MacRumors


ibooks iconApple today updated iBooks [App Store] to version 2.0.1, bringing a fix for an issue that resulted in some iBooks Textbooks not opening in the application.

Apple is not terribly specific about the issue, but it may be related to a complaint shared by USA Today almost immediately after the iBooks 2.0 launch and for which Apple had promised a fix.

We're aware of a small number of iBooks 2 users having issues with the playback of the introduction movies when opening iBooks textbooks. It will be fixed soon in an upcoming software update.

iBooks 2.0.1 is of course a free update to the already-free iBooks applications. A handful of iBooks Textbooks have launched, with most priced at Apple's maximum allowable price of $14.99.

snow leopard boxWhile the odd "CUI Error" experienced by some users after upgrading to OS X 10.7.3 earlier this week has garnered a fair amount of attention, it appears that a security update released for Mac OS X Snow Leopard at the same time is also causing major issues for users who rely on older PowerPC applications that run under Apple's Rosetta framework.

Security Update 2012-001 was released alongside OS X 10.7.3 on Wednesday in order to bring some of the security fixes found in OS X 10.7.3 to users still running Mac OS X Snow Leopard. But as noted in several discussions at Apple's forums (1, 2, 3) and elsewhere, users are experiencing a variety of problems with Rosetta apps following the update, including repeated crashes when trying to use any commands from the applications' main dropdown menus.

Users are reporting a significant number of applications being affected by the issue, including Microsoft Office X and 2004, older versions of Adobe Photoshop, Quicken, Filemaker 7, and various other applications that had been written to run on PowerPC chips used in Apple's older machines.

With Apple's transition to Intel, the company developed the Rosetta framework to allow those applications to continue to function on new hardware. Apple has discontinued Rosetta in OS X Lion, but it was still included as an optional install in Mac OS X Snow Leopard and a number of users have continued to use PowerPC applications on those systems either because they do not wish to upgrade or because newer versions are simply not available.

As noted in the Apple discussion forums, one user has worked to create a patch to address the issue, but the patch does not yet appear to work for all Rosetta applications.

This is a band-aid and is only recommended in emergency situations. Apple is currently working on a fix, but until that happens, we are stuck with reverse-engineering their update. I hope this helps those in distress from this update.

Those who have spoken to Apple customer service about the issue have received varying responses, from notes that the company doesn't yet know what the problem is to claims that there is no issue and that Rosetta support has simply been discontinued, with the latter being unlikely to be true given that the change occurred with a minor security update.

Bloomberg reports that Apple has removed all non-iPhone 4S devices with 3G technology from its German online store following a win by Motorola in the ongoing patent dispute between the two companies. The devices, which include the 3G iPad 2, iPhone 4, and iPhone 3GS, remain available from Apple's physical stores and other resellers in the country.

iphone 4 3gs unavailable germany
iPhone 4 and iPhone 3GS removed from Apple's German online store

The removal is related to enforcement of a December injunction focused on a Motorola patent on 3G GPRS technology.

“While some iPad and iPhone models are not available through Apple’s online store in Germany right now, customers should have no problem finding them at one of our retail stores or an authorized reseller,” [Apple spokesman Alan] Hely said.

Beyond the 3G issue, Motorola has also won an injunction against Apple related to its iCloud services. Motorola has yet to seek enforcement of that ban, but could do so if it elected to post a $132 million bond to help cover penalties if it ultimately loses the case on appeal.

ipad 2 3g unavailable germany
iPad 2 Wi-Fi + 3G models removed from Apple's German online store

Apple is appealing both decisions, but has apparently agreed to remove the numerous 3G devices from its German online store while the process remains ongoing.

Update: SlashGear reports that Apple has issued a statement claiming that the 3G GPRS injunction has already been suspended and that the affected iPhone and iPad devices will return to the German online store "shortly".

Apple has been granted a suspension of the German injunction against 3G-enabled iOS devices, with the iPad WiFi + 3G, iPhone 4 and other gadgets back on sale through the company’s online store. ”All iPad and iPhone models will be back on sale through Apple’s online store in Germany shortly” the company told us in a statement. “Apple appealed this ruling because Motorola repeatedly refuses to license this patent to Apple on reasonable terms, despite having declared it an industry standard patent seven years ago.”

