MacRumors

WhatsApp this week introduced advertising to its messaging platform, but your encrypted conversation threads in the Meta-owned app are off limits for marketers – at least for now.

WhatsApp announced on Monday it will display ads through three new features, all contained within the Updates tab. Users will see promoted content in Status updates, discover promoted channels, and encounter subscription-based channel content.

The ads won't appear in personal chats or use encrypted message content for targeting. Instead, WhatsApp said it will rely on basic information like location, language, and channel follows to serve relevant ads.

"We've been talking about our plans to build a business that does not interrupt your personal chats for years," WhatsApp stated in its announcement.

The move comes after years of deliberation. WhatsApp's founders originally opposed advertising, and Meta shelved similar plans in 2020. However, with 1.5 billion daily users of the Updates tab, the company sees clear monetization potential.

Of course, the strategy could easily backfire in privacy-conscious markets like Europe, where users consider WhatsApp a messaging tool rather than a content platform. As it stands though, users who stick to messaging won't notice any changes.

iPhone sales climbed 15% year-over-year during April and May, signaling Apple's strongest two-month performance for the period since the pandemic, according to preliminary data from Counterpoint Research's Market Pulse Global Monthly Smartphone Sales Report.

The growth was driven mainly by the United States and China, Apple's two largest markets. Both regions returned to positive year-over-year growth after three years of declines during what is typically a less seasonal period. China sales were particularly notable, with Apple capturing the top spot in May. It's quite the turnaround, after Apple only recently sustained market share losses to Huawei and other local mobile vendors.

"Q2 iPhone performance looks promising at the moment but as always swings either way are dictated by two markets – US and China," said senior analyst Ivan Lam. Lam questioned whether recent U.S. sales reflected consumer concerns about potential tariffs and whether China's momentum could continue with government subsidies and promotional offers.

The report showed Japan also indicated strong iPhone demand, with the more affordable iPhone 16e proving especially popular among consumers who favor smaller devices. The device's entry-level pricing apparently appealed to Japanese tastes, while Apple also maintained strong sales for the iPhone 16 base model and even the older iPhone 14.

India continued its growth trajectory as Apple expands both manufacturing and market presence in the world's most populous country. Analyst Jeff Fieldhack noted that the surge suggests "agentic AI is not quite a factor yet" in most smartphone purchasing decisions, giving Apple time to integrate Apple Intelligence more broadly across its platforms and enhance Siri's lagging capabilities.

Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the upcoming Apple Original Film "F1 The Movie."

The unexpected appearance followed a packed panel discussion featuring "Severance" cast members Adam Scott, Patricia Arquette, and Britt Lower to chat about their work on the hit Apple TV+ show.

Pitt greeted the crowd and said he was excited for fans to see the movie, calling the high-octane thriller the "most visceral racing film ever made." Meanwhile, Cook was keen to tout the film's authenticity and spoke about how Apple's iPhone camera technology used to capture the immersive in-car footage. "It was important for us to be authentic to the sport and really capture that immersive feeling of being in the car," Cook told attendees.

Apple's engineering team developed a custom camera module using iPhone components specifically for mounting on Formula 1 cars during actual races. The module resembles a standard broadcast camera but contains an iPhone sensor and A-series chip. It was designed to withstand extreme speeds and conditions while capturing footage in Apple's ProRes format. Wired has an in-depth look at the engineering challenges behind the approach that's well worth a read.

Directed by Joseph Kosinski and produced by Jerry Bruckheimer alongside F1 legend Lewis Hamilton, the film stars Pitt as a veteran driver attempting a classic comeback. "F1 The Movie" opens globally in theaters and IMAX on June 27. Apple has also released a unique haptic trailer over on the TV app that uses the iPhone's Taptic Engine to create vibrations that sync with the on-screen action – be sure to give it a watch.

Oakley today shared several social media teasers for an upcoming product that it is releasing in partnership with Facebook parent company Meta, and it's likely to be the Oakley-branded smart glasses that were rumored earlier this year.

Meta already has a set of smart glasses that it produces in partnership with Ray-Ban, but in January, Bloomberg claimed that Meta is also working to bring the technology to Oakley sunglasses. Like the Meta Ray-Bans, the Meta Oakleys will feature built-in cameras for capturing photos and videos, along with AI capabilities.

