Counterpoint

The iPhone 12 series has now sold over 100 million units and powered the first iPhone sales super-cycle since the launch of the ‌iPhone‌ 6, according to Counterpoint Research. The ‌iPhone 12‌ lineup passed 100 million sales in April, meaning that the devices achieved the landmark figure within seven months of its launch. By comparison, this is two months earlier than the iPhone 11 series...

According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the ‌iPhone 12 mini‌ came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhon...

According to market data from Counterpoint Research, Apple shipped 12.9 million models of the Apple Watch Series 6 and Apple Watch SE in the fourth quarter of 2020. The market saw an overall decline in smartwatch shipments compared to last year due to the ongoing global health crisis. Apple, however, saw a 19% increase in shipments YoY. Apple was the single largest smartwatch maker in Q4 of...

Apple maintained a strong lead in the true wireless headphones market in 2020, with its popular AirPods making up over a quarter of all shipments, based on a new report. According to Counterpoint Research, Apple products comprised 29% of true wireless stereo (TWS) shipments in Q3 2020, while its Apple Watch made up 28% of all smartwatch shipments. With respect to the wearables market –...

Apple's iPhone 12 is around a fifth more costly to make than an equivalent iPhone 11, based on an analysis of the blended materials by Counterpoint's component research practice. Producing a 128GB iPhone 12 mmWave (millimeter-wave) smartphone will cost Apple up to $431, 26% higher compared to the iPhone 11, according to the latest bill of materials (BoM) analysis by Counterpoint's component...

A new report published today by Counterpoint Research finds that the iPhone 12 became the world's bestselling 5G smartphone in October, in spite of its delayed launch. Although the ‌iPhone 12‌ was only sold for two weeks in October, it was still able to top the rankings. These two weeks' worth of sales allowed the ‌iPhone 12‌ to become the seventh-bestselling 5G device sold between...