Update 2: The affected devices are now available again in the German online store.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)

browett 150x224 1Apple CEO Tim Cook earlier this week explained that new Apple's new Senior Vice President of Retail, John Browett, was hired not to "bring Dixons to Apple", but instead "to bring Apple to an even higher level of customer service and satisfaction." In the initial press release announcing the hire, Cook went even further, saying that "John shares that commitment [to customer service] like no one else we’ve met."

Showcasing part of John Browett's dedication to customer service, MacRumors reader Paul Harmer passed along this story of a run-in he had with Browett in the UK:

Just a quick note about John Browett -

About a year ago I was with a friend in our local branch of PC World (part of the Dixons group) looking at plasma TVs. We were assisted by a really charming and knowledgable assistant, who I must admit appeared slightly better-dressed and older than most in the store. He must have spent at least 30 minutes with us, explaining the pros and cons of LCD vs plasma, and the best deals available. An excellent impression.

Turns out it was John Browett making one of his regular store visits, but we had to prise this out of him.

Hope he does well, genuinely impressive bloke, and this ties in with your comment about his passion for customer service. He means it!

Paul

In another example of how Browett may be a better fit for Apple than previously realized, Mr. Harmer emailed Dixons Group to share the story of his experience and received an email back from CEO John Browett himself:

Dear Paul,

Thank you for your kind comments.

Hope the TV works out well.

Happy new year

John

When Steve Jobs was CEO, he was known to occasionally respond to customer emails directly. Since he became CEO, Tim Cook has been doing the same.

John Browett begins at Apple in April.

As the Mac becomes more popular, the arrival of A-List titles to the platform is beginning to become a more common occurrence. The latest top-shelf game to hit the Mac is Id Software's RAGE, which has gone live both on the Mac App Store [Direct Link] and on publisher Aspyr's GameAgent online store.

RAGE SS2
The game takes place more than 100 years after the impact of an asteroid destroys most life on earth. The player awakens after being frozen in cryo-stasis without any memory of who he is or what he is supposed to do. The game plays out in a world similar to Mad Max and the like, with the player fighting enemies, making allies, and trying to find his place in an utterly wrecked planet.

Potential purchasers should note that the game is titled the "Campaign Edition" because it only includes the single player campaign, not the multiplayer components. Priced at $39.99, the well-reviewed post-apocalyptic shoot-em-up has some hefty system requirements, asking for at least OS X 10.7.2 and an Intel Core 2 Duo and a long list of graphics cards -- most significantly, however, integrated video chipsets are not supported.

RAGE SS8
RAGE: Campaign Edition is $39.99 on the Mac App Store and weighs in at nearly 13GB. Purchasers are strongly encouraged to double check their system requirements before purchasing. [Direct Link]

One year ago today, News Corp. launched its iPad-only newspaper called The Daily. It was the first app to take advantage of the "In-App Subscription" feature that Apple launched the same day.

mzl
The Daily is available to subscribers for $0.99/week or $39.99/year and Mashable reports that the newspaper currently has more than 100,000 paid subscribers on the iPad alone. Rupert Murdoch, head of The Daily's parent company News Corp. said when the paper launched that it would take 500,000 paying readers to break even, though publisher Greg Clayman told Mashable that profitability is in sight:

From what I’ve seen, the average time it takes for a new magazine publication to get profitable is five to seven years. We’re on track to be ahead of that, which is great. When you calculate magazine profitability, you have to take into account the rising costs of paper and ink. We don’t have any of those costs. We’re in a very good place.

The Daily recently launched its first Android edition for Samsung Galaxy Tab 10.1 tablets, and is preparing to release a version for iPhone and Android phones "in the next month or two".

The Daily for iPad is a free download on the App Store. [Direct Link]

safari 5 1 4 seed
As noted by 9to5Mac, Apple today began seeding Safari 5.1.4 to developers for testing, signaling the next round of improvements for Apple's browser software. Safari 5.1.4 is available in versions for OS X Lion, Mac OS X Snow Leopard, and Windows, and the release notes ask developers to focus their testing on JavaScript performance, interactions between plug-ins and zooming, and PDF printing.

JavaScript Performance Enhancements
Safari 5.1.4 on Lion includes many fixes that enhance JavaScript performance. Please test webpages that use JavaScript and look for compatibility issues.

Plug-Ins & Zooming
Please test interaction with plug-ins and the appearance of plug-in content
while zooming. Please test zooming using gestures and keyboard shortcuts.