Meta AI is integrated into the Ray-Bans and able to answer queries about the wearer's surroundings. The glasses also include speakers and can play music, plus they allow the wearer to accept phone calls.

The Oakley version of the Meta glasses could be based on the Oakley Sphaera glasses, with the camera positioned at the center of the glasses frame. Meta may market the glasses at cyclists and other athletes that already wear Oakley sunglasses.

Oakley didn't confirm exactly what's in the works and the teaser is limited to the Meta and Oakley logos, but there's little else that the two companies could be releasing. We'll learn more on June 20, when the new product is set to be released.

Apple is rumored to be working to catch up to Meta, and the Cupertino company is developing its own set of camera-equipped smart glasses. Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. Both Meta and Apple are working on full augmented reality glasses, and Meta has already shown off an "Orion" prototype. Meta's AR glasses could be ready to launch as soon as 2027.

Spigen recently expanded its C1 series with an Apple Watch charger that's designed to look like Apple's retro iMac G3. For those unfamiliar with Spigen's C1 accessories, they are modeled after classic Apple products.

The Apple Watch Classic C1 Charger Stand is priced at $34.99, and it is designed to house an Apple Watch charging puck. This is just an Apple Watch charger enclosure, so you're going to need to supply your own puck. The good news is that if you have an Apple Watch with fast charging, you can use the puck that came with it to get the quickest charging speeds.

Spigen's C1 Charger Stand uses the ‌iMac‌ G3 shape, with the Apple Watch charging puck embedded in the display. It features a disk drive at the front, and two control buttons. At the back, there's a translucent plastic enclosure with four color options selected to match Apple's original Mac: Tangerine, Graphite, Bondi Blue, and Ruby. Bondi Blue in particular is a well-known color associated with the ‌iMac‌ G3.

The Apple Watch charging cable can be pulled through the back of the mini ‌iMac‌, and the cable length can be tucked away under a desk for a cable-free look.

Spigen offers a range of C1 devices inspired by classic Apple products, including iPhone cases and AirPods cases.

Spigen's new ‌iMac‌ G3 Apple Watch charger can be purchased from the Spigen website.

Amazon is offering numerous all-time low prices on Apple Watch Series 10 devices today, including both GPS and cellular models at $100 off original prices. Best Buy is matching these prices in many cases.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Amazon has the 42mm GPS Apple Watch Series 10 for $299.00, down from $399.00, as well as the 46mm GPS model for $329.00, down from $429.00. Both of these are record low prices on the Apple Watch Series 10, and they're available in numerous case colors and band styles, all of which you can find in the lists below.

42mm GPS Apple Watch Series 10

• Jet Black Aluminum Case with Black Sport Band (S/M) - $299.00, down from $399.00
• Jet Black Aluminum Case with Ink Sport Loop - $299.00, down from $399.00
• Rose Gold Aluminum Case with Plum Sport Loop - $299.00, down from $399.00
• Rose Gold Aluminum Case with Light Blush Sport Loop - $299.00, down from $399.00
• Silver Aluminum Case with Blue Cloud Sport Loop - $299.00, down from $399.00
• Silver Aluminum Case with Denim Sport Band (S/M) - $299.00, down from $399.00

46mm GPS Apple Watch Series 10

• Jet Black Aluminum Case with Black Sport Band (M/L) - $329.00, down from $429.00
• Jet Black Aluminum Case with Ink Sport Loop - $329.00, down from $429.00
• Rose Gold Aluminum Case with Light Blush Sport Band (M/L) - $329.00, down from $429.00
• Rose Gold Aluminum Case with Plum Sport Loop - $329.00, down from $429.00
• Silver Aluminum Case with Blue Cloud Sport Loop - $329.00, down from $429.00
• Silver Aluminum Case with Denim Sport Band (M/L) - $329.00, down from $429.00

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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Apple today seeded the first beta of an upcoming macOS Sequoia 15.6 update to developers for testing purposes, with the software coming a month after Apple released macOS Sequoia 15.5.

Developers can opt-in to the macOS Sequoia beta through the Software Update section of the System Settings app. An Apple ID associated with an Apple Developer account is required to get the beta.

