According to 9to5Mac, during today's town hall meeting, Apple CEO Tim Cook announced to employees that they would get $500 off Macs and $250 iPads.
The new discount program starts in June 2012, and can only be used once every 3 years. Employees also need to have been working at Apple for at least 90 days. The discount is reportedly for both corporate and retail employees. The discount is said to exclude the Mac mini.
Apple employees presently are allowed a one-a-year 25% discount on Apple systems. One report even claims that this discount will remain in place alongside the new discounts.
In 2007, shortly after the original iPhone's launch, Apple had announced a similar perk for employees. At that time, Steve Jobs announced that all full time and part time Apple employees would receive an 8GB iPhone.
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company.
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Apple is considering dropping the cheapest MacBook Neo configuration as one possible response to the rising cost of building the popular laptop, according to Taiwan-based tech columnist and former Bloomberg reporter Tim Culpan.
The Neo currently starts at $599 for a 256GB model, with a 512GB version at $699.
Writing in his latest Culpium newsletter, Culpan says cutting the entry-level...
Bad business idea. Sounds like a return to the bad old days of Apple in the 90's where there were a million different pricing points and special ways to get discounts (educational, business, yada yada yada).
Steve Jobs was right. Have a simple, single price point so that all customers are feeling like they have a similar consistent, and slick appearance.
Providing deep discounted products, even when provided to employees, only degrades the perception among consumers about the value of the product, which is one reason that Apple is capable of maintaining its high margins. Why should I pay full price for an item that is worth only half as much to the people selling it to me? That will be the perception.
For example: "Hey, my nephew worked for apple for one month and bought his iPad 3 for $250. Why the heck should I pay $600 to get one?" Good question.
Are you serious?
I don't think anyone in their right mind would begrudge paying for a product a member of staff is getting at a discount. :confused:
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Oh how generous. Such a big deal. Audi, Volkswagen, Mercedes, and Porsche pay each of their employers an annual bonus of several thousand Euros, depending on revenue.
Shame on Apple.
My goodness. MacRumour members are on top form today :rolleyes:
On the retail side, working for Apple sucks. You get crapped on a lot by customers and the innovation isn't there like it is at corporate. It's really no different than any other retail gig.
Side note, this discount is an *additional* $500 off every three years. They still get the 25% off once a year.
Oh how generous. Such a big deal. Audi, Volkswagen, Mercedes, and Porsche pay each of their employers an annual bonus of several thousand Euros, depending on revenue.
Shame on Apple.
You should try to rescue the exploited workers. I suggest carrying them out on your shoulder one-by-one, and bring the media.