Our guide to upcoming products provides an overview of all of the new devices that we're expecting to see in 2025, based on the most current rumors.

Apple 2025 Thumb 2
The dates listed here are not always concrete, but we update this guide as new information comes out. The upcoming products guide is the go-to place to see all of the Apple products that are upcoming at a glance. For more information, make sure to click on the included links to visit our individual product roundups.

September 2025

Apple refreshes the iPhone and Apple Watch lineups each September, and this year we're expecting new iPhone 17 models, an Apple Watch 11, and new versions of the Apple Watch SE and Apple Watch Ultra. Apple plans to hold its "Awe Dropping" event on Tuesday, September 9 at 10:00 a.m. Pacific Time.

  • iPhone 17, iPhone 17 "Air" and iPhone 17 Pro - There won't be an iPhone 17 Plus this year, but Apple is introducing an iPhone 17 "Air," which will be the thinnest iPhone to date at around 6mm. It will be a middle option between the iPhone 17 and iPhone 17 Pro, with a super thin 5.5mm chassis, a single-lens rear camera, and a 6.6-inch display. The iPhone 17 will have a dual-lens camera setup and will be Apple's most affordable model, while the iPhone 17 Pro and Pro Max could get some major changes in camera design with a new horizontal camera bar. Apple is opting for a half-glass half-aluminum casing that will improve durablity All iPhone 17 models are expected to have ProMotion displays and A19 chips, but the Pro models will get faster A19 Pro chips.
  • Apple Watch Series 11 - The 11th generation Apple Watch will get a brighter display, a new chip, and fresh color options. Blood pressure monitoring capabilities are also a possibility.
  • Apple Watch Ultra 3 - The Apple Watch Ultra didn't get a 2024 update, but it will see a refresh in 2025. The new model could feature any new health capabilities that come to the Apple Watch Series 11, such as blood pressure monitoring, and it is also expected to get satellite connectivity for texting when off-grid.
  • Apple Watch SE - Apple didn't refresh the Apple Watch SE in 2024, but an update is planned for 2025. The Apple Watch SE could get a bigger display and it will feature a faster chip.
  • AirPods Pro 3 - The AirPods Pro will get a refresh in 2025, and Apple plans to introduce a new design. Better audio quality is expected, as are improvements to Active Noise Cancellation. There will be a new, faster H3 chip, and health features like body temperature monitoring and heart rate monitoring could be included.

Late 2025

Later in 2025, Apple is expected to introduce the M5 iPad Pro, the AirTag 2, a new Apple TV, and an updated HomePod mini.

  • AirTag 2 - The AirTag 2 that's coming in 2025 could have a second-generation Ultra Wideband chip for improved range, allowing the AirTag to be located from further away.
  • Apple TV 4K - The Apple TV will get a new Apple-designed Wi-Fi and Bluetooth chip, along with a faster processor. No design changes are expected. The most recent rumors suggest the Apple TV will come toward the end of the year.
  • HomePod mini - Apple will refresh the HomePod mini in late 2025, adding a faster S-series chip and an Apple-designed Wi-Fi and Bluetooth chip. New color options are also likely.
  • iPad Pro - Apple is working on a faster M5 chip that could come to the iPad Pro in late 2025.

Products With Unknown Release Dates

  • Vision Pro 2 - Rumors about the next Vision Pro have been unclear, but Apple analyst Ming-Chi Kuo thinks Apple is coming to release a next-generatio version of the Vision Pro in 2025. Design changes aren't expected, but Apple will replace the M2 chip with an M5 chip.

Coming in Early 2026

  • Mac Pro - Apple plans to update the Mac Pro sometime in early 2026. It will be equipped with the highest-end version of the M4 chip, which is codenamed "Hidra," and it could be either an "Ultra" or "Extreme" M4 chip. The Mac Pro is also expected to support up to 512GB Unified Memory.
  • M5 MacBook Pro - Apple is working on an M5 MacBook Pro that's expected to launch early in the year. No changes are rumored except for the M5 chip, and it's not a good year to buy because OLED display technology is rumored for 2027.
  • Smart Home Command Center - Rumors suggest Apple is working on a smart home display that would serve as a central hub for controlling smart home products. It will also run Apple apps, and it can be used for FaceTime calls. The Command Center was initially expected in the spring, but with delays to Siri Apple Intelligence features, it could instead come in late 2025 or early 2026.

2025 Updates That Already Happened

WWDC

Apple held the 2025 Worldwide Developers Conference in June. No new products were announced, but Apple introduced iOS 26, iPadOS 26, macOS Tahoe 26, visionOS 26, watchOS 26, and tvOS 26.

Apple opted to change its numbering scheme for its software updates to make the different numbers less confusing. All OS updates will be numbered with the year going forward, so the "26" in iOS 26 and macOS Tahoe 26 represents the September 2025 to September 2026 release season.

February and March Releases

In late February, Apple released the iPhone 16e, a $599 iPhone that replaces the iPhone SE 3. It has an A18 chip, a single-lens rear camera, and an all-display design with a 6.1-inch OLED display.