There's no word yet on what's included in macOS Sequoia 15.6, but rumors suggest that Apple plans to bring Apple Intelligence to China. There have been some regulatory hurdles that Apple is dealing with, so ‌Apple Intelligence‌ in China might be delayed beyond macOS 15.6.

Apple today seeded the first betas of upcoming iOS 18.6 and iPadOS 18.6 updates to developers for testing purposes, with the update coming over a month after Apple released iOS 18.5 and iPadOS 18.5.

iOS 18.6 and iPadOS 18.6 can be downloaded from the Settings app on a compatible device by going to General > Software Update.

With the iOS 18.6 update, Apple may bring Apple Intelligence to China for the first time. Apple is expected to partner with Alibaba and Baidu for AI features in the country, but it is not clear if this has been delayed because Apple is facing regulatory hurdles in China.

We don't know of any other new features expected for iOS 18.6, and Apple is winding down work on iOS 18 as it shifts focus to iOS 26. ‌iOS 26‌ is in beta testing right now and it is set to be released in September.

Leaker Sonny Dickson recently launched Collectible Phones, a new website focused on art created from discarded iPhones that would otherwise be sent to a landfill.

Dickson's company sources out-of-commission iPhones from recycling facilities, selecting those in the best condition to disassemble and preserve. The site says that only the best components are picked, carefully glued to a backboard, and then placed in a high-quality frame.

Each component is labeled with details and specifications, so you'll see all of the information about the iPhone's display, logic board, battery, and more. Launch date, pricing, and other interesting tidbits are included too.

Right now, Collectible Phones is offering the $349 Collectible 2G, featuring Apple's iconic original ‌iPhone‌ from 2007. Each component of the original ‌iPhone‌ has a description of what it was, from the camera to the Home button. Dickson sourced an original screenshot of the first version of iOS, so you can see what the Home screen of the ‌iPhone‌ looked like back in 2007.

Each Collectible 2G piece can be purchased with either a black frame or a silver frame that's ready to hang on the wall. Frames measure in at 30cm x 42.3cm, and shipping is free worldwide. In the future, Dickson plans to add more devices to the collection.

Apple today provided developers with the first betas of upcoming visionOS 2.6, tvOS 18.6, and watchOS 11.6 updates for testing purposes. The software comes over a month after Apple released visionOS 2.5, tvOS 18.5, and watchOS 11.5.

The betas are available to registered developers at the current time, and can be downloaded from the Settings app on each device.

There's no word on what's included in the beta updates at this time, but we'll update this article if any new features are found.

Apple has lost a legal challenge in the Netherlands after a Dutch court ruled that the company abused its dominant market position by imposing restrictive payment terms on dating app developers (via Reuters).

The ruling was issued earlier today by the Rotterdam District Court, confirming a 2021 decision by the Dutch Authority for Consumers and Markets (ACM), which found that Apple violated European Union competition laws by forcing dating app developers to use its proprietary in-app payment system, prohibiting them from directing users to alternative payment methods, and charging commissions of up to 30% on transactions.

The court's decision means that the ACM's prior enforcement actions still stand, including a significant penalty for non-compliance. In a statement provided to Reuters following the ruling, an Apple spokesperson said the company would appeal the decision:

This ruling undermines the technology and tools we've created to benefit developers and protect users' privacy and security, and we plan to appeal.

The ACM initially ordered Apple in August 2021 to revise its policies for dating apps distributed via the Dutch App Store. Apple was told to allow developers of these apps to either integrate an alternative payment system or direct users to external payment options. When Apple failed to implement these changes in a manner the ACM deemed sufficient, the regulator imposed a series of weekly fines totaling €50 million. The case in the Netherlands is part of broader ongoing international scrutiny of Apple's ‌App Store‌ practices.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Best Buy this week is taking $200 off several models of the M3 MacBook Air from 2024, with deals focusing mainly on the 13-inch versions of the computer. Prices start at just $699.00 for the 256GB M3 MacBook Air, down from $899.00.

Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

You'll also find the 16GB RAM/512GB SSD M3 MacBook Air on sale for $899.00 and the 24GB RAM/512GB SSD M3 MacBook Air on sale for $1,099.00. All of these represent record low prices on the computer and right now only Best Buy has the deals.

Apple's original price on the 256GB 13-inch M3 MacBook Air was $1,099.00, so Best Buy's price today represents a huge discount on the previous generation computer.