Printing PDFs
Please test printing PDFs loaded into Safari as well as PDFs displayed in iframes.

Using PDFs Printed from Webpages
Please test links in PDFs created from webpages using Safari 5.1.4.

Safari 5.1.3 was released just yesterday as part of OS X 10.7.3 and is a Lion-only release for now, as Safari 5.1.2 remains the most up-to-date version available for Mac OS X Snow Leopard and Windows users.

In December, an apparent bug appeared in Apple's iMessage service that allowed iMessages to be sent to a stolen iPhone. Earlier this week, Gizmodo reported that a customer who went to Apple's Genius Bar began receiving iMessages to and from the Genius who helped fix their phone.

It appears that the Genius took his personal SIM card and inserted it into the customer's iPhone as part of a series of unofficial and unapproved diagnostic efforts to fix the customer's phone. An Apple representative explained to The Loop's Jim Dalrymple that the issue in the Gizmodo story wasn't a bug, but instead was the result of the Genius not following protocol.

“This was an extremely rare situation that occurred when a retail employee did not follow the correct service procedure and used their personal SIM to help a customer who did not have a working SIM,” Apple representative Natalie Harrison told The Loop. “This resulted in a temporary situation that has since been resolved by the employee.”

The act of installing an employee's personal SIM card into a customer's iPhone is obviously not an approved procedure at the Genius Bar. However, the fact that the Genius wasn't supposed to perform this act does not mean that this was merely an "extremely rare situation".

In the Gizmodo situation, a customer was having difficulties with her iPhone 4 and took it to the Genius Bar to be serviced. When it was returned, the phone was in perfect working order, except for one thing: it displayed every incoming and outgoing iMessage meant for the Genius. Because he had inserted his personal SIM card into the iPhone during the diagnostic process, it registered with Apple's iMessage servers and began sending all of his messages to the customer's phone.

stolenphone
A number of customers have reported similar iMessage issues, including messages continuing to go to a stolen iPhone after a remote wipe and a SIM card deactivation. This is obviously an unintended action, and though Apple explains the solution to be "toggle iMessage on and off" in the Settings app, that is an impossible act to perform remotely on a stolen phone.

(Image via Ars Technica)

apple logoEarlier today, Japanese blog Mac Otakara claimed that Apple will be holding an "unusual" event in February, backtracking somewhat on its earlier claim of an early February iPad 3 event.

The Loop's well-connected Jim Dalrymple now reports that Apple will not hold an event in February, indicating that observers waiting for the iPad 3 or other major announcement from Apple will need to hold out until at least March.

This is not going to happen, according to my sources. Apple will not hold an event in February, unusual or otherwise. That’s it.

Dalrymple has in the past quashed inaccurate rumors regarding Apple media events, and has proven to have reliable information.

tim cook headshotLast week, following Apple's blockbuster earnings report, the company held an internal town hall meeting with employees to discuss "exciting new things". While one piece of information about new employee hardware discounts did surface, little else from that meeting has made its way off of Apple's campus.

The Verge now reports that it has been hearing that discussion of the company's philanthropic efforts was a notable focus of the event, with Tim Cook spending "quite a bit of time" talking about the company's work in that area. One of Cook's first visible actions as CEO was to institute a charitable matching program for employees under which the company would match donations up to $10,000 per employee per year, a move that marked a distinct departure for Apple following the Steve Jobs era. That program resulted in $2.6 million in donations in its first two months of existence.

According to The Verge, Cook disclosed at the town hall meeting that Apple has also given $50 million to Stanford University's hospitals, divided equally among projects for a new main hospital and new children's hospital. Apple's involvement in Stanford's philanthropic efforts for the hospitals was announced last year as part of a consortium also involving eBay, HP, Intel, Intuit and Oracle, but Apple's specific monetary commitment to the effort had not been revealed.

Apple CEO Tim Cook held a town hall meeting last week to celebrate Apple's record quarter, and in addition to giving employees deep discounts on Apple products, we're now hearing that he spent quite a bit of time focusing on Apple's charitable contributions. According to our sources, Cook said that Apple has donated a total of $50 million to Stanford's hospitals, split into $25 million for a new main building and $25 million for a new children's hospital.

