When to Expect Apple's Next Event: 16-Inch MacBook Pro, iPad Pro Refresh, and More?

With last month's iPhone 11 and Apple Watch Series 5 event in the rearview mirror, and several more products in the rumor mill, it is fun to look ahead and speculate about if and when Apple might host an October event this year.

tim cook wwdc19
Apple has several rumored products in its pipeline, including a 16-inch MacBook Pro with a scissor keyboard and an all-new design, refreshed iPad Pro models that will possibly sport triple-lens rear camera systems, a refreshed Apple TV, and just maybe the so-called Apple Tags items trackers if they are ready.

Apple has also yet to reveal a release date for its redesigned Mac Pro, having only teased that it is "coming this fall."

To be clear, there is no guarantee that Apple will host another event this month, but there is certainly a chance given that Apple has done so in five of the past seven years. All of those October events focused on the Mac, iPad, or both, and all took place within the second half of the month.

Last year, for example, Apple hosted an event on Tuesday, October 30 at the Brooklyn Academy of Music, and it wouldn't be a stretch of imagination to think that an October event this year could take place around the same time.

apple event october schedule
Apple analyst Neil Cybart shared an interesting observation on Twitter today, noting that Apple has reported its quarterly earnings results on a Tuesday for five out of the past six quarters. For the quarter just ended, however, Apple will report its earnings on Wednesday, October 30.


On the same day of Apple's earnings reports, CEO Tim Cook and CFO Luca Maestri join analysts on a conference call to discuss the results.

The above might seem insignificant, but the last time Apple's earnings did not fall on a Tuesday was nearly a year ago, when it shared results on Thursday, November 1. This is likely because on the Tuesday prior, Apple was busy hosting its Brooklyn event, unveiling new iPad Pro, MacBook Air, and Mac mini models.

Naturally, this leads to the idea that Apple could be planning to host an event in the final week of October.

Cybart speculates that Monday, October 28 could be the date of the event, presumably given the two-day gap between Apple's event and earnings call last October, but Apple typically holds events on Tuesday, Wednesday, or Thursday. Tuesday, October 29 is probably a better guess for a potential Apple event this month.

If so, the final week of October could include Apple's event on Tuesday, Apple's earnings on Wednesday, and Apple TV+ launching on Friday.

Of course, Apple could surprise us with invites to an event on a different day of this month and render all of this moot. This is merely speculation for the sake of discussion, and nothing is official until it is official.

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Top Rated Comments

head_bigg Avatar
63 months ago
iMac Redesign anyone?
Score: 12 Votes (Like | Disagree)
RFolk Avatar
63 months ago
I am expecting a $6000 Mac Pro with a T2 chip that will not allowed us to change/replace the default storage.
Score: 6 Votes (Like | Disagree)
julesme Avatar
63 months ago
It seems unlikely they would launch Apple TV + without another event to more explicitly promote it, and late October would be a great time for a marketing push. So the timing makes sense.

Fingers crossed they will also announce new iPad Pros!!
Score: 5 Votes (Like | Disagree)
Nunyabinez Avatar
63 months ago
I have been a full-on Apple fan for most of my life. But like REM, I'm losing my religion. I LOVE my Apple watch and TV, I'm ambivalent about iPhone, and I don't know that I will buy another Mac.

I had expected to update my Retina iMac (the first one) after a few years when I bought it, but they haven't made anything that made me want to buy it and it is still powerful enough.

I wanted to replace my Mac Pros with a new Mac Pro, but they really did go PRO with it, so that the base is so expensive if you are not going to customize it, it's a terrible value.

As much as I like MacOS, due to a lack of hardware innovation and wow factors, I'm really not interested in paying the Apple tax anymore.

And I'm not going to use an iPad for my computer. It may work for some, but not for me.

My gaming rig has just become my daily driver.

So, as financially successful as Apple has been, they have left lots of money on the table, because they just aren't that interesting anymore. I am keeping a sliver of hope that they have something up their sleeve.

<<braces for fan attacks>>
Score: 5 Votes (Like | Disagree)
EugW Avatar
63 months ago



:rolleyes:
This always cracks me up. The base model is 64. They offer 256. All you're saying here is: "I want to be the person who buys a base model, so Apple just needs to upgrade their base model to meet my needs."

No. There are plenty of people with no need of anything more than 64 GB. Those are the people who get to save the $100. Not you.

I can't stand the way people continuously think that they shouldn't have to buy more than the base model, even though they are exactly who the mid and upper tiers are for.
Yet, the base model storage has steadily increased.

I wonder why some people always feel the need to defend Apple's choice here, esp. when we already know the base storage increases over time.

A "Pro" iPad with "Pro" pricing but only 64 GB storage is a sad joke in 2019. And using your logic, we'd still be stuck with 16 GB iPads and iPhones. It was more acceptable 2 years ago and when the pricing was much lower to have a 64 GB iPad Pro, but that time has passed.
Score: 4 Votes (Like | Disagree)
Larvas Avatar
63 months ago
I just hope the 16" Macbook Pro will not disappoint... I'm already looking to jump ship :( Lenovo and Dell have such powerful machines in their portfolio.
Score: 4 Votes (Like | Disagree)