RCS
By MacRumors Staff
RCS Articles

Google's New 'iPager' Ad Shames Apple for Using Outdated Messaging Standard
Google is continuing on with its relentless #GetTheMessage marketing campaign in an attempt to get Apple to adopt the RCS messaging protocol. In its latest ad, Google shows off the "iPager," which Google describes as a device that "uses outdated messaging tech" like Apple uses "when texting with Android." RCS, or Rich Communication Services, is a communication protocol designed by and...
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Google Urges Apple Not to 'Drop the Ball' on Fixing Messaging in New Billboard Pushing RCS
Google is continuing on with its #GetTheMessage campaign attempting to convince Apple to adopt the RCS messaging protocol, this time taking out a large New Year's-themed ad at Harmon Corner in Las Vegas. The digital billboard urges Apple not to "drop the ball" on fixing its "pixelated photos and videos."Hey Apple, it's Android the ball may have dropped on 2022, but you don't have to drop...

Google Again Criticizes Apple for Not Adopting RCS for Messages App: 'Their Texting is Stuck in the 1990s'
Google is continuing on with its attempt to convince Apple to adopt the RCS messaging standard, publishing a new "it's time for RCS" blog post. Promoted heavily by Google, RCS or Rich Communication Services is a messaging standard that is designed to replace the current SMS messaging standard. It provides support for higher resolution photos and videos, audio messages, and bigger file sizes, ...

Tim Cook Shoots Down Idea of iOS Adopting RCS Messages: 'Buy Your Mom an iPhone'
Apple CEO Tim Cook has shot down the idea of iOS adopting RCS messaging, a format that would make it significantly easier for iPhone and Android users to send high-quality messages, videos, and photos to each other within the Messages app on iOS. During a panel at Kara Swisher's final Code Conference yesterday, Cook was asked why iOS has not yet adopted support for the RCS standard and how...

'It's Time for Apple to Fix Texting' Says New Android Website Pushing RCS Messaging Technology
Google's Android team today launched a new "Get the Message" website that again calls on Apple to adopt Rich Communication Services or RCS for the Messages app. Google has been pushing Apple to adopt RCS for months now, with no response from Apple. RCS is designed to replace the current SMS messaging standard. It offers support for higher resolution photos and videos, audio messages, bigger...

Sarcastic Android 'Lyric Explainer Video' Urges Apple to Adopt RCS in Messages
Google has urged Apple to adopt Rich Communication Services (RCS) in its Messages app in a "lyric explainer video" for Drake's "Texts Go Green." RCS is designed to replace SMS messaging and touts support for higher resolution photos and videos, audio messages, bigger file size, improved encryption, and more. Google has advocated the new communications protocol for several years. Google's...

Google Exec Pushing RCS Adoption Says He's 'Not Asking Apple to Make iMessage Available on Android'
Google for the last several years has been pushing a new communications protocol called Rich Communication Services, or RCS, which is designed to replace the current SMS standard. RCS offers support for higher resolution photos and videos, audio messages, bigger file size, improved encryption, and more. For the last few months, Google's senior vice president of Android, Hiroshi Lockheimer,...

Google Executive Wants to Help Apple Make Texts Between Android and iPhone Users More Secure
A Google executive is extending an open hand to help Apple adopt RCS, a new communication protocol called Rich Communication Services to iPhone and iPad, that would replace standard SMS and offer improved cross-platform messaging capabilities. In a tweet, Hiroshi Lockheimer, Google's senior vice president of Android, said that "group chats don't need to break this way," referring to a...

All Three Major U.S. Carriers and Google Adopt Rich Communication Services, But No Sign of Apple Interest
For the last several years, Google has been pushing a new communications protocol called Rich Communication Services, or RCS. RCS is designed to replace SMS, the current text message standard, and it offers support for higher resolution photos and videos, audio messages, bigger file sizes, better encryption, improved group chat, and more. Verizon today announced that it is planning to adopt...