Cook also reportedly addressed Apple's work with (Product) RED, the Bono-led effort to fight AIDS, with Cook noting that the company has given over $50 million to the project through its special (Product) RED-branded iPods and accessories. Bono had previously cited Apple's involvement in (Product) RED in rebuffing criticism of Jobs regarding his lack of public philanthropy.

robin burrowesMCV reports (via The Next Web) that Apple has nabbed yet another gaming PR executive, this time hiring Microsoft's European chief of Xbox Live marketing Robin Burrowes to oversee App Store marketing in Europe.

Burrowes worked at Xbox for seven years, and was in charge of Xbox Live. He was one of the execs promoting the latest Xbox dashboard update, even attending London Games Conference and Gamescom last year.

Prior to Xbox, he has worked for MSN and HMV. He joins Apple this year in charge of marketing the App Store for iTunes Europe.

Apple has been drawing PR and marketing talent from the gaming industry for some time now as it seeks to bolster iOS's positioning as a competitive gaming platform. Last year, the company poached longtime Nintendo executive Rob Saunders as well as Nick Grange, who came from Activision after stints at Microsoft and EA.

The Associated Press reports on a new initiative from the U.S. government to help push schools and textbook companies make the transition to digital textbooks over the next five years. With Apple pushing itself to the forefront of the digital textbook discussion with its iBooks Textbooks launch just two weeks ago, the company stands to significantly benefit if its iPad hardware becomes a primary tool in the move to digital textbooks.

Education Secretary Arne Duncan and Federal Communications Commission chairman Julius Genachowski on Wednesday challenged schools and companies to get digital textbooks in students' hands within five years. [...]

Tied to Wednesday's announcement at a digital town hall was the government's release of a 67-page "playbook" to schools that promotes the use of digital textbooks and offers guidance. The administration hopes that dollars spent on traditional textbooks can instead go toward making digital learning more feasible.

The report notes that the K-12 textbook industry is an $8 billion per year market in the U.S. and that textbook companies have been working for a number of years on digital initiatives. The primary roadblock, according to the textbook publishers, has been that schools simply don't have the hardware necessary to make the full commitment to digital learning.

ibooks textbooks library store
With the iPad starting at $499, pricing is undoubtedly still a significant hurdle for schools that will need to purchase the devices in significant quantities, although Apple has been rumored to be looking to bring the entry-level pricing down in the coming months by continuing to offer the iPad 2 alongside the new iPad 3.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Following yesterday's release of OS X 10.7.3, a number of users in our forums and at Apple's discussion forums began reporting issues with the update. The most serious of these issues seems to be widespread crashing of apps generally accompanied by an artwork error in the crash notice window in which the window's buttons are replaced with graphics showing "CUI" and question marks.

cui 10 7 3
In general, users have found that applying the combo version of the OS X 10.7.3 update rather than the standard delta version typically offered via Software Update will fix the issues. The combo update can even be applied over an existing installation that is exhibiting the problem.

With the crashing issues perhaps causing users difficulties in applying the combo update to fix the problem, OS X Daily provides a nice summary of how this can be accomplished:

The simple formula is this:

- Download Mac OS X 10.7.3 Combo Updater (direct link)
- Run the 10.7.3 Combo Updater on top of the existing 10.7.3 installation
- Reboot

If you can’t get to the desktop of the Mac in question, you can boot it with Target Disk Mode (Firewire or Thunderbolt required), and then point the 10.7.3 Combo Update at the troubled Mac and install it that way. If your OS X installation is totally screwed up and you can’t use target disk mode, you have a few choices:

1. Restore from a recent pre-10.7.3 Time Machine backup, then install the Combo Updater
2. Boot from Recovery HD, a Recovery Drive, or Lion USB drive, and reinstall everything

Not the best situation, but hopefully you have recent Time Machine backups.

The report also notes that users who already updated and are unaffected by the issues but still concerned that there may still be issues lurking can back up their systems and simply install the combo version for peace of mind.

Update: 9to5Mac notes that Apple has put out a notice to a set of OS X 10.7.3 testers asking for feedback on the issue.

We would like to know if you have experienced an issue after updating to 10.7.3 characterized by the following: Applications crash or quit on launch, The term “CUI” and other graphic anomalies appear in dialogs and windows. If you have encountered this issue please submit a bug report. Be sure to include the following with your report: Install logs, system logs, a full System Report.

