Counterpoint

Apple saw its first year-over-year iPhone sales growth in China in two years during the second quarter of 2025, according to new data from Counterpoint Research, marking a temporary reversal of a prolonged decline in one of its most strategically critical markets. The data indicates that ‌iPhone‌ sales in mainland China grew 8% year-over-year between April 1 and June 22, 2025. This period...

Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...

iPhone sales climbed 15% year-over-year during April and May, signaling Apple's strongest two-month performance for the period since the pandemic, according to preliminary data from Counterpoint Research's Market Pulse Global Monthly Smartphone Sales Report. The growth was driven mainly by the United States and China, Apple's two largest markets. Both regions returned to positive...

The iPhone 16e is one of Europe's top-selling smartphones, yet its early sales figures still lagged significantly behind those of Apple's previous mid-tier models, according to Counterpoint Research. ‌iPhone 16e‌ launched in February, marking the company's first attempt in recent years to redefine its mid-range offerings with a product distinct from its "SE" branding. Despite debuting on...

During the first quarter of 2025, Apple's iPhone 16 was the best selling smartphone in the world, according to estimates provided by Counterpoint Research. After the ‌iPhone 16‌, the iPhone 16 Pro Max, ‌iPhone 16 Pro‌, and the iPhone 15 were the other top four smartphones. Samsung's Galaxy A16 5G took the fifth spot in the rankings. Last year, it was Apple's Pro iPhone that was the best...

Apple's global smartwatch shipments declined by 19% year-over-year in 2024, marking the company's second consecutive annual drop and the fifth straight quarter of falling sales, according to new data from Counterpoint Research. According to Counterpoint's Global Smartwatch Shipment Tracker for the fourth quarter of 2024, Apple experienced shipment declines in all major regions except India....

Apple shipped significantly more MacBooks during the first quarter of 2025, outpacing the broader PC market, according to new estimates from Counterpoint Research. While the overall PC market grew 6.7% compared to the same period in 2024, Apple led major vendors with a 17% increase in unit shipments. However, the report attributes much of the industry's first-quarter gains to accelerated...

Apple took the number one position in global smartphone sales during the first quarter of 2025, according to new data from Counterpoint Research. It's the first time Apple has taken the top spot during a first quarter, capturing 19% of the global market. The iPhone maker's success came despite economic uncertainties, with Apple benefiting from the iPhone 16e launch and strong performance in...

Apple has experienced a significant decline in iPhone sales in China, dropping from the leading position to third place in the country's smartphone market during the fourth quarter of 2024. According to a new report from Counterpoint Research, ‌iPhone‌ shipments in China fell by 18.2% year-on-year in the final quarter of 2024. This decline resulted in a 17.1% market share for the company,...

Apple's global smartphone market share declined to 18% in 2024, down from 19% the previous year, while Chinese manufacturers expanded their presence in the global market, according to new data from Counterpoint Research. The iPhone maker saw a 2% decline in year-over-year sales, despite the broader smartphone market seeing 4% growth, as Chinese brands like Xiaomi showed remarkable growth of...

iPhone sales in China declined significantly in the first quarter of 2024 as consumers turned to other premium smartphone brands, according to Counterpoint research. During the first quarter of the year, China's smartphone market experienced modest year-over-year growth of 1.5%, marking the second consecutive quarter of growth. This uptick in sales is largely attributed to strong sales...

Apple's iPhone sales in China saw a significant decline in the first six weeks of this year that saw it lose the title of China's best-selling smartphone maker to a local vendor. ‌iPhone‌ sales dropped by 24 percent, pushing Apple down to fourth among smartphone makers in the country, according to Counterpoint Research. Vivo took the top spot, thanks to its success in the budget segment of...

Apple's iPhone models dominated the top 10 best-selling smartphones in 2023, with only Samsung's mid-range devices making the list, according to Counterpoint Research's Global Monthly Handset Model Sales Tracker. Apple took all top seven positions – a first for the company. ‌iPhone‌ 14 models made up the top three for the series to become the best-selling smartphone of 2023, with the US and...

Apple CEO Tim Cook has made a surprise visit to China amid reports that iPhone 15 sales are down in the country compared to last year's iPhone 14 models (via Bloomberg). Cook visited an Apple's Taikoo Li store in Chengdu to watch a local gaming tournament for the major Tencent game "Honor of Kings" and talk to shoppers and staff. Cook later posted about the event on Weibo with a short video, ...

Apple's sales of refurbished iPhones saw double-digit growth in 2022, further solidifying its dominance in the global market for returned and repackaged smartphones. According to Counterpoint Research (via DigiTimes), Apple's refurbished sales grew by 16%, earning it a 49% share of the market last year, up from 44% in 2021. While Apple controlled almost half of the market, Samsung was a...

Apple was easily the most popular smartphone brand last year, with eight of its iPhone models featuring in a list of 10 best-selling smartphones. That's according to Counterpoint Research's Global Monthly Handset Model Sales Tracker, which establishes Apple as the first brand to occupy so many spots in its top 10. The remaining two spots were taken by Samsung. According to the report,...

Apple's iPhone 13 lineup led global smartphone revenues to a new high of $448 billion in 2021, Counterpoint reports. Smartphone revenues grew seven percent year-on-year and 12 percent quarter-on-quarter in the fourth quarter of 2021, despite difficulties caused by component shortages. Apple's ‌iPhone‌ revenue is believed to have increased 35 percent year-on-year to $196 billion in 2021, its...

Apple became the top smartphone brand in China for the first time in six years in the fourth quarter of 2021, Counterpoint Research reports. While smartphone sales in China declined nine percent year on year for the third consecutive quarter in the fourth quarter of 2021, and smartphone sales declined two percent in 2021 for the fourth consecutive year, Apple finally surpassed Vivo to become ...

While Apple maintained its dominant share of smartwatch shipments in the third quarter of 2021, the company's shipments fell as Samsung made significant gains, according to Counterpoint Research. Global smartwatch shipments in the third quarter of this year increased by 16 percent overall compared to the same time in 2020, but Apple Watch shipments declined by 10 percent. The drop may be...

The Apple Watch continues to be the most popular smart watch on the market, and in Q2 2021, Apple hit a new user base milestone, according to Counterpoint Research's Global Smartwatch Shipments Tracker. There are now more than 100 million active Apple Watch users thanks to the device's design, health features, and related services. It's possible Apple hit this milestone even earlier than...