Then in March, Apple refreshed the MacBook Air with M4 chips and the Mac Studio with M4 Max and M3 Ultra chips. There were no design changes, with the focus on performance updates.

Apple also updated the low-cost iPad with an A16 chip and the iPad Air with the M3 chip, again with no design change.

Further in the Future

  • iMac Pro - Apple could introduce a larger 32-inch iMac, replacing the previously discontinued 27-inch iMac and iMac Pro at some point. Apple's plans continue to be unclear, and it's not clear if and when a larger iMac will see a launch.
  • New Display - There have been multiple rumors of a Pro Display XDR successor, but there's no word on when an update might come.
  • Foldable iPhone - Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2027 at the earliest.
  • Foldable iPad/Mac - Before we ever get a foldable iPhone, Apple will introduce some kind of foldable notebook and perhaps a foldable iPad. Current rumors suggest that Apple is working on a 17-to-20-inch MacBook that has a foldable display, but it won't come out for several years yet.

2025 Product Refresh Timeline

2024 Product Refresh Timeline

We have a list of all the products that Apple released in 2024, which can be useful for predicting 2025 launch timelines.

2023 Product Refreshes and Announcements

2022 Product Refreshes and Announcements

2021 Product Refreshes and Announcements

Guide Feedback

Know of an upcoming product that we've missed on this list or see an error that needs to be fixed? Send us an email here.

Related Articles

ipad pro m1 feature

What to Expect From an Apple Event in October: iPad Pro, M2 Macs, and More

Sunday September 11, 2022 1:20 pm PDT by
Following its September event focused on new iPhone and Apple Watch models, Apple often holds another event in October focused on new iPad and Mac models, and this year will likely be no exception. October is still three weeks away, but we already have a good idea of the products that would likely be announced at an event next month. For the October event, rumors suggest that Apple plans to...
Read Full Article • 187 comments
airpods pro black background

Beyond iPhone 14: Five Apple Products Expected to Launch Later This Year

Monday August 8, 2022 9:43 am PDT by
While the iPhone 14 and Apple Watch Series 8 are expected to be announced in September as usual, there are several more Apple products rumored to launch later this year, including new iPad and Mac models and more. Beyond the iPhone and Apple Watch, we've put together a list of five Apple products that are most likely to be unveiled by the end of 2022. Second-Generation AirPods Pro Apple...
Read Full Article • 46 comments
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 9:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Read Full Article • 287 comments
iphone se 2020 top

Gurman: New iPhone SE and More Likely at Apple Event in March or April

Sunday January 9, 2022 5:08 am PST by
Apple's first event of 2022 will likely take place in March or April, Bloomberg's Mark Gurman said today in his "Power On" newsletter. Gurman said a new iPhone SE with support for 5G and a faster chip is likely to be among the announcements at the event. "Apple's first virtual event of 2022 is coming up in just a few short months and is likely to take place in either March or April, I'm...
Read Full Article • 76 comments
tim cook apple hello imac

Apple Event in Spring 2022? Three New Products We Could See

Wednesday January 5, 2022 10:18 am PST by
Apple's first major product announcements of the year often occur in March or April, so there's a reasonable chance that trend will continue in 2022. Ahead, we recap some of Apple's past spring announcements and look ahead to some of the first new Apple products that we might see this year. Past Spring Announcements Last year, Apple held an event on April 20 to unveil its AirTag item...
Read Full Article • 89 comments
What Else Apple 2021 2

With the New MacBook Pro Finally Out, Are There Any Other Products Coming From Apple in 2021?

Friday October 22, 2021 1:55 pm PDT by
Apple has had a busy year in 2021, releasing several new products, updates to services, new software updates, and more. Most recently, Apple finally announced the long-rumored redesigned 14-inch and 16-inch MacBook Pros, which was by far one of the most talked-about and anticipated product announcements this year. With the new MacBook Pro models announced, some customers may be wondering if...
Read Full Article • 77 comments
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
Read Full Article • 290 comments
aipad pro tags slight tweak feature

Apple Event in April? Recapping the Latest iPad Pro, AirPods, and AirTags Rumors

Thursday March 18, 2021 8:41 am PDT by
It's been a whirlwind of a month for Apple rumors. First, we heard from leaker Jon Prosser that an Apple Event was planned for March 16, but that was ruled out by Bloomberg's Mark Gurman. Once that date passed, Prosser and other leakers then suggested there would be an Apple Event on March 23, which is seemingly not happening either. With attention now shifting to April, we've put together...
Read Full Article • 64 comments
tim cook wwdc19

When to Expect Apple's Next Event: 16-Inch MacBook Pro, iPad Pro Refresh, and More?

Tuesday October 1, 2019 10:13 am PDT by
With last month's iPhone 11 and Apple Watch Series 5 event in the rearview mirror, and several more products in the rumor mill, it is fun to look ahead and speculate about if and when Apple might host an October event this year. Apple has several rumored products in its pipeline, including a 16-inch MacBook Pro with a scissor keyboard and an all-new design, refreshed iPad Pro models that...
Read Full Article • 110 comments