While companies such as Avid and Adobe have attempted to capitalize on Apple's Final Cut Pro X missteps by wooing users in need of professional video editing and production software, AllThingsD notes that Avid is pushing forward on the mobile "prosumer" front with its just-launched Avid Studio [App Store] app for iPad.

avid studio ipad 1
The iPad obviously imposes some limitations on what can be done with the software compared with the full Avid Studio for Windows, but Avid suggests that it is full-featured enough to be used for editing on the go and is ideally suited as a companion to the desktop app.

The idea is that the iPad app and the desktop software are complementary, [Avid vice president Tanguy] Leborgne said, so that users who want to create and edit projects on the go can do so, but ultimately preserve them by taking them to the PC.

The Avid iPad app does have some nice features, including an interface that includes a storyboard area and an editing timeline. And while some video editors rely heavily on customized keyboards or a mouse, others might appreciate the ability to pinch and squeeze videos and images to scale them on the touchscreen of the iPad, or the ability to move text and titles around with their fingers.

avid studio ipad 2
Avid Studio for iPad is launching with an introductory price tag of $4.99, which will increase to $7.99 after the first month.

Related Roundup: iPad
Tag: Avid
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

ipad 2 boxJapanese blog Mac Otakara has posted a follow-up to their previous claim of a February iPad 3 media event.

The original report had claimed that Apple would hold an iPad 3 media event in February with product launch in March. We had expressed some doubts about the long lead time between event and launch. Mac Otakara has had a mixed track record in the past, but has had enough hits that they continue to warrant attention.

The site is now reporting that while there will be an event in February, that it would be a "strange" (or unusual) event rather than the usual product announcement event:

I reported that Apple was going to hold Special Event in early February according to Asian supplier and source from united states, but this report told a half-side of truth. Apple will hold "Strange" event at February instead of Special Event.

Meanwhile, they now report that the iPad 3 announcement and launch will both take places in March.

AppleInsider contacted the author for clarification but was only told that the February event would not be a product event.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

The Commercial Times relays a report from Daiwa Securities that the iPhone 5 is expected to launch at Apple's Worldwide Developer's Conference (WWDC) to be held in June 2012. Daiwa Securities also claims that the iPhone 5 will utilize "glass to glass" touch panel technology which will benefit TPK Holding and Wintek.

The summer launch claim is not new and has been echoed in previous reports. So this could simply be a parroting of previous rumors.

Apple broke from tradition with the iPhone 4S by launching it in October of 2011. Previous iPhone launches have occurred at Apple's annual WWDC conference.

wwdc
The official dates for the 2012 conference have not yet been announced, but a previously leaked guide suggested June 10th-15th as the likely dates. Moscone's event calendar has those corresponding dates blocked off for a "Corporate Meeting" which typically acts as a placeholder for WWDC.

Related Forum: iPhone

Research firm IDC today released its estimates of global mobile phone sales for the fourth quarter of and full-year 2011, finding Apple moving past LG to claim third place in the rankings for the first time. Apple was rapidly closing on LG by mid-2010, but fell back into fifth place behind ZTE during the third quarter as customers held off in anticipation of new iPhone hardware. The strong surge from the iPhone 4S launch was then enough for Apple to move up in the year's final quarter and by a large enough margin that it was able pass LG in full-year numbers as well.

idc 4Q11 phones
Worldwide Mobile Phone Sales in 4Q11 in Millions of Units (Source: IDC)

While Apple has been estimated to be neck-and-neck with Samsung for the crown of top smartphone manufacturer, Nokia and Samsung firmly hold down the top two spots in the overall mobile phone rankings on the volume of their lower-end feature phones.

Apple jumped into the third spot globally from the fifth spot last quarter thanks to a record-breaking quarter of shipments. That represents the Cupertino-based company's highest-ever ranking on IDC's Top 5 global mobile phone leaderboard. The launch of Apple's iPhone 4S smartphone, which is now available in over 90 countries (as of mid-January), was the primary reason the company leapt over LG and ZTE in 4Q11. Device sales in the U.S. and Japan were particularly strong given extra sales days in the quarter and carrier distribution.

