robin burrowesMCV reports (via The Next Web) that Apple has nabbed yet another gaming PR executive, this time hiring Microsoft's European chief of Xbox Live marketing Robin Burrowes to oversee App Store marketing in Europe.

Burrowes worked at Xbox for seven years, and was in charge of Xbox Live. He was one of the execs promoting the latest Xbox dashboard update, even attending London Games Conference and Gamescom last year.

Prior to Xbox, he has worked for MSN and HMV. He joins Apple this year in charge of marketing the App Store for iTunes Europe.

Apple has been drawing PR and marketing talent from the gaming industry for some time now as it seeks to bolster iOS's positioning as a competitive gaming platform. Last year, the company poached longtime Nintendo executive Rob Saunders as well as Nick Grange, who came from Activision after stints at Microsoft and EA.

Top Rated Comments

-LikesMac- Avatar
-LikesMac-
124 months ago
For the most part, I think the best thing Apple can do to help their game market is to stay out of it.

When Apple releases a game, it squashes out similar games that may have been of higher quality from other, lesser known developers. Same deal with Game Center - they discouraged people from making better game networks by making a default one that's okay (but could be improved on.)

Although some things they do can help... IE, GLKit in the iOS 5 SDK simplifies getting 3D graphics to work in a game.

There is one thing that stands out in terms of needing improvement, and that is game controls. Apple needs to release an OFFICIAL game controller for the iPod touch/iPhone, with the the DPAD, ABXY, four trigger buttons and two joysticks. That would be GREAT for games like Call of Duty and racing games by conventional control.
Score: 1 Votes (Like | Disagree)
filmantopia Avatar
filmantopia
124 months ago
They're already dominating the handheld market in terms of gaming software revenue. I'm talking about the future- I do mean the console market, as gaming developers flock to the new Apple TV, etc. I put it in quotes because Apple won't have a conventional console, yet they'll still be eating away at Sony and Nintendo just like they're doing with handhelds today.
Score: 1 Votes (Like | Disagree)
filmantopia Avatar
filmantopia
124 months ago
I doubt their focus will change much. Apple's interest in gaming has always seemed by consequence rather than by design. It's starting to look like they may by consequence dominate the "console" market within the next few years... without a console?
Score: 1 Votes (Like | Disagree)
Doctor Q Avatar
Doctor Q
124 months ago
A focus on iOS game apps may have led Apple to hire executives from game companies. And hiring these execs will reinforce the focus on gaming apps. I hope they remember to encourage, support, and promote productivity and other non-game apps too.
Score: 1 Votes (Like | Disagree)
Read All Comments

Top Stories

iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
Read Full Article • 87 comments
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
Read Full Article • 108 comments
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
Read Full Article • 100 comments
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
Read Full Article • 96 comments
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
Read Full Article • 115 comments
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
Read Full Article • 108 comments
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...
Read Full Article • 56 comments
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
Read Full Article
tesla red orange bg feature

Tesla CEO Elon Musk Takes Shots at Apple During Earnings Call

Monday July 26, 2021 4:53 pm PDT by
During a Tesla earnings call that took place today, Tesla CEO Elon Musk spent time sniping at Apple, reports CNBC. Musk criticized Apple's "walled garden" and made comments on the company's cobalt use. In a discussion about plans to allow Tesla competitors to use the Tesla electric vehicle charger network, Musk said that Tesla does not want to create a walled garden to "bludgeon" Tesla...
Read Full Article • 341 comments
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....
Read Full Article • 226 comments