While companies such as Avid and Adobe have attempted to capitalize on Apple's Final Cut Pro X missteps by wooing users in need of professional video editing and production software, AllThingsD notes that Avid is pushing forward on the mobile "prosumer" front with its just-launched Avid Studio [App Store] app for iPad.
The iPad obviously imposes some limitations on what can be done with the software compared with the full Avid Studio for Windows, but Avid suggests that it is full-featured enough to be used for editing on the go and is ideally suited as a companion to the desktop app.
The idea is that the iPad app and the desktop software are complementary, [Avid vice president Tanguy] Leborgne said, so that users who want to create and edit projects on the go can do so, but ultimately preserve them by taking them to the PC.
The Avid iPad app does have some nice features, including an interface that includes a storyboard area and an editing timeline. And while some video editors rely heavily on customized keyboards or a mouse, others might appreciate the ability to pinch and squeeze videos and images to scale them on the touchscreen of the iPad, or the ability to move text and titles around with their fingers.
Avid Studio for iPad is launching with an introductory price tag of $4.99, which will increase to $7.99 after the first month.
Thursday June 12, 2025 8:58 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Thursday June 12, 2025 4:53 am PDT by Tim Hardwick
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The following features are powered by on-device large language models and machine...
Wednesday June 11, 2025 7:14 am PDT by Tim Hardwick
Apple at WWDC previewed a bunch of new features coming in its updated operating systems, but certain changes will have been met with dismay by third-party developers who already offer apps with equivalent or similar features. In other words, their product has been "sherlocked" by Apple.
When Apple creates an app or a feature that has functionality found in a third-party app, it is referred...
Wednesday June 11, 2025 4:22 pm PDT by Juli Clover
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look.
Apple has multiple Accessibility options that ...
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before.
Subscribe to the MacRumors YouTube channel ...
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles.
iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
(Disclosure - I am one of the developers on Avid Studio App)
Avid Studio has a very different set of features than iMovie. Most important is that we have a real timeline with frame accurate trimming. We have 3 full audio tracks where you can view waveforms for editing to your music. We provide Picture-in-Picture, Pan-and-Zoom (which iMovie also has), multi-layer compositions (called Montages), and fully customizable titles (including motion titles). I think our media library is also very strong, especially in organization (we support Events, Albums and Faces and with a large amount of media our library is very fast).
They must not care about us professional editors anymore...
Exactly!! I cant believe Avids doing this!!! I just switched my entire editing suite over to Avid after Apples FCPX farce and this is how they thank me? Im furious!! :mad:
Oh and before anybody dares question my validity as a PRO-EDITOR-GOD, I am the personal private editor for the top Hollywood elite, with 124 triple A Hollywood blockbusters under my belt! On top of that, I cut 15 hours of footage a day that goes out to 3 billion homes every night! Anyone who has the audacity to challenge these here facts (thats right) is an idiot!
Exactly!! I cant believe Avids doing this!!! I just switched my entire editing suite over to Avid after Apples FCPX farce and this is how they thank me? Im furious!! :mad:
Oh and before anybody dares question my validity as a PRO-EDITOR-GOD, I am the personal private editor for the top Hollywood elite, with 124 triple A Hollywood blockbusters under my belt! On top of that, I cut 15 hours of footage a day that goes out to 3 billion homes every night! Anyone who has the audacity to challenge these here facts (thats right) is an idiot!
I, PRO-EDITOR-GOD have spoken!
;)
Thanks Lone Deranger :)
To all who really are concerned about Avid's Pro dedication, understand that this product was developed by the "Creative Enthusiast" team at Avid (Pinnacle Studio and Avid Studio products). We worked closely together with the Pro (Media Composer) team to make sure that the app could appeal to professionals ('Spielburg on the beach' as we like to think of it). It definitely provides a major step up in professional features on the iPad, and we think it's still easy to use for those that just want to throw together a fun video slide show.
We will be making regular improvements and appreciate everyone's feedback.
- Chris Demiris
- (One of the developers on the Avid Studio App team)
My one big question: can I import an entire event camera roll event folder at once?
Biggest hangup I have now is gigabytes of imported raw video filling my iPad, and Reel Director requires I go thru a multi-tap-and-drag process for every single video I want to include and edit - prohibitive when one event folder can have over 100 videos. iMovie doesn't even run on iPad 1.
When you start Avid Studio App, it enumerates your entire photo/video library on your iPad, and properly categorizes by Event, Album and Faces (for Photos). It then provides very fast and easy access to your media. Videos and photos can be added to the project by either dragging-and-dropping from the album, or by quick double-tapping to add at the current time (you can start a project and simply double-tap to keep adding clips to the end of the project).
Avid Studio detects when your media changes and re-enumerates (a quicker enumeration to update our database)
- Chris Demiris
(one of the Avid Studio App developers)
