Apple's iPhone 17 lineup is almost here. With Apple's "Awe dropping" event confirmed for Tuesday, September 9, the iPhone 17 Pro is set to deliver some of the most significant upgrades we've seen in years.
From a completely redesigned camera system to enhanced thermal management, this year's Pro model was worth the wait. Here's everything you need to know to give you the best chance of getting your hands on one when iPhone 17 Pro launches on Friday, September 19.
iPhone 17 Pro Pre-Orders: What to Know
Pre-orders for the iPhone 17 Pro begin Friday, September 12 at 5:00 a.m. Pacific Time (8:00 a.m. Eastern Time), following Apple's established pattern from previous launches.
Pre-Order Availability in Every Time Zone
The iPhone 17 Pro will be available globally at launch, with initial availability in major markets including the United States, Canada, United Kingdom, Australia, and most European countries. Here are the pre-order times on Friday, September 12 for major regions:
- Australia West - 8:00 p.m. AWST
- Australia East - 10:00 p.m. AEST
- Austria - 2:00 p.m. CEST
- Belgium - 2:00 p.m. CEST
- Canada West - 5:00 a.m. PDT
- Canada East - 8:00 a.m. EDT
- China - 8:00 p.m. CST
- Denmark - 2:00 p.m. CEST
- Finland - 3:00 p.m. EEST
- France - 2:00 p.m. CEST
- Germany - 2:00 p.m. CEST
- Guernsey - 1:00 p.m. BST
- Hong Kong - 8:00 p.m. HKT
- Ireland - 1:00 p.m. IST
- Isle of Man - 1:00 p.m. BST
- Italy - 2:00 p.m. CEST
- Japan - 9:00 p.m. JST
- Jersey - 1:00 p.m. BST
- Luxembourg - 2:00 p.m. CEST
- Netherlands - 2:00 p.m. CEST
- New Zealand - midnight NZST next day
- Norway - 2:00 p.m. CEST
- Portugal - 1:00 p.m. WEST
- Puerto Rico - 8:00 a.m. AST
- Saudi Arabia - 3:00 p.m. AST
- Singapore - 8:00 p.m. SGT
- South Korea – 9:00 p.m. KST
- Spain - 2:00 p.m. CEST
- Sweden - 2:00 p.m. CEST
- Switzerland - 2:00 p.m. CEST
- Taiwan - 8:00 p.m. CST
- UAE - 4:00 p.m GST
- United Kingdom - 1:00 p.m. BST
- United States West - 5:00 a.m. PDT
- United States Mountain - 6:00 a.m. MDT
- United States Central - 7:00 a.m. CDT
- United States East - 8:00 a.m. EDT
- US Virgin Islands - 8:00 a.m. AST
Getting Ready for Your iPhone 17 Pro Pre-Order
Apple has already enabled its "Get Ready" feature, several days before pre-orders go live. This allows you to prepare your purchase by selecting your preferred iPhone 17 Pro model, confirming carrier status, adding accessories, choosing an AppleCare+ plan, and setting up payment methods. When pre-orders begin, you'll be able to complete your purchase with just a tap.
If you're an iPhone Upgrade Program member, you'll be able to complete pre-approval steps including checking upgrade eligibility, securing credit lines, and confirming shipping details ahead of launch day.
iPhone 17 Pro Release Date
The iPhone 17 Pro will become available Friday, September 19, exactly one week after pre-orders are expected to begin. This is when both deliveries to customers and in-store availability will commence.
Apple Store Pickup Options
Don't want to wait for shipping? Apple Store locations will offer same-day or next-day pickup options starting September 19. To secure pickup when launch day arrives, add the iPhone 17 Pro to your bag on Apple.com or the Apple Store app, select "I'll pick it up" at checkout, choose your local store, and select a 15-minute pickup window.
Walk-in purchases will also be possible at Apple Store locations with sufficient inventory, though availability can't be guaranteed. Walk-in customers may face longer wait times compared to those with pickup reservations.
What You Get With iPhone 17 Pro
- Design & Durability: New aluminum unibody with Ceramic Shield 2 on the front (3x better scratch resistance) and enhanced rear Ceramic Shield (4x stronger against cracks).
- Displays: 6.3-inch (Pro) and 6.9-inch (Pro Max) with 3,000 nits peak outdoor brightness and 2x better outdoor contrast.
- Cameras: Triple 48MP Fusion cameras, 18MP front camera with Center Stage, and upgraded Telephoto up to 8x optical zoom (100mm at 4x, 200mm at 8x).
- Video Features: Supports ProRes RAW, Apple Log 2, and genlock for multi-camera syncing.
- Performance: A19 Pro chip with 6-core CPU & GPU delivering up to 40% faster sustained performance, plus vapor chamber cooling system.
- Connectivity: Apple-designed N1 chip enabling Wi-Fi 7, Bluetooth 6, and Thread.
- Battery: Larger battery, with iPhone 17 Pro Max offering up to 39 hours of video playback — the longest battery life on an iPhone.
- Storage: New 2TB maximum configuration, doubling the previous 1TB limit.
- Colors: Available in Silver, Deep Blue, and Cosmic Orange.
- eSIM Only: Models in select countries (e.g., U.S., Canada, Japan, UAE, etc.) eliminate the physical SIM tray.
- Pricing: iPhone 17 Pro starts at $1,099 (256GB), Pro Max at $1,199 (256GB).
For in-depth information on everything we know about the iPhone 17 series, follow the links to our dedicated iPhone 17 and iPhone 17 Pro roundups.
