Google Mocks iPhone 15 and Late USB-C Adoption in Latest Ad

Google has expanded on its #BestPhonesForever ad campaign with a new video titled "Spa Day" in which it pokes fun at the upcoming iPhone 15's implied lack of headline features and its expected adoption of USB-C in lieu of a Lightning port.

In the ad, an iPhone and a Pixel are depicted relaxing in a tranquil spa amid towels and candles, idly chatting to one another with their rear cameras covered by cucumber slices.

"Pixel, a spa day was the perfect idea with all these launch events coming up," says the iPhone, lamenting that the launches "just keep getting harder." After fondly recalling the applause that its slide-to-unlock feature elicited 16 years ago, the iPhone continues:

"Now it seems like every time I turn around, phones like you are doing stuff I can't, like unblurring old photos, answering unknown calls with AI, and live translating messages... it's exhausting. But I've still got a few tricks up my sleeve."

"Like what?" says the Pixel.

"That's under wraps. But let's just say you'll be USB-C-ing soon!"

"You're finally getting USB-C charging?"

"What?" says the iPhone as the cucumber slice slowly slithers off its camera lens. "How did you know?"

"Lucky guess?" replies the Pixel sarcastically.

"Rest up for October 4," reads the ad's tagline, in reference to Google's upcoming Pixel event, where it is expected to unveil a new Pixel 8 lineup, a new Pixel Watch, and potentially Pixel Buds updates.

Invites for Google's event went out the day after Apple invited the media and others to watch its iPhone 15 "Wonderlust" event on September 12.

Since the iPhone 5, Apple has kept the Lightning port on the ‌iPhone‌, despite much of the industry moving to USB-C. However, after coming under pressure to comply with new regulations implemented in Europe, Apple is swapping the Lightning port on iPhone 15 devices for a USB-C port.

With this transition, the Mac, iPhone, and iPad will all finally charge using USB-C, allowing Apple customers to charge their devices with what has effectively become the de facto universal charging standard for consumer mobile and laptop devices.

Top Rated Comments

k1121j Avatar
3 weeks ago
I dont like google one bit, but it was funny and kind of true.
Score: 40 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
3 weeks ago
The problem with these 'adverts' from Google, Samsung, is that they talk constantly about features but not the benefits. One of the first rules of salesmanship is that the two go hand-in-hand.

Like Uunblurring photos is honestly hot garbage most of the time, so much so that Google and Samsung's adverts even have small print that says it may not work on all photos.
Score: 33 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
3 weeks ago
Google will be the first one to watch the Apple Wonderlust Event. In addition, they can’t wait to can’t wait to copy a feature or two from the iPhone 15 line up. ?
Score: 33 Votes (Like | Disagree)
fel10 Avatar
3 weeks ago
I mean, no lies detected. Fanboys will be triggered though
Score: 29 Votes (Like | Disagree)
antiprotest Avatar
3 weeks ago
Well, although the message is true, the strategy is wrong. Mock a competitor for what they still don't have, not what they finally have. If you mock a competitor for what they are finally getting, although you are right in that they have been behind, you are advertising that they are catching up, so that they are removing one reason for not getting that product. In other words, this helps get the word out that coming up there is one less reason to avoid iPhone, if the USB-C thing is what's holding you back.
Score: 29 Votes (Like | Disagree)
abatabia Avatar
3 weeks ago
I’m actually giving serious thought to trying out the pixel 8pro this year on my second line just to try something new. I have a 4a and it’s a great little device.
Score: 19 Votes (Like | Disagree)

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