Avid Takes on Apple's iMovie with Avid Studio for iPad
While companies such as Avid and Adobe have attempted to capitalize on Apple's Final Cut Pro X missteps by wooing users in need of professional video editing and production software, AllThingsD notes that Avid is pushing forward on the mobile "prosumer" front with its just-launched Avid Studio [App Store] app for iPad.
The iPad obviously imposes some limitations on what can be done with the software compared with the full Avid Studio for Windows, but Avid suggests that it is full-featured enough to be used for editing on the go and is ideally suited as a companion to the desktop app.
The idea is that the iPad app and the desktop software are complementary, [Avid vice president Tanguy] Leborgne said, so that users who want to create and edit projects on the go can do so, but ultimately preserve them by taking them to the PC.
The Avid iPad app does have some nice features, including an interface that includes a storyboard area and an editing timeline. And while some video editors rely heavily on customized keyboards or a mouse, others might appreciate the ability to pinch and squeeze videos and images to scale them on the touchscreen of the iPad, or the ability to move text and titles around with their fingers.
Avid Studio for iPad is launching with an introductory price tag of $4.99, which will increase to $7.99 after the first month.