If you're on the hunt for the newest M4 MacBook Air, some deals remain at Amazon this week. You can get the entry-level 256GB 13-inch M4 MacBook Air for $849.00 ($150 off) and the 256GB 15-inch M4 MacBook Air for $1,049.00 ($150 off).

Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.

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watchOS 26 brings a significant upgrade to the Apple Watch's architecture, transitioning the latest models to full arm64.

The change was revealed in Apple's "What's new in watchOS 26" video for developers. The Apple Watch Series 9, Series 10, and Apple Watch Ultra 2 are set to move from arm64_32 to the full arm64 architecture.

The arm64_32 architecture was a modified version of the standard 64-bit ARM architecture with 32-bit pointers, specifically optimized for the constrained memory environments of wearable devices. This hybrid architecture allowed Apple to implement the benefits of 64-bit instruction sets while maintaining a tighter memory footprint than full 64-bit systems.

The standard arm64 architecture provides 64-bit pointers and access to broader memory ranges, enhanced performance, and increased compatibility with general-purpose ARM computing standards. The move also opens the door for potentially more complex and computationally intensive watchOS applications, since arm64 provides access to more registers and system resources compared to the more compact arm64_32, as well as more direct alignment with development tools and runtime environments used across other Apple platforms.

‌watchOS 26‌ apps must now be built with awareness of both arm64 and arm64_32, depending on the target device. Apple clarified that older models, such as the Apple Watch SE (2nd generation) and Series 8, continue to use the arm64_32 architecture. As a result, watchOS apps need to include separate binaries to support both instruction sets. Xcode automatically manages the build process for arm64 and arm64_32 as long as developers maintain appropriate deployment targets and architectures in their project settings.

Existing apps built for arm64_32 will continue to run on newer Apple Watches running ‌watchOS 26‌ via compatibility layers, but re-compilation for native arm64 is encouraged for best performance and forward compatibility. It is likely that arm64_32 support on the Apple Watch will gradually diminish over coming years as legacy hardware is retired. All of Apple's other platforms already use the full arm64 architecture.

iOS 26 has been stealing the spotlight over the last week, but there is still another iOS 18 update on the horizon, according to a leaker.

The first iOS 18.6 beta should be coming very soon, as a private account on X with a proven track record of sharing iOS information today shared a build number (22G5054d) for the beta. We do not link to the account's posts at the owner's request.

Update: The first iOS 18.6 developer beta is now available.

Apple's software engineers have been internally testing iOS 18.6 since March, according to MacRumors analytics. There are now thousands of pageviews from iPhones running the iOS 18.6 beta in our website's visitor logs, as testing ramps up.

iOS 18.6 will likely be a minor update with bug fixes and security patches, but some smaller new features are also possible. The update was initially expected to enable Apple Intelligence in China, but that has reportedly been delayed due to regulatory hurdles.

The table below provides an overview of iOS 13.6 through iOS 17.6.

iOS Version	First Developer Beta	Public Release	Inclusions
iOS 13.6	June 1, 2020	July 15, 2020	- Digital car keys in Wallet app - Apple News+ audio stories - Symptoms category in Health app - Bug fixes and small enhancements
iOS 14.6	April 22, 2021	May 24, 2021	- Apple Podcasts subscriptions - Family Sharing for Apple Card - AirTag and Find My enhancements - Bug fixes
iOS 15.6	May 18, 2022	July 20, 2022	- Restart live sports in TV app - Bug fixes
iOS 16.6	May 19, 2023	July 24, 2023	- Bug fixes and security patches
iOS 17.6	June 17, 2024	July 29, 2024	- Bug fixes and security patches

For those curious, we have not yet seen any evidence of an iOS 18.5.1 update being in the works, so Apple might jump right to iOS 18.6.

Following beta testing, iOS 18.6 will likely be released in July.

There will likely be an iOS 18.7 update too with additional security patches in September, before Apple fully moves on to the iOS 26 cycle.

Apple may launch the AirPods Pro 3 in 2026, according to analyst Jeff Pu of GF Securities Hong Kong, contradicting earlier predictions of a much sooner release.

