C Port, Face ID, and More

Wednesday September 27, 2023 1:34 pm PDT by
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...
iPhone 16 Side Feature

iPhone 16 and 16 Pro: Preliminary Weights and Dimensions

Friday September 29, 2023 12:34 pm PDT by
MacRumors has obtained preliminary information on the weights and dimensions planned for the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The information corroborates previous reports suggesting that the iPhone 16 Pro and 16 Pro Max will feature larger displays. iPhone 16 and 16 Plus Current information suggests that the iPhone 16 and 16 Plus will maintain the same...
CarPlay SharePlay

CarPlay Not Working for Some iPhone 15 Users, Possibly Because of USB-C Cables

Friday September 29, 2023 2:27 pm PDT by
CarPlay is not working as expected for some iPhone 15 users, an issue that is likely linked to the transition to USB-C. There are multiple complaints from MacRumors readers and Reddit users who are unable to get CarPlay to work with their new devices. Cable type and available port options are a common theme in the CarPlay reports, with many of the functionality problems linked to USB-A to...
iOS 17

Everything New in iOS 17.1 Beta 1

Wednesday September 27, 2023 1:57 pm PDT by
Just a week after releasing iOS 17, Apple has seeded the first beta of iOS 17.1 to developers. iOS 17.1 adds some features that Apple promised were coming to iOS 17 in the future, plus it refines and improves some existing features. This guide covers everything new in the first iOS 17.1 beta. Apple Music Favorites You can favorite songs, albums, playlists, and artists in the iOS 17.1...