Epic Games Setting Up Webshops for iOS Developers to Offer Users Out-of-App Purchases - MacRumors
Skip to Content

Epic Games Setting Up Webshops for iOS Developers to Offer Users Out-of-App Purchases

Epic Games today announced plans for ‌Epic Games‌ Store Webshops, a feature that will allow developers to launch digital storefronts that are hosted by the ‌Epic Games‌ Store. With Apple's mandated App Store rule changes in the United States, developers will soon be able to direct customers to web shops to make out-of-app purchases, bypassing the in-app purchase flow.

epic games store
The ‌Epic Games‌ Store will charge developers a 0 percent fee for the first $1,000,000 in revenue they collect per app per year, and after that, developers will need to pay Epic a 12 percent cut. The fees are applicable to all payments that are processed by the ‌Epic Games‌ Store. ‌Epic Games‌ also says that players that spend in Epic Webshops will be able to accrue 5 percent Epic Rewards on all purchases.

Many smaller games do not exceed $1 million in revenue per year, so the ‌Epic Games‌ Store Webshop could be a viable option for small and independent developers. Developers that earn more will likely want to set up their own payment options using online payment platforms like Stripe or Shopify for even lower fees.

Epic's announcement follows a ruling yesterday that will see Apple forced to make major updates to its U.S. App Store policies as part of an ongoing ‌App Store‌ dispute with ‌Epic Games‌. Apple cannot prevent developers from directing customers to better deals outside of the ‌App Store‌, nor can the company collect fees for these purchases, among other changes.

Apple was ordered to comply with the order immediately, and the court said that it "will not tolerate further delays." Apple said that it plans to implement the changes as ordered, though it will appeal the decision.

Popular Stories

apple india

India Refuses to Let Apple Pause App Store Antitrust Case

Tuesday May 19, 2026 4:52 am PDT by
An Indian court has ruled that Apple must cooperate with a government investigation into its App Store practices, rejecting the company's attempt to put the case on hold (via Reuters). The Delhi High Court ruling keeps a probe by the Competition Commission of India (CCI) alive, which found in 2024 that Apple had abused its dominant position in the iPhone apps market. The CCI wants Apple's...
fortnite apple featured

Fortnite Returns to the App Store Worldwide as Epic Signals 'Final Battle' With Apple

Tuesday May 19, 2026 6:08 am PDT by
Fortnite is back on the App Store in every country except Australia, Epic Games announced today, as the company declared it is entering the "final battle" of its long-running legal dispute with Apple. Epic said the decision to push Fortnite back onto iOS globally was prompted by Apple's own words to the U.S. Supreme Court, in which Apple acknowledged that "regulators around the world are...
Apple App Store Awards 2025

Apple Provides Update on App Store, Highlights Key 2025 Safety Stats

Wednesday May 20, 2026 8:33 am PDT by
Apple today shared stats that paint the App Store as a safe and trusted place for both customers and developers, even though the reality is that fraudulent or deceptive apps continue to make it past Apple's review process from time to time. In 2025, Apple said its App Review team evaluated more than 9.1 million App Store submissions, with a mix of human review and AI. The company rejected...

Top Rated Comments

IceCool Avatar
15 months ago
So I can finally force Target and Walmart to sell my product on their shelves and not have to pay them anything? Awesome!!
Score: 32 Votes (Like | Disagree)
Mikep976 Avatar
15 months ago

This is about as stupid as forcing Walmart to sell Heinz ketchup but allow customers to pay through the Heinz website. Throw their **** on the shelf just for them to get around you getting paid for it.
It’s literally nothing though, that analogy oversimplifies and misrepresents the situation. Apple isn’t a physical retailer like Walmart—it’s a platform provider, more akin to a landlord renting digital space. Developers aren’t asking Apple to list their products for free while sending customers elsewhere to pay—they’re asking for the option to point users to an external checkout, especially when Apple takes up to 30% of revenue on in-app purchases.

A better analogy would be if a mall landlord required every store to give them a 30% cut of every sale made anywhere, even if the customer just found the product at the store and later bought it directly from the brand’s website. That’s not about fairness—it’s monopolistic behavior.

This ruling is about giving developers more freedom, encouraging competition, and giving consumers more choice. Apple still benefits from hosting the app on the App Store, but it shouldn’t control how every dollar flows after that.
Score: 28 Votes (Like | Disagree)
15 months ago

It’s literally nothing though, that analogy oversimplifies and misrepresents the situation. Apple isn’t a physical retailer like Walmart—it’s a platform provider, more akin to a landlord renting digital space. Developers aren’t asking Apple to list their products for free while sending customers elsewhere to pay—they’re asking for the option to point users to an external checkout, especially when Apple takes up to 30% of revenue on in-app purchases.

A better analogy would be if a mall landlord required every store to give them a 30% cut of every sale made anywhere, even if the customer just found the product at the store and later bought it directly from the brand’s website. That’s not about fairness—it’s monopolistic behavior.

This ruling is about giving developers more freedom, encouraging competition, and giving consumers more choice. Apple still benefits from hosting the app on the App Store, but it shouldn’t control how every dollar flows after that.
You're cherry picking arguments here.
What about providing bandwidth, curation and safety? Should Apple provide those for free as well?
What you wrote sums up Sweeney's agenda without any counterpoint.
Score: 27 Votes (Like | Disagree)
cocky jeremy Avatar
15 months ago
This is about as stupid as forcing Walmart to sell Heinz ketchup but allow customers to pay through the Heinz website. Throw their **** on the shelf just for them to get around you getting paid for it.
Score: 27 Votes (Like | Disagree)
GMShadow Avatar
15 months ago
So when is Epic suing Sony, Nintendo, and Microsoft to force them to allow third party stores on their consoles?
Score: 24 Votes (Like | Disagree)
frenchcamp49er Avatar
15 months ago
So EPIC can charge them 30% 🤣
Score: 15 Votes (Like | Disagree)