Pu's Apple product timeline (via @jukanlosreve) comes as a bit of a surprise. Bloomberg's Mark Gurman said in February that new AirPods with heart rate monitoring were "months away," suggesting a late 2025 launch at the earliest. Code references to AirPods Pro 3 were also recently unearthed in the iOS 26 beta by MacRumors contributor Steve Moser.

That said, in a recent Ming-Chi Kuo report, the analyst said AirPods may not see significant updates until 2026, when he expects IR camera-equipped AirPods to enter mass production. However, it was not clear if Kuo was writing about the standard non-Pro AirPods, and the analyst did not respond to requests for clarification.

Historically, Apple has launched significant AirPods updates alongside new iPhones, so a September event – likely shared with the upcoming ‌iPhone‌ 17 series – was thought to be the most plausible window. A 2026 release would mark four years since the AirPods Pro 2 debuted in September 2022.

Pu's product roadmap shows Apple focusing on other hardware in 2025. The analyst expects the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year, which is no real surprise. More notably, he predicts that Apple will also release its rumored HomePad tablet this year – though he offered no more specific date.

For 2026, Pu forecasts the AirPods Pro 3 launching alongside the Apple Watch Series 12 and a refreshed Vision Pro. Looking further into 2027 and beyond, he anticipates blood monitoring capabilities coming to Apple Watch and the debut of "Vision Air" and smart glasses.

The AirPods Pro 3 are expected to feature significantly improved active noise cancellation and heart rate monitoring, similar to the recently announced Powerbeats Pro 2. Apple last updated the AirPods Pro line with a USB-C charging case in September 2023.

Apple's Terminal app is getting a visual refresh in macOS Tahoe, and it's the first notable design update since the command-line tool debuted.

The updated Terminal will support 24-bit color and Powerline fonts, according to Apple's Platforms State of the Union presentation at WWDC 2025. The app will also adopt the new Liquid Glass aesthetic with redesigned themes that align with macOS 26's broader visual overhaul.

Terminal already offers various color profiles, but the macOS 26 version promises enhanced customization options for displaying system information in more visually appealing ways.

It's a long-overdue modernization of an app that's essential for developers and power users, as it's remained largely unchanged for over two decades.

macOS Tahoe launches this fall, with the developer beta available now and the first public beta expected in July.

The popular, previously PC-centric graphics benchmarking suite 3DMark has been launched natively on macOS, offering Mac users a dedicated tool to test their system's gaming performance.

The new macOS version includes four benchmark tests: Wild Life Extreme, Solar Bay, Steel Nomad Light, and the demanding Steel Nomad benchmark previously exclusive to Windows. All tests run natively using Apple's Metal API and produce results comparable across Windows, iOS, and Android platforms.

UL Solutions developed the macOS port after discovering that one-sixth of 3DMark Steel Nomad Light submissions came from Mac devices running the iOS version. The problem was that the iOS app's frame rate limitations, particularly on powerful Macs, could negatively impact benchmark scores.

Mac users who purchase the full version ($34.99) gain access to Explorer Mode for the Steel Nomad benchmarks, allowing free exploration of test scenes and hidden secrets. Additional features include result saving to 3DMark.com accounts, custom resolution settings, HDR support, and Steam achievements.

Existing 3DMark owners automatically can pick up the macOS version at no extra cost. Future purchases will include both Windows and macOS versions where supported, according to UL Solutions.

3DMark for macOS is available through Steam, where a free demo version can also be downloaded. UL Solutions sys a full version is coming soon to the Epic Games Store, and the app can be directly from 3DMark.com.

Apple plans to offer public betas of AirPods firmware updates for the first time.

The public will be able to test upcoming AirPods firmware updates through the free Apple Beta Software Program, with no Apple Developer account required.

"New public betas for iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, HomePod software 26, watchOS 26, and AirPods Firmware are coming soon," says Apple.

In a press release, Apple said that the first AirPods firmware public beta will be available in July.

Apple already released a developer beta of an upcoming firmware update for the AirPods 4 and AirPods Pro 2 last week. With the new firmware, the ‌AirPods 4‌ and AirPods Pro 2 gain support for improved audio quality for phone calls and video calls, plus studio-quality audio recording for interviews, podcasts, and videos. There is also an option to use AirPods as a camera remote with the Camera app to take photos or start a video recording. Plus, these AirPods models can automatically pause audio if it is detected that you fell asleep.