Apple's share of the market hit 8.7% in the fourth quarter and registered at 6.0% for the full year. Steve Jobs famously noted during the iPhone's 2007 introduction that Apple was shooting to take 1% of the massive overall mobile phone market, and the company has clearly exceeded that goal and can now set its sights on a 10% quarterly share during the next spike in sales.

idc 2011 phones
Worldwide Mobile Phone Sales in 2011 in Millions of Units (Source: IDC)

One year ago, Apple ranked fifth in both fourth quarter and full-year sales for 2010, but by nearly doubling its sales year-over-year Apple was able to overtake both ZTE and LG to move into third place.

Related Forum: iPhone

Earlier this week, Tim Cook announced the hiring of John Browett to replace Ron Johnson as the Senior Vice President of Retail at Apple. After spending more than 10 years at Apple, building the world's most successful retail chain from scratch, Johnson was appointed CEO at JC Penney with the difficult task of turning around one of the country's most well-known department stores.

Johnson announced his departure from Apple in June of 2011 and by August Apple's recruiters were in full-swing looking for a replacement. Curiously, for a company where nearly the entire executive team is home-grown, reports emerged that Apple was using executive search-firm Egon Zehnder to assist with finding the perfect candidate. The Wall Street Journal reported that Steve Jobs, at the time still on medical leave, was intimately involved in the decision to hire an outside firm "mainly because he wants to consider executives who are based abroad."

hamburgstore
The entire executive team at Apple, aside from the just-hired Browett and Bruce Sewell, Apple's general counsel, has been with the company for more than 10 years. Aside from the general counsel position, Apple's leadership team has remained fairly consistent through the second Steve Jobs era.

Of nearly two dozen current and former executives, only a bare handful were hired from outside the company rather than being promoted from within, and only one -- general counsel Bruce Sewell -- is still with the firm. Apple's most famous crash-and-burn external hire was that of Mark Papermaster, a long-time IBMer who was hired by Apple in 2008 as Senior Vice President for Devices Hardware Engineering. After a lengthy court battle with IBM over a non-compete clause he had signed, he was put in charge of the teams behind the iPod and iPhone, and presumably the early development of the iPad as well.

Papermaster finally started work at Apple on April 24, 2009, nearly six months after he was originally hired. He left the company after only 15 months, just after the Antennagate scandal.

He was in charge of the division that created the iPhone 4, and Papermaster's departure would seem to be that of an executive who fell on his sword over perceived issues with Apple's flagship product. However, Adam Lashinsky's book Inside Apple notes that there was more to it than a simple product miscue. Papermaster's years at IBM left him ill-prepared for the aggressive corporate culture at the top of Apple.

Steve Jobs was on medical leave when Papermaster, who declined repeated requests to be interviewed, started at Apple. By the time Jobs returned, the word on Papermaster was that he wasn't fitting in. He wasn't seen as fighting hard for his division, a requisite internally. "Papermaster is a really nice guy, proverbially the guy you'd want to have a beer with," said someone who interacted with him during his time at Apple. "He is warm, patient, and willing to listen--just not the right qualities for Apple. It was so painfully obvious to everyone." It was said that when he came back to work, Jobs paid little attention to Papermaster, meaning the new executive had achieved "bozo" status in the founder's exacting judgement."

executiveteam
Inside Apple is full of tales of the unique culture at Apple, such as the lack of profit-and-loss reports for individual divisions, like those that exist at most large companies. Apple's idiosyncratic culture and the complete lack of external hires at the top -- plus the short life-spans of those that have been tried -- mean John Browett, currently the CEO of European technology retailer Dixons Retail, could be in for a bumpy ride.

browettFrom both Apple's press release announcing the move and an email Tim Cook sent to an Apple customer about Browett's hire, it's clear that Apple is not hiring Browett for his experience at Dixons. Browett's hire has raised some concerns from Apple fans because of poor shopping experiences at the different retailers he was in charge of. Instead, Cook is hiring Browett for his enthusiasm for amazing customer service -- something Apple puts a lot of stock in -- as well as his international expertise.

John Browett is Tim Cook's first major hire as CEO, and a lot of analysts and Apple fans will be watching to see how it plays out. Though it is likely Steve Jobs had extensive input on the process both before he resigned as CEO and before he passed away, Tim Cook is indisputably in charge.

The first Apple Store opened in 2001, more than 10 years ago. Apple Retail's second 10 years are called the "decade of significance" within the company. It seems likely that retail will continue to be Apple's most noteworthy corporate initiative -- showcasing both the brand and its products to millions of visitors a week -- and John Browett, a complete outsider, is Apple's choice to run it.